Geoffrey Colon discusses the shift from the Information Age to the Creative Age. During the Creative Age, tools are abundant, creativity and imagination are commodities, and businesses can be started quickly. People can work anywhere and for themselves through cloud computing. The focus is shifting to purpose, potential, and inspiration over traditional business metrics. Colon advocates adapting to constant change through nomadic thinking and measuring engagement and sentiment over traditional marketing metrics.
Disruptive Marketing is the New Normal 2016Geoffrey Colon
Pre-Order the book that inspired this presentation: http://amzn.to/1lGwmPK
Follow the author on SlideShare, LinkedIn and Twitter
Listen to the podcast Disruptive FM
http://geoffreycolon.net
What happens to your Twitter strategy when people skip branded messages? What happens to a digital ad campaign when they install ad-blocking software? How will you get through to customers in the future? While no one has all the answers, thinkers and doers pushing the edges of marketing agree on this: the industry's shakeups are far from done--and even the most up-to-date digital plan will soon be irrelevant. When tech upstarts are reshaping mass media . . . when social networks are altering consumer behavior . . . when wearables and the Internet of Things are poised for takeoff--it's time to throw out old playbooks and embrace disruption. Part freewheeling roadmap of an industry in flux, part mind-bending glimpse into the future, "Disruptive Marketing" unburdens you from conventional planning and an agency mentality, and helps you cultivate the mindset and skills you need for a thriving business. Written by a digital marketing pioneer, "Disruptive Marketing" introduces you to the ideas, interviews, new realities, and evolving trends that illustrate: - The four keys to disruptive marketing - Why ads don't matter anymore - How a quiet "enchanted state" grabs attention - How our anti-organization age impacts brands - What "unicorns" can tell us about the creative economy - Why MFAs can outproduce MBAs - How tinkering created Tumblr - Why distribution comes before content at BuzzFeed - What "producerism" is doing to customers - What big data can and cannot do - Why feelings rule, and more Few people like change, even creative people. But change is here--and it can be more exciting than scary. "Disruptive Marketing" helps you toss tired brand marketing approaches, rethink what you're doing, and find unexplored, unexpected ways to connect with customers on their own terms. Disrupt yourself, and be prepared for anything! Geoffrey Colon works at the intersection of marketing, tech, and popular culture. Data punk, DJ, podcaster, and author, Geoffrey is a communications designer at Microsoft, where he leads a team of disruptive marketers to develop creative and analytical strategies for the company's search advertising business. Previously he was vice president of digital strategy at Ogilvy & Mather, digital communities supervisor at 360i, and social media specialist at Bond Strategy and Influence. He has written for "The Futurist," "Advertising Age," and "Fast Company," and been quoted in the "Wall Street Journal," "Billboard Magazine," "Advertising Age," "Los Angeles Times," "The Guardian" and on NPR.
We've been told our whole lives ownership is key to success. Even in marketing we are told how much we need to have a paid/owned/earned strategy. But how if this strategic approach that puts an emphasis on ownership is all incorrect? What if the key to success in the 21st century of communications was similar to our economic condition where renting and utilizing resources when necessary is more important? What if we went full circle to the agricultural age due to cloud computing technology and adopted a nomadic strategy? Where we went not where we could grow or gather food but to grown and cultivate partnership relationships. Where we help grow new business models where the lines between employees and customers are blurred?
In this presentation, be pushed to think beyond the normal by Geoffrey Colon, Microsoft communications designer and author of "Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal" on how to set up a nomadic social by design and agile structure for success whether you're a sole proprietor, small business, NFP, government agency or Fortune 100 company.
What we may have learned in the recent past as a best practice must now be unlearned and relearned constantly so that we stay as flexible as our customers. In the end, it won't matter where you do business, as long as you measure specific KPIs that will help you with growth and customer satisfaction around your product, culture, organization or service.
For more of Geoffrey's thinking, follow him on LinkedIn or Twitter @djgeoffe
Disruptive Marketing for CMOs is the New NormalGeoffrey Colon
While many believe disruptive marketing strategies and tactics make sense for daily practitioners, they make even more sense for business decision makers and those who have the ability to influence entire organizations no matter the size.
In this presentation, Geoffrey Colon, communications designer and social data expert at Microsoft for Bing Ads, explains how CMOs need to view this new world in order to reallocate funds they spend on marketing in the near and long term future.
The world of the CMO shouldn't be about messaging or even narratives but how to inspire people to develop their own messages to carry to their network in our platform-centric world being reshaped daily by evolutions in technology.
To connect with Geoffrey follow him on LinkedIn or on Twitter @djgeoffe
Listen to his podcast Disruptive FM
Buy the book that inspired this presentation: Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal on AMACOM Books
http://geoffreycolon.net
http://amacombooks.org
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
Digital Strategy And Marketing Executive Boardroom Strategy Session With Doyle Buehler
We often focus on the wrong things, at the wrong time, and leave too much up to chance or hope. Build it and they will come doesn’t work in the digital space. Content is king doesn’t work either. Automation is not a full solution either. There are sometimes too many factors to try to consider all at once. We fundamentally are missing some of the key ingredients to be able to build a clear and compelling marketing message, without the fluff.
Here's some of what we're going to be covering...
How to build a persuasive digital platform that speaks to your target audience
How to create a strategy and execute tactics so you can surround your buyers with a complete and experiential journey
How to position yourself in the top 3% of online businesses
How to create, drive and schedule your content that reflects your audience and their buying journey
How to maximise your content’s reach with a strategic alignment
How to generate more warm referrals and attract more prospects, and the underlying process that allows you to sell more
Your digital toolkit that will save you time and make you more productive
How to understand, develop and enhance the way that you manage your digital assets and ecosystem, through your DigitalGenius
State of Digital Q4 2019 Doyle Buehler digital strategy web eventDoyle Buehler
Ready to put your best business forward in 2020?
Digital is big, confusing and chaotic; how do we break it down and make it far easier for business to strategize, navigate and implement?
In this quarterly web event, we'll review:
- Look back at 2019 - highlights and changes we've seen
- Look forward at 2020 trends that will affect you
- Tips & tricks for owning your digital assets in 2020
- What's important to get your digital straightened out
- Shifting the strategic mindset of business
- The art of selling more online
You need to attend this web event if you are wanting to make your digital strategy and digital marketing easier, more efficient, and more effective for your business.
Learn how to detangle, translate, and transform from the chaos of busy-ness in the digital economy.
What are you going to get done?
Over 600 marketers, agencies, technologists and digital industry insiders have weighed in. Leading digital agencies have provided thought-provoking articles and case studies. And a 14-person panel comprised of guest contributors and notable CMO advisors have provided their insights. The result: an invaluable planning resource for marketers and agencies in 2011.
The 2011 Digital Marketing Outlook (DMO) study, conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in 2011 with 43% planning to decrease traditional paid media investments.
