Winning pitch for Just for me Music.

1. ICEBERG
CONSULTING

2. Taha Dharamsi
Strategy & Digital
Specialist
Melody Mui
Creative
Director
Sandy Liu
Marketing
Strategist
Meet Your Team!
The team behind the dream

3. The Big Ask
What we need done!
Just For Me must develop a digital
strategy that will launch them into
the US Market.

4. Canada
JFM’s current market
US Market
Large and lucrative market
potential
Crucial to
understand the
difference
-Cannot repackage current
strategies, must develop
or enhance
-Garner deep insights and
extensive research into US
market .
The Big Ask

5. Research
Findings
Key influences to our strategy
1 2 3 4 Use key
insights to
develop
strategy

6. Situation Analysis- Industry and Competitors
Fastest growing segment in
children's media
consumption is all online.
Children Media
Consumption
Age 2-4
13
%
62
%
25
%
Gaming
Music Streaming
Internet/YouTube

7. Situation Analysis- Trends for “Personalized Music

8. Objectives
We Deliver the Dream
2018
2017
2019
2020
2021
Increase
awareness
by 25% by
the end of
2019
Increase
sales by
15% by the
end of 2021
International
Expansion

9. Tactics
Overview

10. Tactical Overview
APP
INTEGRATION
GO DIGITAL.
PRODUCT
ENHANCEMENTS
Adding modifications to
existing product to make
create excitement in new
market,
WEBSITE
REVAMP
Creating an easier
and friendlier user
experience using
the newest
softwares and
trends,
REBRANDING
NEW FACE
Refresh JFM’s brand identity,
purpose, and proposition
SOCIAL MEDIA
CONTENT +
STRATEGY
Incorporate digital into
marketing tactics.
STRATEGIC PARTNERSHIPS

11. Strategic Phases
Phase 01
1. Rebranding &
Revitalizing
2. Digital
Integration
3. Partnerships
Phase 02
1. Enhancement
2. Merchandising
Phase 03
1. Major Record
Signing
2. International
Growth
This is the Beginning!
These steps are the most crucial
in order to begin a successful
Expansion.
Top growth
Mid growth
Startup growth

12. Revitalizing

13. Rebranding
A Fresh Look
Tag Line:
Emotional and
Cheery.
Design Pattern:
Iconography to support
Color Scheme:
Kids love bright
colours since it
stimulates
interest, and
children’s eyes
are not fully
developed yet
Logo:
Simple, Clean and
Fun
Target Audience:
Average Kid who listens
To our music.

14. Website Revitalizing
WEBSITE
REVAMP 1. Navigation
2. Content and Visual Elements
3. Brand Uniformity
4. Engagement
5. Organization and Search
Engine Optimization
The Key
Reasons for a
revamp
Unclear Call to Action
● Navigation
● Offers
● Modernization

15. Working Website Prototype
We Create Stuff
That Works.
Period.

16. Digital Marketing
&
SEO

17. Digital Marketing- SEO

18. Preview of ad on
Google search
Preview of ad
on Google
Partner sites

19. Keywords used
for SEO
Avg monthly
spend of
$200/month

20. Social Media &
Partnerships

21. Teacher Groups Mom Vloggers Kid Influencers Mom accounts
Mom Groups Family oriented
channels Educational Blogger Parenting Accounts
Nursery/Daycares Kid’s Education &
Training Channels
Teachers/moms Kids Education
Accounts
Social Channel
Social Media Strategy
SOCIAL MEDIA
CONTENT +
STRATEGY
Example Links:
Clever Classroom
Elementary Music Teachers
Mom.me Pinterest

22. Public Relations Partnership
Mission: To be
an expert in all
things “mom
and dad”
An Influencer company based in New York
● Has worked with brands like Disney
● Connects you with specific micro-influencers

23. Social Media Content- Snapshots

24. Product
Enhancements

25. Primary
Research:
JFM Audio
Subject: 2
yrs old

26. Audio
with
visuals

27. Native App
Play Direct Music from the
Site
Play Direct Music from the
Site Animated Characters
Child Activated Child Activated Augmented Reality
Mobile Devices
Sing Along Characters
Possible Integrations
App Integrations
Getting to the future.
MOBILE APP
INTEGRATION
“Every Kid uses an
tablet or a phone”
1. Child Friendly
2. Immersive Experience
3. Low Risk - High Return

28. AR Integration
Insight used: Kids are heavily reliant on audio supported by visuals
They Said We Are
Dreamer. Here is what
we Dream
Augmented Reality The future of Mobile
Can be used anywhere and for all Ages
Experience and Added Value

29. Spotify & Apple Music

30. Alexa Integration

32. SleepyBee
Ideas are greatness
Sleep.
Dream.
Love.
Sleep Audio The future for babies
Connect and Play
Parents and kids can relax

33. Budget

34. Budget Forecast

35. Thank you!
Q & A