This document discusses how photographers can use social media, including Twitter, Facebook, and blogging, to promote and grow their business. It provides an overview of social media and its benefits for photographers. Key tips include engaging followers, posting regularly with valuable content, and setting goals and metrics to measure the impact of social media efforts.
PhotoShelter VP of Marketing, Andrew Fingerman, presents "Extreme Website Makeover." Learn how to make the most of your photography website to drive business, increase visibility, and generate sales.
Beginning Social Media Marketing WorkshopEarthsite
This document provides an overview of social media marketing concepts and best practices. It discusses key concepts like what social media is and how people trust recommendations from other people over advertising. It then covers networking on LinkedIn, building a Facebook page for a business, using Twitter to engage customers, and measuring the results of social media marketing efforts. The goal is to help people understand social media marketing basics and how to get started on major platforms like LinkedIn, Facebook, and Twitter.
This document provides guidance on becoming a digital influencer and leveraging one's digital presence for career opportunities. It discusses two routes for digital influencers: 1) living directly off one's digital presence by attracting advertisers and building a personal brand, and 2) leveraging a digital presence into growth opportunities like new jobs or starting a consulting business. Some key recommendations include developing original, sincere, and trustworthy content; focusing on a few key social media platforms; connecting with potential employers or clients; and using hashtags and keywords to expand one's online network and find opportunities.
Social Media Strategy Presentation TemplateHJ Higgins
This document outlines a social media strategy for a nonprofit organization. It discusses the case for using social media, current practices of nonprofits and partners/sponsors, and how nonprofits are currently using social media platforms like Facebook, LinkedIn, Twitter and YouTube. It then provides details on goals, current activities, supporting initiatives, sample social media updates, integration, growing connections, establishing a blog, measuring performance, next steps and evaluating new tools. The overall purpose is to engage key audiences and increase visibility through an integrated social media presence.
Social Media 101 - A Social Media PrimerThink Shift
Who is this for? If you’re an advanced marketer or social media guru, then you’ll have to wait for our next issue. Nothing here will help you (we think). But if this is not you?... read on.
This is for companies, brands, & professionals who:
-Are thinking about and perhaps even dabbling in the social media world
-Are wondering why you should care
-Have really cold feet
-Are skeptical or think all this is going to go away
-Know you need to get “in”, but aren’t sure how
This document discusses the rise of social media and provides guidance on developing an effective social media strategy. It notes that major platforms like Facebook, YouTube, and Twitter now have hundreds of millions of users. It then provides tips on how to use various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Google+ to grow a business. It emphasizes the importance of creating fresh, engaging content and using analytics to track results. The document also stresses developing a content schedule and integrating social media with other marketing efforts.
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
PhotoShelter VP of Marketing, Andrew Fingerman, presents "Extreme Website Makeover." Learn how to make the most of your photography website to drive business, increase visibility, and generate sales.
Beginning Social Media Marketing WorkshopEarthsite
This document provides an overview of social media marketing concepts and best practices. It discusses key concepts like what social media is and how people trust recommendations from other people over advertising. It then covers networking on LinkedIn, building a Facebook page for a business, using Twitter to engage customers, and measuring the results of social media marketing efforts. The goal is to help people understand social media marketing basics and how to get started on major platforms like LinkedIn, Facebook, and Twitter.
This document provides guidance on becoming a digital influencer and leveraging one's digital presence for career opportunities. It discusses two routes for digital influencers: 1) living directly off one's digital presence by attracting advertisers and building a personal brand, and 2) leveraging a digital presence into growth opportunities like new jobs or starting a consulting business. Some key recommendations include developing original, sincere, and trustworthy content; focusing on a few key social media platforms; connecting with potential employers or clients; and using hashtags and keywords to expand one's online network and find opportunities.
Social Media Strategy Presentation TemplateHJ Higgins
This document outlines a social media strategy for a nonprofit organization. It discusses the case for using social media, current practices of nonprofits and partners/sponsors, and how nonprofits are currently using social media platforms like Facebook, LinkedIn, Twitter and YouTube. It then provides details on goals, current activities, supporting initiatives, sample social media updates, integration, growing connections, establishing a blog, measuring performance, next steps and evaluating new tools. The overall purpose is to engage key audiences and increase visibility through an integrated social media presence.
