The document discusses the growth of the gaming industry and how it is being utilized in New Zealand. It notes that while controversial politicians have linked video games to violence, the average gamer is 33 years old and most play for non-violent reasons. The gaming industry generates billions in global revenue and is larger than movies. New Zealand has over 500 full-time game developers and the industry is continuing to grow as game development platforms expand. The document also discusses how businesses can learn from gaming, such as through gamification techniques that motivate users.

2. The Growth of Gaming

3. Laws
Poppins

4. “If mass murder was ever to be
committed in this country,
it would be committed by
a gamer.”
Michael Laws,
Talkback Host & Mayor

5. World’s Largest Entertainment Launch
Modern Warfare 3: USD$1 Billion in 16 days, $400m in 24 hours.

6. G
 PG
17%
T
M
But M rated games are a fraction of the games industry

7. “In every job that must be done,
there is an element of fun.
You find the fun and snap,
the job’s a game.”
Mary Poppins, Supernanny

8. Chore Wars, Kevan Davis

9. Global Revenues (USD$)
$12b Videos
$18b Music
$32b Movies
$56b Video games
Petfood
Source: various, 2010

10.  93% of NZ households have a device for playing games
 The average age: 33 years
 72% of gamers are over 18
 47% are female
 79% of parents play video games with their children
Source: Bond University, Digital NZ Report 2011

13. How the Opportunity
is Being Seized in NZ

14. Fulltime Game Developers in New Zealand
500
450
400 92
350
70
300
172 Business
250
59 137 Art
200
150 Programming
86
100 195
152
50 100
0
2010 2011 2012
Source: NZ Game Developers Association Members, August 2011

15. Game Platforms Developed For in Last 3 Years
PC
17% 18% Mac
Console
4%
10% Handheld
13% iOS
7%
Android
4%
27% Facebook
Browser
Source: NZ Game Developers Associations, August 2011

16. Hardware Developer Publisher Distributor Retailer Customer
Digital Distribution Platforms
(eg. AppStore, Facebook, Web, Steam)

17. Some NZ Game Studios
• Sidhe Interactive • Custard Square
• PikPok • Runaway Play
• Gameloft • Minimonos
• Cerebral Fix • PixelThis
• SmallWorlds • GamesLab
• Stickmen Studios • Rush Digital
• Grinding Gear Games • InGame
• Ninja Kiwi

18. Monsters Ate My Condo by PikPok

19. Chopper 2 by Majic Jungle

20. Flutter by Runaway Play

21. Terrapets by Cerebral Fix

22. Bloons 2 by NinjaKiwi

23. Minimonos

24. Smallworlds

25. Path of Exile by Grinding Gear Games

26. Sparx by Metia Interactive
Auckland University e-Therapy Game

27. Heavy Vehicle Dynamics 3D by Tranzqual
Tranzqual truck driver training

28. Indie Music Manager by InGame

29. What Businesses can
learn from Gaming
Businesses

30. The Power Law

31. World’s Fastest Selling Consumer Electronics Device
8 Million Kinect cameras sold in 60 days.

32. What Businesses can
learn from Gamification

33. Gamification
Four Square (2010)

34. Motivation: Zombies, Run!

35. Provide Feedback
Feedback Clear goal
Challenge Right tools

36. How web developers give feedback

37. How game developers give feedback

39. Various Motivations for Playing Games
Skill
Killers Achievers
Social
Socialisers Explorers
Richard Bartle, 1996

40. Emotional Experience Engineering
Points
Personalisation
Creation Expressive Status
Competitive
Crowd Sourcing Leaderboards
Gifting Collecting
Chat
Collaborative Explorers
Badges
Teaming
Searching
Richard Bartle, 1996