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Marjorie Ferguson identified four types of facial expressions commonly seen in the cover photos of British women's magazines in 1980: the Chocolate Box expression which projected a bland warmth; the Invitational expression which suggested mystery or mischief; the Super-Smiler expression which was aggressive and attention-seeking; and the Romantic or Sexual expression which projected availability. Trevour Millum analyzed male facial expressions in women's magazine ads and found parallels to Ferguson's female types including carefree, practical, seductive, comic, and catalogue expressions, but noted there were no direct counterparts to the narcissistic or kittenlike female expressions.
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Marjorie ferguson’s facial expression theory
Marjorie Ferguson identified 4 common facial expressions used in magazine covers: the Chocolate Box expression shows innocence through a warm smile; the Invitational expression conveys mischief through a slight turned smile; the Super-Smiler portrays arrogance through a carefree toothy grin; and the Romantic/Sexual expression signals availability through an unsmiling look between two people.
Facial expression
The document summarizes research on common facial expressions used in women's magazine cover photos. It identifies four main expressions from Marjorie Ferguson's 1980 work: the chocolate box expression with a half or full smile and barely visible teeth projecting warmth; the invitational expression emphasizing eyes with a hint of a smile suggesting mystery; the super-smiler expression with a wide open toothy smile projecting an aggressive look-at-me attitude; and romantic or sexual expressions projecting availability. It also outlines 10 categories of female expressions in advertisements identified by Trevor Millum, including soft/introverted, cool/level, seductive, narcissistic, carefree, kittenlike, maternal, practical, comic, and catalogue.
Facial Expressions
Margorie Ferguson identified four types of facial expressions commonly seen on the covers of British women's magazines: the Chocolate Box expression with a half or full smile and barely visible teeth projecting warmth; the Invitational expression with an emphasis on the eyes and a hint of a smile suggesting mischief; the Super-Smiler expression with a wide open toothy smile projecting an aggressive "look at me" attitude; and the Romantic or Sexual expression showing two people together or a dreamy look projecting availability. Trevor Millum categorized male expressions in women's magazine advertisements as Carefree with a smile projecting vibrancy, Practical concentrating on a task with a closed mouth, Seductive with self-sufficient confidence, Comic deliberately
Poses and facial expressions
This document categorizes different facial expressions and poses for females and males in film and photography. It outlines four categories of female poses coined by Marjorie Ferguson: 1) Chocolate Box, 2) Invitational, 3) Super Smiler, and 4) Romantic/Sexual. It also describes five categories of male poses defined by Trevor Millum: 1) Carefree, 2) Practical, 3) Seductive, 4) Comic, and 5) Catalogue. The document provides details about the characteristics and implications of each category.
Facial expression research
The document discusses two studies on facial expressions - one by Trevor Millum and one by Marjorie Ferguson. Millum identified five male facial expressions commonly seen in women's magazines: carefree, practical, seductive, comic, and catalogue. Ferguson studied expressions of women in cover photos and identified four types: chocolate box, invitational, super-smiler, and romantic or sexual. Each researcher provided descriptions of the facial expressions they observed.
Media facial expressions
The document discusses different types of facial expressions used in photography according to two experts. Marjorie Ferguson identified four expressions for women: chocolate box (half smile, lips together), invitational (emphasis on eyes, hint of smile), super-smiler (wide toothy smile, hair blown), and romantic/sexual (overtly sensual poses). Trevor Millum identified five expressions for both women and men: carefree (smiling, active), practical (concentrating, mouth closed), seductive (eyes less wide, slight smile), comic (ridiculous faces), and catalogue (neutral, no personality).
Categorising facial expressions
Laura Mulvey introduced the concept of the "male gaze" in 1975, describing how films portray women as objects for the male viewer's pleasure. Marjorie Ferguson later categorized common female poses in media into four types: chocolate box (half smile with lips parted), super smiler (full toothy smile facing camera), invitational (hint of smile looking to the side), and romantic/sexual (unsmiling sensual poses). For her pop music magazine, the author will choose either the super smiler or chocolate box pose, as those express enjoyment fitting the magazine's theme, unlike the invitational or romantic poses.
Categorising facial expressions
Laura Mulvey introduced the concept of the "male gaze" in 1975, which refers to how films and media typically present women from the perspective of heterosexual men for their sexual pleasure and objectification. Marjorie Ferguson later categorized common female poses in media into four types: chocolate box (half smile with lips parted), invitational (emphasis on eyes with hint of smile), super smile (wide toothy grin), and romantic/sexual (unsmiling poses implying sexuality). The author plans to use invitational or chocolate box poses in their fashion magazine to suitably feature clothing without overly sexualizing models, making the audience feel welcomed.