Social Media 101 - A Social Media PrimerThink Shift
Who is this for? If you’re an advanced marketer or social media guru, then you’ll have to wait for our next issue. Nothing here will help you (we think). But if this is not you?... read on.
This is for companies, brands, & professionals who:
-Are thinking about and perhaps even dabbling in the social media world
-Are wondering why you should care
-Have really cold feet
-Are skeptical or think all this is going to go away
-Know you need to get “in”, but aren’t sure how
This document discusses the rise of social media and provides guidance on developing an effective social media strategy. It notes that major platforms like Facebook, YouTube, and Twitter now have hundreds of millions of users. It then provides tips on how to use various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Google+ to grow a business. It emphasizes the importance of creating fresh, engaging content and using analytics to track results. The document also stresses developing a content schedule and integrating social media with other marketing efforts.
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
Meaningful Social Media by Mythology LLCMythology LLC
Learn how creating meaningful conversations based on emotional and functional needs with your most prized customers and prospects can radically change how you do marketing.
Increasing Inbound Marketing With A Social Media StrategyShona Mackin
Increasing inbound marketing with a social media strategy
The document discusses using social media as part of a marketing strategy. It recommends developing a content strategy and setting objectives for social media. Key platforms discussed include Facebook, Twitter, LinkedIn, Pinterest and Google+. The document provides tips on engaging audiences, monitoring conversations, mixing up post types and using calls to action to drive traffic.
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
Set up a content marketing strategy onlineAgence Tesla
Learn how to set up a content marketing strategy online : editorial strategy, types of content, best practices for content management, writing for SEO, where to find resources and inspiration, including tools & case studies.
Bang for the Buck: Social Media MeasurementHeidi Miller
The document discusses social media analysis and measurement. It states that social media is like engaging in conversations at a cocktail party, and can be used for real conversations, product development, deepening relationships, and sparking innovation. It provides tips on goals for social media engagement, what social media is and isn't, and metrics to measure engagement like comments, shares, and followers. It also discusses levels of engagement and case studies.
Routes Online Presentation - The Chinese Social Media UniverseDr Matt McDougall
1) As of June 2011, there were 485 million internet users in China, with 318 million users of blogs and 301 million users of online video sites.
2) Chinese social media has grown rapidly in the past year, with microblog users increasing from 63.11 million to 195 million and mobile phone users reaching 318 million.
3) To leverage Chinese social media for tourism, companies should listen to understand Chinese user behaviors and motivations, ensure their brand is visible on the right channels, and provide incentives that drive interest while maintaining trust. Technology can help analyze social media conversations and competitive performance.
Dr Mathew McDougall's SES presentation (Sept 22nd, Hong Kong). A presentation outlining the difference between monitoring and measurement in social media. Specifically, exploring a Chinese social media analytics technology known as "SIP:Enterprise"
This document provides an overview of Pinterest and how it can be used for B2B marketing. Pinterest allows users to curate images and videos into boards on specific topics. While traditionally used more by women for things like home design, crafts and fashion, some big brands have started using it successfully to showcase their products and culture. For B2B companies, it's important to post high-quality, inspiring visual content that represents the brand rather than just advertising products. Pinterest users enjoy discovering new topics through others' boards, so content should allow people to find a company interesting rather than directly pushing messages.
Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Aw...Julia Campbell
In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get on Pinterest, now; the difference between a personal Pinterest profile and a Company profile; examples of nonprofits are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts on Pinterest with your other social media platforms.
Dan Kraus is a 25-year marketing veteran who founded three companies. He provides marketing coaching and consulting services to other companies. His company, Leading Results, offers one-on-one and group coaching, as well as fractional VP of Marketing services. They help clients improve their marketing and stop wasting money on ineffective tactics. Kraus discusses how marketing has fundamentally changed in the 21st century with the rise of social media and inbound marketing. He emphasizes developing a marketing system and strategy before implementing tactics.
Social Media Strategies and Tactics for BusinessSweb Development
In order to be successful with your social media efforts, it's important to have a sound strategy in place. Before you tackle the tactics (posting pictures, updating messages, sharing photos) you'll want to focus on why you're entering the social space and the goals you want to achieve.
This presentation will tackle strategy development, various tactics that can work for your business, identifying target markets and engaging with them, along with content creation and developing a process to distribute and and provide value.
