Family Business 2.0

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A presentation for members of the Family Business Alliance to be presented on June 11, 2009 in Chicago.

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  • Narrow contentTop hits onlyMonologue
  • It’s all about periphery
  • Conversation drivenNiche contentQuality of source?
  • Can you use the tools and technology to build community and add value
  • Video/music is silver lining with MySpaceTagged has been tagged with viral messages, it’s growing but stay away.
  • What are you doing?
  • Start slowPick one or two sitesLink sites – make it easy to find you.
  • Scan the headlinesExpand your peripheryDon’t let yourself become stale
  • Twitter – one update per dayFacebook – one personal update per week, more for Fan pageBlogger – once per month
  • Tweetburner.comGoogle AnalyticsFacebook stats
  • Don’t underestimate your reachRelationships matterSocial and professional is continually blending
  • What are people saying about you – Google alertsWhat are people saying in general – what do you like to listen to? Know the basics of each and be a resource for your audience
  • Write for your audienceProvide a reason to follow youHow are you building brand value?
  • Family Business 2.0

    1. 1. 2009 Family Business Alliance
    2. 2.  What is social networking and web 2.0?  Why does it matter?  What do you need to know?  How you can get started in 5 minutes or less  Other questions?
    3. 3.  Static sites  Traditional push media  Newspaper  Magazines  Advertising  Very little control of message or access to source  High cost and time barriers
    4. 4.  Personal pages - profiles  Who knows who  Fine line between personal and professional  Relationships matter
    5. 5.  User generated content  Message is pulled  Community driven  Virtually no cost of entry  Unlimited sources
    6. 6. Linked In MySpace Share Relevant Mobility Causes Communicate Relationships Twitter Convergence Community Web Micro-blog Social Promotion Audio Business In Friends Value Data Now Timely Real time Blog Facebook Network Connection Collaborate Members IM Message Tagged Participation Video Affinity Usability RSS Trending Wiki
    7. 7.  Build your brand  Control your message  Strengthen relationships  Expand your reach  Stay relevant
    8. 8.  Keep it professional  Create Fan page  Presence only  Update  Link to other sites  Share news articles  Comment on others pages and photos
    9. 9.  Start slow  Brand your site  Link to homepage  Shrink your URL’s  Keep followers and following in balance  Search within your niche  RT, @ and #
    10. 10.  Link BIG!  Complete your profile  Connect with connectors.  Solicit recommendations  Create a group, public or private  Post slides or links to blogs
    11. 11.  Follow other blogs  Have something to read  Post regularly  Technorati
    12. 12.  Aggregator of family business resources  Not a source in itself  List your events  Share your knowledge  Family Business Townsquare  Facebook for family buisness  Specialized groups  Replace Google group
    13. 13.  iGoogle  Personal dashboard  Alerts  Family business  Your center or name  Analytics  Groups  Calendar  Reader
    14. 14. Bookmarking Media Social Aggregators Plaxo Digg Picasa Tagged Tip’d YouTube Blogger Friend Feed Delicious Slideshare Ning Facebook
    15. 15.  Set up a Twitter page
    16. 16.  www.commoncraft.com  Social networks  Social bookmarking  Twitter  Plenty of other infomercials
    17. 17.  www.twitter.com/fambiz2point0  www.slideshare.com

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