The document discusses themes around vision, teamwork, and user experience (UX) in various contexts, including references to individuals and cultural insights. It emphasizes the importance of communication, usability, and respect in creating collaborative environments. Additionally, it touches on the relationship between technology, information overload, and user attention in digital interactions.

1. look. there’s one now...

5. portfolio? alexbeim.markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze

6. portfolio? alexbeim .markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze

8. portfolio? alexbeim .1+1

9. portfolio? alexbeim . 1+1=3

18. why? share a vision

19. why? share your vision

20. why? share your vision UX insights & strategy, team, possibilities

21. disclaimer.

22. thank you. you’ve been a wonderful audience

23. how?

24. how? blame the brazilians

35. how? blame the brazilians blame stewart

41. who?

42. who? person with a vision

43. who? person with a vision connectedness

44. who? person with a vision connectedness vs. disconnect

45. who? person with a vision korean. acadian/cajun.aboriginal indian.latin american. european.

46. who? person with a vision ice floes. sweat lodge. univ.stacks. 16th century paris deporting geese to oklahoma

47. who? person with a vision soulcarving .snowboard.surf. rockclimbing. ocean diving/skydiving

48. who? person with a vision marine biologist. geneticist. ad exec. new media consultant.

49. who? person with a vision science.nature.tech.food.conv.

50. who? person with a vision geeky.techie.foodie.

51. who? person with a vision geeky.techie.foodie. observe.listen.learn.

52. who? person with a vision geeky.techie.foodie. observe.listen.learn. be open

53. how?

54. how? teamwork

55. how? teamwork respect.

56. how? teamwork respect. what’s the matter?

57. how? teamwork respect. what’s the matter ?

58. how? teamwork respect. what’s the matter ? people want/need to matter

64. music? tomwaits.nickdrake.keithjarrett. explosionsinthesky.portland brokensocialscene.arcadefire. trespasserwilliam.stars.tgmt lalipuna.sigur ros.giaa

65. music? tomwaits.nickdrake.keithjarrett. explosionsinthesky.portland brokensocialscene.arcadefire. trespasserwilliam .stars.tgmt lalipuna.sigur ros.giaa

67. healthy workplace?

68. healthy workplace? guns don’t kill people

69. healthy workplace? guns don’t kill people cubicles kill people

88. how?

89. how? teamwork insight.compassion.leadership.

90. how? blast radius.organic.tribalDDB insight.compassion.leadership.

91. how? blast radius.organic.tribalDDB creative director.

92. how? blast radius.organic.tribalDDB creative director. UX.innovation

93. how? blast radius.organic.tribalDDB creative director. UX.innovation AOL search & e.commerce

94. how? blast radius.organic.tribalDDB EVP/SVP/VP/Sr.Directors CEO/COO/CCO/CTO Director, UE

95. how? blast radius.organic.tribalDDB CD/ACD/AD/BA usability/IA/content/design 40/5

96. what? team building/re.vitalizing respect.listen.empower.

97. portfolio? alexbeim.markwallace samdallyn.julieyoo.pablomarques kayepuhlmann.fabiocosta markury.colleendecourcey andrewdaniel.markschulze

98. portfolio? alexbeim.mark w allace samdallyn.julieyoo.pablomarques kayepuhlmann.fabi o costa markury.colleendecou r cey andrewdaniel.mar k schulze

99. AOL search: 2004/2005/2006 e.commerce: shopping/travel portal/mobile/autos/video/kids

100. search (culture)

117. shopping (culture)

141. travel search (culture)

157. about (culture)

158. who? michael skoletsky Client Partner robert hartt Business Development robin forbes Client Director peter jin hong Group Creative Director

159. who’s honorary? wendy boswell Web Search, about.com guide reviews/recommendations

162. why? usability, UX ease of use, relevant, organized & accessible, cool features... worth checking out” “ – about.com & searchenginewatch.com, 2005

163. why? ad rev./financial success AOL gets highest conversion rates – beats out Google, MSN, and Yahoo” “ – DMN news, feb.2006

164. why? solutions/partnerships ...music to our ears” “ – Director, AOL Search

165. what?

166. what? clutter clean it up branding improve it navigation improve it relevancy improve it

167. what? every page is a front door

168. what? article page guide page

169. what? article page > tagging guide page > blog

170. what? article page > tagging guide page > blog clippings > memory

171. what? url: homebuying.about.com

172. what? questions. insights. approach.

173. what? 2 sec. 34 years

174. what?

175. what?

176. what?

177. what? what’s ‘about’ about?

178. what? passionate people in the know talking to real people about things they want to know

179. what? passionate people in the know talking to real people about things they want to know

180. what? conversation

181. what? rules. expectations. language. conversation attraction. loyalty

182. what? rules. expectations. language. conversation attraction. loyalty

183. what? passionate people in the know talking to real people about things they want to know

184. what? what’s this about? people. real people.

185. what? what’s this about? me. about my life. my world.

186. what? what’s home buying about? what’s butter chicken about? what’s deporting geese about?

187. what? url: homebuying .about.com

188. what? url: whats. homebuying .about.com

189. what's this about? people. real people... complicated

190. what's this about? people. real people... issues.

191. what's this about? people. real people... biology/psychology cultural anthropology

192. usability dr. wu

193. usability “ What information consumes is rather obvious: it consumes the attention of the recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it” – herb simon (nobel prize winner - economics & father of A.I.)

194. usability “ the tyranny of choice” – edward tufte

195. usability “ i can’t take this anymore!” – everybody else

196. usability if i can’t ‘see’ it... i can’t use it

197. usability font: uniform, 10-12, contrast typography: reading width, synopsis

198. usability navigation 3,5,8 (7 +/- 2 menu elements) scan-ability 3,5,8 (dereases after 8-16)

199. usability publishing, books, magazines

200. “ ignore me. don’t read this” please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me please read me please read, read me, o god, please read me

202. social networking culture flick’r share/tag/blog del.icio.us tag/share/blog

203. social networking culture/brand about’ r

204. social networking culture/brand a.bo.ut

205. what’s your culture/brand? passionate people in the know talking to real people about things they want to know

206. what's social networking about: people. real people...

208. what's your experience about? approachable. credible. friendly ≠ reliable

209. UX

210. what's UX about? people. real people...

211. timeline: human nature

212. fear stupidity alone overwhelmed forgetfulness

213. need to be safe need to ‘not feel stupid’ need love need space need reminders

214. 50 - 500 millisec. fear. suspicion. worry. first impressions

215. need to be safe need to ‘not feel stupid’ need love need space need reminders

226. 1 - 2 sec. validate. orient. decisions... decisions...

227. need to be safe need to ‘not feel stupid’ need love need space need reminders

235. 2 - 5 sec. lost? or keep going...

238. 2 - 5 sec. advertising is our friend

239. need to be safe need to ‘not feel stupid’ need love need space need reminders

245. 6+ sec. engage, connect, save for later

246. need to be safe need to ‘not feel stupid’ need love need space need reminders

248. article page

251. clippings page (memory)

254. so...

263. x6 x6

264. it’s always better to be running towards something... rather than running away. – ron woodall, ad guru/yoda

268. questions?

269. thx :)