Millum and ferguson
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Marjorie Ferguson identified four common facial expressions in women's magazine covers: the "Chocolate Box" half-smile, the "Invitational" gaze with a hint of a smile, the "Super-smiler" full smile demanding attention, and the "Romantic" or seductive dreamy eyes. Trevor Millum also studied expressions, categorizing looks as "Cool" and confident, "Seductive" similar but less reserved, "Narcissistic" satisfied, and "Carefree" smiling, among others including "Maternal", "Practical", and even a blank "Catalogue" look.
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Facial
Ferguson identified four common facial expressions on women's magazine covers in Britain: the half/full smile with teeth barely visible and facing 3/4 toward the camera which makes the cover look blandly pleasing; the emphasis on eyes and mouth shut hinting at a smile which lacks uniqueness; the 'invitational' expression with a hint of mystery rather than sexuality; and the 'super-smiler' with a wide open toothy smile, demanding a look with an aggressive and 'come on' approach.
Media facial expressions
The document discusses different types of facial expressions used in photography according to two experts. Marjorie Ferguson identified four expressions for women: chocolate box (half smile, lips together), invitational (emphasis on eyes, hint of smile), super-smiler (wide toothy smile, hair blown), and romantic/sexual (overtly sensual poses). Trevor Millum identified five expressions for both women and men: carefree (smiling, active), practical (concentrating, mouth closed), seductive (eyes less wide, slight smile), comic (ridiculous faces), and catalogue (neutral, no personality).
Facial expression
The document summarizes research on common facial expressions used in women's magazine cover photos. It identifies four main expressions from Marjorie Ferguson's 1980 work: the chocolate box expression with a half or full smile and barely visible teeth projecting warmth; the invitational expression emphasizing eyes with a hint of a smile suggesting mystery; the super-smiler expression with a wide open toothy smile projecting an aggressive look-at-me attitude; and romantic or sexual expressions projecting availability. It also outlines 10 categories of female expressions in advertisements identified by Trevor Millum, including soft/introverted, cool/level, seductive, narcissistic, carefree, kittenlike, maternal, practical, comic, and catalogue.
Facial Expressions
Margorie Ferguson identified four types of facial expressions commonly seen on the covers of British women's magazines: the Chocolate Box expression with a half or full smile and barely visible teeth projecting warmth; the Invitational expression with an emphasis on the eyes and a hint of a smile suggesting mischief; the Super-Smiler expression with a wide open toothy smile projecting an aggressive "look at me" attitude; and the Romantic or Sexual expression showing two people together or a dreamy look projecting availability. Trevor Millum categorized male expressions in women's magazine advertisements as Carefree with a smile projecting vibrancy, Practical concentrating on a task with a closed mouth, Seductive with self-sufficient confidence, Comic deliberately
Facial expression research
The document discusses two studies on facial expressions - one by Trevor Millum and one by Marjorie Ferguson. Millum identified five male facial expressions commonly seen in women's magazines: carefree, practical, seductive, comic, and catalogue. Ferguson studied expressions of women in cover photos and identified four types: chocolate box, invitational, super-smiler, and romantic or sexual. Each researcher provided descriptions of the facial expressions they observed.
Expressions
Ferguson identified 4 female facial expressions commonly seen on magazine covers: the chocolate box expression with a half or full smile and minimal teeth showing; the invitational expression focusing on the eyes with a closed-mouth smile and tilted head; the super-smiler expression showing a full face, teeth, and cheesy smile with a tilted head; and the romantic/sexual expression depicting a male and female seeming dreamy and very romantic or sexual. Millum also categorized expressions as carefree linked to sports showing activity; practical with focused eyes and closed mouth; seductive with slightly closed eyes aiming to look confident; comic being very exaggerated trying to act funny; and catalogue being very artificial and posed with wide eyes and big
Expressions
The document identifies and describes several common facial expressions seen on magazine covers. Marjorie Ferguson identified four female expressions - the chocolate box, invitational, super-smiler, and romantic/sexual. Trevor Millum also categorized expressions as carefree, practical, seductive, comic, and catalogue that can be seen on both men and women. Each expression is then defined, such as the chocolate box expression having a half or full smile with minimal teeth showing and an averted gaze.
Poses and facial expressions
This document categorizes different facial expressions and poses for females and males in film and photography. It outlines four categories of female poses coined by Marjorie Ferguson: 1) Chocolate Box, 2) Invitational, 3) Super Smiler, and 4) Romantic/Sexual. It also describes five categories of male poses defined by Trevor Millum: 1) Carefree, 2) Practical, 3) Seductive, 4) Comic, and 5) Catalogue. The document provides details about the characteristics and implications of each category.
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Facial
Ferguson identified four common facial expressions on women's magazine covers in Britain: the half/full smile with teeth barely visible and facing 3/4 toward the camera which makes the cover look blandly pleasing; the emphasis on eyes and mouth shut hinting at a smile which lacks uniqueness; the 'invitational' expression with a hint of mystery rather than sexuality; and the 'super-smiler' with a wide open toothy smile, demanding a look with an aggressive and 'come on' approach.
Media facial expressions
The document discusses different types of facial expressions used in photography according to two experts. Marjorie Ferguson identified four expressions for women: chocolate box (half smile, lips together), invitational (emphasis on eyes, hint of smile), super-smiler (wide toothy smile, hair blown), and romantic/sexual (overtly sensual poses). Trevor Millum identified five expressions for both women and men: carefree (smiling, active), practical (concentrating, mouth closed), seductive (eyes less wide, slight smile), comic (ridiculous faces), and catalogue (neutral, no personality).