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Marjorie ferguson’s facial expression theory
Marjorie Ferguson identified 4 common facial expressions used in magazine covers: the Chocolate Box expression shows innocence through a warm smile; the Invitational expression conveys mischief through a slight turned smile; the Super-Smiler portrays arrogance through a carefree toothy grin; and the Romantic/Sexual expression signals availability through an unsmiling look between two people.
Facial expression
The document summarizes research on common facial expressions used in women's magazine cover photos. It identifies four main expressions from Marjorie Ferguson's 1980 work: the chocolate box expression with a half or full smile and barely visible teeth projecting warmth; the invitational expression emphasizing eyes with a hint of a smile suggesting mystery; the super-smiler expression with a wide open toothy smile projecting an aggressive look-at-me attitude; and romantic or sexual expressions projecting availability. It also outlines 10 categories of female expressions in advertisements identified by Trevor Millum, including soft/introverted, cool/level, seductive, narcissistic, carefree, kittenlike, maternal, practical, comic, and catalogue.
Facial Expressions
Margorie Ferguson identified four types of facial expressions commonly seen on the covers of British women's magazines: the Chocolate Box expression with a half or full smile and barely visible teeth projecting warmth; the Invitational expression with an emphasis on the eyes and a hint of a smile suggesting mischief; the Super-Smiler expression with a wide open toothy smile projecting an aggressive "look at me" attitude; and the Romantic or Sexual expression showing two people together or a dreamy look projecting availability. Trevor Millum categorized male expressions in women's magazine advertisements as Carefree with a smile projecting vibrancy, Practical concentrating on a task with a closed mouth, Seductive with self-sufficient confidence, Comic deliberately
Poses and facial expressions
This document categorizes different facial expressions and poses for females and males in film and photography. It outlines four categories of female poses coined by Marjorie Ferguson: 1) Chocolate Box, 2) Invitational, 3) Super Smiler, and 4) Romantic/Sexual. It also describes five categories of male poses defined by Trevor Millum: 1) Carefree, 2) Practical, 3) Seductive, 4) Comic, and 5) Catalogue. The document provides details about the characteristics and implications of each category.
Facial expression research
The document discusses two studies on facial expressions - one by Trevor Millum and one by Marjorie Ferguson. Millum identified five male facial expressions commonly seen in women's magazines: carefree, practical, seductive, comic, and catalogue. Ferguson studied expressions of women in cover photos and identified four types: chocolate box, invitational, super-smiler, and romantic or sexual. Each researcher provided descriptions of the facial expressions they observed.
Media facial expressions
The document discusses different types of facial expressions used in photography according to two experts. Marjorie Ferguson identified four expressions for women: chocolate box (half smile, lips together), invitational (emphasis on eyes, hint of smile), super-smiler (wide toothy smile, hair blown), and romantic/sexual (overtly sensual poses). Trevor Millum identified five expressions for both women and men: carefree (smiling, active), practical (concentrating, mouth closed), seductive (eyes less wide, slight smile), comic (ridiculous faces), and catalogue (neutral, no personality).
Categorising facial expressions
Laura Mulvey introduced the concept of the "male gaze" in 1975, describing how films portray women as objects for the male viewer's pleasure. Marjorie Ferguson later categorized common female poses in media into four types: chocolate box (half smile with lips parted), super smiler (full toothy smile facing camera), invitational (hint of smile looking to the side), and romantic/sexual (unsmiling sensual poses). For her pop music magazine, the author will choose either the super smiler or chocolate box pose, as those express enjoyment fitting the magazine's theme, unlike the invitational or romantic poses.
Categorising facial expressions
Laura Mulvey introduced the concept of the "male gaze" in 1975, which refers to how films and media typically present women from the perspective of heterosexual men for their sexual pleasure and objectification. Marjorie Ferguson later categorized common female poses in media into four types: chocolate box (half smile with lips parted), invitational (emphasis on eyes with hint of smile), super smile (wide toothy grin), and romantic/sexual (unsmiling poses implying sexuality). The author plans to use invitational or chocolate box poses in their fashion magazine to suitably feature clothing without overly sexualizing models, making the audience feel welcomed.
Expressions
Ferguson identified 4 female facial expressions commonly seen on magazine covers: the chocolate box expression with a half or full smile and minimal teeth showing; the invitational expression focusing on the eyes with a closed-mouth smile and tilted head; the super-smiler expression showing a full face, teeth, and cheesy smile with a tilted head; and the romantic/sexual expression depicting a male and female seeming dreamy and very romantic or sexual. Millum also categorized expressions as carefree linked to sports showing activity; practical with focused eyes and closed mouth; seductive with slightly closed eyes aiming to look confident; comic being very exaggerated trying to act funny; and catalogue being very artificial and posed with wide eyes and big
Millum and fergunson facial expression research
1) The document summarizes research by Marjorie Fergunson and Trevor Millum on facial expressions in magazine covers and advertisements.
