From Search Influence's Lunch & Learn series - a quick intro to Facebook tabs and iframes, presented by Anthony Coleman

1. What are Facebook tabs? Facebook tabs are ways to display third-party content on Facebook as landing pages. Tabs create a unique experience for users on Facebook and allows them to understand your brand and service within the comforts of Facebook. Great Krypton: When used with display ads and social outreach, tabs are the best way to kick start Facebook pages.

2. What are FB Tabs Used For? Facebook tabs are often used to generate new likes, promote special offers, or capture new leads while creating a brand aware community. Spider Sense: Facebook tabs are a great way to turn lurkers likers into active users.

3. Are FB Tabs Important? With more than 750 million active users, having a strong presence on Facebook is essential to brands. Facebook pages offer an online brand lovefest for advertisers to promote new and existing services. Flash Fact: Facebook pages attract online shoppers to retailers’ sales and promotions which increase sales while building brands online.

4. How Do you Make FB Tabs? Facebook tabs are created in iframes. Iframes host content from websites on Facebook. Within these iframes we can use dynamic programming languages, count page views in Google Analytics, and track leads on Facebook. Superior Tech: Before iframes became available, Facebook tabs were created in FBML or Facebook Mark Up Language.

5. Iframevs FBML

6. What are Facebook tabs? Suffering Sappho: There are several different types of Facebook Tabs: Welcome Informational Sign Up Reveal Contest Inclusive

7. Welcome Tab The welcome tab is a “jumping on” point and is displayed to visitors who have not “liked” your Facebook page.

8. Informational Tab Informational tabs are used to promote exclusive special offers on your Facebook page to new and existing likers.

9. Sign Up Tab Sign Up tabs are used to get people to opt-in to a mailing list or newsletter with the promise of exclusive content outside of Facebook.

10. Reveal Tab Reveal tabs encourage visitors to like your Facebook page in order to receive exclusive offers through Facebook.

11. Reveal Tab These tabs often have a short thank you message and points of conversion.

12. Contest Tab Contest tabs offer visitors the chance to win a prize for liking a Facebook page. These are generally the most successful at generating new likes for a low cost per fan.

13. Inclusive Tab These tabs include two or more of the previously mention tab options. They provide information on the brand, promote specials, and offer conversion points.

14. Advertising Fb Tabs Facebook is currently the number one seller of display ads and the easiest way to get Facebook tabs seen. Holy haberdashery, Batman!: Each Facebook application tab is a separate page which can be serviced with display ads.

15. Targeting Demographics Puuurfect: Facebook display ads allow you to target specific demographics to ensure you are showing the right people you Facebook tab. *In addition to the information above, you can also target by Interests.

16. Running Ads to Fb Page With the ability to create multiple pages with different content, you can advertise specials, offers, and events to current likers while increasing your new fan base. Why So Serious?: The number of likes you have on Facebook is similar to an online grading system. The more likes you have, the more trustworthy your page will seem.

17. Conclusion Facebook tabs are super awesome because they increase web leads brand awareness. With the use of Facebook display ads, you can find the right demographic and create a bustling online environment. I Have The Power: If your Facebook page sucks, kill it. As with traditional landing pages, Facebook tabs should be tested and changed often.