Facial expression
The document summarizes research on common facial expressions used in women's magazine cover photos. It identifies four main expressions from Marjorie Ferguson's 1980 work: the chocolate box expression with a half or full smile and barely visible teeth projecting warmth; the invitational expression emphasizing eyes with a hint of a smile suggesting mystery; the super-smiler expression with a wide open toothy smile projecting an aggressive look-at-me attitude; and romantic or sexual expressions projecting availability. It also outlines 10 categories of female expressions in advertisements identified by Trevor Millum, including soft/introverted, cool/level, seductive, narcissistic, carefree, kittenlike, maternal, practical, comic, and catalogue.
Facial Expressions
Margorie Ferguson identified four types of facial expressions commonly seen on the covers of British women's magazines: the Chocolate Box expression with a half or full smile and barely visible teeth projecting warmth; the Invitational expression with an emphasis on the eyes and a hint of a smile suggesting mischief; the Super-Smiler expression with a wide open toothy smile projecting an aggressive "look at me" attitude; and the Romantic or Sexual expression showing two people together or a dreamy look projecting availability. Trevor Millum categorized male expressions in women's magazine advertisements as Carefree with a smile projecting vibrancy, Practical concentrating on a task with a closed mouth, Seductive with self-sufficient confidence, Comic deliberately
Facial expression research
The document discusses two studies on facial expressions - one by Trevor Millum and one by Marjorie Ferguson. Millum identified five male facial expressions commonly seen in women's magazines: carefree, practical, seductive, comic, and catalogue. Ferguson studied expressions of women in cover photos and identified four types: chocolate box, invitational, super-smiler, and romantic or sexual. Each researcher provided descriptions of the facial expressions they observed.
Expressions
Ferguson identified 4 female facial expressions commonly seen on magazine covers: the chocolate box expression with a half or full smile and minimal teeth showing; the invitational expression focusing on the eyes with a closed-mouth smile and tilted head; the super-smiler expression showing a full face, teeth, and cheesy smile with a tilted head; and the romantic/sexual expression depicting a male and female seeming dreamy and very romantic or sexual. Millum also categorized expressions as carefree linked to sports showing activity; practical with focused eyes and closed mouth; seductive with slightly closed eyes aiming to look confident; comic being very exaggerated trying to act funny; and catalogue being very artificial and posed with wide eyes and big
Expressions
The document identifies and describes several common facial expressions seen on magazine covers. Marjorie Ferguson identified four female expressions - the chocolate box, invitational, super-smiler, and romantic/sexual. Trevor Millum also categorized expressions as carefree, practical, seductive, comic, and catalogue that can be seen on both men and women. Each expression is then defined, such as the chocolate box expression having a half or full smile with minimal teeth showing and an averted gaze.
Poses and facial expressions
This document categorizes different facial expressions and poses for females and males in film and photography. It outlines four categories of female poses coined by Marjorie Ferguson: 1) Chocolate Box, 2) Invitational, 3) Super Smiler, and 4) Romantic/Sexual. It also describes five categories of male poses defined by Trevor Millum: 1) Carefree, 2) Practical, 3) Seductive, 4) Comic, and 5) Catalogue. The document provides details about the characteristics and implications of each category.
Facial expressions
Margorie Ferguson identified 4 facial expressions predominantly used in British women's magazines: chocolate box, invitational, super-smile, and romantic/sexual. Each expression conveyed a different tone and mood. Trevor Millum also studied facial expressions in men's magazines and categorized them as carefree, practical, seductive, comic, and catalogue. Both sought to understand how facial expressions were used to set the tone for different types of magazines and their intended audiences.
Marjorie ferguson’s facial expression theory
Marjorie Ferguson identified 4 common facial expressions used in magazine covers: the Chocolate Box expression shows innocence through a warm smile; the Invitational expression conveys mischief through a slight turned smile; the Super-Smiler portrays arrogance through a carefree toothy grin; and the Romantic/Sexual expression signals availability through an unsmiling look between two people.
Facial Expression Research
This is a presentation I have prepared from the research I have gathered on different types of facial expressions.
Millum and fergunson facial expression research
1) The document summarizes research by Marjorie Fergunson and Trevor Millum on facial expressions in magazine covers and advertisements.
2) Fergunson identified four types of facial expressions commonly seen on British women's magazine covers: "Chocolate Box", "Invitational", "Super Smiler", and "Romantic or Sexual".
3) Millum studied male expressions in women's magazine advertisements and categorized them as "Carefree", "Practical", "Seductive", "Comic", and "Catalogue".
Male gaze examples. Women - Morjorie Ferguson
The document describes four types of facial expressions and postures commonly used in photographs and their projected moods: the chocolate box expression projects a bland warmth; the super-smiler is aggressive and attention-seeking; the invitational expression hints at mystery through eye contact and a subtle smile; and romantic/sexual poses imply availability through intimate positioning or sensuality.
Presentation1
Marjorie Ferguson identified four types of facial expressions commonly seen in the cover photos of British women's magazines in 1980: the Chocolate Box expression which projected a bland warmth; the Invitational expression which suggested mystery or mischief; the Super-Smiler expression which was aggressive and attention-seeking; and the Romantic or Sexual expression which projected availability. Trevour Millum analyzed male facial expressions in women's magazine ads and found parallels to Ferguson's female types including carefree, practical, seductive, comic, and catalogue expressions, but noted there were no direct counterparts to the narcissistic or kittenlike female expressions.
Milum anf ferguson
The document discusses different facial expressions identified by Trevor Millum and Marjorie Ferguson in their studies of magazines. Trevor Millum identified five male expressions - carefree, practical, seductive, comic, and catalogue. Marjorie Ferguson studied women's expressions and identified chocolate box, invitational, super-smiler, and romantic or sexual. Descriptions are provided for each expression.
