A speech given to professionals for Mediabistro on Tuesday, May 1st around Facebook: Separating the personal from the professional best practices and tactics by Social@Ogilvy Vice President Geoffrey Colon. Follow him @djgeoffe
Social Media. Using Facebook, Twitter, YouTube, and Aweber, for your business. You will see facts, links, tips, resources and more in this slide show presentation. Link to Social Media Byte Size Series: www.vogelsocialmedia.com/workshops/videoseries
Facebook, Twitter & Ning: Social Networking Basic TrainingLori Woehrle
An overview of key social networking platforms. Presentation to Society of National Association Publications, June 3, 2009, pre-conference workshop. Designed to tell the story of social networking tools and how they can be used by association publishers.
Social Media. Using Facebook, Twitter, YouTube, and Aweber, for your business. You will see facts, links, tips, resources and more in this slide show presentation. Link to Social Media Byte Size Series: www.vogelsocialmedia.com/workshops/videoseries
Facebook, Twitter & Ning: Social Networking Basic TrainingLori Woehrle
An overview of key social networking platforms. Presentation to Society of National Association Publications, June 3, 2009, pre-conference workshop. Designed to tell the story of social networking tools and how they can be used by association publishers.
Just the basics for using a FaceBook business page. One hour - two day course offered at the local Gulf Coast State College for the WISE program.
http://www.gulfcoast.edu/CorpCollege/community_ed/WISE/WISE.htm
To Freelance::Be Social - by ab Initio HK Ltd.Atin Batra
CoCoon, a co-working space in Hong Kong regularly organises a meetup for freelancers and project owners. We were invited to give a presentation on the power of social media and ways freelancers can use it to get more freelance work. Our Founder, Atin Batra (@batraatin) took the short 15-minute session entitled 'To Freelance::Be Social'.
We discussed each platform individually and some of the hygiene steps that all users should take.
Our apologies for the skeletal presentation but Atin Batra is crazy that way! He likes to talk more than write :) If you'd like to discuss this presentation and its content, get in touch with us: admin@abinitiohk.com. Or on Twitter: @abinitiohk [you could also bug Atin directly, his Twitter handle's @batraatin].
Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers – even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
Topics include:
1) Why social media and Facebook are important
2)Tips for increasing your business presence & engaging with prospects directly on Facebook
3) What to measure and how to track the success of your Facebook programs
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
LinkedIn, the business orientated social networking site, can be a powerful tool for marketing your business and building your online reputation. In this webinar we will discuss how to use LInkedIn Answers to establish you and your business as an expert in your industry, how to generate leads from LinkedIn Answers, how to coordinate your online marketing efforts and some tips and tricks to use LinkedIn Answers effectively as a marketing tool.
Building a Great Online Presence Search Engines Love | PanPrestige.comElad Hogen
Know-how and tools that you’ll need to build and maintain a powerful and rewarding online presence and personal brand on the Internet. With these simple methods, you will stand out from the crowd and position yourself as one of the top authorities in your industry or profession.
Which Social Media Platform Should I Use With Examples from Home Security Bus...vjeanc
Although these screen shots were taken before TimeLine, the rules still apply. Good Content, Engage, Provide Information and Service. New ways to use Facebook and Twitter to improve your image and turn any post into a good opportunity. Specific screen shots for the Home and Commercial Security Business.
Email marketing best practices for nonprofits by Jon Burgess of RedFusion Media. This is a 101 presentation to help organizations communicate effectively and in an engaging way using email. Includes: ICANN, unsubscribe, list management, follower growth and more.
Just the basics for using a FaceBook business page. One hour - two day course offered at the local Gulf Coast State College for the WISE program.
http://www.gulfcoast.edu/CorpCollege/community_ed/WISE/WISE.htm
To Freelance::Be Social - by ab Initio HK Ltd.Atin Batra
CoCoon, a co-working space in Hong Kong regularly organises a meetup for freelancers and project owners. We were invited to give a presentation on the power of social media and ways freelancers can use it to get more freelance work. Our Founder, Atin Batra (@batraatin) took the short 15-minute session entitled 'To Freelance::Be Social'.
