The document provides an interim review of a design brief for the MAK museum in Vienna. It discusses that the client is the MAK museum, which aims to explore connections between various art and design disciplines both past and present. The target audience is broad, including teenagers, students, young professionals and those in art and design fields. The initial brief was to design a product for the gift shop that engages visitors with art and design history. After research, the designer decided to create a "tunnel book" that expresses an aspect of MAK's collection, targeted at ages 16-25. Initial ideas focused on communicating the Secession movement, drawing inspiration from the Secession building, MAK interior, and Klimt's works

1. Interim Review
Vienna: Design Brief

2. The Client
 My chosen client is the MAK museum, an applied arts museum in Vienna. It aims to
explore and express the link in between applied arts, contemporary art, fine art,
design, architecture and other art&design disciplines, valuing both past and future
of art and design
 Its visitors and audience is very broad, targeting teenagers/students with
educational talks and events, as well as being a source of information for young
professionals and people specialised in art & design fields.

3. Brief and Specification
 My initial brief was to design a product to be sold in the MAK gift shop, that
engages the audience with a specific period or elements in art & design history, to
enrich their experience at MAK, with a smart packaging
 After my research, I’ve decided to produce a ‘tunnel book’, that expresses an aspect
of MAK/its collection, targeted at teenagers to young adults aged 16-25. It would
also be cost efficient as the materials needed aren’t too expensive and should be
affordable for the target audience.

4. Initial Ideas
 Initial ideas: to communicate the Secession movement
 Inspirations: Secession building, MAK interior – pillar structure, Klimt’s works

5. Proposal 1

6. Proposal 2