2. Existing Product Research
• Research existing products/topics for your production and
production methods.
• This could be quite broad to begin with, but should focus
down to relevant examples [in terms of styles, techniques
and content].
• Consider your audience, what do they expect, what
techniques and content will interest them.
• Summarise your findings before generating your own initial
ideas for this project.
• Your summary should consider what your research has
provided and how this is useful to you and your production.
• Add more slides – this is encouraged!
3. Existing Product
This video shows how our “goals in
life” change as we get older.
Structuring the video in age order from
5-75 the audience can clearly see how
people mature with what they answer.
The video shows what stereotypical
things young children want such as
money and fame, into what
adolescents want, verifying from
happiness and a well paying job. Towards the end of the video where 60-75 year olds answer
they want to their goals to be meaningful and have a purpose. I think doing this shows that the
older you get the more you realize how you should be spending your time doing something
meaningful. I think the creator of the video portrayed this specific idea in a very good and
presentable way, making you think about how powerful time is.
With how the video is presented e.g. the background and how people are present themselves. I
think the director of the video didn’t put much thought in the background of the main shot
because the main subject will be the focus on the video so there would be no reason to beautify
the background. As for the people in the video, it looks as if no typical video shoot hair and
makeup took place. This could be because the director of the video didn’t want to change the
outer look of each person to better them. The editor of the video hasn't edited the video to look
particularly appealing or to stand out. They have added small text annotations such as titles and
sub-headings other than that, there are no detailed jump cuts or transitions.
70 People Ages 5-75 Answer: What’s Your Goal
In Life?
4. The overall look of the video is quite plain because the director of the video
believes that the message that viewers will get is enough presentation. I
think that this video is mostly target towards 15-25 year olds, because they
can relate to the younger age group wanting fame and money, but as they
watch the video and the people get older they can realize that being happy,
having a well paid job and having people that loves you is also important.
5. Existing Product Don't Put People in Boxes
This video is a similar style to the one I
looked at before. In this video the
directors idea was to show that everyone
is the same regardless of ethnicity, race,
gender and sexuality. From the outcome
of this video I think that the people in this
video had a better outlook on how the
judge people. At the start of the video
people are split into different categories
such as being wealthy and those who are
just getting by.
From first look at this video I notice how
the black background gives tension to the
video and also leaves the person
watching wondering what’s going to
happen or who's going to be sorted into
what category. The video shows
important categories such as those who
beat cancer.
While all the different categories are being called out, the music that has been picked to be
paired with it gets louder as the video goes on. The type of music that has been picked is quite
emotional, making the whole video a lot more emotional to watch.
6. • From looking at the video I think that it is catered towards teens to early
adults. I think this because the over all idea of the video is to show that we
shouldn’t judge people before we know their story. Bullying is a big part of
the video because we can se how big the group of bullying victims there
are compared to how many actual bullies.
7. Existing Product Do These People Have More In Common Than
You Think?
This videos context focuses on how
people who look completely unalike can
have something in common. I think that
the writers idea for people to take away
from this video is that we can have a lot
in common with people and that we
should get know the person and not
judge them how they look.
Throughout the video people ask each other questions about their lives, the end goal is to try
piece the person together just from what they answer. Doing this shows that we can easily
stereotype people to certain things.
Similarly to the other videos I looked at you can tell the production value of the video is high
based on the quality where as regarding the colors of the background its quite plain and
boring. This could be to help stand out the people featured in the video or that the people
knew that it didn’t matter how the video looked because they knew they would draw in
viewers now all based on the subject of the video.
With who this video is catered to I think it is mostly adults. This is because the only people
featured in the video were adults.
8. Research summary
• I looked at documentary-interview type videos. I decided to look at these
types of videos because that is the type of videos I would like to make. The
topic of each video I looked at were completely different but the points I
made were quite similar. For instance the background of the videos. The
backgrounds in the videos were quite plain I think the creator of the video
did this because they didn’t want to draw attention away from the main
focus of the video, and/or they knew they didn’t have to beautify the
background/set because they'd bring in views no matter what because the
topics that some of these videos touch on not many people want to talk
about.
10. Idea 1
• 5-10 min video of people ranging from young
to old describing their worst fears. The
expected outcome of the video is to show
how our fears change as we get older, e.g. 5-
monsters under the bed, 10- school and
friends, 15- fitting in and looking
stereotypically presentable 20- student debt
and other bills, 30- losing a stable job, 40-
getting old, 50- regret. Have them discuss why
this is their biggest fear.
11. Idea 2
• Same video layout as idea 1, instead discuss
what they want to be when they grow up.
(over age of 20) ask if they had become what
they wanted to be, and if not what stopped
them.
12. Idea 3
• Same video layout as idea 1, discuss what
people fear the most about the world. Why do
they fear this and what could they do as an
individual to get over this fear and/or resolve
the issue.
Editor's Notes
Think about a subject you could write about, a design style you could work in and why you would want to do it.
Think about content. What different visual and written elements would you include?
Initial ideas can be documented in any way that you would like. Mind maps are ok, but they don’t work for everyone. If you prefer to simply write your idea, do that. If you want to combine text and images, do that. As long as you communicate a potential idea, the method is up to you. Present you idea and also some justification for your choices. You can link this back to your research.
Think about a subject you could write about, a design style could work in and why you would want to do it.
Think about content. What different visual and written elements would you include?
Initial ideas can be documented in any way that you would like. Mind maps are ok, but they don’t work for everyone. If you prefer to simply write your idea, do that. If you want to combine text and images, do that. As long as you communicate a potential idea, the method is up to you. Present you idea and also some justification for your choices. You can link this back to your research.