The document provides an agenda and overview for a presentation on social media marketing. The presentation will discuss what is and is not currently working in marketing, tools and tips for social media marketing, and how attendees can learn more. The goal is for attendees to leave with an understanding of where to start with social media marketing and how to evaluate different sources of help.
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...Elizabeth Quintanilla, MBA
This was a presentation for BLASTT (Business Leaders Amplifying Sales Through Trust) to give the gotchas, strategies and tactics when implementing Social Media. Ultimately, you will need to use Google Analytics and Cost Accounting to actually calculate ROI.
This document outlines 10 proven strategies for driving traffic to a website:
1. Create amazing, share-worthy content.
2. Share content on social media platforms in the appropriate format for each platform.
3. Build an email list by offering valuable content in exchange for email addresses.
4. Get traffic from other sites by guest posting high-quality content on related blogs.
5. Participate actively in online forums and social media groups to build expertise and connections.
6. Reference other influencers and experts in your own content to add authority.
7. Collaborate with other content creators for mutual promotion and traffic benefits.
8. Advertise using platforms like Facebook and Google to
The document discusses how taking good photos is no longer enough to succeed in the 21st century. It emphasizes the importance of online marketing and search engine optimization. Key recommendations include optimizing on-page elements like titles, captions and keywords; building links by blogging and sharing compelling content; and measuring website analytics to improve search engine rankings. Regularly updating content and expanding an online presence on platforms like social media is also encouraged.
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
Meaningful Social Media by Mythology LLCMythology LLC
Learn how creating meaningful conversations based on emotional and functional needs with your most prized customers and prospects can radically change how you do marketing.
Increasing Inbound Marketing With A Social Media StrategyShona Mackin
Increasing inbound marketing with a social media strategy
The document discusses using social media as part of a marketing strategy. It recommends developing a content strategy and setting objectives for social media. Key platforms discussed include Facebook, Twitter, LinkedIn, Pinterest and Google+. The document provides tips on engaging audiences, monitoring conversations, mixing up post types and using calls to action to drive traffic.
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
Set up a content marketing strategy onlineAgence Tesla
Learn how to set up a content marketing strategy online : editorial strategy, types of content, best practices for content management, writing for SEO, where to find resources and inspiration, including tools & case studies.
Bang for the Buck: Social Media MeasurementHeidi Miller
The document discusses social media analysis and measurement. It states that social media is like engaging in conversations at a cocktail party, and can be used for real conversations, product development, deepening relationships, and sparking innovation. It provides tips on goals for social media engagement, what social media is and isn't, and metrics to measure engagement like comments, shares, and followers. It also discusses levels of engagement and case studies.
Routes Online Presentation - The Chinese Social Media UniverseDr Matt McDougall
1) As of June 2011, there were 485 million internet users in China, with 318 million users of blogs and 301 million users of online video sites.
2) Chinese social media has grown rapidly in the past year, with microblog users increasing from 63.11 million to 195 million and mobile phone users reaching 318 million.
3) To leverage Chinese social media for tourism, companies should listen to understand Chinese user behaviors and motivations, ensure their brand is visible on the right channels, and provide incentives that drive interest while maintaining trust. Technology can help analyze social media conversations and competitive performance.
Dr Mathew McDougall's SES presentation (Sept 22nd, Hong Kong). A presentation outlining the difference between monitoring and measurement in social media. Specifically, exploring a Chinese social media analytics technology known as "SIP:Enterprise"
This document provides an overview of Pinterest and how it can be used for B2B marketing. Pinterest allows users to curate images and videos into boards on specific topics. While traditionally used more by women for things like home design, crafts and fashion, some big brands have started using it successfully to showcase their products and culture. For B2B companies, it's important to post high-quality, inspiring visual content that represents the brand rather than just advertising products. Pinterest users enjoy discovering new topics through others' boards, so content should allow people to find a company interesting rather than directly pushing messages.
Pinning for Good – How Nonprofits Can Use Pinterest to Raise Money, Create Aw...Julia Campbell
In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money. Topics to be covered include: Why your nonprofit needs to get on Pinterest, now; the difference between a personal Pinterest profile and a Company profile; examples of nonprofits are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts on Pinterest with your other social media platforms.
Dan Kraus is a 25-year marketing veteran who founded three companies. He provides marketing coaching and consulting services to other companies. His company, Leading Results, offers one-on-one and group coaching, as well as fractional VP of Marketing services. They help clients improve their marketing and stop wasting money on ineffective tactics. Kraus discusses how marketing has fundamentally changed in the 21st century with the rise of social media and inbound marketing. He emphasizes developing a marketing system and strategy before implementing tactics.