Facial Expressions Research
Trevor Millum identified 5 key facial expressions used to promote products in 1975: carefree, practical, seductive, comic, and catalogue. Marjorie Ferguson identified 4 female facial expressions in 1980: chocolate box, invitational, super smile, and romantic/sexual. However, Millum's theories applied to both males and females while Ferguson focused mainly on females.
Categorising facial expressions
Laura Mulvey introduced the concept of the "male gaze" in 1975, describing how films portray women as objects for the male viewer's pleasure. Marjorie Ferguson later categorized common female poses in media into four types: chocolate box (half smile with lips parted), super smiler (full toothy smile facing camera), invitational (hint of smile looking to the side), and romantic/sexual (unsmiling sensual poses). For her pop music magazine, the author will choose either the super smiler or chocolate box pose, as those express enjoyment fitting the magazine's theme, unlike the invitational or romantic poses.
Facial expressions
The document summarizes two studies on facial expressions in magazine advertisements. The first study identifies four types of expressions seen on British women's magazine covers: "Chocolate Box", "Invitational", "Super-smiler", and "Romantic or Sexual". The second study outlines 10 categories of female facial expressions in advertisements, including "Soft/introverted", "Cool/level", "Seductive", "Narcissistic", and "Carefree". Both studies aimed to analyze the moods and messages projected by different smiling styles and facial poses.
Categorising Facial Expressions
This document categorizes and describes different facial expressions used in British women's magazines from the 1970s and men's magazines from the 1975. It identifies six expressions for women - chocolate box, invitational, super smiler, romantic/sexual - and describes the facial features and mood conveyed by each. It also identifies six expressions for men - carefree, practical, seductive, comic, catalogue - and the personality and effects achieved through each expression. The document provides insights into the facial expressions and poses used in magazines from this era to convey different meanings and appeal to audiences.
Facial Expressions Research
Millum identified 5 key facial expression theories used in magazines: carefree (smiling), practical (concentrating), seductive (confident yet reserved), comic (laughing or pulling faces), and catalogue (posed smile with no personality). Ferguson identified 4 female facial expression theories: chocolate box (half smile with barely visible teeth projecting warmth), invitational (eyes emphasized with hint of smile suggesting mystery), super smiler (full wide smile with teeth showing projecting a "look at me" mood), and romantic/sexual (dreamy relaxed expressions projecting sensuality). The document discusses research on how magazines use different facial expressions in photos to promote products and convey certain moods.
Facial expression research
Ferguson studied mainly female facial expressions on magazine covers and identified 4 main types: chocolate box, invitational, super-smiler, and romantic/sexual. The chocolate box expression shows a half or full smile with lips together. The invitational expression emphasizes the eyes with a hint of a smile or shut mouth. Millum predominantly studied male expressions and identified 5 types: carefree, practical, seductive, comic, and catalogue. The carefree expression shows an active, happy model smiling or grinning.
facial expressions
Marjorie Ferguson identified four types of facial expressions used on magazine covers in 1880: chocolate box, invitational, super-smiler, and romantic/sexual. Trevor Millum later studied male models' expressions and categorized them as carefree, practical, seductive, comic, and catalogue. This research is useful for planning magazine photo shoots - different expressions can be used to match the publication's genre and target audience. For example, a rock music magazine may best feature an "invitational" expression to portray the heavy nature of the music.
Media Facial Expression Research.
Aimee Sherrington discusses how facial expressions can reveal important information about characters and situations in media. They can show emotions, reactions, and true feelings that may contradict what is being said verbally. An actor's facial expressions may reveal deeper meanings or subtexts in a scene.
Trevor Millum developed a theory about commonly used male facial expressions in magazines to promote products. These include seductive, comic, practical, catalogue, and carefree expressions.
Marjorie Ferguson identified additional facial expressions used in media, including seductive, chocolate box, invitational, and super smiler expressions. These convey meanings like availability, innocence, mystery, and arrogance through smiles and eye contact.
How did you attract/address your audience?
The model on the front cover of the magazine is showing a "chocolate box smile", one of the four types of facial expressions that Marjorie Ferguson identified as commonly used on British magazine covers from 1980. A chocolate box smile projects a pleasing and natural mood, with smooth facial features that enhance the model's beauty and make her aspirational to female audiences, encouraging them to buy the magazine.
1how did my contents page attract:address the audience
My contents page uses attractive female models and serious male models to attract my target audiences. The female models portray the beauty myth described by Naomi Wolf to appeal to younger women interested in their looks. Most female models are smiling to convey happiness and welcome viewers per Marjorie Ferguson's theories. The male models have practical catalogue expressions looking directly at the camera to catch the eyes of audiences as described by Trevor Millum.
We love this 1 d contents analysis
This document analyzes the target audience of a magazine based on visual cues and content. The main image features the boy band One Direction smiling and making eye contact, drawing in their large fan base. As the band and their clothing are described as "basic" and "mainstream," and the members are fully covered up, the intended audience is identified as young. More images than text are used to engage a younger audience with shorter attention spans. Pull quotes with slang words and references to posing naked also indicate the target is specifically young females. Colors, fonts, and addressing the reader directly create an upbeat style appropriate for fun-loving teens. Free poster advertisements would appeal to this audience by offering an incentive.
Sub fonts
This document discusses font choices for headings and article text. It states that bold, large fonts are chosen for headings to draw attention without being overly decorative. Meanwhile, a basic, clear font is selected for the article itself as that text is not meant to stand out, rather the heading fonts are intended to direct focus to the article.
Competition example
Kerrang! and NME are competitors in the music magazine industry. Both Kerrang! and NME provide coverage of music news, reviews of albums and concerts. These magazines aim to inform readers about new and upcoming artists as well as analyze trends in the music industry.