2) Fergunson identified four types of facial expressions commonly seen on British women's magazine covers: "Chocolate Box", "Invitational", "Super Smiler", and "Romantic or Sexual".
3) Millum studied male expressions in women's magazine advertisements and categorized them as "Carefree", "Practical", "Seductive", "Comic", and "Catalogue".
Expressions
The document identifies and describes several common facial expressions seen on magazine covers. Marjorie Ferguson identified four female expressions - the chocolate box, invitational, super-smiler, and romantic/sexual. Trevor Millum also categorized expressions as carefree, practical, seductive, comic, and catalogue that can be seen on both men and women. Each expression is then defined, such as the chocolate box expression having a half or full smile with minimal teeth showing and an averted gaze.
Millum and ferguson
Marjorie Ferguson identified four common facial expressions in women's magazine covers: the "Chocolate Box" half-smile, the "Invitational" gaze with a hint of a smile, the "Super-smiler" full smile demanding attention, and the "Romantic" or "Sexual" dreamy eyes. Trevor Millum also studied expressions, categorizing looks as "Cool", "Seductive", "Narcissistic", "Carefree", "Kittenlike", "Maternal", "Practical", "Comic", or having a neutral "Catalogue" vacancy.
Facial Expressions Research
Trevor Millum identified 5 key facial expressions used to promote products in 1975: carefree, practical, seductive, comic, and catalogue. Marjorie Ferguson identified 4 female facial expressions in 1980: chocolate box, invitational, super smile, and romantic/sexual. However, Millum's theories applied to both males and females while Ferguson focused mainly on females.
Facial expressions
Margorie Ferguson identified 4 facial expressions predominantly used in British women's magazines: chocolate box, invitational, super-smile, and romantic/sexual. Each expression conveyed a different tone and mood. Trevor Millum also studied facial expressions in men's magazines and categorized them as carefree, practical, seductive, comic, and catalogue. Both sought to understand how facial expressions were used to set the tone for different types of magazines and their intended audiences.
Male gaze examples. Women - Morjorie Ferguson
The document describes four types of facial expressions and postures commonly used in photographs and their projected moods: the chocolate box expression projects a bland warmth; the super-smiler is aggressive and attention-seeking; the invitational expression hints at mystery through eye contact and a subtle smile; and romantic/sexual poses imply availability through intimate positioning or sensuality.
Facial Expression Research
This is a presentation I have prepared from the research I have gathered on different types of facial expressions.
Genre research rom com
Romantic comedies originated in Shakespeare's plays in the late 16th century. They focus on the developing relationship between misunderstood young lovers. While often seen as "chick flicks", rom-coms target both female and male audiences aged 13-17 with conventions like attractive leads and school settings. The basic narrative involves two people meeting and being separated by an obstacle before realizing their feelings for each other and overcoming challenges to be together, typically with a happy ending. Character archetypes commonly seen include jocks, nerds, rebels, and outsiders who take on roles like villains, helpers, or the prize to be won. Iconic visual elements include settings like parties and bedrooms, costumes that identify social groups,
Question 4 contents page
The document evaluates how the contents page addresses its audience. It discusses how the thin, pretty females portrayed may contradict Naomi Wolf's theory by not showing diversity. It also analyzes the facial expressions of the models according to Marjorie Ferguson and Trevor Millum's theories. Ferguson focuses on female expressions like smiles of different intensities. Millum examines male expressions like serious, solemn, carefree and comic looks. The contents page features a variety of smiles and serious looks analyzed through these two theorists' lenses.
Facial expression research
Ferguson studied mainly female facial expressions on magazine covers and identified 4 main types: chocolate box, invitational, super-smiler, and romantic/sexual. The chocolate box expression shows a half or full smile with lips together. The invitational expression emphasizes the eyes with a hint of a smile or shut mouth. Millum predominantly studied male expressions and identified 5 types: carefree, practical, seductive, comic, and catalogue. The carefree expression shows an active, happy model smiling or grinning.
Facial expressions
The document discusses different facial expression conventions for photographs and which ones suit the author's character. It analyzes the conventions of the chocolate box pose, invitational pose, super smiler pose, and romantic/sexual pose. The author determines that the chocolate box pose best conveys the innocent mood and personality they want for their character.
Group 5 planning daft 3 helen3
The document outlines a group's planning for an opening sequence to a drama film. It includes details on the genre, target audiences, narrative structure, characters, locations, and risk assessment. The sequence will use flashbacks to depict the main character's struggles with her alcoholic mother through realistic conflicts like neglect and arguments. Music and sound effects will help set the mood. A script and storyboard provide details on shots and scenes. Both long and short term planning meetings are scheduled to continue improving the project.