Social Media Strategies and Tactics for BusinessSweb Development
In order to be successful with your social media efforts, it's important to have a sound strategy in place. Before you tackle the tactics (posting pictures, updating messages, sharing photos) you'll want to focus on why you're entering the social space and the goals you want to achieve.
This presentation will tackle strategy development, various tactics that can work for your business, identifying target markets and engaging with them, along with content creation and developing a process to distribute and and provide value.
The document provides an agenda and overview for a presentation on social media marketing. The presentation will discuss what is and is not currently working in marketing, tools and tips for social media marketing, and how attendees can learn more. The goal is for attendees to leave with an understanding of where to start with social media marketing and how to evaluate different sources of help.
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
Launching and managing your social media pagesAgence Tesla
Learn how to set up and manage your social media pages : understand the different social networks, what are the best practices on Facebook, Twitter and LinkedIn, how to set up your account, what is the cybersquatting, how to plan your posts and tweets, where to find the content you share, how to create an editorial calendar, how to use Hootsuite to manage several social networks in the same time, how to moderate and monitor your pages, understand the importance of advertising and how to target your audiences and how to create efficient contests, with a lot of case studies and tools !
Pinterest and Facebook Timelines for Your BusinessJason Piasecki
Pinterest is taking social media world by storm.
Learn how you can use this powerful tool to market your business.
Also, find out what new Facebook Timelines mean to your brand page.
Social Media ROI Presentation for BLASTT - Business Leaders Amplifying Sales ...Elizabeth Quintanilla, MBA
This was a presentation for BLASTT (Business Leaders Amplifying Sales Through Trust) to give the gotchas, strategies and tactics when implementing Social Media. Ultimately, you will need to use Google Analytics and Cost Accounting to actually calculate ROI.
This document outlines 10 proven strategies for driving traffic to a website:
1. Create amazing, share-worthy content.
2. Share content on social media platforms in the appropriate format for each platform.
3. Build an email list by offering valuable content in exchange for email addresses.
4. Get traffic from other sites by guest posting high-quality content on related blogs.
5. Participate actively in online forums and social media groups to build expertise and connections.
6. Reference other influencers and experts in your own content to add authority.
7. Collaborate with other content creators for mutual promotion and traffic benefits.
8. Advertise using platforms like Facebook and Google to
The document discusses how taking good photos is no longer enough to succeed in the 21st century. It emphasizes the importance of online marketing and search engine optimization. Key recommendations include optimizing on-page elements like titles, captions and keywords; building links by blogging and sharing compelling content; and measuring website analytics to improve search engine rankings. Regularly updating content and expanding an online presence on platforms like social media is also encouraged.
Abraham Lincoln was the 16th President of the United States, most famous for issuing the Emancipation Proclamation that freed slaves and ending slavery. He was born in 1809 in Kentucky, had little formal education but was a voracious reader. Lincoln possessed strong leadership qualities and was able to communicate effectively, guiding the country during the Civil War until his assassination in 1865.
The document discusses how SEO, social media, analytics, and online marketing can help photographers and multimedia creators make video and other multimedia content viable. It provides tips on optimizing websites, building links, using social media and analytics to drive traffic and measure results, and blogging to improve SEO and build an audience. The overall message is that multimedia creators need to take a strategic, metrics-driven approach used by startups to realize the full potential of multimedia and overcome challenges in distribution and monetization.
Abraham Lincoln was the 16th President of the United States, most famous for issuing the Emancipation Proclamation that freed slaves and ending slavery. He was born in 1809 in Kentucky, had little formal education but was a voracious reader. Lincoln possessed strong leadership qualities and was able to communicate effectively, guiding the country during the Civil War until his assassination in 1865.
Digital storytelling can help motivate and challenge students by engaging them through their preferred digital learning styles. It makes projects more fun and meaningful for students who enjoy technology and creating digital media. Digital storytelling also benefits students with learning disabilities or writing difficulties by allowing them to use technology to effectively complete tasks and optimize their learning.
