Social Media Strategy Small Biz
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This was a presentation I put together for Mission Australia NEIS program participants in 2009 to help them with understanding how social media could be used to grow their small businesses.
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Social Media Strategy Small Biz
- 1. Social Media For Small Business Presented by With Anf & Poy
- 5. Social Media For Small Business
- 6. ME
- 8. What We Will Be Covering Today! • How to define your business objec@ves and target market • A proven social media strategy and how to get started with your social media ac@vity. • How to choose the right social networks for you and your business. • (Bonus) Why Facebook is Number 1 • We Will Give You An Offer to Work With Us New Rules of Facebook Marketing Social Media for Small Business
- 10. Lee Safar
- 14. 5 mins Intro 5 mins Who We Are 80 mins Pure content 5 mins Offer New Rules of Facebook Marketing Social Media for Small Business
- 15. Who Are We?
- 16. How many leads did you get last month through social media? New Rules of Facebook Marketing Social Media for Small Business
- 17. IDEALLY How many do you want to get per month? New Rules of Facebook Marketing Social Media for Small Business
- 18. How much is a customer worth to you per year? New Rules of Facebook Marketing Social Media for Small Business
- 19. Most Common Challenges For Business Owners? • Lack of leads • Spending too much time and money on marketing strategies that don’t work • Don’t know how to use social media for business • Tried it and failed or friends tried it and didn’t work for them • Using an old system or no system at all! New Rules of Facebook Marketing Social Media for Small Business
- 20. Testimonial #21
- 21. Testimonial #21 "AVer going through a lot of Facebook experts trying to find someone who was consistent, reliable and could get us a good result we finally came across Poy and his team… they got us over 100 paid enrolments in an event from a standing start and that's profitable for us in just one month. So that's a fantas@c result! We're planning to have Poy run a lot more campaigns for us going forwards into the future.”
- 22. US Case Study #1
- 23. What is social media?
- 24. Social media is like teen sex Everyone wants to do it. Nobody knows how When it's finally done … there is surprise it's not better. - Avinash Kaushik, Analytics Envangelist, Google
- 25. Officially, social media is “an umbrella term that defines the various ac@vi@es that integrate technology, social interac@on, and the construc@on of words, pictures, videos, and audio.” -‐ wikipedia
- 26. In other words… it’s the millions of ways we talk online
- 27. So Why Should You Care?
- 29. • 74% • 65% Don’t leave home without their smartphone on them Access the internet at least once a day Source: hMp://blog.marginmedia.com.au/Our-‐Blog/bid/93665/Australian-‐Mobile-‐Marke0ng-‐Sta0s0cs
- 33. 1. Over 140,000,000 ac@ve users producing 340,000,000 tweets a day 2. Twiger handles 24 billion search queries per month (that's more than Bing & Yahoo combined) 3. Customer service, branding, leads Why ?
- 34. 1. 200 million users 2. B2B Focus, The “Professional” social network 3. Expert Branding 4. Media/PR Why ?
- 35. 1. Owned by Google > Great for SEO 2. 300 million 30-‐day monthly ac@ve users 3. Great for local businesses 4. Claim your Google Maps lis@ng Why ?
- 36. 1. More than 1 billion unique users per month 2. 3rd largest search engine 3. Traffic 4. Over 6 billion hrs watched / month 5. Community Why Youtube?