Cover process
The document describes the process taken to edit a photo shoot image for a magazine cover. First, the brightness of the entire image was lowered to give it a darker atmosphere. Tattoos were added to the model's ankles and arm to give him a "rock" look. The jeans were darkened and stubble was added. Text and design elements like borders, barcodes and mastheads were incorporated. The model was made into a separate layer to overlay elements behind him. Captions and lines of text were centered and colored to fit the darker tone. The final product split the page into thirds to better anchor each aspect.
Photoshoot
The photographer took several shots during a photo shoot for a magazine. They tried different poses, expressions, and locations to portray different themes and styles. The photographer evaluated each shot based on the composition, how well the facial expressions were captured, and how suitable they were for the magazine. They preferred shots that showed detail in the face, had space for text, and portrayed the intended mood, such as one of the model looking thoughtfully over a bridge. An unplanned shot of the model posing with political graffiti was also favored for its realism and link to current issues.
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What's hot
Facial expressions
Margorie Ferguson identified 4 facial expressions predominantly used in British women's magazines: chocolate box, invitational, super-smile, and romantic/sexual. Each expression conveyed a different tone and mood. Trevor Millum also studied facial expressions in men's magazines and categorized them as carefree, practical, seductive, comic, and catalogue. Both sought to understand how facial expressions were used to set the tone for different types of magazines and their intended audiences.
Marjorie ferguson’s facial expression theory
Marjorie Ferguson identified 4 common facial expressions used in magazine covers: the Chocolate Box expression shows innocence through a warm smile; the Invitational expression conveys mischief through a slight turned smile; the Super-Smiler portrays arrogance through a carefree toothy grin; and the Romantic/Sexual expression signals availability through an unsmiling look between two people.
Facial Expression Research
This is a presentation I have prepared from the research I have gathered on different types of facial expressions.
Millum and fergunson facial expression research
1) The document summarizes research by Marjorie Fergunson and Trevor Millum on facial expressions in magazine covers and advertisements.
2) Fergunson identified four types of facial expressions commonly seen on British women's magazine covers: "Chocolate Box", "Invitational", "Super Smiler", and "Romantic or Sexual".
3) Millum studied male expressions in women's magazine advertisements and categorized them as "Carefree", "Practical", "Seductive", "Comic", and "Catalogue".
Male gaze examples. Women - Morjorie Ferguson
The document describes four types of facial expressions and postures commonly used in photographs and their projected moods: the chocolate box expression projects a bland warmth; the super-smiler is aggressive and attention-seeking; the invitational expression hints at mystery through eye contact and a subtle smile; and romantic/sexual poses imply availability through intimate positioning or sensuality.
Presentation1
Marjorie Ferguson identified four types of facial expressions commonly seen in the cover photos of British women's magazines in 1980: the Chocolate Box expression which projected a bland warmth; the Invitational expression which suggested mystery or mischief; the Super-Smiler expression which was aggressive and attention-seeking; and the Romantic or Sexual expression which projected availability. Trevour Millum analyzed male facial expressions in women's magazine ads and found parallels to Ferguson's female types including carefree, practical, seductive, comic, and catalogue expressions, but noted there were no direct counterparts to the narcissistic or kittenlike female expressions.
Milum anf ferguson
The document discusses different facial expressions identified by Trevor Millum and Marjorie Ferguson in their studies of magazines. Trevor Millum identified five male expressions - carefree, practical, seductive, comic, and catalogue. Marjorie Ferguson studied women's expressions and identified chocolate box, invitational, super-smiler, and romantic or sexual. Descriptions are provided for each expression.
Facial Expressions Research
Trevor Millum identified 5 key facial expressions used to promote products in 1975: carefree, practical, seductive, comic, and catalogue. Marjorie Ferguson identified 4 female facial expressions in 1980: chocolate box, invitational, super smile, and romantic/sexual. However, Millum's theories applied to both males and females while Ferguson focused mainly on females.
Categorising facial expressions
Laura Mulvey introduced the concept of the "male gaze" in 1975, describing how films portray women as objects for the male viewer's pleasure. Marjorie Ferguson later categorized common female poses in media into four types: chocolate box (half smile with lips parted), super smiler (full toothy smile facing camera), invitational (hint of smile looking to the side), and romantic/sexual (unsmiling sensual poses). For her pop music magazine, the author will choose either the super smiler or chocolate box pose, as those express enjoyment fitting the magazine's theme, unlike the invitational or romantic poses.
Facial expressions
The document summarizes two studies on facial expressions in magazine advertisements. The first study identifies four types of expressions seen on British women's magazine covers: "Chocolate Box", "Invitational", "Super-smiler", and "Romantic or Sexual". The second study outlines 10 categories of female facial expressions in advertisements, including "Soft/introverted", "Cool/level", "Seductive", "Narcissistic", and "Carefree". Both studies aimed to analyze the moods and messages projected by different smiling styles and facial poses.
Categorising Facial Expressions
This document categorizes and describes different facial expressions used in British women's magazines from the 1970s and men's magazines from the 1975. It identifies six expressions for women - chocolate box, invitational, super smiler, romantic/sexual - and describes the facial features and mood conveyed by each. It also identifies six expressions for men - carefree, practical, seductive, comic, catalogue - and the personality and effects achieved through each expression. The document provides insights into the facial expressions and poses used in magazines from this era to convey different meanings and appeal to audiences.
Facial Expressions Research
Millum identified 5 key facial expression theories used in magazines: carefree (smiling), practical (concentrating), seductive (confident yet reserved), comic (laughing or pulling faces), and catalogue (posed smile with no personality). Ferguson identified 4 female facial expression theories: chocolate box (half smile with barely visible teeth projecting warmth), invitational (eyes emphasized with hint of smile suggesting mystery), super smiler (full wide smile with teeth showing projecting a "look at me" mood), and romantic/sexual (dreamy relaxed expressions projecting sensuality). The document discusses research on how magazines use different facial expressions in photos to promote products and convey certain moods.
