Facebook for Business 101: Cost Effective Marketing Using Facebook

Facebook for Business

Cost Effective Marketing Using . .

Digital Hill is a Web Design and Internet Marketing firm offering web development Search
development,
Engine Optimization, and Internet Marketing including Social Media Marketing integration.

Digital Hill Multimedia, Inc. www.DigitalHill.com

Agenda
g

 What is Facebook & Why is it Important?

 How to Get Started

 How to Create Your Business Page

 10 Ways to Market Your Business with Facebook

 What to Measure & H
Wh t t M How


What is Facebook?


Why You Should Care?
y

 Over 350 million active users (more than the pop. of the
United States!

 600,000 new users every day

 Just moved into the #2 slot of most trafficked website;
only Google Search has more visits per month

 More than half of all users are beyond college age

 Fastest growing demographic is those 35 years or older

 Segment with the greatest percentage of growth is
women age 55-60, up 175% in September


Why You Should Care?
y

 Average user has 130 friends

 Average user is spending 55 minutes per day on
Facebook

 Average user becomes a fan of 2 Business Pages
each month

 More than 65 million users access Facebook
through their mobile phone

 125,000
125 000 users within a 50 mile radius of G h
ithi il di f Goshen
who are ages 25-65; 207,000 if you include
South Bend and Fort Wayne


Social Media = Networking Event
+ Tradeshow + Lunch with a Friend
 It’s networking, showcasing your business, and
connecting on a less formal level

 Without constraints of time or space

 More public – easier for other people to listen in


Advice…
 Meet people & businesses, and start conversations

 Add value – Be helpful add your 2 cents answer
helpful, cents,
questions, express your likes

 Ask questions, listen to others’ advice
questions others


Business Goals for Using Facebook

Get Found
Increase Internet Visibility
C
Connect
t and E g g
d Engage
Create a Community
y
Promote Brand


Agenda
g


 How to Create Your Fan Page


 What to Measure & H
Wh t t M How


Personal Profile vs. Business Page
g

 Setup a Personal Profile first and then create a
Business Page that you will administer
P
Personal Profiles h
l P fil have friends (
f i d (mutual l
acceptance) and Business Pages have fans (one-
way opt-in)
y p )


Don’t Use Personal Accounts
for Business!


Privacy
y
Control which information is visible and
searchable


Agenda
g


 How to Create Your Fan Page


 What to Measure & How


Create a Business Fan Page

http://www.facebook.com/pages/create.php
Note: You must be logged in to create a Page

Create a Business Fan Page


Publish Your Fan Page


Become a “Fan”


Tip #1 Go Viral: Leverage Wall Feed

 Wall Feeds show
updates on your Wall
and your fans Home Tab

 First thing your fans see
when they log in

 Your updates show on
your profile Wall

 Allows fans to engage
with you – each activity
is shared with their
network


Tip #2 Connect Your Blog
p g


Tip #3 Offer Unique Value
p q


Tip #4 Promote Your Brand and
p
Company


Honda Brand Promotion


Tip #5 Create Custom Tabs
p


Tip #6 Create and Join Networks
p

Create a company network for
your employees to join

http://www.facebook.com/help/contact.php?show_form=add_work


Tip #7: Leverage Existing Network
p g g

 No worrying about Spam
filters blocking your
Facebook communication


Tip #8: Optimize for Search
p p
 Facebook Search  Google Search
 Based on # Fans  Search Engine Optimization (
g p (SEO)
)


Tip #9: Get Your Vanity URL
p y
 Acquire 100 fans and get a personalized Facebook URL
 http://www.facebook.com/YourBusinessNameHere
p

 Great for Search Engine Optimization


Tip #10: Advertise on Facebook
p

http://www.facebook.com/advertising

Note: You must be logged in to create an ad

What Do You Want to Advertise
 Advertise a website or something on Facebook (Page, Group or
Event)


Create Your Ad


Target Your Audience
g
 Target By Location, Gender, Age, Keywords, etc.


Set Your Budget
 Choose Pay Per Click or Pay Per View

 Recommend PPC


Your Ad Goes Live


Agenda
g


 How to Create Your Business Page


 What t M
Wh t to Measure & H
How


Friends, Fans, Activity
, , y


Traffic, Leads, Customers
, ,


What to do?
Create a Fan Page:
http://www.facebook.com/pages/create.php

Become a Facebook Fan:
http://facebook.com/DigitalHill

Follow Digital Hill on Twitter
http://twitter.com/DigitalHill
h l ll

Get Today’s Slides here:
y
http://www.digitalhill.com/page/60/Social-Media


The End!
Contact us to set a meeting on reviewing your business
& what social media might work best

We offer Social Media Marketing integration on varying levels
f
from start-up/customization f y to run, to f y managed
p for you , fully g
social media services.

We’d be glad to talk further. THANKS FOR YOUR TIME.

1-888-537-0703


Facebook for Business 101: Cost Effective Marketing Using Facebook

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