Question 2
The document compares two images that represent loneliness in young boys. Both images show boys around 8-9 years old with brushed down hair sitting against a wall. However, there are differences in clothing, lighting, and context between the images. One boy wears casual clothes while the other wears formal clothes, reflecting the different time periods. One image is black and white with low lighting while the other is in color with high lighting. One boy watches bees while the other has his head down. Overall, the images stereotypically portray the sensitivity and loneliness that many boys experience at that age.
Comedy Genre Research
Teen comedies are light-hearted films that depict exaggerated everyday situations in high schools and small towns to entertain audiences. Common storylines include coming of age, first loves, rebellion, angst, and alienation. Character archetypes established in films like The Breakfast Club, such as jocks, nerds, and outsiders, are frequently used. These films rely on comedic conflicts between characters and slapstick humor. They aim to amuse through bright settings, costumes, and physical/verbal jokes.
Essay
The document discusses how the male gaze theory is relevant when analyzing women in Playboy magazines. It explores how Playboy magazines objectify and sexualize women to attract a male audience. The male gaze frames women as passive objects for male pleasure rather than full subjects. Hugh Hefner exerted control over his girlfriends' appearances to fit his brand's stereotypical image. Analyzing Playboy helped inform the document writer's own fashion project, which aims to portray women with confidence and self-expression rather than for the male gaze.
Facial expressions
Trevor Millium studied facial expressions in men's magazines and identified 5 common expressions - carefree, practical, seductive, comic, and catalogue. Marjorie Ferguson examined expressions in British magazines and found 4 - invitational, chocolate box, romantic/sexual, and super-smiler. Carefree expressions showed happiness and relaxation while practical ones appeared serious for business magazines. Seductive expressions conveyed confidence and comic ones were exaggerated for humor. Catalogue faces looked plain and empty. Invitational emphasized eyes and mystery while chocolate box showed calm welcome. Romantic/sexual relaxed romance and super-smilers grabbed attention with big smiles.
Final pitch
This document discusses plans for a short film about four best friends - Harry, Flo, Oscar, and Sophie - who are inseparable in college but face challenges in their relationships when Harry develops romantic feelings for Flo. The opening scene will show the friends getting ready for a party, with Harry unable to take his eyes off Flo. The film aims to convey messages about not letting love change friendships and prioritizing what's most important.
Facial expressions
The document summarizes two studies on facial expressions in magazine advertisements. The first study identifies four types of expressions seen on British women's magazine covers: "Chocolate Box", "Invitational", "Super-smiler", and "Romantic or Sexual". The second study outlines 10 categories of female facial expressions in advertisements, including "Soft/introverted", "Cool/level", "Seductive", "Narcissistic", and "Carefree". Both studies aimed to analyze the moods and messages projected by different smiling styles and facial poses.
Poses and facial expressions
This document categorizes different facial expressions and poses for females and males in film and photography. It outlines four categories of female poses coined by Marjorie Ferguson: 1) Chocolate Box, 2) Invitational, 3) Super Smiler, and 4) Romantic/Sexual. It also describes five categories of male poses defined by Trevor Millum: 1) Carefree, 2) Practical, 3) Seductive, 4) Comic, and 5) Catalogue. The document provides details about the characteristics and implications of each category.
Laura Mulvey
The document discusses the concept of the male gaze in film and media. It defines the male gaze as the way that the camera and audience view female characters from the perspective of a heterosexual male, focusing on their physical appearance and relegating them to the role of objects. It also discusses criticism of the male gaze theory, noting that some theorists argue the gaze can be directed at same-sex individuals and that some women enjoy being looked at. The document provides examples of how the male gaze is used in advertising and everyday life to sexualize women even when unrelated to the product.
Facial expression
Trevor Millum developed a theory about common male facial expressions used in music magazines, including carefree smiles, practical concentrating looks, and seductive half-smiles. Marjorie Ferguson also identified four expressions commonly used in photos of women's magazines: chocolate box smiles; invitational eye-focused looks; wide super-smiles; and romantic dreamy expressions. The document discusses using either a comic or chocolate box expression for a rock music magazine to convey the fun personality of rock artists.
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Expressions
Ferguson identified 4 female facial expressions commonly seen on magazine covers: the chocolate box expression with a half or full smile and minimal teeth showing; the invitational expression focusing on the eyes with a closed-mouth smile and tilted head; the super-smiler expression showing a full face, teeth, and cheesy smile with a tilted head; and the romantic/sexual expression depicting a male and female seeming dreamy and very romantic or sexual. Millum also categorized expressions as carefree linked to sports showing activity; practical with focused eyes and closed mouth; seductive with slightly closed eyes aiming to look confident; comic being very exaggerated trying to act funny; and catalogue being very artificial and posed with wide eyes and big
Millum and fergunson facial expression research
1) The document summarizes research by Marjorie Fergunson and Trevor Millum on facial expressions in magazine covers and advertisements.