Facial expression research
Ferguson studied mainly female facial expressions on magazine covers and identified 4 main types: chocolate box, invitational, super-smiler, and romantic/sexual. The chocolate box expression shows a half or full smile with lips together. The invitational expression emphasizes the eyes with a hint of a smile or shut mouth. Millum predominantly studied male expressions and identified 5 types: carefree, practical, seductive, comic, and catalogue. The carefree expression shows an active, happy model smiling or grinning.
facial expressions
Marjorie Ferguson identified four types of facial expressions used on magazine covers in 1880: chocolate box, invitational, super-smiler, and romantic/sexual. Trevor Millum later studied male models' expressions and categorized them as carefree, practical, seductive, comic, and catalogue. This research is useful for planning magazine photo shoots - different expressions can be used to match the publication's genre and target audience. For example, a rock music magazine may best feature an "invitational" expression to portray the heavy nature of the music.
Media Facial Expression Research.
Aimee Sherrington discusses how facial expressions can reveal important information about characters and situations in media. They can show emotions, reactions, and true feelings that may contradict what is being said verbally. An actor's facial expressions may reveal deeper meanings or subtexts in a scene.
Trevor Millum developed a theory about commonly used male facial expressions in magazines to promote products. These include seductive, comic, practical, catalogue, and carefree expressions.
Marjorie Ferguson identified additional facial expressions used in media, including seductive, chocolate box, invitational, and super smiler expressions. These convey meanings like availability, innocence, mystery, and arrogance through smiles and eye contact.
How did you attract/address your audience?
The model on the front cover of the magazine is showing a "chocolate box smile", one of the four types of facial expressions that Marjorie Ferguson identified as commonly used on British magazine covers from 1980. A chocolate box smile projects a pleasing and natural mood, with smooth facial features that enhance the model's beauty and make her aspirational to female audiences, encouraging them to buy the magazine.
1how did my contents page attract:address the audience
My contents page uses attractive female models and serious male models to attract my target audiences. The female models portray the beauty myth described by Naomi Wolf to appeal to younger women interested in their looks. Most female models are smiling to convey happiness and welcome viewers per Marjorie Ferguson's theories. The male models have practical catalogue expressions looking directly at the camera to catch the eyes of audiences as described by Trevor Millum.
We love this 1 d contents analysis
This document analyzes the target audience of a magazine based on visual cues and content. The main image features the boy band One Direction smiling and making eye contact, drawing in their large fan base. As the band and their clothing are described as "basic" and "mainstream," and the members are fully covered up, the intended audience is identified as young. More images than text are used to engage a younger audience with shorter attention spans. Pull quotes with slang words and references to posing naked also indicate the target is specifically young females. Colors, fonts, and addressing the reader directly create an upbeat style appropriate for fun-loving teens. Free poster advertisements would appeal to this audience by offering an incentive.
What's hot (18)
1how did my contents page attract:address the audience
1how did my contents page attract:address the audience
Viewers also liked
Sub fonts
This document discusses font choices for headings and article text. It states that bold, large fonts are chosen for headings to draw attention without being overly decorative. Meanwhile, a basic, clear font is selected for the article itself as that text is not meant to stand out, rather the heading fonts are intended to direct focus to the article.
Competition example
Kerrang! and NME are competitors in the music magazine industry. Both Kerrang! and NME provide coverage of music news, reviews of albums and concerts. These magazines aim to inform readers about new and upcoming artists as well as analyze trends in the music industry.
Cover process
The document describes the process taken to edit a photo shoot image for a magazine cover. First, the brightness of the entire image was lowered to give it a darker atmosphere. Tattoos were added to the model's ankles and arm to give him a "rock" look. The jeans were darkened and stubble was added. Text and design elements like borders, barcodes and mastheads were incorporated. The model was made into a separate layer to overlay elements behind him. Captions and lines of text were centered and colored to fit the darker tone. The final product split the page into thirds to better anchor each aspect.
Photoshoot
The photographer took several shots during a photo shoot for a magazine. They tried different poses, expressions, and locations to portray different themes and styles. The photographer evaluated each shot based on the composition, how well the facial expressions were captured, and how suitable they were for the magazine. They preferred shots that showed detail in the face, had space for text, and portrayed the intended mood, such as one of the model looking thoughtfully over a bridge. An unplanned shot of the model posing with political graffiti was also favored for its realism and link to current issues.
possible hair & props
The document discusses possible props. It does not provide any details about specific props, but rather indicates the topic is props that could potentially be used for something. The brief, one word document title gives very little context as to what the props may be for or any other useful information.
Colour scheme ideas
The document discusses different color scheme options for a pop music magazine. It first presents a bright color scheme that would attract attention and link to pop music videos. Another option uses both bright colors and grey scale to keep the cover neutral but linked to pop music. The author's preferred scheme uses grey scale with pops of bright color to look modern while not being messy. Pastel schemes are rejected as too basic and not capturing the feel of a pop magazine. The main scheme selected is grey scale to look modern and appeal to both males and females while allowing bright colors on the cover. The author was inspired by another magazine using grey scale and bright colors on its cover.
Hair and makeup ideas
The document provides hair and makeup ideas for a pop magazine cover photo shoot. For hair, the model will have curly hair as that style is commonly featured on magazine covers. Curly hair also works well since the cover artist will be female. The hair will be kept simple and natural. For makeup, the goal is a look that makes the eyes stand out to draw attention on the cover. A golden glitter look was liked as it is common for female artist covers and suits the glamorous personality of most pop stars.
