User Experience Strategy for Lean Startups & UX Designers (London, England)
Lecture tour by Jaime Levy, a User Experience Strategist based in Los Angeles, CA USA
With the surge in online startups, entrepreneurs and their teams need a User Experience Strategy to differentiate their product from the competition. Through business cases and current work samples, students will learn to how to conduct a UX Gap Analysis (on the online marketplace), perform Guerilla User Researcher (for your MVP), and scope a product's feature set using a Feature Value Matrix. This class will expose how online success can be achieved by focusing on disruptive innovation coupled with a customer acquisition strategy. Google cloud-based spreadsheet templates will be made accessible so students can implement these techniques immediately in their daily practice.