The document discusses a webinar on optimizing and socializing Facebook fan pages. The webinar will cover optimizing fan pages, developing a posting plan, understanding the TabSite fan page platform, and engagement strategies. It promotes the benefits of Facebook for businesses, such as its large user base and ability to connect brands to users and their friends.
Facebook Marketing - How to Showcase Your Products - By TabSiteMike Gingerich
Slides from the TabSite webinar on "How to Showcase Your Products on Facebook" presented May 19, 2011 by TabSite. Webinar video available at www.TabSite.com/webinar.php
TabSite Webinar with Mari Smith - Sept 1, 2011Mike Gingerich
How to Create a Stampede of Customers via Facebook. Tips on maximizing your Facebook presence, using a Place Page and Facebook Deals to engage and attract your audience.
Hosted by TabSite, the Easy, Powerful, and Social Fan Page Platform and presentation by author and speaker Mari Smith.
Mari is a internationally known social media leader, Facebook guru, and Relationship Marketing expert.
Facebook Marketing - How to Showcase Your Products - By TabSiteMike Gingerich
Slides from the TabSite webinar on "How to Showcase Your Products on Facebook" presented May 19, 2011 by TabSite. Webinar video available at www.TabSite.com/webinar.php
TabSite Webinar with Mari Smith - Sept 1, 2011Mike Gingerich
How to Create a Stampede of Customers via Facebook. Tips on maximizing your Facebook presence, using a Place Page and Facebook Deals to engage and attract your audience.
Hosted by TabSite, the Easy, Powerful, and Social Fan Page Platform and presentation by author and speaker Mari Smith.
Mari is a internationally known social media leader, Facebook guru, and Relationship Marketing expert.
If you're not telling your story I assure you your competitor is telling theirs, and by default, it's already more compelling.
In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your business above your competitors and stay there.
The Social Media Master Series, brought to you by Z Interactive, is presented by Harrison Blum and Anthony D’Ambrosio who carry over 10 years of experience in brand strategy, digital advertising and social media. While Z Interactive may have a young history, it is a company with an unparalleled track record with brands such as On The Border, Live nation and the artist Coldplay under their belts. Their team is second to none in their ability to take new and growing businesses to the next level using both traditional and new marketing platforms.
In this session you will gain valuable insight on how to build a strong brand on the most popular social media network. We’ll show you how to leverage Facebook to not only reach your target audience for your business but how to convert them into “actual” paying customers, and keep them coming back. The Social Media Master Series is part of a series of 90 minute sessions that build upon each other and offered each month (session locations may vary).
Maximizing your Social Media Marketing - Joint Webinar of Sendible and TabSiteMike Gingerich
Webinar slides from the joint event by TabSite and Sendible on "Maximizing your Social Media Marketing". Learn about ways to boost engagement, efficiently post to multiple social platforms, listen & monitor, and use promotion tabs to extend your social reach. This and more!
Set up a content marketing strategy onlineAgence Tesla
Learn how to set up a content marketing strategy online : editorial strategy, types of content, best practices for content management, writing for SEO, where to find resources and inspiration, including tools & case studies.
www.FanPageEvangelist.com | Using Facebook Fan Pages To Market Your Business Frank Myers Auto Maxx
This seminar educated, motivated and inspired its listners to the value of maketing their business on the biggest marketing platform with the platnet...FACEBOOK FAN PAGES. Get over to facebook search for fanpageevangelist.com
Building a website in less than 3h and less than $100! Agence Tesla
This workshop will help any beginner with no HTML skills to build a company or personal website in less than 3 hours and for less than $100. We will show use the most popular CMS Wordpress and the very user-friendly Strikingly.
1) Before you start: hosting and domain names
2) We will accompany you in building your responsive website from A to Z: pick a theme, a domain, a plan, create your account, understand your dashboard, define your sitemap, choose between a multi-page or a single-page website, create your pages and sections, create your menu, customize your homepage, create your "about page and create a blog.
3) We will give you some tips to create impactful and SEO-friendly content (to make sure your website will be found in Google).
4) We will explain you how to read your website statistics, which are the important metrics to track and how to install Google Analytics on your webiste.
Last but not least, we will list the grants that you can ask for a website design and development in Singapore.
