7 (of 22) rules of Storytelling for Business and Product Launch

Whoever tells the best story wins
Storytelling in Business and Product Launch
ShapelyDesign.comcreative support by
Monika Gorska, Phd
7 of 22 rules

„
„Why storytelling?
Stephen Denning
author: The Leader's Guide to Radical
Management
It’s simple. Nothing else works!

creative support ShapelyDesign.commonikagorska.com
Hi, I am mOnika Gorska ...
In
my
Story
Factory,
I
empower
entrepreneurs,
on
line
experts
and
coaches

to
tell

stories
about
their
companies,
projects
and
themselves
in
such
a
way,
that
everyone
will

listen.
Even
if
they
whisper.
As
a
journalist,
I
reveal
where
to
ﬁnd
the
most
interes@ng
stories.
As
an
interna@onal
award-‐winning
director
and
fes@val
juror,
I
teach
how
to
construct

stories
that
aCract
aCen@on
and
move
into
ac@on.
As
a
lecturer,
trainer
and
coach
I
help
to
amplify
natural
storytelling
skills,
and
quite

painlessly
deal
with
the
errors.
I
do
it
because
for
the
past
22
years
I
have
collected
thousands
of
stories
and

experienced
their
power
of
transforming
lives,
brands,
or
even
the
world.
On
this
basis,
I
developed
a
proven,
proprietary
methodology
of
storytelling,
which

helps
to
aCract
the
right
customers
and
partners,
to
stand
out
from
the
compe@@on,

and,
most
importantly,
gives
a
clear
message
as
to
why
YOU're
the
best
possible
choice.

YOU
storytelling
THE ROCK SOLID FoUNDATION
F BRANDS

STORYTELLING IS ALL ABOUT RELATIONShips
oXytocin + Cortisol =Story=
1
Made since 100 000 years

Why are you telling this?
What do you want listeners to remember from your story?
BEGIN WITH THe eND
Message Story
2

SHOW, DON’T TELL
Tell your story to create a movie in your
listeners head, so he can imagine, feel, smell
and taste what you’re talking about
6

Super Star
Your client should feel like a
super hero in this movie.
You act as a director.
BE a DIRECTOR7

11
The little mistakes add
a natural , unique taste
to your story
Be AUTHENTIC, nOT PERFECT
Authenticity

Litle Red Riding Hood was walking through
the forest, when suddenly SCARY WOLF
jumped out of the bushes...
KEEP the TENSION UP
The Little Red Riding Hood Story method
19
THE SCARY WOLF

In business all stories have to end with a happy ending.
But a big, hungry shark must be always near.
6 SHOW THE HAPPY END
22

step 1
step 2
step 3
step 4
Start with „why?”
How you’re unique?
Find the right story
Construct the story
Storytelling is more then just a tool.
It’s a strategy to create a valuble business

3 story generators
success FAILURE TURNING POINT
monikagorska.com creative support ShapelyDesign.com

2 Storytelling tools

the Day Before...
the Challenge
the Struggle
the Saviour: YOU
the Happy End
HAPPY CLIENT STORY

SETTING
Here and now
or somewhere,
once upon a time...
How much I succeded to
move/engage the listener
opowieśćw 9 krokach
tm

SETTING
Here and now
or somewhere,
once upon a time...
HERO
Someone lives
a normal life...
tm

SETTING
Here and now
or somewhere,
once upon a time...
HERO
Someone lives
a normal life...
NEED/ GOAL
Suddenly he desires to
achieve something.
The stakes are high...
tm

SETTING
Here and now
or somewhere,
once upon a time...
HERO
Someone lives
a normal life...
NEED/ GOAL
achieve something.
antagonist
But someone,
or something
wants to stop him...
tm

SETTING
Here and now
or somewhere,
once upon a time...
HERO
Someone lives
a normal life...
NEED/ GOAL
achieve something.
antagonist THE OBSTACLES
THE CONFLICT
The tension goes up...
But someone,
or something
tm

SETTING
Here and now
or somewhere,
once upon a time...
HERO
Someone lives
a normal life...
NEED/ GOAL
achieve something.
THE CONFLICT
CLIMAX
The hero struggles
the ﬁnal battle for
his goal and loses...
But in the end he wins...
But someone,
or something
tm

And he lives happily
ever after.
SETTING
Here and now
or somewhere,
once upon a time...
HERO
Someone lives
a normal life...
NEED/ GOAL
achieve something.
THE CONFLICT
CLIMAX
The hero struggles
the ﬁnal battle for
his goal and loses...
But in the end he wins...
But someone,
or something
tm
BACK TO
BALANCE

paris
Cafe de
3 Ingredients Secret Storytelling Sauce

antagonista
ale ktoś lub
coś, bardzo
nie chce, żeby to się udało
antagonist
tm
to be continued...

1
Made since 100 000 years
and have I said that?
STORYTELLING IS ALL ABOUT RELATIONShips
monikagorska.com

It depends on you, wheteher your bussines, or your
life, will be a poor, or a Great Story
Monika Górska, dr story

if you want TO master more storytelling
TOOLS and TO get free e-book
„9 habits of inspiring communication”
see you at www.monikagorska.com
soon in English
all right reserved © monikagorska.com ShapelyDesign.comcreative support by

7 (of 22) rules of Storytelling for Business and Product Launch

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