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Factors determining the effectiveness
of communication process
Rajinder Kaur Kalra
Professor and Head (Retired)
PAU Ludhiana 9814067709
Factors determining effectiveness of Extension
Communication Process:
 limited by one’s concept of the communication.
 two way process, involving interaction between the
communicator and the receiver.
 One must have ideas before one can communicate with
others.
 The system of symbols used to represent ideas, objects or
concepts must be accurate and used skillfully.
 Cultural values and social organizations are determinants
of communication.
 The environment created by the communicator influences
the effectiveness.
 To make sense, the communication effort must be
organized according to some specific form or pattern.
 Cooperation, participation and involvement are
essential to communication.
 The standards of correctness, effectiveness and social
responsibility of communication influence its success.
 Evaluation is necessary to improve communication.
 The specific objective of the message.
 The nature of the message degree of directness versus
abstractness level of difficulty, scope, timing etc.
 Channels available that will reach the audience.
 Channels can be combined and used in parallel.
 Channels that must be used in a series.
 Relative cost of the channels in relation to
anticipated effectiveness.
 Time available to the communicator and the
audience.
 Extent of seeing hearing or doing that is necessary
to get the message through.
 Extent of cumulative effect or impact on the
audience necessary to promote action.
Factor determining the effective communication

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Factor determining the effective communication

  • 1. Factors determining the effectiveness of communication process Rajinder Kaur Kalra Professor and Head (Retired) PAU Ludhiana 9814067709
  • 2. Factors determining effectiveness of Extension Communication Process:  limited by one’s concept of the communication.  two way process, involving interaction between the communicator and the receiver.  One must have ideas before one can communicate with others.  The system of symbols used to represent ideas, objects or concepts must be accurate and used skillfully.  Cultural values and social organizations are determinants of communication.  The environment created by the communicator influences the effectiveness.
  • 3.  To make sense, the communication effort must be organized according to some specific form or pattern.  Cooperation, participation and involvement are essential to communication.  The standards of correctness, effectiveness and social responsibility of communication influence its success.  Evaluation is necessary to improve communication.  The specific objective of the message.  The nature of the message degree of directness versus abstractness level of difficulty, scope, timing etc.
  • 4.  Channels available that will reach the audience.  Channels can be combined and used in parallel.  Channels that must be used in a series.  Relative cost of the channels in relation to anticipated effectiveness.  Time available to the communicator and the audience.  Extent of seeing hearing or doing that is necessary to get the message through.  Extent of cumulative effect or impact on the audience necessary to promote action.