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Think social to go global
- 1. www.LAMPER.cn QQ群：3330312 http://weibo.com/lampercn
- 2. Think Social toGo Global PapayaMobile Inc 2
- 3. The leading mobilesocial gaming network with 23 million users and 300+ games. •Founded in 2008 with $22M raised through DCM and Keytone. •70 staff with offices in San Francisco, London and Beijing •More than 80% of users come from US and Europe •Popular games earn more than $1 million per year.
- 7. • User profile •Friend system • Internal mails • Newsfeeds • Notifications • Photo sharing • Achievements
- 8. • Customizable avatar •1000+ clothes and items • High incentive to customize
- 9. • In-game chat •Peer-to-peer IM • Group IM • 24-hour chat room administrators
- 12. Third party developersare Papaya’s focus • Providing tools to socialize, monetize and develop social games. • Consulting third parties on how to make quality social experiences. • Improving SNS experience and accelerating community growth.
- 13. Social SDK Papaya Game Engine • Integrate social and competitive • Built-in social features, virtual mechanics into existing games. currency and billing channels built-in. • Allows games to connect to and • Written in C with Fast 2D OpenGL integrate into the Papaya Social graphics. Network. • Syntax close to ActionScript. • Flexible SDK that integrates with • 1 week to make a simple social games built on any game engine. game. • Completely free.
- 14. Create virtual goodswith a perceived sense of value that allow users to express themselves, accelerate gameplay and are available only after certain gameplay conditions are met. 14
- 15. Integrating gameplay intothe user’s Papaya Social Network experience builds a loyal community and drives virality of your game.
- 16. Cross Android App of Pmails Promotion the Day Game Menu Papayamobile.com Papaya promotional channels generate the first buzz and burst of downloads from the Papaya community.
- 17. We announce games bysending “Pmails” to over 23 million Papaya users.
- 18. 100,000s of Papaya Farm,Fish and Pet users are recommended new games from Papaya’s self- developed games.
- 19. Every day agame is spotlighted as Android App of the Day. This includes SNS banners and androidappoftheday .net
- 20. Games are included inPapaya’s game discovery tool. The newest games are highlighted in the “Just In” tab.
- 21. We spotlight new gameson the papayamobile.com home page, games page and Blog.
- 22. • Pay-per-installs startingat $0.35 – reduces acquisition costs. • Up to 10X lower acquisition cost compared to pay-per-click networks. • Non-intrusive way for app promotion – and users love free games!
- 23. Games with rich socialmechanics that utilize the Papaya Community produce explosive viral growth that lasts.
- 24. Second Papaya GameEngine game released on July 15th by Aidi Game. In just 12 days Papaya drove 50,000 new users, and helped it earn more than $13,000 – that’s more than $1,000 a day! Over 1,200 ratings average of 4 stars.
- 25. First third partygame to utilize Papaya Game Engine released May 2011 by LoL Studios. Game makes more than $1,000 per day. Virality the driver of active users fueled from socialized gameplay. Friends help to dig, send gifts and help each other create Juice.
- 26. $400,000 1 Game $390,550 $300,000 5,000 Games $282,500 $200,000 $100,000 $0 Open Feint 2010 Revenue Treasure Fever First Year Revenue Treasure Fever Average Daily Revenue: $1,070/day
- 27. • OEM preloaddeals: LG, Lenovo, Huawei, ZTE, TCL, Coolpai, Sharp • Carriers: To provide white label version of game hub to China Unicom and China Telecom
Editor's Notes
- #3 Title Page
- #14 4.1
- #16 Stats for this Channel. Suggested promo. Dates of booking. Estimated Installs. Add screenshot of Channel.
- #23 4.1
- #27 Revenue curve of treasure fever. Daily. Then graph comparing Openfeint’s yearly revenue against treasure fever’s predicted revenue (Assuming no growth) for 2011.