2) Fergunson identified four types of facial expressions commonly seen on British women's magazine covers: "Chocolate Box", "Invitational", "Super Smiler", and "Romantic or Sexual".
3) Millum studied male expressions in women's magazine advertisements and categorized them as "Carefree", "Practical", "Seductive", "Comic", and "Catalogue".
Expressions
The document identifies and describes several common facial expressions seen on magazine covers. Marjorie Ferguson identified four female expressions - the chocolate box, invitational, super-smiler, and romantic/sexual. Trevor Millum also categorized expressions as carefree, practical, seductive, comic, and catalogue that can be seen on both men and women. Each expression is then defined, such as the chocolate box expression having a half or full smile with minimal teeth showing and an averted gaze.
Millum and ferguson
Marjorie Ferguson identified four common facial expressions in women's magazine covers: the "Chocolate Box" half-smile, the "Invitational" gaze with a hint of a smile, the "Super-smiler" full smile demanding attention, and the "Romantic" or "Sexual" dreamy eyes. Trevor Millum also studied expressions, categorizing looks as "Cool", "Seductive", "Narcissistic", "Carefree", "Kittenlike", "Maternal", "Practical", "Comic", or having a neutral "Catalogue" vacancy.
Facial Expressions Research
Trevor Millum identified 5 key facial expressions used to promote products in 1975: carefree, practical, seductive, comic, and catalogue. Marjorie Ferguson identified 4 female facial expressions in 1980: chocolate box, invitational, super smile, and romantic/sexual. However, Millum's theories applied to both males and females while Ferguson focused mainly on females.
Facial expressions
Margorie Ferguson identified 4 facial expressions predominantly used in British women's magazines: chocolate box, invitational, super-smile, and romantic/sexual. Each expression conveyed a different tone and mood. Trevor Millum also studied facial expressions in men's magazines and categorized them as carefree, practical, seductive, comic, and catalogue. Both sought to understand how facial expressions were used to set the tone for different types of magazines and their intended audiences.
Male gaze examples. Women - Morjorie Ferguson
The document describes four types of facial expressions and postures commonly used in photographs and their projected moods: the chocolate box expression projects a bland warmth; the super-smiler is aggressive and attention-seeking; the invitational expression hints at mystery through eye contact and a subtle smile; and romantic/sexual poses imply availability through intimate positioning or sensuality.
Facial Expression Research
This is a presentation I have prepared from the research I have gathered on different types of facial expressions.
Genre research rom com
Romantic comedies originated in Shakespeare's plays in the late 16th century. They focus on the developing relationship between misunderstood young lovers. While often seen as "chick flicks", rom-coms target both female and male audiences aged 13-17 with conventions like attractive leads and school settings. The basic narrative involves two people meeting and being separated by an obstacle before realizing their feelings for each other and overcoming challenges to be together, typically with a happy ending. Character archetypes commonly seen include jocks, nerds, rebels, and outsiders who take on roles like villains, helpers, or the prize to be won. Iconic visual elements include settings like parties and bedrooms, costumes that identify social groups,
Question 4 contents page
The document evaluates how the contents page addresses its audience. It discusses how the thin, pretty females portrayed may contradict Naomi Wolf's theory by not showing diversity. It also analyzes the facial expressions of the models according to Marjorie Ferguson and Trevor Millum's theories. Ferguson focuses on female expressions like smiles of different intensities. Millum examines male expressions like serious, solemn, carefree and comic looks. The contents page features a variety of smiles and serious looks analyzed through these two theorists' lenses.
Facial expression research
Ferguson studied mainly female facial expressions on magazine covers and identified 4 main types: chocolate box, invitational, super-smiler, and romantic/sexual. The chocolate box expression shows a half or full smile with lips together. The invitational expression emphasizes the eyes with a hint of a smile or shut mouth. Millum predominantly studied male expressions and identified 5 types: carefree, practical, seductive, comic, and catalogue. The carefree expression shows an active, happy model smiling or grinning.
Facial expressions
The document discusses different facial expression conventions for photographs and which ones suit the author's character. It analyzes the conventions of the chocolate box pose, invitational pose, super smiler pose, and romantic/sexual pose. The author determines that the chocolate box pose best conveys the innocent mood and personality they want for their character.
Group 5 planning daft 3 helen3
The document outlines a group's planning for an opening sequence to a drama film. It includes details on the genre, target audiences, narrative structure, characters, locations, and risk assessment. The sequence will use flashbacks to depict the main character's struggles with her alcoholic mother through realistic conflicts like neglect and arguments. Music and sound effects will help set the mood. A script and storyboard provide details on shots and scenes. Both long and short term planning meetings are scheduled to continue improving the project.
