This document discusses internet marketing best practices. It provides an overview of how websites have changed and recommendations for search engine optimization, social media integration, blogging, and tracking website performance. Key advice includes starting with the end user in mind, creating compelling content and offers, tracking analytics, and maintaining a consistent online presence across multiple channels. The document emphasizes understanding your audience and positioning while continuing to learn from industry experts.

1. By Marcy Mitchell
www.mtechbd.com
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2.  Internet Marketing Consultant
◦ Owner of MTECH Internet Marketing- 16 years
 Web site development/ Search engine optimization
 Social Media
 Internet marketing (PPC, SEO, Marketing plans)
◦ Internet Marketing Director for a number of leading
real estate firms & community websites
(DurangoDowntown.com & Pagosa.com)
◦ Former Vice Chair of Pagosa Tourism (TTC)
◦ Certified Marketing for Smarties Coach
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3. 1. How Have Websites Changed?
2. Are you Tracking Your Site?
3. Web Platforms (CMS, Static,
Blog, etc..)
4. Search Engine Optimization
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4. A. Start with the End in Mind
-Know Your Audience
B. SEO, Social Media & Website
Integration
C. Blogs – Increased Relevancy &
Authority
D. Calls to Action (CTA) –
Targeted Landing Pages
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5.  Where do Your Fish Swim?
 What information/resources are your customers
looking for? (Whitepapers, videos, webinars…)
 Persona and Competitive Research
 Design is important for branding, but not the
entire story.
 How Often do you need to update the site?
 Become a Thought Leader in your industry.
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6. A. Social
Media
icons
B. Share
Buttons
C. Like Boxes
D. Twitter &
Blog feeds
E. Email Sign
Up boxes
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7. Sites with
Blogs Receive
55% more
Visitors
(Hubspot)
Integrate Into
Site with
Wordpress
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9.  http://gallesproperties.com/
adwords2
 Compelling offers with Content
◦ Videos, PDFs,Whitepapers,
Webinars
 Integrate into Customer
Relationship Management
(CRM)
◦ Salesforce.com, SugarCRM,
Highrise, Internet Honey
 Gravity Forms with WordPress,
Google Analytics (simple)
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11.  Free Tool
 Installed on
every page
of your site
 Track
visitors,
sources,
conversions
& more
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12.  Manages
social media
profiles
(Twitter,
Facebook,
Linked-In)
 Tracks
mentions, re-
tweets, etc…
 Schedule
posts
 Pro version
gives reports
$5.99/month
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13.  Open Source CMS (WordPress,
Joomla and Drupal)
 Software Based Sites
(Dreamweaver)
 Blogs (Blogger & WordPress)
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14. 1. Do you want to maintain your site? Time?
2. How “technical” are you or your staff?
3. Can you install tracking (Google analytics)?
4. Is search engine optimization important to you?
5. Will you be able to create landing pages and/or
offers?
6. Do you want a blog?
7. Do you want animation (slideshows, etc..)?
8. Does your site need to be mobile-friendly?
9. Can you integrate social media into system?
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15. What makes
one website
rank higher
than another
in search
engines?
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17.  SEO Always changing – 500
different factors in Google
algorithm
 Relevance & Authority
 Quality In-Bound Leads
 Research Keywords –
Google Keyword Tool
 Google and Bing include
social media results
 Trend towards personalized
results
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18.  Content is Key – fresh, contains keywords
 Title, Description & Keyword tags on each post
 Long-Tail Keywords – ¾ words increasing - 2011
Digital Marketer Benchmark and Trend Report
 Increase Inbound Links through shared content
 Social Media links to Blog increase links/traffic
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19.  Google/Bing keep track of “previous queries”
 Google +1
 Facebook, Tweets & Linked-In included results
 Web History
 Geographic Position (identify IP address, map)
 Social Media Connections (Google social
search, Bing integrates with Facebook)
 Signed in with Google – different results
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20.  EVERY CHANNEL
Affects the Other
 TRACK Time and Cost
 CONSISTENCY is Key
 Work with
Professionals Who
EMPOWER You
 Understand your
UNIQUE POSITIONING
 REACH OUT to others
for learning
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