The document provides an overview of common Microsoft Office applications including Word, Access, Excel, and PowerPoint. It lists and describes key features and components of each program such as the ribbon in Word, tables and queries in Access, workbooks and formulas in Excel, and slides, clip art, and animations in PowerPoint. The applications are used for tasks like document creation in Word, database management in Access, data analysis in Excel, and presentations in PowerPoint.
The document provides an overview of common Microsoft Office applications including Word, Access, Excel, and PowerPoint. It lists and describes key features and components of each program such as the ribbon in Word, tables and queries in Access, workbooks and formulas in Excel, and slides, clip art, and animations in PowerPoint. The applications are used for tasks like creating documents, databases, spreadsheets, and presentations.
The document discusses search engine optimization (SEO) for photography websites. It provides a checklist of SEO best practices, including registering a relevant domain name, optimizing on-page factors like page titles and image captions, building backlinks through a blog and link exchanges, using analytics to measure results, and regularly updating content. The key factors for SEO success are said to be domain authority, page-level link popularity, anchor text, and on-page keyword usage.
Greate Introduction to Oracle Fusion Middleware and ADFMohamed Shahpoup
The document discusses Mohamed Shahpoup's presentation on Oracle Application Development Framework (ADF) and JavaServer Faces (JSF). The presentation covers an introduction to ADF and JSF, their architectures and components, and how they can be used together in application development. It also provides information on Mohamed Shahpoup's background and experience as an Oracle ADF/Java instructor.
This document discusses guidelines for creating secure usernames and passwords. It recommends usernames that do not attract negative attention, reveal personal information, or use real names, ages or genders. The document notes the most commonly used passwords can be easily guessed. It provides tips for strong passwords, such as mixing uppercase and lowercase letters, numbers, and symbols; having at least 8 characters; and not using personal information. The document encourages creating acronyms from phrases and adding numbers to passwords for increased security.
This document provides an introduction to JavaScript scripting. It discusses how JavaScript was originally created by Netscape to enhance web page functions and displays. It then presents some simple JavaScript programs to print text on a web page using methods like document.write() and document.writeln(). The programs demonstrate using variables, data types, operators, and conditional statements.
This document discusses Christmas traditions and preferences. It shares that the author's favorite Christmas song is Jingle Bells, and includes the full lyrics. It also lists their favorite Christmas character as Heatmiser and tradition as eating dinner with family. The author states they want a new phone for Christmas and would buy their friend Jeff a snowmobile.
This document provides an overview of social media and how businesses can use it. It discusses the evolution of communication from a monologue to a dialogue with social media. Businesses can use social media to generate sales leads, get customer feedback, and build their brand. The document outlines strategies for using platforms like Facebook, Twitter, LinkedIn and engaging customers. It emphasizes having a plan, listening to customers, and giving value over hard selling. Metrics and potential pitfalls of social media use are also covered.
This document discusses social media and provides guidance on establishing a social media presence. It outlines the top five social media platforms: blogging, Facebook, LinkedIn, Twitter, and YouTube. For each platform, it provides statistics on user numbers, a description of what the platform is used for, and tips on how to use the platform effectively as part of a social media strategy. The document emphasizes that social media requires an ongoing time commitment and should align with and support a company's overall marketing and branding goals. It clarifies the role of a social media strategist in developing and managing a social media plan.
1) Australians are leading the world in time spent on social media sites like Twitter and Facebook, spending on average almost seven hours per month on social networks.
2) Nonprofits have a tremendous opportunity to use social media to provide credible information to cultivate new donors, especially those aged 30-49 who are most active in social media and philanthropy.
3) To effectively use social media, nonprofits should understand their audience, engage in conversations, generate useful content, and integrate social media into their existing marketing strategies.
Creating a Twitter Strategy - Twitter Training 201 Katt Stearns
There is a lot of uncertainty with how to use Twitter and show an ROI for your business. This presentation covers the questions you need to ask before you ever send your first tweet. We also look at some case studies of other organizations that use Twitter as part of their strategy and how they do it.
This document provides an overview of social media and how businesses can use social media. It discusses the history of communication moving from a monologue to a dialogue with the rise of tools like blogs, Facebook, and Flickr that allow people to share content and have online conversations. The document then outlines several ways businesses can use social media, including generating sales leads, product development, customer support, and more. It provides tips on developing a social media strategy and gives examples of analytics tools and paid analysis services. The document cautions that social media will not fix problems with a company's products or customer service and emphasizes the importance of listening to customers.