We discussed each platform individually and some of the hygiene steps that all users should take.
Our apologies for the skeletal presentation but Atin Batra is crazy that way! He likes to talk more than write :) If you'd like to discuss this presentation and its content, get in touch with us: admin@abinitiohk.com. Or on Twitter: @abinitiohk [you could also bug Atin directly, his Twitter handle's @batraatin].
Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers – even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
Topics include:
1) Why social media and Facebook are important
2)Tips for increasing your business presence & engaging with prospects directly on Facebook
3) What to measure and how to track the success of your Facebook programs
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
LinkedIn, the business orientated social networking site, can be a powerful tool for marketing your business and building your online reputation. In this webinar we will discuss how to use LInkedIn Answers to establish you and your business as an expert in your industry, how to generate leads from LinkedIn Answers, how to coordinate your online marketing efforts and some tips and tricks to use LinkedIn Answers effectively as a marketing tool.
Building a Great Online Presence Search Engines Love | PanPrestige.comElad Hogen
Know-how and tools that you’ll need to build and maintain a powerful and rewarding online presence and personal brand on the Internet. With these simple methods, you will stand out from the crowd and position yourself as one of the top authorities in your industry or profession.
Which Social Media Platform Should I Use With Examples from Home Security Bus...vjeanc
Although these screen shots were taken before TimeLine, the rules still apply. Good Content, Engage, Provide Information and Service. New ways to use Facebook and Twitter to improve your image and turn any post into a good opportunity. Specific screen shots for the Home and Commercial Security Business.
Email marketing best practices for nonprofits by Jon Burgess of RedFusion Media. This is a 101 presentation to help organizations communicate effectively and in an engaging way using email. Includes: ICANN, unsubscribe, list management, follower growth and more.
Safer Internet Day 2014: social media, best practices and privacy settings.pptxE-Achieve Ltd
A presentation for the Safer Internet Day 2014 on three main topics: how to use Facebook and Twitter for job search; the Dos and Don’ts of social media to benefit careers opportunities; and how to set up private settings on Facebook for sensible data protection.
LinkedIn's targeting abilities, publishing platform and advertising options make it a must-have tool for marketing and sales professionals and their companies. Get up to speed quickly with B2B lead generation with this slideshare.
Contents:
1. Individual Setup
2. Individual Publishing (Long-form posts)
3. Who’s Viewed Your Profile
4. Advanced Search
5. Groups
6. Premium Members
7. Company Page Setup
8. Company Publishing (updates)
9. Self-serve Ads
10. Marketing Solutions
A Presentation that helps Professionals to understand how they can use LinkedIn to maximise their visibility within their networks.
Prepared by Stretch Marketing.
Social Media for Mortgage and Title CompaniesDavid A. Pride
This presentation covers social media marketing for the mortgage and title industries - offering best practices, critiques, tips, tricks, and what's working best.
A presentation from the Equine Business Conference presented by Michigan State University, University of Minnesota, University of Nebraska, and Iowa State University, and partly funded by the North Central Regional Center for Rural Development. Presenter: Peggy Miller, Iowa State University
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...Geoffrey Colon
Presented, researched and designed by Microsoft Advertising. Authored by Geoffrey Colon and Aya Kikimova of the Microsoft Advertising Brand Studio. Build your brand with intelligent connections at MicrosoftAdvertising.AI.
Five categories: Culture, Marketing, Media, Technology, Economics.
The 5 Trends:
Culture: Private Social Trust
Marketing: Blocked You
Media: Mashups and Mutations
Technology: The Victory of Defaults
Economics: Zebras Eat Unicorns
Connect with Geoffrey on LinkedIn or follow him on Twitter @djgeoffe
Presentation from Unconference 2018 in San Diego, California. People are trying to act like brands. Brands are trying to act like people. This Conjoint Effect is causing lots of confusion. So why are we here in this place now?