Locations
The document discusses three potential photo shoot locations - Gadebridge Park, the skate park in Gadebridge, and the town centre. Gadebridge Park provides natural lighting and backgrounds but the focus would need to be on the model. The skate park is preferred as it has natural light, links to rock music with skating, and is empty due to cold weather, so it will be used. The town centre provides an urban backdrop but is likely to be crowded with people, so it will not be used.
Costume and Props
The document discusses costume and props for a magazine cover shoot. It examines evening wear styles seen on pop stars as inspiration for outfits. It also considers more casual styles that represent the artist's true personality rather than public perception and would appeal to teens. Inspiration is drawn from plain colors with pops of color and both tight and baggy silhouettes are under consideration. Common music magazine props like guitars and stools are mentioned along with cameras, eye covers, and hats to create mystery and hide imperfections.
Props for magazine cover 4
This document discusses props that could be used on magazine covers to complement an artist's picture and subtitle. The author likes the first cover prop because it relates visually to the subtitle. They also like the second prop for its simplicity and how its colors fit the overall color theme. A third prop is liked because like the first, it relates to the subtitle through a photo. The last prop is preferred for the cracked effect created by the objects.
Costume, hair and makeup
The document discusses costume, hair, and makeup inspirations for a magazine with a dark theme. Costumes will be in dark colors like black and ripped jeans. Hair will be red, silver, or black to stand out against plain clothes, and will look messy but neat. Makeup will be dark to match hair and clothes, using dark eyes, lips, or a natural look for women, and eyeliner or red eyeshadow to make eyes pop for men.
Facial expressions
Margorie Ferguson identified four common facial expressions seen on women's magazine covers in 1980: the chocolate box expression with lips together and no smile; the invitational expression with emphasis on the eyes; the romantic/sexual expression with straight faces; and the super-smiler with a big toothy grin. Trevor Millum later categorized five male facial expressions in advertisements: carefree with smiling; practical with concentration; seductive with limited smiling and straight face; comic with exaggerated expressions; and catalogue with a very neutral and straight face. These studies aimed to understand how facial expressions were used to portray particular moods and attract audiences.
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Similar to Millum and ferguson
Categorizing facial expressions
Ferguson identified 14 types of facial expressions commonly found on British women's magazine covers. These included: the chocolate box smile, in invitational look, the super-smiler, romantic or sexual expressions, seductive, carefree, practical, comic, and catalogue looks. Each expression was characterized by specific features of the eyes, mouth, head position, and sometimes hair. For example, the romantic look included male/female pairings and dreamy, heavy-lidded eyes with an overtly sensual expression.
Categorising Facial Expressions
The document categorizes and describes different types of facial expressions in photographs from the 1980s. For females, it identifies chocolate box (half smile), invitational (emphasis on eyes), and super smiler (wide toothy smile). For males, it outlines carefree (active, healthy), practical (concentrating), seductive (self-sufficient confidence), comic (ridiculous faces), and catalogue (neutral dummy-like look).
Millum and ferguson
Trevor Millum studied male facial expressions in women's magazine advertisements and identified five categories: carefree, practical, seductive, comic, and catalogue. Maguire Ferguson also studied facial expressions on British women's magazine covers and found four types: chocolate box, invitational, super smile, and romantic/sexual. Both sought to categorize common facial expressions used in women's magazines.
Poses and facial expressions
This document categorizes different facial expressions and poses for females and males in film and photography. It outlines four categories of female poses coined by Marjorie Ferguson: 1) Chocolate Box, 2) Invitational, 3) Super Smiler, and 4) Romantic/Sexual. It also describes five categories of male poses defined by Trevor Millum: 1) Carefree, 2) Practical, 3) Seductive, 4) Comic, and 5) Catalogue. The document provides details about the characteristics and implications of each category.
Facial expression
Trevor Millum developed a theory about common male facial expressions used in music magazines, including carefree smiles, practical concentrating looks, and seductive half-smiles. Marjorie Ferguson also identified four expressions commonly used in photos of women's magazines: chocolate box smiles; invitational eye-focused looks; wide super-smiles; and romantic dreamy expressions. The document discusses using either a comic or chocolate box expression for a rock music magazine to convey the fun personality of rock artists.
Facial expression
Trevor Millum developed a theory about common male facial expressions used in music magazines, including carefree smiles, practical concentrating looks, and seductive half-smiles. Marjorie Ferguson also identified four expressions commonly used in photos of women's magazines: chocolate box smiles; invitational eye-focused looks; wide super-smiles; and romantic dreamy expressions. The document discusses using either a comic or chocolate box expression for a rock music magazine to convey the fun personality of rock artists.
Facial expressions
Marjorie Ferguson identified 4 types of facial expressions commonly found in covers of British women's magazines: invitational, chocolate box, romantic/sexual, and super-smiler. Trevor Millum studied male facial expressions and identified 5 types: carefree, seductive, catalogue, comic, and practical. Both researchers categorized facial expressions based on attributes like smiles, eye contact, and feelings conveyed.
Facial expressions
Trevor Millium studied facial expressions in men's magazines and identified 5 common expressions - carefree, practical, seductive, comic, and catalogue. Marjorie Ferguson examined expressions in British magazines and found 4 - invitational, chocolate box, romantic/sexual, and super-smiler. Carefree expressions showed happiness and relaxation while practical ones appeared serious for business magazines. Seductive expressions conveyed confidence and comic ones were exaggerated for humor. Catalogue faces looked plain and empty. Invitational emphasized eyes and mystery while chocolate box showed calm welcome. Romantic/sexual relaxed romance and super-smilers grabbed attention with big smiles.