Disruptive Marketing is the New Normal 2016Geoffrey Colon
Pre-Order the book that inspired this presentation: http://amzn.to/1lGwmPK
Follow the author on SlideShare, LinkedIn and Twitter
Listen to the podcast Disruptive FM
http://geoffreycolon.net
What happens to your Twitter strategy when people skip branded messages? What happens to a digital ad campaign when they install ad-blocking software? How will you get through to customers in the future? While no one has all the answers, thinkers and doers pushing the edges of marketing agree on this: the industry's shakeups are far from done--and even the most up-to-date digital plan will soon be irrelevant. When tech upstarts are reshaping mass media . . . when social networks are altering consumer behavior . . . when wearables and the Internet of Things are poised for takeoff--it's time to throw out old playbooks and embrace disruption. Part freewheeling roadmap of an industry in flux, part mind-bending glimpse into the future, "Disruptive Marketing" unburdens you from conventional planning and an agency mentality, and helps you cultivate the mindset and skills you need for a thriving business. Written by a digital marketing pioneer, "Disruptive Marketing" introduces you to the ideas, interviews, new realities, and evolving trends that illustrate: - The four keys to disruptive marketing - Why ads don't matter anymore - How a quiet "enchanted state" grabs attention - How our anti-organization age impacts brands - What "unicorns" can tell us about the creative economy - Why MFAs can outproduce MBAs - How tinkering created Tumblr - Why distribution comes before content at BuzzFeed - What "producerism" is doing to customers - What big data can and cannot do - Why feelings rule, and more Few people like change, even creative people. But change is here--and it can be more exciting than scary. "Disruptive Marketing" helps you toss tired brand marketing approaches, rethink what you're doing, and find unexplored, unexpected ways to connect with customers on their own terms. Disrupt yourself, and be prepared for anything! Geoffrey Colon works at the intersection of marketing, tech, and popular culture. Data punk, DJ, podcaster, and author, Geoffrey is a communications designer at Microsoft, where he leads a team of disruptive marketers to develop creative and analytical strategies for the company's search advertising business. Previously he was vice president of digital strategy at Ogilvy & Mather, digital communities supervisor at 360i, and social media specialist at Bond Strategy and Influence. He has written for "The Futurist," "Advertising Age," and "Fast Company," and been quoted in the "Wall Street Journal," "Billboard Magazine," "Advertising Age," "Los Angeles Times," "The Guardian" and on NPR.
We've been told our whole lives ownership is key to success. Even in marketing we are told how much we need to have a paid/owned/earned strategy. But how if this strategic approach that puts an emphasis on ownership is all incorrect? What if the key to success in the 21st century of communications was similar to our economic condition where renting and utilizing resources when necessary is more important? What if we went full circle to the agricultural age due to cloud computing technology and adopted a nomadic strategy? Where we went not where we could grow or gather food but to grown and cultivate partnership relationships. Where we help grow new business models where the lines between employees and customers are blurred?
In this presentation, be pushed to think beyond the normal by Geoffrey Colon, Microsoft communications designer and author of "Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal" on how to set up a nomadic social by design and agile structure for success whether you're a sole proprietor, small business, NFP, government agency or Fortune 100 company.
What we may have learned in the recent past as a best practice must now be unlearned and relearned constantly so that we stay as flexible as our customers. In the end, it won't matter where you do business, as long as you measure specific KPIs that will help you with growth and customer satisfaction around your product, culture, organization or service.
For more of Geoffrey's thinking, follow him on LinkedIn or Twitter @djgeoffe
Disruptive Marketing for CMOs is the New NormalGeoffrey Colon
While many believe disruptive marketing strategies and tactics make sense for daily practitioners, they make even more sense for business decision makers and those who have the ability to influence entire organizations no matter the size.
In this presentation, Geoffrey Colon, communications designer and social data expert at Microsoft for Bing Ads, explains how CMOs need to view this new world in order to reallocate funds they spend on marketing in the near and long term future.
The world of the CMO shouldn't be about messaging or even narratives but how to inspire people to develop their own messages to carry to their network in our platform-centric world being reshaped daily by evolutions in technology.
To connect with Geoffrey follow him on LinkedIn or on Twitter @djgeoffe
Listen to his podcast Disruptive FM
Buy the book that inspired this presentation: Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal on AMACOM Books
http://geoffreycolon.net
http://amacombooks.org
50 planners to watch in 2014 - The Planning SalonJulian Cole
Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members
thanks @emma_hines and @E_for_M
50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town.
The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/
Digital Strategy Executive Boardroom Strategy Session With Doyle Buehler Doyle Buehler
Digital Strategy And Marketing Executive Boardroom Strategy Session With Doyle Buehler
We often focus on the wrong things, at the wrong time, and leave too much up to chance or hope. Build it and they will come doesn’t work in the digital space. Content is king doesn’t work either. Automation is not a full solution either. There are sometimes too many factors to try to consider all at once. We fundamentally are missing some of the key ingredients to be able to build a clear and compelling marketing message, without the fluff.
Here's some of what we're going to be covering...
How to build a persuasive digital platform that speaks to your target audience
How to create a strategy and execute tactics so you can surround your buyers with a complete and experiential journey
How to position yourself in the top 3% of online businesses
How to create, drive and schedule your content that reflects your audience and their buying journey
How to maximise your content’s reach with a strategic alignment
How to generate more warm referrals and attract more prospects, and the underlying process that allows you to sell more
Your digital toolkit that will save you time and make you more productive
How to understand, develop and enhance the way that you manage your digital assets and ecosystem, through your DigitalGenius
State of Digital Q4 2019 Doyle Buehler digital strategy web eventDoyle Buehler
Ready to put your best business forward in 2020?
Digital is big, confusing and chaotic; how do we break it down and make it far easier for business to strategize, navigate and implement?
In this quarterly web event, we'll review:
- Look back at 2019 - highlights and changes we've seen
- Look forward at 2020 trends that will affect you
- Tips & tricks for owning your digital assets in 2020
- What's important to get your digital straightened out
- Shifting the strategic mindset of business
- The art of selling more online
You need to attend this web event if you are wanting to make your digital strategy and digital marketing easier, more efficient, and more effective for your business.
Learn how to detangle, translate, and transform from the chaos of busy-ness in the digital economy.
What are you going to get done?
Over 600 marketers, agencies, technologists and digital industry insiders have weighed in. Leading digital agencies have provided thought-provoking articles and case studies. And a 14-person panel comprised of guest contributors and notable CMO advisors have provided their insights. The result: an invaluable planning resource for marketers and agencies in 2011.
The 2011 Digital Marketing Outlook (DMO) study, conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in 2011 with 43% planning to decrease traditional paid media investments.
‘The only certainty in life is change' – so why do so many organisations struggle to affect positive change with their employees? And why do nearly 70% of all transformations fail?
In this webinar we look at change in the context of digital transformation and consider what we often get wrong, what we need to get right, and what it means to become a ‘change-able’ organisation.
The Future of Social and Digital Ads: 6 Key TrendsZontee Hou
What's driving digital advertising in 2017? What will drive it in 2020? Understanding where digital advertising is now and will be in the future is key to planning and creating more effective advertisements.
This presentation, first given at Innovation Congress, is also summarized in a forthcoming blog post for ConvinceandConvert.com.
Want Zontee to speak for your organization? Visit zonteehou.com.
THE Big 11 + 1 Successful Digital StrategiesTHE MAIN
The digitalization brought along massive changes in almost all aspects of our daily life. More than ever businesses, brands and advertising agencies need to react to these changes. We defined 11+1 overall rules any company should consider in today’s world.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
From Hype to Impact: Applying This Year's SXSW Highlights to Business Transfo...Publicis Sapient
Three of our global thought leaders explore the most coveted topics at SXSW, practical applications to our clients’ business (and our own), and how SapientRazorfish takes these highlights from hype to reality.
Whether you were in Austin or not, top trends are not difficult to find. Which is why we’re taking it a step further. Not only have we shared our takeaways from this year’s sessions, but we've also examined how the conversations at SXSW relate to business reimagined for a connected world.
The Future of Business Citizenship - People's Insights MagazineMSL
For our global research study, The Future of Business Citizenship, we surveyed 8,000 young people in 17 countries. Our findings confirm that Millennials have high expectations from business and add an insightful layer to our observations around this generation, with real implications for brands and corporations.
