Do you love double digit CTR? Than you might want to try implementing Facebook notifications in your social media or overall marketing strategy. Download this free beginner's guide to Facebook notifications, and feel free to share your thoughts.

1. ONE ON ONE
WITH
FACEBOOK
NOTIFICATIONS
HANDBOOK

2. Welcome
2
• We are Facebook developers with 6+ years of fully focused experience with the Facebook platform. We’ve build
1000+ Facebook apps and always implemented the latest and most effective Facebook functionalities. The one
that almost always showed a pattern od success, was and still is the Facebook notifications functionality. Every
time our team implemented the Facebook notifications feature in a project, a double digit CTRs were recorded, a
result that was not seen before by any other marketing channel that our clients and partners used.
• While we were wondering how to make this feature accessible to more clients, cheaper and easier to implement and
use, an idea for a full bodied product was born. Our team believed in the power of that red number attached to the
Facebook notification icon, that we all love to click.
• In this handbook you have the chance to meet EmbedSocial – The First Facebook Notifications App, and the one-
on-one with the double digit CTR
Hope we can help you
Nikola, Co-Fouder and CEO at EmbedSocial
This is a handbook about an app that my team and I accidently developed while working on
big projects with marketing agencies.
P.S: Join our community and enhance your marketing with double digit CTRs. Get started.

3. 3
Start here …........ 4
Use cases …........ 6
Implementation …........ 13
Best practices …........ 15
Samples …........ 18
Try it …........ 20
Table of content

4. Start here
Everything you need to know about
Facebook notifications

5. • Need a Facebook app through which Facebook users can opt-in for
receiving notifications.;
• Limited to 180 characters;
• Can be clicked and redirected to a landing page;
• Have proven double digit CTRs;
• They are delivered only on desktop.
About Facebook Notifications
5 things every marketer needs to know
5

6. Use Cases
You can let your imagination grow
and think of WHAT your subscribers
will LOVE to receive in a single
Facebook notification.
Surprise them ;)
6

7. BENEFITS:
• Save time and money to build forms and e-
mail templates;
• Make this process faster –just copy paste
the e-book link in notification composer and
click send.
Send e-Books in a Facebook Notification
Use case 1
7
Ask website visitors to subscribe and
receive an ebook link directly in a
Facebook notification.

8. BENEFITS:
• Build loyalty - send a Facebook notification
solely to your subscribers.
• Reach high conversion –Imagine if you can
simply add a short message with the code
and link to your e-shop promotion. There is
a high CTR for Facebook notifications that
can easily drive a conversations for your
promotion with increased ROI.
Send Coupon Codes in a Facebook Notification
Use case 2
8
You have a new promotion and you want
to disseminate web coupon codes.

9. BENEFITS:
• Increase reach - reach more Facebook
subscribers by directly sending them links
to important Facebook posts, that otherwise
might have smaller organic reach.
• Bigger post engagement - Links send
directly to loyal subscribers are most likely
to gain better engagement, because these
Facebook users already expressed high
interest in your brand.
Send Links to Important Facebook Posts
Use case 3
9
You have a new promotion and you want
to disseminate a web coupon codes.

10. BENEFITS:
• Access to Facebook users basic data;
• Know you most loyal subscribers;
• A future possibility to connect this
subscriber base with existing CRM
platforms.
Build a Social CRM
Use case 4
10
The easiest way to know who are the
most loyal Facebook prospects or fans
that are most willing to hear your ‘voice’
via a Facebook notification.

11. BENEFITS:
• Do not need an email subscription form;
• You accomplish two goals with one action;
• Enhances your landing pages..
• Embed the ‘Subscribe button’ in a popup,
the same way you use the email subscribe
form for generating subscribers.
Replace your Newsletter Sign up Form
Use case 5
11
Once the user clicks the Subscribe button,
you will get his Facebook email address,
that you can use additionally with your
email service and imported it in your email
subscribers list.

12. BENEFITS:
• Get your first loyal website traffic
• Stand from the crowd - Do not waste time
for coding subscription forms and informing
users by email, like everyone else.
Get Subscribers before Launch
Use case 6
12
Add a subscribe button and allow visitors
to subscribe at your under construction
page in order to receive a notification
once your website is live. Do the same if
you want to launch beta for particular
base of initial users.

13. How to Implement
Facebook
Notifications
3 easy steps to implement our
Facebook notifications platform
13

14. 1. Signup here;
2. Embed a unique Subscribe button;
3. Start a campaign and ask web visitors to
subscribe;
4. Go to the “Notifications panel’, enter 180
character text and click Send notifications
• That’s it!
4 steps to get started
No programing skills needed
14

15. Best practices
Do’s and Don’t’s When Sending
Facebook Notifications
15

16. 16
• Start with fewer subscribers;
• Send once a week, preferably Tuesday and Wednesday;
• Send discount code, exclusive to your subscribers;
• Custom links to free content/special page available only to subscribers;
• Test but do not spam,
• Use analytics to find insights how to improve and stay relevant to your
subscribers.
Best practices – DO’s
Create clear and relevant notifications

17. • SPAM*
• Send the same notifications
• Ignore low CTR
• Ask people to subscribe for a benefit that you do not deliver;
*Please note: Apps that receive a high degree of spam reports by users may be disabled
Best practices – DONT’s
You can’t afford an unwanted message;
17

18. Facebook
Notifications
Samples
Facebook notification samples that
you can freely use for inspiration.
18

19. Facebook notification samples
Inspire
19

20. Quality of your
audience and
relevancy of your
messages are
MOST important
for success!
If you can’t remember a thing you’ve
just read, just remember this:
20

21. Want to send your first
Facebook notification?!
Need direct help? Contact me at:
nikola@embedsocial.com
Nikola Bojkov,
Co-Fouder and CEO at EmbedSocial
Try it now >

22. Here is a discount
code for you
Pay only 1$ for the first month
EBOOK1D
Congratulations!
You made it till the end J
Claim it here >
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