Facial Expressions- Millum And Ferguson
Marjorie Ferguson identified four types of facial expressions commonly seen in British women's magazines in 1980: chocolate box, invitational, super-smiler, and romantic or sexual. Chocolate box expressions use half smiles and eye contact to engage readers. Invitational expressions use smiling eyes and smirks to intrigue readers. Super-smiler expressions depict models mid-laugh to seem natural and convey a youthful, free message. Romantic or sexual expressions attract both male and female readers by appealing to desires to be with or be the model. Trevor Millum later categorized male expressions in advertisements as carefree, practical, seductive, comic, or catalogue.
Facial expressions
The document summarizes research by Trevor Millium and Marjorie Ferguson on common facial expressions identified in magazines. Trevor Millium studied men's magazines and identified 5 expressions - carefree, practical, seductive, comic, and catalogue. Marjorie Ferguson examined expressions in British magazines and found 4 - invitational, chocolate box, romantic/sexual, and super-smiler. The document then provides details on each expression, describing characteristics like smiles, eye contact, head positioning, and the mood or message conveyed.
Categorising facial expressions
Laura Mulvey introduced the concept of the "male gaze" in 1975, which refers to how films and media typically present women from the perspective of heterosexual men for their sexual pleasure and objectification. Marjorie Ferguson later categorized common female poses in media into four types: chocolate box (half smile with lips parted), invitational (emphasis on eyes with hint of smile), super smile (wide toothy grin), and romantic/sexual (unsmiling poses implying sexuality). The author plans to use invitational or chocolate box poses in their fashion magazine to suitably feature clothing without overly sexualizing models, making the audience feel welcomed.
Facial expressions
Marjorie Ferguson identified 4 types of facial expressions commonly found in British women's magazines: 1) Chocolate Box - half or full smile with lips together and teeth barely visible, intended to appear blandly pleasing; 2) Invitational - emphasis on eyes with hint of a smile, intended to suggest mischief or mystery; 3) Super-Smiler - full face, wide open smile with head thrust forward or chin back, intended to look aggressive; 4) Romantic/Sexual - dreamy, heavy-lidded expressions intended to appear overtly sensual or available. Trevor Millum identified 5 expressions: 1) Seductive - similar to cool/level but eyes less wide, intended to be less
Women’s representation in media
Women are often portrayed unrealistically in media. They are shown as young, white, slim, and conforming to narrow beauty standards. Additionally, the "male gaze" structures much media around the perspective of heterosexual men, reducing women to sex objects. However, some argue that expressing beauty can be empowering. Facial expressions in media also differ by gender, with women often shown using expressions like "chocolate box", "invitational", and "super smile" while men are depicted as "carefree", "practical", or "seductive". In summary, media representation of women is frequently criticized for being unrealistic and objectifying but some believe emphasizing beauty can be empowering.
Powerpoint on facial expressions
The document describes four different types of facial expressions: 1) The super smiler expression shows the full face and mouth open wide, projecting an aggressive or attention-seeking mood. 2) A romantic expression can include dreamy looks or overtly sensual poses, projecting availability. 3) An invitational expression emphasizes eyes and a subtle smile, projecting mystery or potential for contact. 4) A chocolate box expression has a half-smile and lips closed, projecting a bland warmth.
1how did my contents page attract:address the audience
My contents page uses attractive female models and serious male models to attract my target audiences. The female models portray the beauty myth described by Naomi Wolf to appeal to younger women interested in their looks. Most female models are smiling to convey happiness and welcome viewers as suggested by Marjorie Ferguson. The male models have practical catalogue expressions looking directly at the camera described by Trevor Millum to catch the attention of the audience.
How did my contents page attract:address the audience
My contents page used attractive female models and serious male models to attract my target audiences. The female models portrayed attractive looks based on Naomi Wolf's theory of how the media portrays females. Most of the female models smiled with teeth or closed mouths to portray happiness. The male models had serious expressions looking directly at the camera to catch the eyes of the audience. The page aimed to attract younger female audiences who care about looks with the attractive female models and draw in the audience with the serious male models.
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1how did my contents page attract:address the audience
1how did my contents page attract:address the audience
How did my contents page attract:address the audience
How did my contents page attract:address the audience
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This document analyzes and summarizes the symbolic, written, and technical elements of the cover page, content pages, and double page spread of a magazine called "Essex Life".
The cover page features natural lighting and seaside imagery symbolic of Essex. It contains minimal writing focused on headers to emphasize place names important to older Essex residents. The split image layout clearly conveys the message.
The content pages contain many small, symbolic pictures of Essex people and objects. The writing is dense but uses highlighting, different colors, and layout across pages to emphasize key points. The images are cropped close-ups focused on the main subject.
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This document provides an analysis of the symbolic, written, and technical elements of the cover, contents page, and a double page spread from a Cornwall lifestyle magazine.
The cover uses natural lighting, blue colors, and signifiers of Cornwall like rock beaches and boats to represent the seaside location. Key words are prominently displayed to emphasize the magazine's focus on Cornwall. A mid-shot divides the cover neatly between sea and shore.
The contents page contains many small images and writing in distinct sections, prioritizing information over attention-grabbing design. Images are cropped to focus on their meaning.
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This document analyzes the symbolic, written, and technical aspects of the front cover of a regional magazine from Suffolk, England. The lighting, colors, positioning of the stag, and setting emphasize the rural context. Words like "fayre" and "country chic" also appeal to country residents. The framing and centering of the stag at eye-level portrays a stable, symmetrical look and implies the countryside is equally important to residents. The intended audience is likely older residents of Suffolk who enjoy country living.
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The document discusses how the author's magazine product both follows and challenges conventions of real rock music magazines. It largely adheres to the conventions of Kerrang magazine in its formatting and design choices related to fonts, images and organization. However, the author notes their cover artist does not fully conform to stereotypes of a "rock star" and instead portrays a more everyday rock musician, challenging expectations but reflecting the diversity in the music industry.