This document summarizes a presentation about social media realities. It defines social media as online communities for sharing interests and conversing. It outlines major social media platforms like Facebook, Twitter, and LinkedIn, why businesses use each one, and provides principles for effective social media use. Key points include using social media to create awareness, engage customers, target hiring and find investors. The presentation recommends allocating about 32 hours per month to each social media vehicle and balancing informing, entertaining, interacting and converting users to business.
This document summarizes a presentation about social media realities. It defines social media as online communities for sharing interests and conversing. It outlines major social media platforms like Facebook, Twitter, and LinkedIn, why businesses use each one, and provides principles for effective social media use. Key points include using social media to create awareness, engage customers, target hiring and find investors. The presentation recommends starting with a goal, listening, and allocating about 32 hours per month to each platform for success.
This document summarizes a presentation about social media realities. It defines social media as online communities for sharing interests and conversing. It outlines major social media platforms like Facebook, Twitter, and LinkedIn, why businesses use each one, and provides principles for effective social media use. Key points include using social media to create awareness, engage customers, target hiring and find investors. The presentation recommends allocating about 32 hours per month to each social media vehicle and balancing informing, entertaining, interacting and converting users to business.
Social Media Delivered CEO Eve Mayer Orsburn spoke with authority during this Webniar focusing on Social Media and the Contact Centre on May 13th. Other featured panelists included were from McDaniel Executive Recruiting and Comcast,
This document discusses how to develop an effective social media strategy to grow a business. It defines social media and explains why it is important for connecting with customers. It recommends a four-part strategy of communicating who you are, educating customers, cultivating followers, and generating sales. Specific social media tools like Facebook, Twitter, LinkedIn and blogs are outlined along with tips for success, common mistakes to avoid, and how to measure results. Employee participation in social media is also addressed.
This document discusses how to develop an effective social media strategy to grow a business. It defines social media as an extension of real-world interactions that allows businesses to sell ideas and behaviors. The key is to communicate who you are, educate customers, cultivate a following, and generate sales. Tools like Facebook, Twitter, LinkedIn, blogs and more can be used to communicate, educate and cultivate, with the goal of driving customers to the website to generate sales. Success requires ongoing engagement, measuring results, and avoiding pitfalls like infrequent updates or hard selling.
Content Marketing: Modern Techniques for Growing Your BusinessTypeset
This presentation was developed for the Breakout at the Breakwater 2010 event sponsored by Fitzgerald Photo Imaging. It supports the theme of the conference, "Education & Inspiration", by defining content marketing, giving an in-depth look at social media and presenting a case study of how one photographer's experiences with social media in his business.
Advances in technology and the explosion of the internet mean purchasing decisions are more reliant on communication and interaction with the vendor than ever before.
While the marketing exercise itself has not changed, new ways to approach these activities have changed dramatically. Business owners today must understand these developments and engage their potential client base.
Content marketing - communicating with your prospects without selling - is one way to attract the informed consumer. Developing techniques to pull customers to your door is much more effective than pushing your message out to them. The great news for small business is deploying a content marketing strategy can be a low-cost option achieving greater results. Even better, the framework for content marketing is probably already in place in your organisation. Best of all, creative industries are best poised to exploit the new trends.
This talk will explain the different components of content marketing and give detailed recommendations on how you can get started. At the end of the session, you will have clear ideas on marketing activities and techniques for immediate implementation.
This document discusses the importance of social media for realtors. It notes that social media is now the #1 online activity and that many consumers, especially younger generations, use social media and trust peer recommendations over advertisements. The document then provides statistics on the growth and size of major social media platforms. It argues that social media can help realtors reach new clients, build their brand, and generate more sales. The document then provides tips for realtors to use Facebook, Twitter, blogs, and LinkedIn as part of their social media strategy and marketing. It introduces social media marketing plans from Virtu-Assist that include setup and maintenance of various social media accounts.
Social Media Realities_1stPositionMarketing and SocialMediaDelivered1st Position Marketing
This document provides an overview of social media and why businesses should utilize various social media platforms. It discusses what social media includes, such as Facebook, Twitter, and LinkedIn. Principles of social media are outlined, such as having goals, choosing the right platform, adding value, and establishing guidelines. Metrics for success include informing users, entertaining them, interacting with them, and converting them to customers. Tools like Hootsuite and Ping.fm can help manage social media accounts. The presentation encourages attendees to start working on two principles and download free articles on using social media for business.
