The document discusses social media strategies for artists. It provides an overview of key platforms like Twitter, Facebook, YouTube, Flickr and LinkedIn and how artists can use them to promote their work, connect with other artists and art enthusiasts, and build their brand. Specific recommendations include using hashtags and images to showcase work, engaging with others in the art community, and maintaining a consistent online presence across multiple channels.

1. Social Media & The Arts Erin McDonald Social Media Manager erin@caliberi.com Twitter: @LadyEz #SM4Art

2. Caliber Interactive Search & Social Media Marketing, Link Building Specialists – Team of 50 by the end of April! Offices in London & Edinburgh. Passionate about holistic and organic social media – no robots welcome. We develop bespoke digital strategies to put you in touch with your local & global customers. www.caliberi.com Company Twitter: @caliberi © Caliber Interactive 2011 2

3. What is social media? “A map of the relationships between individuals – connected through social familiarities”. Social Media is the toolset, the action is digital engagement. Collaborating, sharing information, connecting with people in your niche. Transparency, listening, conversation. © Caliber Interactive 2011 3

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6. A Micro-blogging platform that is changing the way we share information, consume & receive news, network, create and discover.

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15. Have your tweets seen by relevant people beyond your current followers

16. Introduce your work to a much wider audience – people interested in #art

17. Strategic: Get your work in front of influentials

18. Follow trending topics, have an opinion

19. Create your own hashtags #debutgang© Caliber Interactive 2011 13

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25. © Caliber Interactive 2011 20 Monitor & reply to conversations in Hootsuite View full Twitter profile, info & Klout score in Hootsuite – follow them from here too!

26. Facebook Facebook is a different platform to Twitter – use the correct voice on each platform. Facebook offers you a more static community and way of engaging – content remains on your page to be interacted with. Facebook can pull together all of your social media efforts in one place. © Caliber Interactive 2011 21

27. Facebook Branding – Be creative! Maximise your branding – use the maximum specifications (don’t use a teeny tiny profile image). Use the Facebook hack – make your page stand out. Include your website where possible. Use a Facebook landing page for all news fans – tell them what to expect from becoming a fan and what other platforms you are active on. © Caliber Interactive 2011 22

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30. Link, Link, Link! © Caliber Interactive 2011 25 Use www.facebook.com/extendedinfo Link to all of your social networking sites, blog and website Let people know who you are, what inspires you, and don’t forget those keywords!

31. Facebook Content Let the reader into your world. What do you like, what’s your inspiration? Let your page be your mood board. Participate in your niche ‘using Facebook as the page’ – get your name out there on sites that matter. Develop your tone of voice & stick to it. Be transparent – give your fans access to the artist. © Caliber Interactive 2011 26

32. Respond to comments, thank people for likes, keep the conversation going. Have a call to action in your Facebook posts – tell people what you want them to do e.g. comment, give their opinion, feedback. Video & images are key – provide attractive content Annotate your photos – let the reader experience the event with you, tag where possible and broaden the reach of your profile. Upload photos as soon as possible after an event – keep that buzz going! © Caliber Interactive 2011 27

34. Questions can be focused on the arts, your own work, current events e.g. the cuts, TV shows – anything you want.

37. Write on walls of open art groups to promote your event.

38. @tag people in statuses that are attending – reach into their social graph with some cheeky promotion!

39. Get some conversation going on your events page.

40. Update your fans after the event with feedback and links to your blog review and photos on facebook & flickr.© Caliber Interactive 2011 30

41. I can’t see you……..? Facebook Profile to Business Page Migration – Keep your friends as ‘likes’ & enjoy the benefits of a page. Profiles are closed – new fans or people interested in you cannot see your content. If your fan page has more than 25 fans, get a vanity URL! This is essential for SEO for people to find you and to streamline your marketing www.faceboook.com/username - simples! Optimise your information page with keywords relating to your brand and be sure your fan page is in the right category e.g. business/organisation - Arts © Caliber Interactive 2011 31

43. Video Platforms Youtube & Vimeo – BRANDING! Brand your background with your designs Add your avatar – try to streamline this throughout your online presence Add your keyword rich profile and social media links Find friends in your niche Become involved in the community, comment, share and like – the favour will be returned! You decide what information to show in your profile © Caliber Interactive 2011 34

46. Linked in – optimise your profile Connect with people Blogging – optimise Wordpress/Blogger Plug-ins © Caliber Interactive 2011 37

47. Mailing List Make it easy for your fans to keep up to date with your work, events and successes Use a simple mailing system to acquire email addresses and start managing your fan base Increase the reach of your work Mailchimp – integration with Facebook Analytics Free newsletter design Free Facebook sign up tab © Caliber Interactive 2011 38

48. Niche Sites – Test the water www.pinterest.com let’s you pin anything you like to your ‘pin board’ e.g. Illustration & Art This can be ‘repinned’ by others therefore spreading your work and essentially your brand. Great for getting feedback and determining interest in a wider audience. Place to store all of your inspirations and bookmark things you like. © Caliber Interactive 2011 39

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51. Digital Profiling – Be Found! www.about.me © Caliber Interactive 2011 42 Digital calling card and social profile – a snapshot about you & how to connect

52. Takeaways Be yourself Be creative Be social Be consistent Reply, Retweet, promote – use the ratio correctly Check your last 5 tweets – would you find YOU interesting? Build your own community Add value © Caliber Interactive 2011 43

53. Questions? www.twitter.com/theladyez www.youtube.com/theladyez http://uk.linkedin.com/in/erinhmcdonald © Caliber Interactive 2011 44