How to develop brand image in the age of social media.

1. The Rules of
Engagement
Developing Brand Image
In The Age Of Social Media
Melissa DelGaudio
Honeybee Consulting
@startabuzz

2. BLINK.
You have but a split second to make a first
impression. Make sure it’s a good one.

3. LA! LA! LA! LA!
Choose Your
Voice.

4. How Will People
Perceive You?
Are you funny?
Are you serious?
What’s your area of
expertise?
Who’s your audience?
How will you
differentiate yourself?

5. OK. Now what?

6. It’s A Bit Pitchy,
Dawg.
Don’t oversell me.

7. Speak to Build Trust.
Talk to people. Don’t pitch.
Treat people like human beings. Get to know
them.
Let your personality shine through.
Think about what you say (but don’t over-
think).
Be Yourself!

8. Your Brand
Hangs In The
Balance.

9. I Hate To Break
This To You,
But ...
Yes. Spelling and grammar count.

10. Politics Aside, Would You
Trust This Person?

11. Remember:
Punctuation
Saves Lives.
“Let’s eat @phxREguy!”
OR
“Let’s eat, @phxREguy!”

12. There Is No
“Sarcasm” Font.

13. On The Web,
CONTEXT
Is King.

14. This Will Go
Down On Your
Permanent
Record.

15. Herpes and Google are forever. Once you say
it, it’s out there.
If you wouldn’t be comfortable saying it to my
mom, don’t say it. Period.

16. Some people are reluctant to share anything.
Some people want to share everything.
Best to land somewhere in the middle.

17. You Are Your
Own PR Firm.

18. Everything (yes, EVERYTHING) you say
speaks to your brand image.

19. Things That
Are Scary:
Hairless Dogs.
Monkeys.
Writing.

20. If Blogging Isn’t For
You, What Are Your
Options?
Photo Blogs
Video Blogs
Consider hiring a ghost writer (it’s OK ... no
one will know).

21. Our President
Has People Write
For Him.
Regardless of your political leanings, you’ve
gotta admit ... he’s pretty eloquent.

22. Melissa DelGaudio
Honeybee Consulting
Copy Writing Public Relations Social Media
www.honeybeeconsulting.com
@startabuzz
melissa@honeybeeconsulting.com