Digital marketing plays an important role in the success of dental businesses. It allows dentists to connect with potential patients online, promote their services, and generate more business. The presentation outlines several key digital marketing strategies for a dental clinic, including being active on platforms like Facebook, Instagram, Google My Business, and dental review sites. It also provides ideas for engaging content like sharing patient reviews, educational information, before/after photos, and videos. Implementing a comprehensive digital marketing plan that incorporates various online channels and strategies can help dental practices attract new clients and grow their brand online.
1. Presented by
Dr. Rinku Mittal
B.D.S.|M.I.D.A.
DIRECTOR, SHUBHAM DENTAL CLINIC
ROLE OF
DIGITAL
MARKETING IN
DENTAL BUSINESS
2. What is digital marketing
Role of digital marketing in dental business
Platforms of digital marketing
Case study of biggest dental chain in India
Creating a road map for dental digital marketing
Content ideas for digital marketing
Conclusion
PRESENTATION OUTLINE
3. Digital Marketing or online marketing is the
method of promoting a brand or service or
business to connect with potential
customers or clients by using internet
services. We use various technologies like
our mobile phones, laptops, and computers
to showcase and promote our business on
various search engines like Google and
Yahoo, on different social media platforms
like Facebook and Instagram to generate
more business.
WHAT IS
DIGITAL MARKETING?
5. WHY IS DIGITAL MARKETING IMPORTANT
Digital marketing is on the rise – surpassing spend on traditional marketing for the first
time ever in 2019. This is opposed to traditional marketing methods – which have to be
planned and placed well in advance.
The world has 7.7 billion people and 4.4 billion people use the internet
Nearly 30 percent of consumers would rather interact with brands via social channels
versus going to a store.
To be competitive, organizations need to be present across digital channels and
devices. However, this doesn’t mean offline channels should be ignored altogether. The
best way to meet consumer demands is with an omnichannel presence – which
combines offline and digital elements.
8. VARIOUS DENTAL SERVICES
CROWNS AND BRIDGES
ROOT CANAL TREATMENT
FILLINGS
SCALING AND POLISHING
BLEACHING OF TEETH
REMOVABLE AND FIXED DENTURES
EXTRACTION AND IMPACTION OF TEETH
IMPLANTS AND SURGERIES
9. It is important for every business.
Digital marketing plays an
important role in achieving good
heights.
It has its own importance in field
of medicine, hospitals and pharma
industries.
Every doctor now a days take help
of digital marketing agency to
grow the foot fall in the hospital.
Same is the case with the dental
business.
ROLE
OF
DIGITAL
MARKETING
10.
11. As we all are in digital marketing,lets see what can we
do to grow the business of our client who runs a
dental hospital.
We are going to see how it’s essential in landing new
patients, increasing brand recognition, and improving
the online reputation of our client.
Are you ready to get started? Let’s go!!!
We need more customers , more engagement, more
interactions and more reputation and online presence
of our client.
12. OUR MOTTO FOR OUR CLIENT
We should work continuously with the dental business and
showcase the dentists efforts online and build a family and
community within their patient base and beyond.
Our aim should be limitless success, garnering new
impressions and better results every quarter. And that’s the
magic of dental marketing for your client’s clinic.
You can make or break a dental practice or any other
business and here we are going to make a roadmap for this
particular business so that we can achieve great heights of
success for our client as well as for us.
14. Clove Dental is today the largest dental chain in India with over
285+ fully-equipped clinics and more than 700+ dental experts
offering world-class oral care across India.
It’s a Star Dental brand and a member of the Royal Society of
Medicine, UK.
Clove network offers high quality oral healthcare services.
However,they did not reach at such exalted position overnight
and it once looked for a reliable digital marketing partner to
expand its footprints and take quality healthcare treatment to
more people and places.
It wanted its digital partner to produce quality leads so that
the business get new customers and continue scaling new
heights.
16. LOW CONVERSION RATE AND POOR
ORGANIC TRAFFIC.
UNIMPRESSIVE POST REACH, PAGE LIKES
AND CPL(COST PER LEAD)
LACK OF QUALITY LEADS COUPLED WITH
LOW FOOTFALLS IN CLINICS.
UNAWARENESS AMONG THE TARGET
GROUP RESPONSIBLE FOR LOW GROWTH
RATE OF CLOVE.