- 37. 12,200,000Australian Facebook Accounts (June 2013, www.socialmedianews.com.au) 23,105,374 Australian Popula@on (5 July 2013, ABS)
- 38. New Rules of Facebook Marketing Get Leads With Facebook
- 39. New Rules of Facebook Marketing Get Leads With Facebook
- 40. Marke@ng Plaoorm Cost Television (channel 9) $7,020 (15 sec prime@me slot) Radio -‐ during prime @me (metropolitan) $1,500 (30 second slot) Legerbox Distribu@on across all Residen@al metropolitan suburbs in Sydney. $550 (5000 flyers) Yellow pages (matchbox size ad, per year) $600 / yr Facebook Ad $600 ($20 per day, 1 month) / Avge. CPC = $0.68 Sources: hgp://www.savvysme.com.au/ques@on/9-‐how-‐much-‐does-‐tv-‐adver@sing-‐cost hgp://www.flyingsolo.com.au/forums/sales-‐marke@ng/10581-‐yellow-‐pages-‐ costs.html FB Ads vs Tradi@onal Ads
- 41. Why biz owners fail Surveyed 1016 Australian consumers and 1,951 Australian businesses. source: Sensis Survey 2012 New Rules of Facebook Marketing Social Media for Small Business
- 42. New Rules of Facebook Marketing “If you’re not willing to risk the usual, you will have to se7le for the ordinary” -‐ Jim Rohn
- 43. “People share what is important to them.” Why? New Rules of Facebook Marketing Social Media for Small Business
- 46. “The business that truly understands who their customer is, and who they want to become, will win at Facebook.” New Rules of Facebook Marketing Social Media for Small Business
- 47. “How does your brand page represent the iden4ty of your client?” Write down 3 specific iden@ty traits of your ideal client à New Rules of Facebook Marketing Social Media for Small Business
- 48. Is it this? New Rules of Facebook Marketing Social Media for Small Business
- 49. Or THIS? New Rules of Facebook Marketing Social Media for Small Business
- 50. Exposure Reten@on Community Building Trust Lead Genera@on New Rules of Facebook Marketing Social Media for Small Business
- 51. Top 3 Reasons Why Your Business Fail To Generate Leads from Social Media 1. You are using strategies that is not customised & op0mised for your business! 2. You don’t know the “HOW” to get your product/service/ message in front of your customers 3. You only put in a @ny efforts in it because You haven’t seen the “REAL” opportuni@es that you are missing out right now New Rules of Facebook Marketing Social Media for Small Business
- 53. Tamika Case Study #2
- 54. Testimonial #15
- 55. Tamika Case Study #2
- 56. Tamika Hilder Speaker & Coach -‐ Holisi@c Wellness Coaching
- 58. 4 Proven Step Customer AMrac0on Blueprint New Rules of Facebook Marketing Social Media for Small Business
- 59. 3 Strategies that WORK on Facebook! New Rules of Facebook Marketing 1. Build an ONLINE presence & establish an authority 2. Build a passionate community around your products/services 3. Using Facebook Ads to Generate Leads Get Leads With Facebook
- 60. Audience New Rules of Facebook Marketing Social Media for Small Business
- 61. The Secret Sauce: Targe@ng Source: hgps://www.facebook.com/business/power-‐of-‐adver@sing
- 62. “Life Happens Now and It Rewards Fast Ac@on Takers. If You Don’t Act, You Don’t Get!” New Rules of Facebook Marketing Social Media for Small Business
- 63. Landing Page Landing Page Setup your Facebook page for conversion New Rules of Facebook Marketing Social Media for Small Business
- 64. Setup your Facebook Page for conversion
- 65. Message / Ads New Rules of Facebook Marketing Social Media for Small Business
- 66. Message / Ads • Easy to use • Cheap • Custom Audience • Retarge0ng New Rules of Facebook Marketing Social Media for Small Business
- 68. Op0mise Conversion VS Which do you think would do better? A B New Rules of Facebook Marketing Social Media for Small Business
- 69. Op0mise Conversion New Rules of Facebook Marketing Social Media for Small Business
- 70. Op0mise Conversion New Rules of Facebook Marketing Social Media for Small Business
- 71. Op0mise Conversion New Rules of Facebook Marketing Social Media for Small Business
- 72. Testimonial #36
- 73. Testimonial #36 “I used to spend $2,500 -‐ $3,000 to do a leger box drop only to wait around and only get a few people in, but aVer working with Poy I was able to get over 22 leads in a short amount of @me and conver@ng some of those people saw a big growth in my prac@se.” – Dr Raffi Grigorian (Chiro) Top Care ChiropracFc
- 74. Op0mise Conversion “If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” -‐ Dr. H. James Harrington New Rules of Facebook Marketing Social Media for Small Business
- 76. Op0mise Conversion New Rules of Facebook Marketing Social Media for Small Business
- 77. Follow Up 1. Follow YOUR Sales Process 2. Call or email within 24 hours 3. Track your conversion 4. *AVer sales is done* ask for survey about your ads on Facebook & How to improve it 5. Ask for referral People get impressed by how much you show you want their business! New Rules of Facebook Marketing Get Leads With Facebook
- 78. Audience Landing Page Ads Op0mize Conversion 4 Proven Step Customer AMrac0on Blueprint New Rules of Facebook Marketing Social Media for Small Business
- 80. Everything We just taught you doesn’t maMer… If you don’t have the right strategy, don’t take ac0on & don’t work with an expert……. New Rules of Facebook Marketing Facebook Ac0on Boot Camp