Question 2
The document compares two images that represent loneliness in young boys. Both images show boys around 8-9 years old with brushed down hair sitting against a wall. However, there are differences in clothing, lighting, and context between the images. One boy wears casual clothes while the other wears formal clothes, reflecting the different time periods. One image is black and white with low lighting while the other is in color with high lighting. One boy watches bees while the other has his head down. Overall, the images stereotypically portray the sensitivity and loneliness that many boys experience at that age.
Comedy Genre Research
Teen comedies are light-hearted films that depict exaggerated everyday situations in high schools and small towns to entertain audiences. Common storylines include coming of age, first loves, rebellion, angst, and alienation. Character archetypes established in films like The Breakfast Club, such as jocks, nerds, and outsiders, are frequently used. These films rely on comedic conflicts between characters and slapstick humor. They aim to amuse through bright settings, costumes, and physical/verbal jokes.
Essay
The document discusses how the male gaze theory is relevant when analyzing women in Playboy magazines. It explores how Playboy magazines objectify and sexualize women to attract a male audience. The male gaze frames women as passive objects for male pleasure rather than full subjects. Hugh Hefner exerted control over his girlfriends' appearances to fit his brand's stereotypical image. Analyzing Playboy helped inform the document writer's own fashion project, which aims to portray women with confidence and self-expression rather than for the male gaze.
Facial expressions
Trevor Millium studied facial expressions in men's magazines and identified 5 common expressions - carefree, practical, seductive, comic, and catalogue. Marjorie Ferguson examined expressions in British magazines and found 4 - invitational, chocolate box, romantic/sexual, and super-smiler. Carefree expressions showed happiness and relaxation while practical ones appeared serious for business magazines. Seductive expressions conveyed confidence and comic ones were exaggerated for humor. Catalogue faces looked plain and empty. Invitational emphasized eyes and mystery while chocolate box showed calm welcome. Romantic/sexual relaxed romance and super-smilers grabbed attention with big smiles.
Final pitch
This document discusses plans for a short film about four best friends - Harry, Flo, Oscar, and Sophie - who are inseparable in college but face challenges in their relationships when Harry develops romantic feelings for Flo. The opening scene will show the friends getting ready for a party, with Harry unable to take his eyes off Flo. The film aims to convey messages about not letting love change friendships and prioritizing what's most important.
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Facial expressions
The document summarizes two studies on facial expressions in magazine advertisements. The first study identifies four types of expressions seen on British women's magazine covers: "Chocolate Box", "Invitational", "Super-smiler", and "Romantic or Sexual". The second study outlines 10 categories of female facial expressions in advertisements, including "Soft/introverted", "Cool/level", "Seductive", "Narcissistic", and "Carefree". Both studies aimed to analyze the moods and messages projected by different smiling styles and facial poses.
Poses and facial expressions
This document categorizes different facial expressions and poses for females and males in film and photography. It outlines four categories of female poses coined by Marjorie Ferguson: 1) Chocolate Box, 2) Invitational, 3) Super Smiler, and 4) Romantic/Sexual. It also describes five categories of male poses defined by Trevor Millum: 1) Carefree, 2) Practical, 3) Seductive, 4) Comic, and 5) Catalogue. The document provides details about the characteristics and implications of each category.
Laura Mulvey
The document discusses the concept of the male gaze in film and media. It defines the male gaze as the way that the camera and audience view female characters from the perspective of a heterosexual male, focusing on their physical appearance and relegating them to the role of objects. It also discusses criticism of the male gaze theory, noting that some theorists argue the gaze can be directed at same-sex individuals and that some women enjoy being looked at. The document provides examples of how the male gaze is used in advertising and everyday life to sexualize women even when unrelated to the product.
Facial expression
Trevor Millum developed a theory about common male facial expressions used in music magazines, including carefree smiles, practical concentrating looks, and seductive half-smiles. Marjorie Ferguson also identified four expressions commonly used in photos of women's magazines: chocolate box smiles; invitational eye-focused looks; wide super-smiles; and romantic dreamy expressions. The document discusses using either a comic or chocolate box expression for a rock music magazine to convey the fun personality of rock artists.
Facial expression
Trevor Millum developed a theory about common male facial expressions used in music magazines, including carefree smiles, practical concentrating looks, and seductive half-smiles. Marjorie Ferguson also identified four expressions commonly used in photos of women's magazines: chocolate box smiles; invitational eye-focused looks; wide super-smiles; and romantic dreamy expressions. The document discusses using either a comic or chocolate box expression for a rock music magazine to convey the fun personality of rock artists.