MSLGROUP's global team of corporate and brand citizenship experts dive deep into the results of our study and outline what Millennials value as individuals and what they expect from businesses. The Future of Business Citizenship is part of MSLGROUP's People's Insights project that crowd-sources insights and foresights from MSLGROUP experts.
We hope you enjoy reading this comprehensive report and invite you to share your feedback and tips with us @PeoplesLab or you can reach out to us on Twitter @msl_group.
This is the deck that we presented at SxSW this year. My (firm) position was that social media strategy is something that every planner/strategist needs to know.
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital m...Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Doyle is a world authority on digital transformation, a best selling author, podcaster, teacher and entrepreneur. He has consulted, coached, taught and inspired many in the areas of digital leadership, online marketing, social selling, social media marketing & digital strategy.
Doyle plays at the intersections of entrepreneurship and digital innovation, and has spent the past 16 years in the business world with multiple businesses and startups from around the world. He positions these digital leaders to think in a clearer, logical, more strategic manner for evolving their business.
Doyle host’s an iTunes podcast, Breaking.Digital, where he interviews digital marketing influences from around the world, discussing digital strategy and branding for B2B & B2C, and is a judge on the 2019 “Canadian Marketing Association Awards” and the “Australian Web Industry Association Awards
Missed Nudgestock 2019 earlier this month? Don’t worry, get the complete download from our annual festival of Behavioural Science this week!
We have pulled together all the stimulating, fascinating, thought-provoking, mind-blowing highlights that you need to know, into just 60 minutes.
It seems that every day another brand is in the spotlight for making a cultural mis-step, and the consumer backlash can be brutal; affecting everything from brand perception all the way down to the bottom line. And every time it happens, it seems that brands had not anticipated what could possibly go wrong.
In this webinar, Shelina Janmohamed, Ogilvy's Vice President of Islamic Marketing and a global expert on cultural leadership, will unpack the cultural commentary jargon and deep dive into real-life case studies studying what happened, what went wrong, and how your brand can get ahead of the pack next time.
My presentation @ #youthmarketing of Marketing Week in Greece. The info/ the pics are not mine they are copied from all over the internet. If something is yours and you want me to take it out.. pls let me know. As always I'm very dyslexic so if your find a mistake pls do not kill me! Further reading and sources at the end! Happy Reading
This is an introduction to a model, that helps us understand digital communication. Afterwards you can discuss the goals and briefing foundation for a lot of cases you'll see in digital marketing
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
The Future of Creativity - People's Insights by MSLGROUPyann le gigan
Les 15 commandements de la créativité
La créativité est plus que jamais le nerf de la guerre des RP. C’est ce que révèle une étude Publicis Consultants / MSLGROUP, à travers le témoignage de ses experts. Février 2015
Perpetual leadershift - Digital strategy and change management go hand in handJenny Williams
The digital revolution is one of the most disruptive forces now at work in the business world. Transformation in response to this force requires most companies to rethink what digital really means. It is no longer sufficient to think in terms of web sites and other digital assets. Similarly, evolution is now so much more than focusing on managing discrete changes that a particular technical innovation may require, the speed of change requires a far more fluid and dynamic mode of management. This session will look at some of the heroes of the digital age and the key factors that enhance or hamper an organisations ability to rise to the challenge of a constantly evolving business environment.
Talk given to Miami Ad School, Europe students on 15th August, 2013. By Simon Law, CSO at Fabric.
The embedded notes in the ppt aren't exactly what I said, but gives you some idea of content and meaning… What I actually said was obviously smarter, wittier and generally more compellingly informative and entertaining!
This fast-paced workshop will give you the inside scoop on how to match your unique needs to the right digital experience and MarTech marketplaces and vendors. Delivered by specialists from hard-hitting independent analyst firm Real Story Group, you'll learn about how to distinguish among features, architectures, cost and ecosystems to assess how you can underpin your digital strategy with the best-fitting tools for your needs. Come away with a firm understanding of the major pros and cons of the key players and a proven methodology for technology selection.
‘The only certainty in life is change' – so why do so many organisations struggle to affect positive change with their employees? And why do nearly 70% of all transformations fail?
In this webinar we look at change in the context of digital transformation and consider what we often get wrong, what we need to get right, and what it means to become a ‘change-able’ organisation.
The Future of Social and Digital Ads: 6 Key TrendsZontee Hou
What's driving digital advertising in 2017? What will drive it in 2020? Understanding where digital advertising is now and will be in the future is key to planning and creating more effective advertisements.
This presentation, first given at Innovation Congress, is also summarized in a forthcoming blog post for ConvinceandConvert.com.
Want Zontee to speak for your organization? Visit zonteehou.com.
THE Big 11 + 1 Successful Digital StrategiesTHE MAIN
The digitalization brought along massive changes in almost all aspects of our daily life. More than ever businesses, brands and advertising agencies need to react to these changes. We defined 11+1 overall rules any company should consider in today’s world.
Digital Strategy 101 is an overview of the current state of digital strategy and an exploration of core concepts, deliverables, and thought-leaders relevant to young practitioners.
From Hype to Impact: Applying This Year's SXSW Highlights to Business Transfo...Publicis Sapient
Three of our global thought leaders explore the most coveted topics at SXSW, practical applications to our clients’ business (and our own), and how SapientRazorfish takes these highlights from hype to reality.
Whether you were in Austin or not, top trends are not difficult to find. Which is why we’re taking it a step further. Not only have we shared our takeaways from this year’s sessions, but we've also examined how the conversations at SXSW relate to business reimagined for a connected world.
The Future of Business Citizenship - People's Insights MagazineMSL
For our global research study, The Future of Business Citizenship, we surveyed 8,000 young people in 17 countries. Our findings confirm that Millennials have high expectations from business and add an insightful layer to our observations around this generation, with real implications for brands and corporations.
MSLGROUP's global team of corporate and brand citizenship experts dive deep into the results of our study and outline what Millennials value as individuals and what they expect from businesses. The Future of Business Citizenship is part of MSLGROUP's People's Insights project that crowd-sources insights and foresights from MSLGROUP experts.
We hope you enjoy reading this comprehensive report and invite you to share your feedback and tips with us @PeoplesLab or you can reach out to us on Twitter @msl_group.
This is the deck that we presented at SxSW this year. My (firm) position was that social media strategy is something that every planner/strategist needs to know.
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital m...Doyle Buehler
Where Is Your #DigitalGenius Hiding? Digital strategy in the age of digital marketing by Doyle Buehler
Doyle is a world authority on digital transformation, a best selling author, podcaster, teacher and entrepreneur. He has consulted, coached, taught and inspired many in the areas of digital leadership, online marketing, social selling, social media marketing & digital strategy.
Doyle plays at the intersections of entrepreneurship and digital innovation, and has spent the past 16 years in the business world with multiple businesses and startups from around the world. He positions these digital leaders to think in a clearer, logical, more strategic manner for evolving their business.
Doyle host’s an iTunes podcast, Breaking.Digital, where he interviews digital marketing influences from around the world, discussing digital strategy and branding for B2B & B2C, and is a judge on the 2019 “Canadian Marketing Association Awards” and the “Australian Web Industry Association Awards
Missed Nudgestock 2019 earlier this month? Don’t worry, get the complete download from our annual festival of Behavioural Science this week!
We have pulled together all the stimulating, fascinating, thought-provoking, mind-blowing highlights that you need to know, into just 60 minutes.
It seems that every day another brand is in the spotlight for making a cultural mis-step, and the consumer backlash can be brutal; affecting everything from brand perception all the way down to the bottom line. And every time it happens, it seems that brands had not anticipated what could possibly go wrong.
