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L21 Games
The document discusses the history and evolution of computer games, highlighting their impact on culture and industry. It covers the transition from early games like 'Spacewar!' and 'Pong' to modern interactive experiences, including multiplayer and 3D games, and explores various market trends and gaming genres. Additionally, it examines monetization strategies, the rise of casual games, and the significance of gaming in contemporary society.
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L21 Games
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- 3. Image: mbl.is Future ofgames? Virtual reality game Valkyrie by CCP shown at 2015 Fanfest
- 4. Games are the oneof the most powerful force in the world
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- 6. Early Games Cathode raytube amusement device, 1947 Analog game, purely electromechanical Controlled by control knobs which influences the trajectory of the CRT's light beam Player controls a reticle and aligns it to an airplane to shoot down
- 7. Noughts And Crosses,1952 A Tic-Tac-Toe game Ran on EDSAC Used the tank display CRT as 35 x 16 pixel screen for displaying his game Game did not get well known Early Games
- 8. Early Games Early 1960s- Two cultures contributed to the idea that computers should be things we interact with and play with: Walter Isaacson: The Innovators Hackers - “the hands on imperative” Rebel entrepreneurs - eager to break into the amusement industry
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- 10. Programmed on PDP-1in MIT in 1960 by Steve Russel One of the first time-sharing computers Space game where two players try to shoot each others without being drawn to the sun in the center Spacewar! 1961 Early Games
- 11. Impact: 1. Collaboration -Liquid network effect 2. Free - Open Source 3. Computers should be Personal and Interactive in real-time Spacewar! 1961 Early Games
- 12. Arcades Special purpose machines Mostpopular game was PONG Arcades became popular amongst young in 1971-1974 2-D boards and movement of objects Special controls and buttons
- 14. Pong 1974 Atari VCS2600 1977 Game Consoles In 1974 game consoles start to appear Computer games market emerges Atari became the industry leader - Nolan Bushnell VCS – Video Computer System 1974 – 1984 Discontinued in 1991
- 16. The Video GameCrash In 1983 the computer game market crashed Throughout the 1984 and 1985, the home video game industry was nearly dead Too much supply of similar games Low quality The public lost interest Atari did not want to credit developers
- 17. Game Consoles ComeBack Nintendo Entertainment System, 1986 Started the second computer console revolution Changed the way games were marketed Strict control of what games were produced and sold Instituted quality standards Instituted content standards
- 18. Enter the PersonalComputer In the 80s Personal computers become more wide spread Games slowly appear in the PCs
- 20. Interactive fiction In the80s Interactive fiction games became popular Role-playing game in which the player moves around in imaginative adventure world and solves mysteries Early games where text games with simple commands Slowly graphics was added
- 21. Enter CD-ROM With CD-ROMnew types of games became possible More graphic The 7th guest from 1992 Myst from 1993 became an unexpected huge success
- 23. Multiplayer and 3-DGames Early games were multiplayer games Pong and Spacewar! were multiplayer Most games after that were single player games where player plays against the computer or players take turn In the late 80s and early 90s networks start to appear Ethernet LANs, then the Internet
- 25. DOOM introduced 3-Dgraphics and multiplayer capabilities in 1993 3D game where the player moves around in a 3-D world Breakthrough graphics Multiplayer capability on a LAN Multiplayer and 3-D Games
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- 28. Impact of ComputerGames
- 29. “Games offer immediatefeedback, you can see your progress, you can try something and be frustrated but later learn more… that’s why game play is so engaging to us.” —Barbara Chamberlin, project director at the New Mexico State University Learning Games Lab
- 33. Addiction Some games arehighly addictive Role playing games, MUD (Multiple User Dialog) Example: EverQuest Games with progression, construction and commands Examples: WarCraft, CounterStrike, Sims Impact of Computer Games