Millum and ferguson
Marjorie Ferguson identified four common facial expressions in women's magazine covers: the "Chocolate Box" half-smile, the "Invitational" gaze with a hint of a smile, the "Super-smiler" full smile demanding attention, and the "Romantic" or seductive dreamy eyes. Trevor Millum also studied expressions, categorizing looks as "Cool" and confident, "Seductive" similar but less reserved, "Narcissistic" satisfied, and "Carefree" smiling, among others including "Maternal", "Practical", and even a blank "Catalogue" look.
Powerpoint on facial expressions
The document describes four different types of facial expressions: 1) The super smiler expression shows the full face and mouth open wide, projecting an aggressive or attention-seeking mood. 2) A romantic expression can include dreamy looks or overtly sensual poses, projecting availability. 3) An invitational expression emphasizes eyes and a subtle smile, projecting mystery or potential for contact. 4) A chocolate box expression has a half-smile and lips closed, projecting a bland warmth.
facial expressions
Marjorie Ferguson identified four types of facial expressions used on magazine covers in 1880: chocolate box, invitational, super-smiler, and romantic/sexual. Trevor Millum later studied male models' expressions and categorized them as carefree, practical, seductive, comic, and catalogue. This research is useful for planning magazine photo shoots - different expressions can be used to match the publication's genre and target audience. For example, a rock music magazine may best feature an "invitational" expression to portray the heavy nature of the music.
Facial Expressions- Millum And Ferguson
Marjorie Ferguson identified four types of facial expressions commonly seen in British women's magazines in 1980: chocolate box, invitational, super-smiler, and romantic or sexual. Chocolate box expressions use half smiles and eye contact to engage readers. Invitational expressions use smiling eyes and smirks to intrigue readers. Super-smiler expressions depict models mid-laugh to seem natural and convey a youthful, free message. Romantic or sexual expressions attract both male and female readers by appealing to desires to be with or be the model. Trevor Millum later categorized male expressions in advertisements as carefree, practical, seductive, comic, or catalogue.
Facial Expressions Research
Millum identified 5 key facial expression theories used in magazines: carefree (smiling), practical (concentrating), seductive (confident yet reserved), comic (laughing or pulling faces), and catalogue (posed smile with no personality). Ferguson identified 4 female facial expression theories: chocolate box (half smile with barely visible teeth projecting warmth), invitational (eyes emphasized with hint of smile suggesting mystery), super smiler (full wide smile with teeth showing projecting a "look at me" mood), and romantic/sexual (dreamy relaxed expressions projecting sensuality). The document discusses research on how magazines use different facial expressions in photos to promote products and convey certain moods.
Media Facial Expression Research.
Aimee Sherrington discusses how facial expressions can reveal important information about characters and situations in media. They can show emotions, reactions, and true feelings that may contradict what is being said verbally. An actor's facial expressions may reveal deeper meanings or subtexts in a scene.
Trevor Millum developed a theory about commonly used male facial expressions in magazines to promote products. These include seductive, comic, practical, catalogue, and carefree expressions.
Marjorie Ferguson identified additional facial expressions used in media, including seductive, chocolate box, invitational, and super smiler expressions. These convey meanings like availability, innocence, mystery, and arrogance through smiles and eye contact.
Gender key words
This document defines key terms related to gender such as gender, stereotype, archetype, mediation, and hegemonic norms. It then summarizes theories by Laura Mulvey on how women are typically portrayed as sexual objects in film from a male gaze, and by Marjorie Ferguson on common facial expressions used in modeling. Finally, it discusses common gender representations in media, noting that women are often represented through beauty, sexuality, and relationships while men are shown as strong, powerful, and independent.
Gender in tv drama
The document discusses concepts related to gender representation in TV drama. It summarizes Laura Mulvey's concept of the "male gaze," which describes how media typically presents women as objects for the male viewer's gaze. It also discusses Marjorie Ferguson's identification of four types of facial expressions commonly seen in women's magazine covers. Finally, it summarizes David Gauntlett's view that popular media now portrays identities as more fluid and transformable, allowing for greater diversity compared to traditional portrayals of rigid gender categories.
Gender In TV Drama
Women are often portrayed in media as focused on their beauty, physique, and sexuality, displaying narrow conventions of attractiveness. They are frequently shown as emotional and focused on relationships rather than independence. Men are commonly represented as strong, powerful, and sexually attractive based on their physique and masculinity. However, media representations of masculinity are becoming more constrained and unrealistic. Both men and women find it difficult to live up to the unrealistic standards portrayed in media.
Media facial expression
The document describes 10 different facial expressions and poses commonly used in photography:
1) Chocolate box - Blandly pleasing expression with uniform, smooth features lacking uniqueness.
2) Invitational - Eyes focused on camera with a hint of a smile, suggesting mystery rather than sexuality.
3) Super-smiler - Wide, toothy smile with head thrust forward in an attention-seeking manner.
4) Romantic or sexual - Includes couples or sensual/sexual expressions suggesting availability.