In this webinar, Shelina Janmohamed, Ogilvy's Vice President of Islamic Marketing and a global expert on cultural leadership, will unpack the cultural commentary jargon and deep dive into real-life case studies studying what happened, what went wrong, and how your brand can get ahead of the pack next time.
My presentation @ #youthmarketing of Marketing Week in Greece. The info/ the pics are not mine they are copied from all over the internet. If something is yours and you want me to take it out.. pls let me know. As always I'm very dyslexic so if your find a mistake pls do not kill me! Further reading and sources at the end! Happy Reading
This is an introduction to a model, that helps us understand digital communication. Afterwards you can discuss the goals and briefing foundation for a lot of cases you'll see in digital marketing
Have you fallen victim to Social Media ‘sensationalism’? Find out why this rising phenomenon is causing waves online, and how to navigate the hype to stay ahead of the game in State of Social’s 10th edition!
Lead by Chris Walts, Social Strategy Director at Ogilvy UK, we explore the effect of sensationalism and what it means to marketers. Plus, the latest format updates from all the major platforms and a look at some best-in-class creative from the last quarter.
The Future of Creativity - People's Insights by MSLGROUPyann le gigan
Les 15 commandements de la créativité
La créativité est plus que jamais le nerf de la guerre des RP. C’est ce que révèle une étude Publicis Consultants / MSLGROUP, à travers le témoignage de ses experts. Février 2015
Perpetual leadershift - Digital strategy and change management go hand in handJenny Williams
The digital revolution is one of the most disruptive forces now at work in the business world. Transformation in response to this force requires most companies to rethink what digital really means. It is no longer sufficient to think in terms of web sites and other digital assets. Similarly, evolution is now so much more than focusing on managing discrete changes that a particular technical innovation may require, the speed of change requires a far more fluid and dynamic mode of management. This session will look at some of the heroes of the digital age and the key factors that enhance or hamper an organisations ability to rise to the challenge of a constantly evolving business environment.
Talk given to Miami Ad School, Europe students on 15th August, 2013. By Simon Law, CSO at Fabric.
The embedded notes in the ppt aren't exactly what I said, but gives you some idea of content and meaning… What I actually said was obviously smarter, wittier and generally more compellingly informative and entertaining!
This fast-paced workshop will give you the inside scoop on how to match your unique needs to the right digital experience and MarTech marketplaces and vendors. Delivered by specialists from hard-hitting independent analyst firm Real Story Group, you'll learn about how to distinguish among features, architectures, cost and ecosystems to assess how you can underpin your digital strategy with the best-fitting tools for your needs. Come away with a firm understanding of the major pros and cons of the key players and a proven methodology for technology selection.
Pieter Zylstra (Zylstrategy.com) is focusing upon the trends & developments of the wireless industry where 3G and WiFi/WiMaX are equally gaining prominence (Tokyo, Global 3G Conference, 2006)
MTX M2M offers a wide range of advanced equipment for the M2M and IoT, Internet of Things, market. These innovative terminals enable machines, devices and vehicles to communicate with each other successfully via GSM/HSPA/GPRS-UMTS networks, meanwhile helping reduce operating costs. They also improve efficiency and help generate additional revenue. Our extensive experience using MTX M2M in hardware and software and its integration, along with the knowledge of the application experts in the technical team, helps with development and design.
Millions of dollars have been invested in the Metaverse by some of the largest companies in the world. And brands are buying into the Metaverse to position themselves for the next revolution in digital marketing. Discover what brands are doing in the Metaverse and how your company can take advantage of this unique and burgeoning opportunity. Technology is increasing at an exponential rate providing competitive advantage opportunities for those companies that can not only innovate but have a roadmap of continuous innovation. The Metaverse creates new opportunities for innovation around products, marketing, business models, and disruptive forces that will impact every industry. Are you ready?
Creating a Social Media Digital Strategy for 2020 and Beyond - what you reall...Doyle Buehler
Creating a Social Media Digital Strategy for 2020 and Beyond - what you really need to know. Social media Marketing Summit social media summit 2019 social media strategy - Doyle Buehler digital strategy
Social Media Summit 2019 - Outline
"Creating a Breakthrough Social Media Digital Strategy for 2020 And Beyond"
Social media is maturing as an industry; it's simply not what it used to be. No longer can you just set up a profile, page or a group and hope that your businesses starts to see the "halo" effects. It is no longer just about your posts and likes. It's not about the number of fans. But, I'm sure you've already realised that, as drops in organic reach continue to slow businesses down.
You're only one click away from your competitors. Businesses without a solid digital strategy for their social media will not be able to breakthrough the clutter and noise of what is there and what is coming.
It's going to be a brave, new digital world in 2020 - but only for those businesses who take the time to create an effective strategy that aligns their value with what their audience is actively seeking to solve their challenges. And, a strategy that helps your business correct itself upright under all conditions that you encounter
is your digital strategy ready to support your business? Now's your chance to find out.
Here's what you will learn:
1. How to create digital 'moments' that moves your customer forward towards action
2. How being only 1º out of alignment will cause havoc to your business future, and how to correct to your true "course"
3. How to create a foundation and a keystone that showcases your real value to your audience
4. How to future-proof your business with a strategic architecture that provides flexibility and fluidity in your business, and gives you the focus to create your own breakthough
5. Social media canvases
6. Make a case study with the digital leadership index
Daisy CTO, Nathan Marke, talks digital technology and how it's affecting businesses across all industries. This is the speech Nathan gave at Daisy Communications' flagship event 'Daisy Wired? 2014'. For more info, visit www.daisygroupplc.com
IDG is the world’s leading technology media, data and marketing services company. We influence the most powerful tech buyers in the world — from business technologists to enthusiasts and everyone in between. Learn more about our story.
Deloitte & government: Innovation Transfer Project, what is it like to work a...Bryony Cole
Social media strategy and workplace innovations observed at Deloitte digital that could be applied in a government context. Part of the Innovation Transfer Project which aims to depend understanding of how other organisations operate, skills share and cross-fertlise ideas between private and government.
Digital Transformation Trends 2020 - What's Your Digital Strategy With Doyle ...Doyle Buehler
Digital Transformation Trends 2020 - What's Your Digital Strategy With Doyle Buehler
Get your PDF outlining the five core trends that will affect your business in 2020.
You may be surprised at what is coming, but also what is already here and what you have to deal with.
Trends are like glaciers - they don't really care who you are or what you do, or even if you try to move them out of the way - the bottom line is you can't move them, yet they can affect you greatly if you're not tuned into them properly, and understand why they are important.
Stop tinkering with your marketing in 2020. Make a positive change forward and find out what you need to know to make everything "click" online.
Put your best business forward find out what is most important to tune in to in the coming months, years and new decade.
Give yourself the help that you deserve with a complete and comprehensive roadmap for the future of your business.
Download now http://digitalmarketingtrends2020.respond.ontraport.net/
Put your best business forward and start planning your digital strategy.
Get started with defining your baseline and developing your digital genius and get a free copy of #Breakthrough: Unleash Your Remarkable Brand Value, Influence & Authority.
Annual Summit for Digital Innovation in Education 2019Rosie Crompton
To attract and engage students, universities and colleges must focus on broader youth marketing trends. By taking inspiration from the most successful consumer youth brands, institutions will be able to ensure that they understand the motivations, habits, lives and behaviours of this audience. By embracing these perspectives, institutions will be able to optimise online student marketing strategies through innovative and groundbreaking campaigns, increasing conversions as a result.
The Annual Summit for Digital Innovation in Education 2019 welcomed speakers from Stripe Partners, Google, Facebook, L'Oreal, the International School of Management and JCDecaux.