- 35. Really simple game,but highly addictive Released on May 24, 2013, discontinued Feb 8, 2014
- 36. Violence Some games areviolent, made for mature adult audience Most games are not violent Impact of Computer Games
- 38. The Gaming Market “Intwenty years, games will have taken over the world and everything will be virtual reality.” -- Ray Kurzwiel
- 39. Average Game PlayerAge 35 Source: ESA Essential facts, US data
- 40. Source: ESA Essentialfacts, US data
- 41. Source: ESA Essentialfacts, US data TOP DEVICES MOST FREQUENT GAMERS USE TO PLAY GAMES: PC (62%) DEDICATED GAME CONSOLE (56%) SMARTPHONE (35%) WIRELESS DEVICE (31%), DEDICATED HANDHELD SYSTEM (21%)
- 42. Source: ESA Essentialfacts, US data
- 43. Source: ESA Essentialfacts, US data
- 44. Source: ESA Essentialfacts, US data
- 45. Source: ESA Essentialfacts, US data
- 46. 1990 $10 bn 2000 2010 $20bn $50 bn Games
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- 50. Nintendo Products: GameCube, GameBoy Wii,Wii U, DS Appeal to families Apply strict standards Wii got a very good start with Wii Remote
- 52. Sony Products: PlayStation, PlayStation2,3 and 4 PlayStation Portable Have the broadest market Has most of the games PlayStation3 came with IBM’s Cell Movie and TV show downloads PlayStation4 released late 2013
- 54. XBox Products: XBox, XBox360, XBox One Appeal to hard-core games Most powerful console Xbox Live – online game service Kinect Microsoft is promoting xbox as entertainment device
- 55. The Market PlayStation 2is still on top What is the most popular game console of all time?
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- 57. The Market Tetris What isthe most popular game of all time?
- 58. Games are the oneof the most powerful force in the world
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- 61. Games are played byanyone
- 62. Games are partof growing up
- 63. Millennials wants entertainment andplay in their work, education and social life
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- 66. Why should westop playing when we grow up?
- 67. Casual Games Simple andeasy games, last for short time (50+ hours) Addictive with low barriers Pictures from PopCap Source: IGDA 2008-2009 Casual Games White Paper
- 68. 9 billion hours/ year
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- 70. 9billion hours /year
- 71. Social Games Multiplayer gamesthat are played with others Synchronous or Asynchronous
- 73. Source: The onlinecomputer and video game industry (OECD Report) The MMORPG Top List Thousands of players Roles and responsibility Continuity and progress MMORPG
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- 75. Monetizing games Monetization strategydepends heavily on the type of game To make successful games, you have to be a really good game designer Art style, tone, uniqueness, game design and balancing have to work
- 76. Monetizing games Ad supported- free, low barrier, large audience Free 2 Play - optional in-play purchase, time, skills, virtual stuff Download - Pay for downloads for PC, console and mobile games Subscription - Pay for access, monthly Money gaming - Play for money and take rake or percentage
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- 79. Give player accessto play significant portion of the game without paying Then charge for extras, VIP access, more choices, virtual stuff, advancement Based on the Freemium concept Free to Play - F2P
- 80. VIRTUAL STUFF Tom Chatfield 7ways video games engage the brain (2010) TED Talk
- 82. The 90-9-1 Rule Insocial communities, 90% of the users don’t contribute In gaming 90% play for free but are needed so the community works 90% Play for free 9% Pay for added value 1% Pay for anything
- 83. Why give freeaccess to my many hours of labor? As distribution cost get nearer to zero we have the option of allowing signifiant part of the player play for free Giving it for free helps get to scale and with scale there are more ways to monetize - First payment is the hardest Sell VIP access, virtual stuff, skills, avatars, advancements Possiblity to collect usage behavior information Free to Play - F2P
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- 87. Early Mobile Games Gamesappear very early in phones SMS games, J2ME Simple single player with real limitations - data, memory, processing
- 88. MOBILE GAMES With iOSand Android, mobile game industry has exploded Fastest growing segment Once upon a time in the App Store
- 96. Next: Gamification and whyit is important for you to play video games