Developing a solid social media strategy that will help generate revenue.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
Social Media for Non-Profits: Effective Tactics to Build Awareness, Share You...Pyxl
In the past few years, social media has revolutionized the way organizations communicate with their stakeholders, but it's not just businesses that can take advantage of this ever-changing medium; non-profits also have an opportunity - it's just a matter of altering the strategy. Using social media, non-profit organizations around the world are re-defining the way they build awareness, share their stories and raise support. But with a variety of social networks, where should an organization begin? This presentation touches on a variety of proven social media tactics that can easily be implemented to transform the way non-profits communicate with volunteers, donors and the community.
The document provides strategies for developing a successful social media presence, including establishing a clear brand and defining one's vision, mission, values, and target audience. It recommends choosing 1-2 primary social media platforms to focus on, developing a content strategy to regularly share relevant and engaging posts, and maintaining consistency to build an engaged following through ongoing commitment. The key is to have a well-defined strategy and plan of action to guide social media activities.
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Social Studies: Understanding Social Media for Business
1. SOCIAL
STUDIES
How photographers can leverage
social media to maintain and grow
their business
1
Friday, May 28, 2010
2. Social Media: Overview
From Wikipedia:
“Social media is media designed to be
disseminated through social interaction,
created using highly accessible and scalable
publishing techniques. Social media uses Internet
and web-based technologies to transform
broadcast media monologues (one to many) into
social media dialogues (many to many).”
Friday, May 28, 2010
3. Social Media: Overview
Questions Everybody Asks:
“Should I be using social media for my business?”
“Should I be on Facebook, or Twitter, or both?”
“How do I really make these things productive?”
“Hardly anyone reads my blog? Should I bother?”
“Is there a right and wrong way to do this?”
“Is this worth my time?”
Friday, May 28, 2010
4. Measurement
With any marketing initiative, you need to give yourself a
goal and a metric to help objectively assess if you
performed well.
‣ Know your goal
What are you ultimately trying to achieve?
• Book more assignments from existing clients
• Brand yourself as the most respected wedding photographer
in your region.
• Sell more stock photography from your archive.
• Develop a following of Yellowstone Park enthusiasts who buy
your fine art prints
• Obtain critique or professional guidance from a wider
network of your peers.
Friday, May 28, 2010
5. Your Marketing Efforts
There are 2 primary types of marketing:
Outbound Inbound
“You find them” “They find you”
E-mail Campaigns Social Media
Promo Card Mailings Search Engines
Cold Calling Blogs
Paid Advertising Word of Mouth
Interruption Permission
Friday, May 28, 2010
6. Your Marketing Efforts
There are 2 primary types of marketing:
Outbound + Inbound
=
Your marketing plan.
Friday, May 28, 2010
7. Your Marketing Efforts
There is no perfect
recipe for mixing
inbound and
outbound tactics.
Your marketing plan.
Friday, May 28, 2010
8. It’s a bunch of tubes!
Social Media for business is NOT for mindless interaction
It’s a conduit to your website
to your points of conversion
Friday, May 28, 2010
9. Conversion is key
In other words
Having lots of “friends” is useless
if you cannot get them to do
what you want them to do
Friday, May 28, 2010
10. Why use social media?
There are several very obvious approaches and benefits
to using social media for marketing and business growth.
‣ Brand building
‣ Managing relationships
‣ Direct sales generation
‣ Search engine rankings
‣ Inspiration & feedback
Friday, May 28, 2010
11. Twitter
Twitter is a “micro-blogging” platform. It lets you
express yourself in short, 140-character “tweets.”
‣ Twitter accounts in 2009: 18 million
‣ Twitter accounts in 2010: 26 million (projected)
‣ The average Twitter account has 300 followers.
‣ The average account follows 173 accounts.
‣ The average account has posted 420 updates.
‣ 82% of users have less than 100 followers, 81% are
following less than 100 people.
Friday, May 28, 2010
13. Twitter & photogs
We’ve seen dozens of ways that photographers are
using Twitter productively, including:
‣ Driving new, quality traffic to your website or blog
‣ Driving signups for your newsletter
‣ Building relationships with potential clients
‣ Announcing news, achievements, special promotions,
and events.