Let's start now!
A basic primer on how small businesses, bloggers and website owners can maximize opportunities to grow and expand their readership and page views using newer top social media platforms (Instagram, Google Plus & Pinterest), including a step-by-step guide on how to allocate time and/or staff to dedicate to building a presence on these sites that will increase your page views, visitors and sales!
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
TabSite Webinar - Optimize & Social your Facebook Fan PageMike Gingerich
Webinar slides from a presentation by TabSite on how to Optimize your fan page for Search Engines and build Socialization tools into your fan page tabs.
Facebook Changes and TabSite's New Features - Webinar on Facebook MarketingMike Gingerich
Slides from the October 4, 2011 TabSite webinar on recent Facebook changes, new TabSite features, and what this all means for improving your marketing on Facebook.
If you're not telling your story I assure you your competitor is telling theirs, and by default, it's already more compelling.
In this session you’ll learn just what makes Facebook a real phenomenon in relationship marketing. We’ll show you how to leverage Facebook to correctly position your business above your competitors and stay there.
The Social Media Master Series, brought to you by Z Interactive, is presented by Harrison Blum and Anthony D’Ambrosio who carry over 10 years of experience in brand strategy, digital advertising and social media. While Z Interactive may have a young history, it is a company with an unparalleled track record with brands such as On The Border, Live nation and the artist Coldplay under their belts. Their team is second to none in their ability to take new and growing businesses to the next level using both traditional and new marketing platforms.
In this session you will gain valuable insight on how to build a strong brand on the most popular social media network. We’ll show you how to leverage Facebook to not only reach your target audience for your business but how to convert them into “actual” paying customers, and keep them coming back. The Social Media Master Series is part of a series of 90 minute sessions that build upon each other and offered each month (session locations may vary).
Maximizing your Social Media Marketing - Joint Webinar of Sendible and TabSiteMike Gingerich
Webinar slides from the joint event by TabSite and Sendible on "Maximizing your Social Media Marketing". Learn about ways to boost engagement, efficiently post to multiple social platforms, listen & monitor, and use promotion tabs to extend your social reach. This and more!
Set up a content marketing strategy onlineAgence Tesla
Learn how to set up a content marketing strategy online : editorial strategy, types of content, best practices for content management, writing for SEO, where to find resources and inspiration, including tools & case studies.
www.FanPageEvangelist.com | Using Facebook Fan Pages To Market Your Business Frank Myers Auto Maxx
This seminar educated, motivated and inspired its listners to the value of maketing their business on the biggest marketing platform with the platnet...FACEBOOK FAN PAGES. Get over to facebook search for fanpageevangelist.com
Building a website in less than 3h and less than $100! Agence Tesla
This workshop will help any beginner with no HTML skills to build a company or personal website in less than 3 hours and for less than $100. We will show use the most popular CMS Wordpress and the very user-friendly Strikingly.
1) Before you start: hosting and domain names
2) We will accompany you in building your responsive website from A to Z: pick a theme, a domain, a plan, create your account, understand your dashboard, define your sitemap, choose between a multi-page or a single-page website, create your pages and sections, create your menu, customize your homepage, create your "about page and create a blog.
3) We will give you some tips to create impactful and SEO-friendly content (to make sure your website will be found in Google).
4) We will explain you how to read your website statistics, which are the important metrics to track and how to install Google Analytics on your webiste.
Last but not least, we will list the grants that you can ask for a website design and development in Singapore.
Let's start now!
A basic primer on how small businesses, bloggers and website owners can maximize opportunities to grow and expand their readership and page views using newer top social media platforms (Instagram, Google Plus & Pinterest), including a step-by-step guide on how to allocate time and/or staff to dedicate to building a presence on these sites that will increase your page views, visitors and sales!
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
TabSite Webinar - Optimize & Social your Facebook Fan PageMike Gingerich
Webinar slides from a presentation by TabSite on how to Optimize your fan page for Search Engines and build Socialization tools into your fan page tabs.
Facebook Changes and TabSite's New Features - Webinar on Facebook MarketingMike Gingerich
Slides from the October 4, 2011 TabSite webinar on recent Facebook changes, new TabSite features, and what this all means for improving your marketing on Facebook.
