Conversation drivenNiche contentQuality of source?
Can you use the tools and technology to build community and add value
Video/music is silver lining with MySpaceTagged has been tagged with viral messages, it’s growing but stay away.
What are you doing?
Start slowPick one or two sitesLink sites – make it easy to find you.
Scan the headlinesExpand your peripheryDon’t let yourself become stale
Twitter – one update per dayFacebook – one personal update per week, more for Fan pageBlogger – once per month
Tweetburner.comGoogle AnalyticsFacebook stats
Don’t underestimate your reachRelationships matterSocial and professional is continually blending
What are people saying about you – Google alertsWhat are people saying in general – what do you like to listen to? Know the basics of each and be a resource for your audience
Write for your audienceProvide a reason to follow youHow are you building brand value?
Family Business 2.0
2009 Family Business Alliance
What is social networking and web 2.0?
Why does it matter?
What do you need to know?
How you can get started in 5 minutes or less
Traditional push media
Very little control of message or access to
High cost and time barriers
Personal pages - profiles
Who knows who
Fine line between personal and professional
User generated content
Message is pulled
Virtually no cost of entry
Linked In MySpace
Causes Communicate Relationships
Web Micro-blog Social
Blog Facebook Network
Collaborate Members IM Message
Tagged Participation Video
RSS Trending Wiki
Build your brand
Control your message
Expand your reach
Keep it professional
Create Fan page
Link to other sites
Share news articles
Comment on others pages and photos
Brand your site
Link to homepage
Shrink your URL’s
Keep followers and following in balance
Search within your niche
RT, @ and #
Complete your profile
Connect with connectors.
Create a group, public or private
Post slides or links to blogs
Follow other blogs
Have something to read
Aggregator of family business resources
Not a source in itself
List your events
Share your knowledge
Family Business Townsquare
Facebook for family buisness
Replace Google group
Your center or name
Bookmarking Media Social Aggregators
Digg Picasa Tagged
Tip’d YouTube Blogger Friend Feed
Delicious Slideshare Ning Facebook