As estratégia da inteligência, vem de suprimentos necessários a uma satisfação que seja adequada ao objetivo almejado. Inteligencia é saber dar tempo ao tempo, usufruindo apenas o necessário, em prol da economia de caracteres, e armazenamento, abastecendo sempre a fonte de possíveis buscas em necessidades inesperadas, onde as experiencia do ontem será o professor do amanhã.!.
Creativity and Innovation in Times of CrisisGlobant
Puedes encontrar acá el video de la charla: https://youtu.be/rw07r3t2gUs
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Hay trabajos y hay carreras. Las oportunidades vienen a golpear la puerta cuando menos lo esperas. La decisión es tuya. Desde tener la oportunidad de hacer algo significativo día tras día, hasta estar rodeado de gente supremamente inteligente y motivada.
¿Estás listo?
Descúbre todas nuestras oportunidades acá:https://mycareer.globant.com/
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Tddigitalday 2011 Innovation et performance, le point de vue du Social Media ...Frederic Prigent
Td Digital Day 13 Octobre 2011 Evénement organisé par TradeDoubler. Thème de la journée, innovez pour performer Animateur : le point du vue du Social Media Club, par Pierre Yves Platini #fabernovel #socialmediaclub #satellinet #tradedoubler #tddigitalday
Digital Transformation @ Forum Media 2013Marvan Shamma
I gave a short talk about the meaning and importance of Digital Transformation for brands and agencies. Digital Transformation is a vital strategic road plan that helps organisations to survive, evolve and to open new market spaces.
The Ipsos Strategy Partner Group works with the top 50 clients of the firm looking ahead to identify what's next for their businesses around the world.
Attending the Contagious conference is inspiration for new client conversations.
Similar to Digital Summit 2016: The Digital Nomad Marketing Strategy (20)
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...Geoffrey Colon
Presented, researched and designed by Microsoft Advertising. Authored by Geoffrey Colon and Aya Kikimova of the Microsoft Advertising Brand Studio. Build your brand with intelligent connections at MicrosoftAdvertising.AI.
Five categories: Culture, Marketing, Media, Technology, Economics.
The 5 Trends:
Culture: Private Social Trust
Marketing: Blocked You
Media: Mashups and Mutations
Technology: The Victory of Defaults
Economics: Zebras Eat Unicorns
Connect with Geoffrey on LinkedIn or follow him on Twitter @djgeoffe
Presentation from Unconference 2018 in San Diego, California. People are trying to act like brands. Brands are trying to act like people. This Conjoint Effect is causing lots of confusion. So why are we here in this place now?
ATTENTION ECONOMICS: 6 SOLUTIONS FOR MARKETING IN A WORLD OF INFORMATION OVER...Geoffrey Colon
Presented by Geoffrey Colon, author of the book Disruptive Marketing and Senior Marketing Communications Designer at Microsoft at Digital Summit Seattle on April 18, 2018.
Attention: Marketing In An Era of Information Overload by Geoffrey ColonGeoffrey Colon
Geoffrey Colon is a senior marketing communications designer at Microsoft. He is author of the book Disruptive Marketing. This deck was presented at Digital Summit Chicago on October 25, 2017.
For more about Geoffrey follow him on LinkedIn or visit http://geoffreycolon.net
FUTURE SHOCK: Marketing in An Era of Information OverloadGeoffrey Colon
Presented by Geoffrey Colon of Microsoft.
In memoriam of Alvin Toffler, author of the book Future Shock (1971).
What is the scarcest resource in business? Is it ideas? The war for talent?
Or is it the battle for attention?
In this presentation learn from the author of Disruptive Marketing why brands need to be more immersive and act as curators of culture rather than customer heroes.
A.I.D.A. used to mean Attention, Interest, Decision, Action but it now means Attention, Insights, Distribution, Audience.
Follow Geoffrey on LinkedIn or Twitter @djgeoffe
http://geoffreycolon.net
If you're reading this, you're a disruptive marketer. Don't think so? Read on and I'll explain why many of us who don't think we are unique thinkers, makers and doers actually are, or can be.
Presented by Geoffrey Colon, author of the book Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating the New Normal.
Follow me on Twitter @djgeoffe, on LinkedIn or here on SlideShare.
Geoffrey is also a communications designer at Microsoft and has been named as a Top 50 Chief Digital Officer Influencer by The CDO Club.
http://geoffreycolon.net
Not using Bing Ads? Bing Ads can help build your business and drive your success. Get started today at http://bit.ly/2rk5ueJ
How do we navigate the new normal? What vertical is your brand? Is it well-defined or do you have the agility to evolve and adapt to stay relevant? We study a lot about the past and focus on the present but should we imagine equally what the future may look like? In this presentation from author Geoffrey Colon, he helps give you insight into where the world is going and how you can be there.
Follow Geoffrey on Twitter @djgeoffe, visit geoffreycolon.net or connect with him on LinkedIn.
Geoffrey Colon is a communications designer at Microsoft and also a Top 50 Chief Digital Officer Influencer as named by the CDO Club for 2017.
Not using Bing Ads? You're missing a 1/3rd of all searches in the United States. Sign up for an account today at http://bingads.microsoft.com
Pubcon: Producerism and Being Your Own MediaGeoffrey Colon
Why do you have to rely on "media" when media itself has been co-opted due to technology? In this presentation from Geoffrey Colon, author of the book Disruptive Marketing and a communications designer at Microsoft, learn some of the tools you can use to bypass traditional media and build your own organization into the media producing powerhouse it was meant to be.
Questions? Ask Geoffrey on Twitter @djgeoffe or visit him at http://geoffreycolon.net
The #Futureof Disruptive Content MarketingGeoffrey Colon
What does the future of content marketing look like? It is a mix of thinking about what people seek, relevance, context, human behavior, technology, communications and more. It is a holistic practice, where siloes lead to failure and tinkering leads to opening new possibilities. Follow more of the discussion on Twitter #disruptivefm
Is Content Marketing Truly the Center of the Marketing Experience?
Or is it about what it's always been about?
People...
Geoffrey Colon from Bing Ads Explains...
#ISUM15
#BINGADS
#MICROSOFT
Search and Social Marketing: Better TogetherGeoffrey Colon
If you are a true digital marketer, you will realize how beneficial it is to use both search and social media marketing in an integrated fashion since social drives demand, search captures intent. Learn more about the ways to use both in your holistic marketing campaigns. Presented by Geoffrey Colon of Bing Ads.
What happens when we take a creative destructionist strategy toward content marketing? Are we truly doing things in new and innovative ways, or simply hitting the publish buttons? In this discussion, presented at Digital Summit Detroit, Microsoft's Group Product Marketing Manager and Social Data Expert, Geoff Colon goes deep into looking at a topic from a parallax view. Why is the best content a combination of entertainment and education? How do visuals enhance emotional resonance? Why should marketing be approached more like a DJ than a marketer?
For more disruptive ways to look at your marketing, follow Geoff on Twitter @djgeoffe or view his videos at youtube.com/djgeoffe
Content and images in this presentation are courtesy of Buzzsprout. Check out some of their services to begin podcasting today: https://www.buzzsprout.com/how-to-make-a-podcast
For more podcast tips, follow @djgeoffe and @disruptivefm on Twitter...
In this presentation on the Introduction to Podcasting we ask and answer:
Why Podcasting for Marketing?
What Makes a Podcast Great?
Hardware and Software to Produce Your Content
Creating, Distributing, Optimizing Your Podcast
Hosting, Promotion, Directories for Your Podcast
Analytics, Statistics, KPIs for Your Podcast
Podcasting: The Future of Public Broadcasting or a Passing Fad?