ATTENTION ECONOMICS: 6 SOLUTIONS FOR MARKETING IN A WORLD OF INFORMATION OVER...Geoffrey Colon
Presented by Geoffrey Colon, author of the book Disruptive Marketing and Senior Marketing Communications Designer at Microsoft at Digital Summit Seattle on April 18, 2018.
Attention: Marketing In An Era of Information Overload by Geoffrey ColonGeoffrey Colon
Geoffrey Colon is a senior marketing communications designer at Microsoft. He is author of the book Disruptive Marketing. This deck was presented at Digital Summit Chicago on October 25, 2017.
For more about Geoffrey follow him on LinkedIn or visit http://geoffreycolon.net
FUTURE SHOCK: Marketing in An Era of Information OverloadGeoffrey Colon
Presented by Geoffrey Colon of Microsoft.
In memoriam of Alvin Toffler, author of the book Future Shock (1971).
What is the scarcest resource in business? Is it ideas? The war for talent?
Or is it the battle for attention?
In this presentation learn from the author of Disruptive Marketing why brands need to be more immersive and act as curators of culture rather than customer heroes.
A.I.D.A. used to mean Attention, Interest, Decision, Action but it now means Attention, Insights, Distribution, Audience.
Follow Geoffrey on LinkedIn or Twitter @djgeoffe
http://geoffreycolon.net
If you're reading this, you're a disruptive marketer. Don't think so? Read on and I'll explain why many of us who don't think we are unique thinkers, makers and doers actually are, or can be.
Presented by Geoffrey Colon, author of the book Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating the New Normal.
Follow me on Twitter @djgeoffe, on LinkedIn or here on SlideShare.
Geoffrey is also a communications designer at Microsoft and has been named as a Top 50 Chief Digital Officer Influencer by The CDO Club.
http://geoffreycolon.net
Not using Bing Ads? Bing Ads can help build your business and drive your success. Get started today at http://bit.ly/2rk5ueJ
How do we navigate the new normal? What vertical is your brand? Is it well-defined or do you have the agility to evolve and adapt to stay relevant? We study a lot about the past and focus on the present but should we imagine equally what the future may look like? In this presentation from author Geoffrey Colon, he helps give you insight into where the world is going and how you can be there.
Follow Geoffrey on Twitter @djgeoffe, visit geoffreycolon.net or connect with him on LinkedIn.
Geoffrey Colon is a communications designer at Microsoft and also a Top 50 Chief Digital Officer Influencer as named by the CDO Club for 2017.
Not using Bing Ads? You're missing a 1/3rd of all searches in the United States. Sign up for an account today at http://bingads.microsoft.com
Pubcon: Producerism and Being Your Own MediaGeoffrey Colon
Why do you have to rely on "media" when media itself has been co-opted due to technology? In this presentation from Geoffrey Colon, author of the book Disruptive Marketing and a communications designer at Microsoft, learn some of the tools you can use to bypass traditional media and build your own organization into the media producing powerhouse it was meant to be.
Questions? Ask Geoffrey on Twitter @djgeoffe or visit him at http://geoffreycolon.net
Digital Summit 2016: The Digital Nomad Marketing StrategyGeoffrey Colon
When you bet on platforms or set up property, you miss where human customer behavior could move. When you crunch too much data, you miss the bits of information that really help you determine how to execute a truly unique and successful business strategy.
While the world is over-inundated with discussions on using platforms like search, social, messaging, email, out of home channels, the digital nomad marketer doesn’t see siloed platforms but a holistic world of opportunity and experiences in which to communicate.
By thinking about how people live and behave in the world is the starting point of all modern marketing strategy and a total inversion from how marketing has been taught and executed for the last 50 years.