Prelim evalution
The document compares the author's preliminary and final magazine design project work. The author learned to incorporate design elements more realistically, isolate subjects from backgrounds, and use magazine conventions more effectively. The final contents page looked more professional and clear compared to the preliminary version. Working on a double page spread taught the author how to use editing programs and planning to manipulate space for impact.
Response
The document is a response regarding a final product. It does not provide many details about the subject of the response, the nature of the final product, or any specifics about the response. The high-level topic appears to be a communication about a final product, however no other insights can be gleaned from the limited information provided.
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The document describes the progress made on a magazine cover page design. The initial draft was lacking conventions like barcodes and issue numbers, so those were added along with a border, skyline, and sub-images. To better portray the rock genre, the model was given tattoos and the page was darkened and had its colors changed. For the contents page, an image-only draft was improved by layering writing around the model and darkening the page, but a new page was ultimately created. The double page spread required little change besides updating the background behind the article.
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The document lists and briefly describes various Photoshop tools. The Blur tool blurs images more as you click and drag. The Slice tool divides images into smaller sections. The Repair tool fixes scratches by taking surrounding colors. The Eraser tool and Dodge/Burn tools lighten and darken areas like brushes. Other tools allow drawing, typing, selecting colors, shapes and paths, zooming, cropping, cloning and more.
Dps design
The document describes the process taken to design a magazine spread. Key steps included:
1) Manipulating a model's neck tattoos to look realistic on the page.
2) Adjusting brightness and contrast to focus on the model against a neutral background.
3) Creating a hand-drawn headline using a traced font with gaps.
4) Adding a sub-heading and article summary that curves around the model.
Contents process
The document describes the steps taken to design a contents page, including adding a dominant image at the top with lowered brightness, isolating and increasing the brightness of a model, adding essential information and a title with borders, including sub-images as posters with borders and plugs, creating a divider and section for an editor message, and finally filling in the article headlines, details, color changes, and page numbers.
Evaluation
The document discusses the evaluation of a student's rock magazine media product. It describes how the magazine follows conventions of real rock magazines like Kerrang magazine in its overall layout and design. However, it challenges conventions by portraying a rock artist who doesn't conform to stereotypes of a "rock star". The student wanted to show a more realistic and diverse depiction of people in the rock music industry.
Response on contents
This is a one sentence document with the title "RESPONSES ON CONTENTS PAGE". It does not provide any other context or details to summarize in 3 sentences or less.
Response on contents
This one sentence document contains no meaningful content to summarize. It only lists the title "RESPONSES ON CONTENTS PAGE" without providing any additional context or body.
Res p
This document discusses responses to a double page spread. It found that readers had more positive reactions when given a double page spread compared to a single page. They felt it provided a more immersive experience by showing interrelated ideas and allowing the eye to travel between concepts.
Competition example
Two popular music magazines are Kerrang! and NME. Kerrang! focuses on rock and metal genres, covering bands, reviews, and interviews. NME started in 1952 and helped popularize punk rock in the 1970s while also reporting on indie and alternative music today. Both publications are well known for their reviews and features on new artists in the rock and alternative scenes.
Monthly aims
The document outlines monthly aims for completing a magazine project from September to December. In September, preliminary tasks are to be completed including uploading tasks, drawing flat plans, selecting images, and creating cover and contents pages. October focuses on naming the magazine, researching fonts, creating mood boards, and researching props and costumes. November finishes deconstructions, researches similar products and institutions, profiles audiences, surveys target groups, and plans layouts. December finalizes the project with photo shoots, drafting, editing photographs, finalizing the magazine, and evaluating.
Nme cover deconstruction
The document summarizes various elements of a magazine cover layout. The main cover line uses different fonts and sizes to highlight the most important name. The main subheading spans the width of the page in capitalized bold font split into two colors. The cover lines are large and alternating colors to stand out from each other. The plug is a bold red sticker contrasting the background to hint at interior content. The dominant image serves as the background featuring the main article's artist. The masthead is a bold red placed behind the image to identify the brand without obscuring the focus.
Nme contents deconstruction
This document summarizes the key elements and design choices of a magazine contents page. The dominant image stands alone to draw attention to the main article. The title uses large red and white capitalized text against black to grab readers. The main body lists articles by category, briefly explaining them and including page numbers for easy navigation. Larger text is used for the main article description to highlight it, while smaller text references less important articles. An advertisement is placed at the bottom against a white background to be visible without interfering.
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Millum and ferguson
- 1. FACIAL EXPRESSIONS Marjorie Ferguson and Trevor Millum
- 2. MARJORIE FERGUSON • Marjorie Ferguson identified four types of facial expression in the cover photos of British women’s magazines; • Chocolate Box: half or full-smile, lips together facing the camera. Presents bland perfection and no individualism. • Invitational: emphasis on the eyes, barely a hint of a smile, head to one side or looking back to camera, suggests mischief. • Super-smiler: full face and big smile, suggests a demand for attention. • Romantic or Sexual: dreamy and heavy-lidded eyes, unsmiling or smirking, seductive.
- 3. TREVOR MILLUM • Trevor Millum identified these female facial expressions; • Cool: self-sufficient and arrogant, confident yet reserved. Full lips straight or slightly parted. Wide eyes usually looking the reader in the eye • Seductive: similar to the cool look but the eyes are less wide and the expression is less reserved but still confident. • Narcissistic: similar to cool: a ‘satisfied smile’ self-enclosed and content • Carefree: healthy and happy outdoor girl, often smiling or grinning. • Kittenlike: a friendlier and more girlish version of the cool look. • Maternal: motherly and kind, a feeling of authority but with gentle eyes • Practical: busy doing something • Comic: deliberately ridiculous and exaggerated. • Catalogue: a neutral look, vacant and empty; personality has been removed.