Check out more at http://geoffreycolon.net
For more on this topic go to: http://geoffreycolon.net
Presented at the Brand Innovators Content Marketing Summit.
Why Should Content Marketers Think Less Like Marketers and More Like DJs?
Why Does the Human Mind Ingest Information When Complex Information Is Presented in an Entertaining Fashion?
How Does a DJ Think and Act Which Content Marketers Can Duplicate to Success?
Part I. Disruptive
Part II. Disciplined
Part III. Case Study
To learn more check out http://brand-innovators.com
To use Bing Ads for your content marketing solutions sign up: http://advertise.bingads.microsoft.com
#BISummit #BingAds
For more on this topic go to: http://disruptivemarketer.net
How can content marketing, when used in a disruptive manner, help build more word of mouth for your company? How is B2B tech using content marketing tactics to build new avenues of awareness? How does your company use search and social data to plan and measure your content marketing and lead generation activities?
Presented at Brand Innovators Content Marketing Seattle by Geoffrey Colon, Group Product Marketing Manager of Emerging Media at Microsoft
Follow Geoff on Twitter http://twitter.com/djgeoffe
#BISummit #BingAds #Bing #ContentMarketing
The forthcoming book from author Geoffrey Colon on AMACOM Books discusses areas of importance for digital marketers. How are you using creative ways to reach disciplined and trackable results? How are you utilizing SEO, SEM, Social, Data and more to build a growth model? Learn more at http://disruptivemarketer.net
How Social Engagement Metrics Inform Your Content Marketing Development StrategyGeoffrey Colon
Social media to many is simply about broadcasting messages on Facebook, Twitter, LinkedIn and other products and platforms. But what if all that “engagement” actually ladders back to metrics to apply toward business actions to help drive results? In this session, social media metrics scientist, Geoff Colon of Microsoft explains how data from web analytics and social metrics can be analyzed with the proper UX to act as a map for predictive content development that helps drive conversion rate optimization. Don’t continue to make content based on simply 100% right brain thinking. After attending this session you will be able t apply hybrid 50/50 thinking to your content marketing development strategies.
How can search and social analytics arm you with the proper data to create content and user experience? How can you map customer intent? How can you increase conversion rates?
Communications of the present and the future involves a number of integrated hybrid factors to be ultimately successful: creative, analytical, psychological, utilitarian and identity driven. Social by design is a product strategy that encourages and facilitates conversation into an ongoing relationship management model. Conversation via content, creativity, product updates and thought leadership is the means by which we express who we are to others while learning and getting feedback from them. Socially-designed products put people at the center of the experience, rather than data, devices or information. This is a fundamental shift in the way the web and platforms are structured and will most likely come to define what the next phase of the social web looks like via the ability for all to be makers, creators and participants. Instead of technology, devices or products being the selling point (as it is with applications like Word, Keynote, Photoshop or devices like iPhone, Galaxy, Lumia, etc.) the selling point is conversation - that is, interacting with other people around emotional triggers. The data of this conversation helps with further product improvement and innovation. Learn the practical steps on how this fundamentally different and new design approach around communications will enable business in the DIY economy. #SIC2014 #MakeImpact
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. Presented by Geoffrey Colon
Author of Disruptive Marketing
2The Digital Nomad Strategy @djgeoffe
3. For much of the
history of the world
we lived in communal
yet nomadic fashion.
We went where we
could find or cultivate
food…
@djgeoffe
4. During the Agricultural Age, most people were
merchants, craftspeople, farmers, or farm workers.
Creative ideas and skill were rewarded as more
people would buy from you if your product was
made better. Being entrepreneurial was important
because most people worked for themselves.
4The Digital Nomad Strategy @djgeoffe
5. Then civilization
moved from the
agricultural age to the
industrial age. People
migrated to where
they could find work…
@djgeoffe
@djgeoffe
6. During the Industrial Age, few people worked for
themselves due to the large capital required to
operate a factory or business operation. During this
era most people worked in factories. Creative
thoughts were frowned upon in favor of scale and
efficiency. Only the wealthy had capital to own
businesses.
6The Digital Nomad Strategy @djgeoffe
7. Then civilization once
again faced a
cataclysmic shift from
industrial age to
information age.
People migrated to
the internet where
information,
knowledge and
connections were in
abundance…
@djgeoffe
8. During the Information Age, people began to
migrate back to an era where many worked for
themselves but most still relied heavily on scarce
capital due to the large resources required to operate
a technical business. Cognitive capital was the main
commodity but was owned by the corporation.
Venture capitalists had the most to benefit in this age.
8The Digital Nomad Strategy @djgeoffe
9. We now are at a new
chasm we are crossing
and one that you need
to understand in order
to connect with
people, customers,
and influencers during
the shift from the
information age to a
new creative age…
@djgeoffe
10. During the Creative Age, people can work anywhere
and for themselves due to the advent of cloud
computing. Tools are in abundance. Creativity and
imagination are the new commodities. Businesses can
crop up in days, not years. Anyone can own a
business. Anything you imagine is no longer a wasted
thought. The world is moving toward a meritocracy.
Purpose, potential and inspiration are the new goals.
10The Digital Nomad Strategy @djgeoffe
12. You and me. We or Us all have
come full circle to live in a new
normal once again.
12
@djgeoffe
13. We live in public.
We live in the physical world.
We live in the digital world.
We live anywhere and everywhere.
We can do everything and anything we IMAGINE.
13The Digital Nomad Strategy @djgeoffe
14. While we enter this new era, we
also have been changing our
outlooks and habits due to
technology…
14
@djgeoffe
15. Everything today is temporary.
Nothing is permanent.
15The Digital Nomad Strategy @djgeoffe
16. Home ownership is at an all time low of 64%
More than 50% of urbanites do NOT own a car
The majority of Millennials do NOT pay for cable TV
The majority of people do NOT purchase music
45% of Americans pirate entertainment content
0% pay to use services like Facebook, Twitter,
Instagram
Even Windows 10 is free*
16
The Digital Nomad Strategy – Source: http://www.umtri.umich.edu/what-were-doing/news/hitchin-ride-fewer-americans-have-their-own-vehicle
*Upgrade ends July 29, 2016 unless you use assistive technologies – more info at
https://blogs.msdn.microsoft.com/accessibility/2016/05/06/accessibility-and-the-windows-10-free-upgrade/
@djgeoffe
17. If this trend continues, we may
be an ownerless society in the
next 20 years. Especially with
new behaviors yet to be
established or adopted.
17
@djgeoffe
18. What does this new behavior
mean for analyzing how we will
market using the web for the
next 20 years?
18
@djgeoffe
19. For much of our lives we’ve been told the following:
• Establish a site (Buy a Home) vs. Be where customers are online
(Rent in order to move)
• Build community (Build Your Skills) vs. Build network (Build Your
Ideas)
• Earn followers (Earn Income) vs. Earn reputation (Earn Word of
Mouth)
• Drive Traffic (Visitors) vs. Drive Engagement (Build Influence)
• Build Empire (Dominate) vs. Build Collapsible Systems By
Design (Disrupt Yourself)
19
The Digital Nomad Strategy @djgeoffe
20. But that was in a world with scarce solutions and
scarce businesses inhabiting the web. It was also in a
desktop-oriented world where many people used just
a few tools like this:
20The Digital Nomad Strategy @djgeoffe
22. Similar to how automation transformed past
industries, the ability to find information in new ways
is in abundance due to the overpopulation of people
on the internet.
22The Digital Nomad Strategy @djgeoffe
23. In a nomadic approach, being where your customers
are but also using what you feel most comfortable
with to help nourish customer relationships helps
foster learnings.