Geoffrey Colon works at the intersection of marketing, tech, and popular culture. Data punk, DJ, podcaster, and author, Geoffrey is a communications designer at Microsoft, where he leads a team of disruptive marketers to develop creative and analytical strategies for the company’s search advertising business. Previously he was vice president of digital strategy at Ogilvy & Mather, digital communities supervisor at 360i, and social media specialist at Bond Strategy and Influence. He has written for The Futurist, Advertising Age, and Fast Company, and been quoted in the Wall Street Journal, Billboard Magazine, Advertising Age, Los Angeles Times, and on NPR. Visit Geoffrey Colon at http://geoffreycolon.net or follow him on Twitter @djgeoffe
#DisruptiveFM
Disruptive Marketing for CMOs is the New NormalGeoffrey Colon
While many believe disruptive marketing strategies and tactics make sense for daily practitioners, they make even more sense for business decision makers and those who have the ability to influence entire organizations no matter the size.
In this presentation, Geoffrey Colon, communications designer and social data expert at Microsoft for Bing Ads, explains how CMOs need to view this new world in order to reallocate funds they spend on marketing in the near and long term future.
The world of the CMO shouldn't be about messaging or even narratives but how to inspire people to develop their own messages to carry to their network in our platform-centric world being reshaped daily by evolutions in technology.
To connect with Geoffrey follow him on LinkedIn or on Twitter @djgeoffe
Listen to his podcast Disruptive FM
Buy the book that inspired this presentation: Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal on AMACOM Books
http://geoffreycolon.net
http://amacombooks.org
We've been told our whole lives ownership is key to success. Even in marketing we are told how much we need to have a paid/owned/earned strategy. But how if this strategic approach that puts an emphasis on ownership is all incorrect? What if the key to success in the 21st century of communications was similar to our economic condition where renting and utilizing resources when necessary is more important? What if we went full circle to the agricultural age due to cloud computing technology and adopted a nomadic strategy? Where we went not where we could grow or gather food but to grown and cultivate partnership relationships. Where we help grow new business models where the lines between employees and customers are blurred?
In this presentation, be pushed to think beyond the normal by Geoffrey Colon, Microsoft communications designer and author of "Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal" on how to set up a nomadic social by design and agile structure for success whether you're a sole proprietor, small business, NFP, government agency or Fortune 100 company.
What we may have learned in the recent past as a best practice must now be unlearned and relearned constantly so that we stay as flexible as our customers. In the end, it won't matter where you do business, as long as you measure specific KPIs that will help you with growth and customer satisfaction around your product, culture, organization or service.
For more of Geoffrey's thinking, follow him on LinkedIn or Twitter @djgeoffe
Disruptive Marketing is the New Normal 2016Geoffrey Colon
Pre-Order the book that inspired this presentation: http://amzn.to/1lGwmPK
Follow the author on SlideShare, LinkedIn and Twitter
Listen to the podcast Disruptive FM
http://geoffreycolon.net
What happens to your Twitter strategy when people skip branded messages? What happens to a digital ad campaign when they install ad-blocking software? How will you get through to customers in the future? While no one has all the answers, thinkers and doers pushing the edges of marketing agree on this: the industry's shakeups are far from done--and even the most up-to-date digital plan will soon be irrelevant. When tech upstarts are reshaping mass media . . . when social networks are altering consumer behavior . . . when wearables and the Internet of Things are poised for takeoff--it's time to throw out old playbooks and embrace disruption. Part freewheeling roadmap of an industry in flux, part mind-bending glimpse into the future, "Disruptive Marketing" unburdens you from conventional planning and an agency mentality, and helps you cultivate the mindset and skills you need for a thriving business. Written by a digital marketing pioneer, "Disruptive Marketing" introduces you to the ideas, interviews, new realities, and evolving trends that illustrate: - The four keys to disruptive marketing - Why ads don't matter anymore - How a quiet "enchanted state" grabs attention - How our anti-organization age impacts brands - What "unicorns" can tell us about the creative economy - Why MFAs can outproduce MBAs - How tinkering created Tumblr - Why distribution comes before content at BuzzFeed - What "producerism" is doing to customers - What big data can and cannot do - Why feelings rule, and more Few people like change, even creative people. But change is here--and it can be more exciting than scary. "Disruptive Marketing" helps you toss tired brand marketing approaches, rethink what you're doing, and find unexplored, unexpected ways to connect with customers on their own terms. Disrupt yourself, and be prepared for anything! Geoffrey Colon works at the intersection of marketing, tech, and popular culture. Data punk, DJ, podcaster, and author, Geoffrey is a communications designer at Microsoft, where he leads a team of disruptive marketers to develop creative and analytical strategies for the company's search advertising business. Previously he was vice president of digital strategy at Ogilvy & Mather, digital communities supervisor at 360i, and social media specialist at Bond Strategy and Influence. He has written for "The Futurist," "Advertising Age," and "Fast Company," and been quoted in the "Wall Street Journal," "Billboard Magazine," "Advertising Age," "Los Angeles Times," "The Guardian" and on NPR.
