These days, there are so many awesome marketing events to attend. So many people to meet. After a while, you start to notice certain types. At least the LeadMD team did. A good marketer knows the power of the pattern, after all.

1. MARKETERS
YOU MEET AT
A CONFERENCE
THE
6

2. @myleadmd
These days, there’s no shortage of awesome events to
attend. So many people to meet, so much to see!
But after you’ve schmoozed and walked what seems
like a marathon in your shoes, you begin to notice
certain types of attendees.
...At least the LeadMD team did.
After all, a good marketer knows the power of patterns.

3. @myleadmd
First day of the
conference, this guy’s
livin’ it up into the wee
hours. The next day you
see him, working the
room with power.
Despite the nonstop
events, you see him in
every session. How does
this guy do it? Keep on
guessin’!
THE PARTY ANIMAL1

4. @myleadmd
This guy knows how to play it cool,
dropping knowledge bombs without
taking you to school. A simple
conversation, some on-point deducing,
then you suddenly realize your problems
are reducing!
He seems to know everyone, and is a bit
strange. But after speaking with him,
your mindset will change.
THE SHERLOCK2

5. @myleadmd
This fella is everywhere, with his
cutting-edge tech in tow. He’s
come to geek out with his drink
out, eager to share the things that
he knows.
Snapping photos of sessions,
taking notes with his gear,
you can be sure he’s immersed in
best practices year after year.
THE DIGITAL DYNAMO3

6. HELLO~
TOTES!
@myleadmd
4 THE SOCIAL BUTTERFLY
You’ll see this butterfly capturing
everything with a snap, then
coasting to the top of the
conference app!
It’s not just the twitterverse her
talents span, she can also be
seen visiting partners for joint
content plans.

7. @myleadmd
She’ll take your shirts, no matter what
the size. And hand over those plushies--
for her dog they’re a great suprise.
While there’s room for your swag in her
many pockets and bags, she finds your
actual services to be kind of a drag.
5 THE SWAG GRABBER

8. @myleadmd
THE GHOST
HEY
GUYS.
This team brought
everything with care.
Sure, the booth is set
up...But nobody’s
there!
Spending so much to
sponsor some might
find spooky, but to
not be at your booth
seems downright
kooky!
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9. So how can you stand out from the crowd, and make sure there’s nothing you’ve missed?
Follow this handy-dandy, step-by-step checklist!
†† Be like the Everywhere Marketer: Manage your energy! Select key events and sessions to
attend beforehand.
†† Take a page from Sherlock: Hold the sales pitch when talking to people. Focus on providing value
and solving their problems.
†† Become a Digital Dynamo: Don’t forget to pack all of your chargers, and know the power of
the connection!
†† Get Social like the Butterfly: Share your experience on the conference hashtag! But don’t get too
sucked into social and miss the opportunities for partnership right in front of you.
†† Beware of Swag Grabbers: Be smart with your conversations, know when people are truly
interested and when they’re just in it for the swag.
†† Don’t ever Ghost: Events are expensive, but can contain opportunities for massive ROI. If no one
is manning the booth, don’t be surprised when you’re staying home for the next awesome event.
@myleadmd
THE CHECKLIST

10. @myleadmd
What tips do you have?
What have types of marketers you seen? Whatever your
thoughts, we hope your next event rakes in the green!
Get digital marketing strategies, tactics and best
practices with a dash of Marketo tips:
VISIT LEADMD MARKETPLACE