TabSite new Features and Facebook Marketing Tips for 2012Mike Gingerich
Slides from the January 12, 2012 TabSite Webinar by Mike Gingerich and Troy Rumfelt of TabSite.
Focus: TabSite new Features and Facebook Marketing Tips for 2012.
Maximizing Social Media: TabSite and Sendible WebinarMike Gingerich
Joint webinar by Mike Gingerich of TabSite and Johnny Costello of Sendible on maximizing social media marketing. Particular focus on Facebook, Twitter, Local, and Mobile considerations.
Tweetup Michiana Facebook Fan Page Tips & TabSite ToolMike Gingerich
Mike Gingerich, Digital Hill Multimedia. gave this presentation at the Tweet-Up Michiana Social Media Networking Event in South Bend, IN, Sept. 14, 2010. The presentation focuses on current trends in Facebook growth and marketing opportunities for businesses, with a particular focus on the Facebook TabSite App for Fan Pages.
Covers the Facebook challenge and opportunity and lays out a path with specific guide to create a Facebook Sales Funnel. Includes Facebook Marketing tips, Facebook posting tips, and ways to convert fans to leads and then to customers.
TabSite February Webinar - Enhanced Features & Facebook NewsMike Gingerich
Our 1 hour webinar covered a series of new TabSite enhancements including a sneak peek at the Coming TabSite Contests, the latest on Facebook's Timeline coming to Pages, and the release of Plan Your Post social media posting, scheduling, and monitoring service.
Key elements of a Facebook Sales Funnel and tips for how to organize your content sharing on Facebook as well as the method to capture leads and outline time specific offers.
Crack The Social Web Code: Tips For Social Media OptimizationSocial Caffeine
Connecting the Dots between your social media profiles at Linked In, Facebook and Twitter. An overview of how to optimize your social media strategy by connecting the dots between recommended social networking platforms. Ideas on how to add fuel to your blog, as well. I've listed some of my favorite free resources to help you target your consumer, find influencers and broaden your reach.
Why Facebook is Important to your BusinessMike Gingerich
Seminar slides presented by Digital Hill on Facebook Marketing, TabSite Fan Page App, and rationale as to why Facebook is important for every business to consider as a place to market themselves.
Did you know that Facebook doesn't allow you to use a personal profile as your company profile? Do you know that you can actually interact with personal profiles acting as a page? What about image sizes, best times to post stuff, and are you already certain who you actually want to communicate with via FB, business-wise?
Growing Leads and Sales with Social Media: The Digital Funnel StrategyMike Gingerich
How can you grow leads and have a real ROI with Social Media? You need to see social as part of a larger digital marketing strategy. Slides from a Keynote Presentation at Social Media Lima 2014.
Growing Leads & Sales with Social Media - event slidesMike Gingerich
Wanting to use Social Media strategically in your business?
• Trying to determine what social networks to be on?
• Having trouble keeping up with the latest social media marketing methods and networks?
All this and a strategic plan overview for how social media can be used by your business to grow leads and sales!
These slides are from a workshop presented by Mike Gingerich to help solo-preneurs, small businesses and marketing teams from larger businesses understand how they can use social media as part of their overall integrated marketing plan to increase their web presence, reach new customers, and nurture new leads to become clients.
This presentation will help businesses answer the following questions:
What social networks should our business focus on?
How can we not just spend time, but gain real leads via social media?
How can our team manage social efficiently on limited time?
What trends for 2014 in social media do we need to be aware of?
How does social media fit in our overall marketing plan?
How do I capture leads from social media?
How Retailers can Grow Leads and Sales with Social MediaMike Gingerich
How can retailers grow leads and sales with Social Media? The key is understanding where you should be present, how you should communicate, and having a strategy for marketing campaigns that flow with the digital funnel process. Learn about the Digital Marketing Funnel and more from Mike Gingerich. Covering Social Media with specific ideas for Facebook, Pinterest, Google+, YouTube, and more.
Facebook Page Cover Image Template in PowerPointMike Gingerich
Need design help? Create a custom Facebook Page Cover image using PowerPoint with this simple design template. Use this to create a custom cover image and take advantage of the new Facebook Cover image rules allowing calls to action. Download this Facebook Cover image design template from TabSite and use today!