23The Digital Nomad Strategy @djgeoffe
24. There is no one proper tool to use
in communications in the 21st
Century. Whatever does the job is
the best tool. It’s measuring the
output based on the feelings of
people toward you and your
product, organization or service.
24
@djgeoffe
25. If these still work for you based on who your
audience is, then by all means use them! How we
manipulate media to foster connection is the new
modern art of the 21st Century
25The Digital Nomad Strategy @djgeoffe
26. A “Guru” told me I was doing it
wrong for my own website. But
am I? Who wants to visit my site
as an author when they can
converse with me in real time?
26
@djgeoffe
30. Contact forms are the new snail mail. Messenger
apps are what all savvy businesses are designing
experiences around because it truly helps in both our
“real time” and “on-demand” world…
30The Digital Nomad Strategy @djgeoffe
31. The shift from open social
platforms to messenger apps is
a prime example of nomadic
behavior in action.
31
@djgeoffe
32. Similar to how the agricultural
age ceded to the industrial age
which ceded to the information
age which is now ceding to the
creative age, “digital
marketing” is as antiquated as
the industrial era.
32
@djgeoffe
33. Ask yourself. Are you an expert?
33The Digital Nomad Strategy @djgeoffe
34. Are you a guru?
34The Digital Nomad Strategy @djgeoffe
35. Many forms of expertise and skills ultimately become
outmoded and outdated due to technical
advancements and automation.
35The Digital Nomad Strategy @djgeoffe
41. But this isn’t a presentation
about fear. It’s about how to
adapt and be empowered in a
world that is changing by the
millisecond.
41
@djgeoffe
42. In order to understand the new
normal we live in, let’s explain
this new world via five quotes:
42
@djgeoffe
43. “Get into the habit of imagining
an alternate scenario. By posing
such ‘imagine if’ questions…we
can distance ourselves from the
frames, cues, anchors and
rhetoric that might be affecting
us.” – Noreena Hertz
43
@djgeoffe
44. “Business has only two
functions – marketing and
innovation.” – Milan Kundera
44
@djgeoffe
45. “The most disruptive thing in
the market is not technology,
but rather the customer.” –
Tiffani Bova, Salesforce
45
@djgeoffe
46. “Species go extinct because
there are historical constraints
built into a given body or a
given design.” – Kevin Kelly
46
@djgeoffe
47. “The true scarce commodity is
increasingly human attention.”
– Satya Nadella, CEO, Microsoft
47
@djgeoffe
48. Modern Marketers need to
understand technology,
platforms, emerging
media, analytics, holistic
decision-making journeys
and… 48
@djgeoffe
51. Aspire and live with an
attitude like my four-
year-old daughter
Tillie who wants to be
both a unicorn and a
scientist when she
grows up…(because
imagination is our true
north and customers
are more sophisticated
than companies)
52. Questions to Ask Yourself
Before Marketing
Anything in the Here and
Now
52The Digital Nomad Strategy
@djgeoffe
56. In Aggregate, are Those
Customers Creating
Qualitative Conversations
That Tie Into Your
Company Vision, Culture
and Ethics and Go
Beyond Product?
Question 4:
56The Digital Nomad Strategy
@djgeoffe
57. Four Goals for the
Nomadic Strategy:
• Communications Design that meets
the demand of an emerging market
with a different vision of the world
• Reshaping the world so that it meets
the ethical narratives of people
• Platform agnostic
• Conversation is the barometer
Creative Disruption in the Anti-Organization Age
57The Digital Nomad Strategy
@djgeoffe
58. Four Metrics to Measure
58The Digital Nomad Strategy
@djgeoffe
59. How do you check your
pulse? Your heartbeat
right? The same is true
now in business.
• Net Promoter Score
The Four Metrics to Measure in a Nomadic Strategy
59The Digital Nomad Strategy
@djgeoffe
60. How do you check what
people are saying? Social
listening that can check
for:
• Qualitative Sentiment
The Four Metrics to Measure in a Nomadic Strategy
60The Digital Nomad Strategy
@djgeoffe
61. Conversion may help with
revenue but leave that for
a separate KPI. For
predictive analysis around
nomadic behavior track:
• Brand/Product
Mentions and Where
Those Mentions Occur
The Four Metrics to Measure in a Nomadic Strategy
61The Digital Nomad Strategy
@djgeoffe
62. Finally, in order to get a
good idea of what will
move your audience in
the future in terms of
content, track:
• Interests
• Job Titles
• Geography
The Four Metrics to Measure in a Nomadic Strategy
62The Digital Nomad Strategy
@djgeoffe
63. 1. Net Promoter Score – Why? Gives indicators if
people will recommend your products to others
(social by design)
2. Qualitative Sentiment – Why? It’s not the amount of
people saying things, but what they are saying.
Besides, you only need 120 connections* to create a
word of mouth business
Four Metrics to Measure
63
The Digital Nomad Strategy - *Based on research by British Anthropologist Robin
Dunbar who noted that 120 connections were the most any person or company
could realistically manage and know who those people. Software will scale this
number of course.
64. 3. Brand/Product Mentions – Why? Makes sense to
know where these are taking place regardless of what
people are actually saying. This helps you map where
to ultimately be rather than hedging bets on “platform
blindness.”
4. Interests – Why? Unlike CTRs and conversion rates,
people data will help with personalization in a people-
centric fueled future where conversation is the
platform.
Four Metrics to Measure
64The Digital Nomad Strategy
65. What mistake did I make
in this video?
Mistakes of Conventional Marketers
65The Digital Nomad Strategy
@djgeoffe
66. Socialcam isn’t a
dominant platform but
the behavior it was
capturing now is:
• Video Messaging!!!
• Live video streaming!!!
• Video remixing!!!
Study Behavior, Not Platforms…
66The Digital Nomad Strategy
@djgeoffe
67. Netnography: The freely
expressed opinion of individuals on the
social web provides researchers with data
coming from thousands of individuals
behaving freely. It also allows researchers to
keep record of these interactions, quantify
changes over time, and perform insightful
analysis using a variety of tools and
methods.
Word of the Century…
67The Digital Nomad Strategy
@djgeoffe
68. What you have learned
today will be irrelevant in
a matter of days…and no
one is an expert in a
constantly evolving world!
But Don’t Take My Word For It…
68The Digital Nomad Strategy
69. Part of learning, unlearning
and relearning is where we
stand now in the world of
modern marketing…
69
@djgeoffe
70. So ask yourself this
question to help you
rethink your view of the
world and your place in it…
70
@djgeoffe
71. When was the last time you
did something for the first
time?