The #Futureof Disruptive Content MarketingGeoffrey Colon
What does the future of content marketing look like? It is a mix of thinking about what people seek, relevance, context, human behavior, technology, communications and more. It is a holistic practice, where siloes lead to failure and tinkering leads to opening new possibilities. Follow more of the discussion on Twitter #disruptivefm
Is Content Marketing Truly the Center of the Marketing Experience?
Or is it about what it's always been about?
People...
Geoffrey Colon from Bing Ads Explains...
#ISUM15
#BINGADS
#MICROSOFT
Search and Social Marketing: Better TogetherGeoffrey Colon
If you are a true digital marketer, you will realize how beneficial it is to use both search and social media marketing in an integrated fashion since social drives demand, search captures intent. Learn more about the ways to use both in your holistic marketing campaigns. Presented by Geoffrey Colon of Bing Ads.
What happens when we take a creative destructionist strategy toward content marketing? Are we truly doing things in new and innovative ways, or simply hitting the publish buttons? In this discussion, presented at Digital Summit Detroit, Microsoft's Group Product Marketing Manager and Social Data Expert, Geoff Colon goes deep into looking at a topic from a parallax view. Why is the best content a combination of entertainment and education? How do visuals enhance emotional resonance? Why should marketing be approached more like a DJ than a marketer?
For more disruptive ways to look at your marketing, follow Geoff on Twitter @djgeoffe or view his videos at youtube.com/djgeoffe
Content and images in this presentation are courtesy of Buzzsprout. Check out some of their services to begin podcasting today: https://www.buzzsprout.com/how-to-make-a-podcast
For more podcast tips, follow @djgeoffe and @disruptivefm on Twitter...
In this presentation on the Introduction to Podcasting we ask and answer:
Why Podcasting for Marketing?
What Makes a Podcast Great?
Hardware and Software to Produce Your Content
Creating, Distributing, Optimizing Your Podcast
Hosting, Promotion, Directories for Your Podcast
Analytics, Statistics, KPIs for Your Podcast
Podcasting: The Future of Public Broadcasting or a Passing Fad?
Check out more at http://geoffreycolon.net
For more on this topic go to: http://geoffreycolon.net
Presented at the Brand Innovators Content Marketing Summit.
Why Should Content Marketers Think Less Like Marketers and More Like DJs?
Why Does the Human Mind Ingest Information When Complex Information Is Presented in an Entertaining Fashion?
How Does a DJ Think and Act Which Content Marketers Can Duplicate to Success?
Part I. Disruptive
Part II. Disciplined
Part III. Case Study
To learn more check out http://brand-innovators.com
To use Bing Ads for your content marketing solutions sign up: http://advertise.bingads.microsoft.com
#BISummit #BingAds
For more on this topic go to: http://disruptivemarketer.net
How can content marketing, when used in a disruptive manner, help build more word of mouth for your company? How is B2B tech using content marketing tactics to build new avenues of awareness? How does your company use search and social data to plan and measure your content marketing and lead generation activities?
