The webinar covers strategies for successful marketing on Facebook. The agenda includes discussing current Facebook trends, power tips for marketers, advanced page strategies, and a question and answer session. Some of the key topics covered are how the majority of time on Facebook is spent in the News Feed; tips for getting likes, shares and comments to increase engagement and visibility; best practices for posting photos and videos which generate the most engagement; and identifying optimal times of day and days of week for posting.

1. Webinar: July 27, 2011
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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

2. Webinar: July 27, 2011
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Agenda:
• Facebook Current Trends
• Power Tips for Marketers
• Advanced Page Strategies
• Question & Answer / Winner of TabSite
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

3. Webinar: July 27, 2011
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Current Trends ….
Majority of Time
spent
on Facebook
is in the
News Feed.
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

4. Webinar: July 27, 2011
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Without the
you appear in a users News Feed like this:
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

5. Webinar: July 27, 2011
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Current Trends ….
300 million +
photos are
uploaded each
day!
Facebook is the
most popular
photo uploading
service on the
web. Period.
Source: Facebook Newsroom
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

6. Webinar: July 27, 2011
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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

7. Webinar: July 27, 2011
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Current Trends Summary ….
The News Feed, Mobile, and Photos
are all important elements we will be
Reviewing for Marketing on Facebook.
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

8. Webinar: July 27, 2011
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Revolve around
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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KEY ITEMS
FOR FB PAGES:
• Visibility
• Engaging users –comments,
shares, likes
• Viral tools- Make sharing easy,
integrated
Let’s break these down into key tips…
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

10. Webinar: July 27, 2011
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Without the
you appear in a users News Feed like this:
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

11. Webinar: July 27, 2011
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Step #1
To be seen, you must first get the…
So that you appear in the News
Feed!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

12. Webinar: July 27, 2011
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#2 STRATEGIES for “Like”
Like Gate (fan-gating)Technique to invite Liking the Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

13. Webinar: July 27, 2011
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STRATEGIES Part 2
LINK TO SPECIFIC TABS ON YOUR FAN
PAGE Not simply your Facebook Page U
From the web.
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

14. Webinar: July 27, 2011
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Facebook Tab URL used in posting:
IMPORTANT! Use Smart Mobile Friendly
URL
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

15. Webinar: July 27, 2011
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ALWAYS Post in your Page Timeline
with the Smart Mobile Friendly URL
Shown below in TabSite Engagement App’s setup area
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

16. Webinar: July 27, 2011
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#3 ENGAGEMENT
Your Timeline Posts
Determine your Page
visibility &
activity
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

17. Webinar: July 27, 2011
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84% of your fans
DO NOT get your
CONTENT in
their News Feed!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

18. Webinar: July 27, 2011
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You must
WIN the News Feed!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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WINNING the News Feed =
Getting “Likes”, Shares, Comments
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

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Winning News Feed Keys:
- Ask Questions
-Ask for “Like” example
“Click ‘Like’ if…”
- Invite Sharing
“Share this pic..”
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

21. Webinar: July 27, 2011
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INCREASED
ENGAGEMENT MEANS
INCREASED VISIBILITY
=
INCREASED SALES
POTENTIAL
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

22. Webinar: July 27, 2011
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#4 Picturesthe Videos!
Photos Get & Most Engagement!
Source: DanZarrella.com
Source: DanZarrella.com
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

23. Webinar: July 27, 2011
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#5 When to Post is Critical to Success
Brands posting outside of business hours
had 20% higher engagement rates
Source: Buddy Media: Strategies for Effective Facebook Wall Posts
However, note the next report…..
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

24. Webinar: July 27, 2011
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When to Post is Critical to Success
Links posted from 1pm to 4pm
result in the highest clicks
Peak time of the week is…..
Wednesday at 3pm
Source Bitly, May 2012
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

25. Webinar: July 27, 2011
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#6 Boost Engagement with Promos
Draw in and Build Engagement
With Contests, Giveaways, and
Promos
Image Credit to Amy Porterfield
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

26. Webinar: July 27, 2011
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Social Sharing features are
IMPORTANT
11 7 22
Fan Sharing
is vital!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

27. Webinar: July 27, 2011
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Use Contest Sharing Features
CONTESTS can: 11 7 22
•Draw Entrants
•Encourage voting
•Boost engagement
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

28. Webinar: July 27, 2011
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New promo Engagement Apps
Share Deal
Coupon
Gallery
Group Deal
Pinterest
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

29. Webinar: July 27, 2011
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If we get visitors to…
Like
Share
Comment
Enter
Vote
We boost their connection with your
Page!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

30. Webinar: July 27, 2011
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REMEMBER THE CYCLE!
Revolve around
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

31. Webinar: July 27, 2011
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SUMMARY
FAST FACTS:
•Boost Engagement
via
• Strategic Posting
• Promo Tabs to
drive
traffic to your
Page
• Post for Mobile
useHashtag: #TabSite
Twitter Facebook.com/TabSite www.TabSite.com

32. Webinar: July 27, 2011
Question and
Answer time
TabSite Winner is…
Read about new tools:
tabsite.com/engagementapps
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com