TabSite has launched pre-designed fan page templates, making it easy to view, select, add, and customize great looking designs for your Facebook fan page!
TabSite Webinar: Integrating Offline and Online MarketingMike Gingerich
TabSite webinar where we interview Houston Agency, Lewis & Partners, to showcase examples on how to best integrate offline and online marketing. Includes case studies and practical tips for using Facebook Fan Page tabs, web, social media, print, and more.
TabSite & Kuno Creative Webinar on Facebook MarketingMike Gingerich
Marketing with Facebook - How to build your fan page presence, capture "Likes", and engage your community. Includes tips on when to post, what to post, and more.
Tweetup Michiana Facebook Fan Page Tips & TabSite ToolMike Gingerich
Slides from the September 14, Tweetup Michiana Event in South Bend, IN where Mike Gingerich of Digital Hill Multimedia, Marketing Manager for Facebook TabSite, presented on why Facebook matters for businesses and how TabSite can be used to easily customize a fan page.
Using the Web for marketing and generating sales leads - a "how-to" overview presented to a Dealer Network of Furniture Retailers. Presentation by Digital Hill Multimedia.
Social Media for Business - Commercial Real Estate FocusedMike Gingerich
Attached are slides from a Social Media for Business presentation given to the CB Richard Ellis Bradley team in South Bend, IN. Includes overview slides on why social media is important, opportunities when using social media, and specific tips on Facebook, LinkedIn, Blogging, Twitter, and YouTube.
Facebook for Business 101: Cost Effective Marketing Using FacebookMike Gingerich
Facebook is here to stay and it is growing rapidly as a legitimate and cost effective platform that your business should be represented on and from which you can market your products and services. These are slides from a seminar we presented on Facebook for Business.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
Facebook Marking Seminar - Fort Wayne - by TabSite
1. Facebook for Business
Tools & Tips for Maximizing Marketing
on Facebook
With Troy Rumfelt, Scott Engbrecht
And Mike Gingerich
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
2. Webinar: July 27, 2011
Facebook for Business
Agenda:
• Who we are
•Why Facebook?
• Fan Page Socialization
• TabSite fan page platform
• Strategies for Engagement
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
3. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook for Business
120 Minutes from
Now you will:
• Know how to Optimize Your Fan Page
• Have a Plan for Posting
• Understand TabSite
• Be Pumped to try new Tools!
REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
4. Facebook for Business
Webinar: July 27, 2011
Troy Rumfelt, President
Digital Hill Multimedia & TabSite
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
5. Facebook for Business
Webinar: July 27, 2011
Mike Gingerich, Community Manager of TabSite
& Web Consultant of Digital Hill Multimedia
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
6. Facebook for Business
Webinar: July 27, 2011
Scott Engbrecht, Web Consultant
Digital Hill Multimedia
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
7. Facebook for Business
Webinar: July 27, 2011
Mark Zuckerberg, Facebook founder
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
8. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Our Story…
Web Development for over 15 years
E-Commerce, Content Management
Internet Marketing and SEO
Social Media & Application Development
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
9. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Our Story with Facebook…
Web Developers w/ specialty in CMS sites
Saw Facebook launch Fan Pages, saw the
coding barrier, saw a solution
Launched TabSite in March 2010
28,000 users in first year
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
10. Facebook for Business
Credit: James Hutto
Twitter Hashtag: #TabSitewww.DigitalHill.com
Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
12. Facebook for Business
Cost to create a basic Fan Page on
Facebook: $0
Twitter Hashtag: #TabSitewww.DigitalHill.com
Facebook.com/DigitalHill Facebook.com/TabSite
Credit: James Hutto www.TabSite.com
15. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
No other platform on the
Web connects
brands to users
and
brands to users friends
so easily!
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
16. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
760+ Million people are on Facebook
Only China and India have larger
populations
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
17. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Source: http://www.onlineschools.org/blog/facebook-obsession/
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
18. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
According to Hitwise,
1 fan = 20 extra visits
to a website
Their data suggests
that a single Facebook
fan can be worth 20
additional visits to your
website over the course
of a year.