Women’s representation in media
Women are often portrayed unrealistically in media. They are shown as young, white, slim, and conforming to narrow beauty standards. Additionally, the "male gaze" structures much media around the perspective of heterosexual men, reducing women to sex objects. However, some argue that expressing beauty can be empowering. Facial expressions in media also differ by gender, with women often shown using expressions like "chocolate box", "invitational", and "super smile" while men are depicted as "carefree", "practical", or "seductive". In summary, media representation of women is frequently criticized for being unrealistic and objectifying but some believe emphasizing beauty can be empowering.
Facial expressions
Marjorie Ferguson identified 4 types of facial expressions commonly found in covers of British women's magazines: invitational, chocolate box, romantic/sexual, and super-smiler. Trevor Millum studied male facial expressions and identified 5 types: carefree, seductive, catalogue, comic, and practical. Both researchers categorized facial expressions based on attributes like smiles, eye contact, and feelings conveyed.
Facial expressions
Marjorie Ferguson identified 4 types of facial expressions commonly found in British women's magazines: 1) Chocolate Box - half or full smile with lips together and teeth barely visible, intended to appear blandly pleasing; 2) Invitational - emphasis on eyes with hint of a smile, intended to suggest mischief or mystery; 3) Super-Smiler - full face, wide open smile with head thrust forward or chin back, intended to look aggressive; 4) Romantic/Sexual - dreamy, heavy-lidded expressions intended to appear overtly sensual or available. Trevor Millum identified 5 expressions: 1) Seductive - similar to cool/level but eyes less wide, intended to be less
Facial
Ferguson identified four common facial expressions on women's magazine covers in Britain: the half/full smile with teeth barely visible and facing 3/4 toward the camera which makes the cover look blandly pleasing; the emphasis on eyes and mouth shut hinting at a smile which lacks uniqueness; the 'invitational' expression with a hint of mystery rather than sexuality; and the 'super-smiler' with a wide open toothy smile, demanding a look with an aggressive and 'come on' approach.
Gender gaze
Laura Mulvey coined the term "male gaze" in 1975 to describe how films typically depict women from the perspective of a heterosexual male viewer. According to Mulvey, the male gaze objectifies and denies women their humanity by portraying them as passive objects valued only for their physical appearance and how they make men feel. While influential, Mulvey's theory has also received criticism for not considering other factors like ethnicity, class, and age, and for suggesting women cannot be strong protagonists or take pleasure in being viewed. Debate continues over whether a "female gaze" exists and if it reinforces or challenges traditional gender roles and power dynamics.
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Margorie Ferguson identified four types of facial expressions commonly seen in women's magazine covers: chocolate box, invitational, super-smiler, and romantic/sexual. Each expression projects a different mood. Trevour Millum found similar expressions in male models in women's ads and some differences. The document also describes different types of lighting techniques used in photography like high key, three point, mid key, back light, chiaroscuro, natural light, artificial light, and tungsten lights.
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Presentation1
- 1. Margorie Ferguson and Trevour Millum FACIAL EXPRESSIONS
- 2. Margorie Ferguson • Marjorie Ferguson (1980) identified four types of facial expression in the cover photos of British women’s magazines: • Chocolate Box: half or full-smile, lips together or slightly parted, teeth barely visible, full or three-quarter face to camera. Projected mood: blandly pleasing, warm bath warmth, where uniformity of features in their smooth perfection is devoid of uniqueness or of individuality. • Invitational: emphasis on the eyes, mouth shut or with only a hint of a smile, head to one side or looking back to camera. Projected mood: suggestive of mischief or mystery, the hint of contact potential rather than sexual promise, the cover equivalent of advertising’s soft sell. • Super-smiler: full face, wide open toothy smile, head thrust forward or chin thrown back, hair often wind-blown. Projected mood: aggressive, ‘look-at-me’ demanding, the hard sell, ‘big come-on’ approach. • Romantic or Sexual: a fourth and more general classification devised to include male and female ‘two-somes’; or the dreamy, heavy-lidded, unsmiling big-heads, or the overtly sensual or sexual. Projected moods: possible ‘available’ and definitely ‘available’
- 6. Romantic or Sexual examples
- 7. Trevour Millum Millum comments on how the male facial expressions depicted in the women’s ads he studied related to his typification of female expressions: There are fairly direct parallels with the above - the carefree, practical, seductive, comic and catalogue. The other two male expressions selected as types - the thoughtful and the self-reliant - have similarities to the female introverted and cool, though the thoughtful is far less introverted and the self-reliant more smug than aloof or reserved, but there are no counterparts to the narcissistic or kittenlike. (For the latter a type boyish might be postulated, but it remains potential). (ibid., 98)
- 8. Carefree
- 9. Practical
- 10. Seductive
- 11. Comic
- 12. Catalogue