Adityanath Jha(CEO Crayon Pictures, Former Global Head of Branding at infosys) shows a completely different aspect of branding from scratch.

1. The fundamental (marketing) dilemma
Branding yourself = bragging = embarrassing?

2. What's your brand?
 What others think of you
 = f (professional, personal, behavioral
attributes) AS PERCEIVED BY OTHERS
Awareness
Respect

3. Your brand is
the response
to the stimulus
you provide.

4. A few personal brands
Politician Politician Politician
Noble intention, On-off
implementation
Management,
implementation
Guerilla fighter
Aam aadmi fed
up of corruption
Seasoned
politician,
development
of country
Dynasty, confused
What do you do?
How do you do
it? Style?
Process?
What do you
stand for?

5. A few personal brands
Bat Bat Bat
GrittilyGracefullyCopybook
Records Beauty Defense - “The Wall”
What do you do?
How do you do
it? Style?
Process?
What do you
stand for?

6. A few personal brands
News Anchor News Anchor News Anchor
Elegant, SeriousThoughtful,
Insightful
Abrasive,
Confrontation
Infotainment Credibility Boring, governmental
What do you do?
How do you do
it? Style?
Process?
What do you
stand for?

7. First step in creating your brand –
get clarity
 What do you do? Define your game.
 How do you do what you do? Discover your
style.
 What do you stand for? How do you behave?
Take positions.

8. Your Brand Strength = f(respect,
awareness)
Awareness
Respect

9. Whom are you talking to? B2B or
B2C?

10. Let's start small – your organization
Beyond your daily work,
 Do you have an “internship” program in your
department?
 Do you have “elective courses” from your
department?
 Do you have “10 challenges” from your
department

11. Let's expand your brand
Beyond the CISO platform,
 Are you working with the local police?
 Have you given a talk at your kid's school?
Other schools?
 Are you writing/publishing/speaking
REGULARLY?
 Have you thought of contributing to Femina,
JAM, Personal finance publications, auto
magazines etc?

12. Key to building your brand – it's hard
work!
Content &
Conversatio
ns

13. Where's the time?
 Creating content and having real, meaningful
conversations is your REAL job! What else do
you leave behind? Minutes of the meeting?
 Your content reflects your expertise, your style
and your position/beliefs.
 Do a DUMMY BLOCK of your calendar
everyday for 3 hours. The world will continue to
exist.

14. The Maggi
funda – create
your thoughts 2
minutes at a
time. It will add

15. And, an iconic Indian personal
brand
Website
Wikipedia page
Youtube channel
Twitter
Facebook page
Blog
TV show
Links to all Recipe Sites
Media articles

16. Thank You!
Aditya.jha@krayonpictures.com
Aditya.thejha@gmail.com
in.linkedin.com/adityanathjha