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
19. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
So potentially, if you have 1,000
Facebook fans, it means an extra
20,000 visits to your website.
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
20. Facebook for Business
Webinar: July 27, 2011
Getting Started: www.Facebook.com/Pages
1. Choose the best name for your Facebook Page
Good: Your Name <Ex. CK Products, LLC>
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
21. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
1. Getting Started:
Bad page name ideas: Stuffing Keywords….
Don’t name your Fan Page: <CK Products – Makers of
Pans, Cake Tools, Custom Molds, Wedding Cake,
Fondant>
Why? Hurts ability to be searched on Facebook
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
22. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Vanity URL:
Important! This is a area of SEO Value!
- Can’t be changed!
- Must have 25 fans in order to get your name
- Must authentically represent your brand
- Can include a keyword
www.Facebook.com/username
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
23. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
2. Info Tab
Key! Use it well!
This is the place to
write a crisp,
Keyword-rich
description.
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
24. Facebook for Business
Webinar: July 27, 2011
3. Add Custom Tabs
with TabSite
-Google sees each custom
tab as a unique url.
- Text and links can get indexed.*
*Note that all content is visible and
Shared within a Facebook iFrame so
the potential SEO value can be
mitigated to some degree as compared to a
Standard web page.
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
25. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
4. Add Links to your Website / Blog
Use Text Links and use images such as the
“Find Us on Facebook” badge on your site
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
26. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook Social Plugins added to
your website/blog add inbound links
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
27. Facebook for Business
Webinar: July 27, 2011
5. More Fans =
More intra-Facebook inbound Links
Facebook places links to
Facebook Pages on users
profiles (privacy settings can impact this),
so the more fans you get, the
more links you’ll have to your
Page within Facebook.
<Public profiles are indexed by Search Engines!>
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
28. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Add Custom App Tabs to:
- Expand Content
- Extend Engagement options
- Bring Brand Identity to Facebook
- Give visitors what you got while
they are right there on Facebook
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
29. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
So potentially, if you have 1,000
Facebook fans, it means an extra
20,000 visits to your website.
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
30. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Part 1 – Q & A
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
31. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
So potentially, if you have 1,000
Facebook fans, it means an extra
20,000 visits to your website.
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
32. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
What is TabSite?
- Fan Page Platform for small &
medium sized businesses
- allows you to easily create & customize
Tabs on your Fan Page.
www.TabSite.com
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
33. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
What is TabSite?
-No coding knowledge needed!
- Easy Drag N Build Style
- 50,000+ users
- 80 million+ fans reached
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
34. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
35. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
TabSite Manager Area
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
36. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
TabSite
Widgets
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
37. Webinar: July 27, 2011
Fan Page Socialization
TabSite enables you to display and
utilize multiple social network and social
sharing tools easily on your fan page.
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
38. Using TabSite to Content Widget
Remind people to “Check-in”
on via Facebook at your
service locale.
and
Twitter Hashtag: #TabSitewww.DigitalHill.com
Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
39. Essenhaus Inn & Restaurant
Uses:
and
PhotoShow
Twitter Hashtag: #TabSitewww.DigitalHill.com
Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
40. Uses:
-Contact Form
-Multiple Tabs and
-Multiple Sub-pages
per tab
Twitter Hashtag: #TabSitewww.DigitalHill.com
Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
41. Uses:
-Code Widget for Reservations
-Multiple Tabs
-Multiple Sub-pages per tab
and
-RSS Widget for Flickr
Face
-Twitter Widget
- Fan-Gate reveal tab
Facebook.com/HamptonChicago
Twitter Hashtag: #TabSitewww.DigitalHill.com
Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
42. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook for Business
Strategy Tips for your
Fan Page Marketing
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
43. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Basic Engagement
Image credit to MoonToast
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
44. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Moderate Engagement
Image credit to MoonToast
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
45. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook for Business
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
46. Travel and Hospitality: The highest
engagement occurs on Thursday and
Friday, when the week is winding
Wall Posting Tips down and people are looking to
escape from the office.
- Ideal Posting times depend on the Entertainment – Friday, Saturday,
day of the week per industry! and Sunday were most important post
times
Media: Weekends had strong
engagement while Monday was the
weakest.