‣ Generating awareness and interest in your services
‣ Discussing professional issues with your peers
‣ Connecting with local vendors for business referrals
and partnerships
‣ Obtaining feedback on images
‣ Performing trend research
Friday, May 28, 2010
14. Twitter & photogs
Some tips for growing your followers on Twitter:
‣ Provide useful information.
‣ Tweet regularly
‣ Retweet regularly
‣ Suggest that people follow you.
‣ Start and contribute to conversations.
‣ Attribute everything.
‣ Engage with the big guys.
‣ Watch your timing and consistency.
‣ Use strategic keywords
‣ Practice reciprocity.
Friday, May 28, 2010
15. Twitter & PhotoShelter
You can link Twitter and your PhotoShelter website
in two ways:
‣ Let your website visitors post your
work on Twitter.
Friday, May 28, 2010
16. Twitter & PhotoShelter
You can link Twitter and your PhotoShelter website
in two ways:
‣ Post image galleries to Twitter.
Friday, May 28, 2010
17. Twitter Bottom Line
It’s really hard to succeed on Twitter unless
‣ You can build a following of > 1000
people
‣ You have regular tweets with good
informational value
‣ You’re producing tweetable content
‣ You have a conversion goal
Friday, May 28, 2010
18. Facebook
Today, 400 million people are currently
registered with Facebook to connect with friends
and professional contacts.
‣ More than 3.5 billion pieces of content shared
weekly
‣ More than 2.5 billion photos uploaded to the
site each month. The largest photo sharing site
in the world
‣ Average user has 130 friends on the site
‣ Average user spends 55 minutes per day on
Facebook
‣ Average user writes 25 comments on Facebook
content each month
Friday, May 28, 2010
19. Facebook
One important point to consider:
Facebook has become the
communication
method of choice for
millions of people.
Friday, May 28, 2010
20. Facebook & photogs
Why you might use it for a photography business:
‣ Build a community around your
business.
‣ Promote your content.
‣ Deepen relationships.
‣ Referral business
‣ Get yourself found online.
Friday, May 28, 2010
21. Facebook & photogs
Tips to maximize a business fan page:
‣ Engage with your fans. Post
updates frequently.
‣ Feed your blog directly into your
Page via RSS.
‣ Customize your Page with rich
HTML tabs.
‣ Use the page avatar to showcase
your photography.
Friday, May 28, 2010
22. Facebook & photogs
Tips to maximize a business fan page:
‣ Optimize your page for SEO
‣ Work hard to grow your fans.
‣ Consider creating a resource page
to attract new fans.
‣ Use Facebook’s stats and Google
Analytics to optimize your Page.
‣ Use “Updates” sparingly.
Friday, May 28, 2010
25. Don’t Fan Me
Don’t send me unsolicited fan page invitations
because there is no apparent value.
Friday, May 28, 2010
26. Blogging
There are several primary reasons to explore blogging:
‣ To promote your photography
‣ SEO - Helping search engines find you.
‣ Demonstrate you are a thought leader.
‣ Demonstrate how you work.
‣ Create and maintain a dialogue with
your audience.
Friday, May 28, 2010
27. Blogging Success Tips
‣ Have a plan.
‣ Know your theme.
‣ Let people access your content on
their terms.
‣ Make your personality clear.
‣ Make it a two-way, engaging
experience.
‣ Optimize every post for SEO.
Friday, May 28, 2010
28. Blogging
Using your blog to build links, some tips:
‣ Think “linkbait”
• Top 10 lists – (e.g.. top 10 inspiring nature photographers, 10
most powerful brands in photography, 10 ways to piss off a photo
editor.)
• Dispute the popular opinion about anything – use facts or
data for support.
• Intelligent tips, based on your experiences or gathered from
an industry icon.
• Divulge the secrets of your success, or ask your
followers to do the same, and link to it.
• Post reviews of popular products and ask for debate.
• Publish a resource list aggregating the best online articles
on a given subject.
Friday, May 28, 2010
29. Blogging & PhotoShelter
Using your blog to build links, some tips:
‣ Embeddable slideshows & single
images
‣ PhotoShelter seamless customization
to integrate your blog
‣ Graph Paper Press Wordpress
Customization & Plugins
Friday, May 28, 2010
30. The Bottom Line
Social Media is real
People are succeeding in promoting their biz
It’s worth testing, but you need measurements
Define goals, don’t waste time
Be constructive, less controversial
Friday, May 28, 2010