Presented at Brand Innovators Content Marketing Seattle by Geoffrey Colon, Group Product Marketing Manager of Emerging Media at Microsoft
Follow Geoff on Twitter http://twitter.com/djgeoffe
#BISummit #BingAds #Bing #ContentMarketing
The forthcoming book from author Geoffrey Colon on AMACOM Books discusses areas of importance for digital marketers. How are you using creative ways to reach disciplined and trackable results? How are you utilizing SEO, SEM, Social, Data and more to build a growth model? Learn more at http://disruptivemarketer.net
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Azure Interview Questions and Answers PDF By ScholarHat
Facebook Speech for Mediabistro: Separating the personal from professional
1. Setting Boundaries: Separating the Personal
& The Professional on Your Facebook
Timeline and Brand Page
Presented by Geoffrey Colon, Vice President of Social@Ogilvy
2. Overview
• Why it's important to divide personal and
professional news on your social profiles
• FTC rules on disclosure
• Why your Facebook profile is your social
graph and your brand page an interest graph
– Privacy Settings
3. Overview
• Best practices on when you promote
professional news on your personal profile
• Maxing out: when it's time to defriend on
your personal timeline to enhance your
professional timeline
• Branching out: why Facebook is good for
some things but other social networks are
better for others, Subscribe funictionality
• Questions
5. Disclosure
• It’s important to disclose at all times
whenever you’re posting about client
work on your personal page
• If you don’t, you’re breaking FTC rules
• Which could result in fines
• And ultimately trouble for your client
6. Disclosure
• Always disclose
that you are
mentioning a
client with a
disclaimer, with
(cl) or with the
word “client” in
a status update
7. Social Graph (Personal) vs.
Interest Graph (Brand)
• • Unlimited “Likes” or Subscribers
5000 friends
• • Professional Content
Personal photos
• • Synchronicity with applications
Only friend people you know
• • Potential to build advocates to
Intimate and social content
leverage for professional reasons
• Professionally relevant content
14. Maxing Out
• Once you’re nearing 5000 friends on your personal
profile, it may be time for a brand page.
• Consider defriending people who you added early on and
now realize you have no real connection
• Only friend people you know. It’s ultimately what
Facebook is set up for in terms of using your personal
profile to the maximum benefit of the platform
15. Branching Out
• If you reach 5000 friends but do not want to start a
brand page, allow SUBSCRIBERS. This allows anyone to
follow your posts. If you allow subscribers, you should
be cautious about what you post, since strangers can
see your content.
• If you want to post personal content, open a Twitter
feed where interactions between strangers seeing your
tweets is commonplace.
16. Subscribe Functionality
• The Subscribe functionality…
• Allows your status updates and posts to be followed by anyone on Facebook
• Is used heavily by celebrities and thought leaders
• Opens Facebook up to “Twitter-like” functionality with more visual
enhancement
21. Personal Profile vs. Brand Page
vs. Subscribe Functionality
Personal Profile Brand Page Subscriber Functionality
5,000 friends max Unlimited fans/likes max Unlimited subscribers max
to your personal profile
status updates
Timeline functionality Timeline functionality Timeline functionality and
subscribers receive your
status updates in their
news feed
Linking to open graph Linking to open graph N/A
apps apps
22. Two Distinct Properties still Equals
One Distinct Brand
There is a rule that you are still one brand in the world
of Facebook, “You, Inc.” no matter how many
properties you have on Facebook. Remember this prior
to posting the following:
•Defamation against other clients, agencies,
companies, or people
•Photos you wouldn’t want your parents to see
•Material that you might later regret a potential
employer seeing
23. Two Distinct Properties
Equal One Distinct Brand
•If a post contains opinions of your own, make sure to
note this via (this opinion is my own and not that of my
employer) following the update or state on your profile
that “opinions are my own.”
•Act like an expert in whatever you do, whether it’s
photography, writing, sports, social media or
philosophy
24. Do Employers have a Right
to my Password?
NO. Even Facebook is suing companies asking potential
employees for passwords. If a potential employee asks, politely
decline and say you’ll ACCEPT a friend request from them
instead or log into your profile for them to see in real time. You
can also politely decline as many states are banning the practice
(Maryland just passed a law). If the HR rep does accept your
friend request, you can then defriend them after they have
reviewed your profile or in 24 hours. You are not even required
to do this but it’s more in line with Facebook T&C’s.
Read more on this at:
http://finance.yahoo.com/news/job-seekers-getting-asked-facebook-