Automotive: Auto related companies
saw the most engagement on
Sunday’s
Twitter Hashtag: #TabSitewww.DigitalHill.com
Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A
Statistical Review
47. Wall Posting Tips
Accept you won’t work only 9-5!
Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review
Twitter Hashtag: #TabSitewww.DigitalHill.com
Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
48. Wall Posting Tips
- Pictures & Videos
in the Wall Feed get
the most Likes &
Comments
- Avoid link
shorteners,
Engagement rates
are 3x higher with
full URL’s.
[Source: BuddyMedia.com]
Twitter Hashtag: #TabSitewww.DigitalHill.com
Facebook.com/DigitalHill Facebook.com/TabSite www.TabSite.com
49. Facebook for Business
Webinar: July 27, 2011
Add Engagement Tools
- Facebook Like
- Facebook Share
- Facebook Comments
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
50. Facebook for Business
Webinar: July 27, 2011
Add Engagement Tools
- “Like –Gate”
Non-Fan Content
Where you show
Different content to
Non-fans with goal
Of getting them
To “Like” the Page
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
51. Facebook for Business
Webinar: July 27, 2011
Add Sharing Tools
- YouTube Videos
- Demo of VideoShow
Widget with FB Share
integrated.
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
52. Facebook for Business
Webinar: July 27, 2011
Special Feature of Tabsite – Double your Exposure by publishing your Tabsite tabs
to the web! TabSite allows you to create a MicroSite of your tabs.
A MicroSite of your Fan Page Tabs!
• Get Tab Content and Sub-Pages indexed (no
iframe, content is on the web)
• Gives another web location to “Like” your page
• Integrates all your Tab Content
• Available to ALL TabSite users!
• Rolling out in Beta this week!
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
53. Facebook for Business
Webinar: July 27, 2011
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
54. Facebook for Business
Webinar: July 27, 2011
5 Summary Tips For Facebook Marketing Success:
1. Use Photos & Videos – Use pictures and videos as much as possible.
When you write a post, by attaching a relevant picture along it is more likely that you
will catch the attention of your fans
2. Be Original – It’s important to be authentic on social media because if your
posts are a constant sales pitch, people will ignore you, or worse “unlike” you. Add as
much personality and creative spice to your Facebook Page as possible.
3. Recognize and Reach Out to Loyal Fans – Create incentives that
reward loyal fans and encourage users to be active on your page. Boston Pizza used
an extremely effective campaign that required customers to take a picture of
themselves at the restaurant & post the picture on the Facebook Page to win prizes.
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
55. Facebook for Business
Webinar: July 27, 2011
5 Summary Tips For Facebook Marketing Success:
4. Create a Custom Landing Page – Entice users to like your profile with
some sort of incentive that is feasible for your company but attractive enough to
easily garner a “like” from them.
5. Be Active – Comment on other people’s pages, “like” other’s posts and
pictures. It is also important to respond to everyone’s replies and comments on your
wall…are you starting to get the picture? A community can’t be a community unless
everyone participates, including you.
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
56. Facebook for Business
Webinar: July 27, 2011
TabSite Gold Winner to be
Announced Shortly
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
57. Facebook for Business
Webinar: July 27, 2011
Slides Available
for review/download
www.Facebook.com/DigitalHill
www.Facebook.com/TabSite
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
58. Facebook for Business
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Part 1 – Q & A
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
59. Facebook for Business
Webinar: July 27, 2011
Question and Answer time
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
60. Facebook for Business
Webinar: July 27, 2011
Upcoming Webinar: Oct. 4
New & Advanced Tabsite Features
for Facebook Marketing
Details: www.TabSite.com/Webinar
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
61. Facebook for Business
Webinar: July 27, 2011
Final Point!
Forbes reports that Facebook Fans are:
- 41% more likely to recommend a
brand & 28% more likely to continue
using them.
- Fans spend an average $71.84 more
than non-fans.
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com
62. Facebook for Business
Webinar: July 27, 2011
Thanks for attending!
www.DigitalHill.com
www.TabSite.com
Facebook.com/DigitalHill
Twitter Hashtag: #TabSite www.DigitalHill.com
Facebook.com/TabSite
Facebook.com/TabSite www.TabSite.com
www.TabSite.com