18. Clove Dental chose the team of Mind Digital as their digital marketing
partner.
The team decided to rely on a full-spectrum online marketing strategy.
They chose specific channels online, ran successful ads/campaigns and
helped boost visibility as well as brand awareness for this clove
healthcare.
They employed a mix of SEO, PPC and social strategy to drive to the
solution.
In PPC, the strategy was to use right match keywords.
In SEO, the team fixed on-page issues, boosted website loading speed,
focused on local SEO and generated high-quality backlinks.
The social strategy was to create regular unique post to engage visitors
across social channels and also educate them on the importance of oral
healthcare.
23. First and most crucial step is to create a
strategy.
Pick the platforms you want to be active
on
Settle on Specific Types of Content
Be community focussed
Content is the supreme
Analyse all your efforts
27. Choose the various social platforms you want to be active.
Try to be active on every platform like Facebook, Instagram, Twitter,
You tube, Linkedin and Quora etc.
Instagram and facebook are safe bets as they are family centric and
one can easily target the age and sexes.
You can have your business pages on these platforms to enhance your
practice.
Try to be consistent on these platforms. Keep posting and telling the
audience frequently about your business. If you are posting once in a
blue moon, your clients will not feel connected.
Brand yourself or your client as a friendly and local dentist and people
will start trusting you.
28.
29.
30. STRATEGY NO. 2
Not only on these social mediums, but try to
be active also on dental platforms like Practo,
Lybrate, Healthcare and 1 mg etc.
32. Answer the queries of the
patients and interact with
the other doctors too . This
will increase the
interaction and will lead to
more patient generation. It
will also increase your
personal brand value on
online platform
34. One should have a website of the
dental clinic where you can
showcase the services provided by
you, your patient testimonials, your
cases and regular updates.
It will make easy for your audience
to search you online.
You can optimize your clinic
website through SEO and this will
help in improving the google search
ranking of your website.
Local SEO is the most important
part of digital marketing for dental
clinics.
46. Content is supreme.
Blogging refers to writing, photography, and other media that's self-
published online.
It should be posted timely ,may be informative, advice or fun.
It should be engaging..people should feel connected with you.
One can do blogging either himself or herself, or can hire a content
writer or any celebrity to spread the word of mouth about your dental
clinic.
There are various platforms for blogging like wordpress.com, blogger,
tumblr,medium, squarespace etc.
This is called influence marketing.
49. Create programs to target your patients and
create loyalty to your brand.
Encourage your family and friends to follow your
dental clinic on social media.
Slowly start building your presence on social
media and see yourself or your client growing.
But always be community focused as medical
profession is a noble profession. So always deal
with dignity, grace and care.
50. STRATEGY NO. 10
Analyze all the efforts made by you
to grow your business through
digital marketing from time to
time.
If something is not clicking, you
have to change the strategy or you
can take the help of a digital
marketing agency to help you in
achieving your goals.
53. Marketing and advertising are two different things. We’re not
asking you to spend money outright on ads when we’re
encouraging you to embrace dental marketing for your practice.
(We won’t say it’s a bad idea, though.)
When we’re talking about marketing, we’re talking about things
you can do NOW to bring more patients into your practice.
Dental paid advertising is much more targeted and specific.
You pay, say, Facebook, and they put your ad in front of your
audience.
Organic digital marketing for dentists requires YOU to actively
find your audience and provide them with information that will
continually draw them closer to your practice.
55. How you’re helping the community
An inside look at the ways you’re improving the patient
experience in your practice
Show off handy features, like apps/the ability to book
appointments online and other patient-friendly tools.
Give out promotions when patients share your content or
check-in!
Discuss the impact of trends on teeth and bone health like
tooth jewelery.
Debunk myths around dentists and oral health
Fun facts about dentistry
Utilize old content into new and exciting, engaging content.
81. Every dentist or dental practice should think of going
in digital marketing. It’s high time to make changes
and one should include digital marketing also along
with conventional methods of marketing.
You can MAKE OR BREAK your practice and can
improve your brand recognition through all these
means as the INTERNET IS KING nowadays.
You can do it yourself or you can hire a digital
marketing agency to fulfill your requirements. They
will handle your online stuff and you will focus on
DENTISTRY. Wishing good luck to all those who are
including digital marketing in their practice.