71
@djgeoffe
72. My Name Is Geoffrey
Colon…and I Work at
Microsoft
72
@djgeoffe
74. Buy My Book Because Books Are The Best
Form of “Nomadic Content” ;);)
74
@djgeoffe
75. Geoffrey Colon – Life ShieldFamily&Fun
Professional
• 3 years at Microsoft
• 7 years in agency world
• 4 years running my own business
(Creative Solutions Marketing
Agency)
• 10 years in the Music Industry
• Professional DJ
Interests: diversity in the workplace, women in tech, futurology, social media, mobile
technology, digital media, blogging, international travel, music production, DJing,
reading, soccer (playing and watching), podcasting, fashion, art, music, politics,
philosophy, yoga, cooking, running, boxing, MMA, cycling, swimming, physical
conditioning
Past Roles: landscaping, DJ, radio sales, promotions manager, creative director, event
director, agency entrepreneur, social strategist, client solutions director, vice
president of digital strategy
Personal
• Born in Bethlehem, PA
• Lehigh University alum
• Lived 20 years in Brooklyn,
NY
• Married to “the” Allison
Dunmire
• Two daughters: Olive &
Matilda
Serve on a non-profit board
Bring design thinking through diversity
Speak at more events, publish more books
Create new and innovative business models and
products around human behaviors
Destroy poverty, hate, racism, sexism
PublishedAuthor&NotedPodcaster
76. Mi nombre es Geoffrey
Colon…y trabajo en
Microsoft
76
@djgeoffe
77. Mon nom est Geoffrey
Colon…et je travaille chez
Microsoft
77
@djgeoffe
78. Mein Name ist Geoffrey
Colon…und ich arbeite
bei Microsoft
78
@djgeoffe
79. मेरा नाम Geoffrey बृहदान्त्र है
और मैं माइक्रोसॉफ्ट में काम
Microsoft
79
@djgeoffe
80. मेरा नाम Geoffrey बृहदान्त्र है
और मैं माइक्रोसॉफ्ट में काम
Microsoft
80
@djgeoffe
Slide 12 and 13: I’m wondering if you should have slide 12 focused on Influencer and slide 13 focused on Contributor. Thoughts? They are really two different programs.
Slide 12: influencer marketing
You may want to reduce the amount to points below the graph to the top 5 takeaways
We don’t mention how many influencers we have, what our global coverage is (very US-centric, yet we will have Axel on the call), and the specific audience this group reaches
We do not articulate what our strategy is for FY’16/H2 > where do we see the greatest opportunity.
Know that I have mentioned to these leaders so for this information to be missing would be a big disconnect (and I would ask you in the meeting J). You should consider how you would articulate our progress against these focus areas, as well.
We should apply this to the Contributor deep-dive as well.
The chart on slide 14 is quite blurry, can you get a sharper screen shot?
Slides 28-30, can we put these in the Appendix?
Slide 12 and 13: I’m wondering if you should have slide 12 focused on Influencer and slide 13 focused on Contributor. Thoughts? They are really two different programs.
Slide 12: influencer marketing
You may want to reduce the amount to points below the graph to the top 5 takeaways
We don’t mention how many influencers we have, what our global coverage is (very US-centric, yet we will have Axel on the call), and the specific audience this group reaches
We do not articulate what our strategy is for FY’16/H2 > where do we see the greatest opportunity.
Know that I have mentioned to these leaders so for this information to be missing would be a big disconnect (and I would ask you in the meeting J). You should consider how you would articulate our progress against these focus areas, as well.
We should apply this to the Contributor deep-dive as well.
The chart on slide 14 is quite blurry, can you get a sharper screen shot?
Slides 28-30, can we put these in the Appendix?
Slide 12 and 13: I’m wondering if you should have slide 12 focused on Influencer and slide 13 focused on Contributor. Thoughts? They are really two different programs.
Slide 12: influencer marketing
You may want to reduce the amount to points below the graph to the top 5 takeaways
We don’t mention how many influencers we have, what our global coverage is (very US-centric, yet we will have Axel on the call), and the specific audience this group reaches
We do not articulate what our strategy is for FY’16/H2 > where do we see the greatest opportunity.
Know that I have mentioned to these leaders so for this information to be missing would be a big disconnect (and I would ask you in the meeting J). You should consider how you would articulate our progress against these focus areas, as well.
We should apply this to the Contributor deep-dive as well.
The chart on slide 14 is quite blurry, can you get a sharper screen shot?
Slides 28-30, can we put these in the Appendix?
Slide 12 and 13: I’m wondering if you should have slide 12 focused on Influencer and slide 13 focused on Contributor. Thoughts? They are really two different programs.
Slide 12: influencer marketing
You may want to reduce the amount to points below the graph to the top 5 takeaways
We don’t mention how many influencers we have, what our global coverage is (very US-centric, yet we will have Axel on the call), and the specific audience this group reaches
We do not articulate what our strategy is for FY’16/H2 > where do we see the greatest opportunity.
Know that I have mentioned to these leaders so for this information to be missing would be a big disconnect (and I would ask you in the meeting J). You should consider how you would articulate our progress against these focus areas, as well.
We should apply this to the Contributor deep-dive as well.
The chart on slide 14 is quite blurry, can you get a sharper screen shot?
Slides 28-30, can we put these in the Appendix?
Slide 12 and 13: I’m wondering if you should have slide 12 focused on Influencer and slide 13 focused on Contributor. Thoughts? They are really two different programs.
Slide 12: influencer marketing
You may want to reduce the amount to points below the graph to the top 5 takeaways
We don’t mention how many influencers we have, what our global coverage is (very US-centric, yet we will have Axel on the call), and the specific audience this group reaches
We do not articulate what our strategy is for FY’16/H2 > where do we see the greatest opportunity.
Know that I have mentioned to these leaders so for this information to be missing would be a big disconnect (and I would ask you in the meeting J). You should consider how you would articulate our progress against these focus areas, as well.
We should apply this to the Contributor deep-dive as well.
The chart on slide 14 is quite blurry, can you get a sharper screen shot?
Slides 28-30, can we put these in the Appendix?
I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.”
<EPI ATT>–Angela Ahrendts, Apple senior vice president
I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.”
<EPI ATT>–Angela Ahrendts, Apple senior vice president
I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.”
<EPI ATT>–Angela Ahrendts, Apple senior vice president
I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.”
<EPI ATT>–Angela Ahrendts, Apple senior vice president
I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.”
<EPI ATT>–Angela Ahrendts, Apple senior vice president
I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.”
<EPI ATT>–Angela Ahrendts, Apple senior vice president
I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.”
<EPI ATT>–Angela Ahrendts, Apple senior vice president
I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.”
<EPI ATT>–Angela Ahrendts, Apple senior vice president
I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.”
<EPI ATT>–Angela Ahrendts, Apple senior vice president
I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.”
<EPI ATT>–Angela Ahrendts, Apple senior vice president
I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.”
<EPI ATT>–Angela Ahrendts, Apple senior vice president
I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.”
<EPI ATT>–Angela Ahrendts, Apple senior vice president
I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.”
<EPI ATT>–Angela Ahrendts, Apple senior vice president
I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.”
<EPI ATT>–Angela Ahrendts, Apple senior vice president
I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.”
<EPI ATT>–Angela Ahrendts, Apple senior vice president
I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.”
<EPI ATT>–Angela Ahrendts, Apple senior vice president
Slide 12 and 13: I’m wondering if you should have slide 12 focused on Influencer and slide 13 focused on Contributor. Thoughts? They are really two different programs.
Slide 12: influencer marketing
You may want to reduce the amount to points below the graph to the top 5 takeaways
We don’t mention how many influencers we have, what our global coverage is (very US-centric, yet we will have Axel on the call), and the specific audience this group reaches
We do not articulate what our strategy is for FY’16/H2 > where do we see the greatest opportunity.
Know that I have mentioned to these leaders so for this information to be missing would be a big disconnect (and I would ask you in the meeting J). You should consider how you would articulate our progress against these focus areas, as well.
We should apply this to the Contributor deep-dive as well.
The chart on slide 14 is quite blurry, can you get a sharper screen shot?
Slides 28-30, can we put these in the Appendix?
“The most disruptive thing in the market is not technology, but rather the customer.”
—Tiffani Bova
“The most disruptive thing in the market is not technology, but rather the customer.”
—Tiffani Bova
“The most disruptive thing in the market is not technology, but rather the customer.”
—Tiffani Bova
Mi nombre es Geoffrey Colon y trabajo en Microsoft
Mi nombre es Geoffrey Colon y trabajo en Microsoft