In the advertising & marketing communication world , this is one of the most commonly debated topic, does your brand really need a Digital PR company when they have a well established conventional PR agency? More often than not, the brand assumes that their current empaneled PR agency is capable of handling any contingency or marketing problem. But in today’s digital universe, that simply isn’t the case.
When it comes to the question of a digital PR agency versus a traditional PR agency, we know that digital agencies offer capabilities that are beyond the scope of firms that focus on a more traditional public relations approach.
This presentation would help any Public Relations company to build their digital offering much more strategically and offer a much better value to their clients.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Digital Marketing trends, SEO, Digital Marketing investment and ROIIn Marketing We Trust
Presentation made in partnership with Sydney based accounting firm, Accru Felzer. A good sport as I managed to cover SEO, Investment, accounting without putting people to sleep on an early morning session in a cold winter day :P Big thanks to Sue and Rebecca (co-presenter) from Accru and Tina from the German-Australian chamber of commerce for their help and making this presentation happen.
Presentation used to support a training session run at BCF Technology to embrace digital marketing technologies tools
BCF technology is a worldwide provider of animal and veterinary diagnostic imaging solutions.
Integrated Multi-channel Digital Marketing Strategies Dushyant Verma
This presentation on Integrated Multi-Channel Digital Marketing Strategies covers an overview of various Digital Marketing techniques i:e SEO, SMO, PPC, Display Adv, Email Marketing, Online Reputation Mangement and Affiliate Marketing, channels, and platforms to generate favorable actions or responses from targeted audiences.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Digital Marketing trends, SEO, Digital Marketing investment and ROIIn Marketing We Trust
Presentation made in partnership with Sydney based accounting firm, Accru Felzer. A good sport as I managed to cover SEO, Investment, accounting without putting people to sleep on an early morning session in a cold winter day :P Big thanks to Sue and Rebecca (co-presenter) from Accru and Tina from the German-Australian chamber of commerce for their help and making this presentation happen.
Presentation used to support a training session run at BCF Technology to embrace digital marketing technologies tools
BCF technology is a worldwide provider of animal and veterinary diagnostic imaging solutions.
Integrated Multi-channel Digital Marketing Strategies Dushyant Verma
This presentation on Integrated Multi-Channel Digital Marketing Strategies covers an overview of various Digital Marketing techniques i:e SEO, SMO, PPC, Display Adv, Email Marketing, Online Reputation Mangement and Affiliate Marketing, channels, and platforms to generate favorable actions or responses from targeted audiences.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Digital Marketing course for beginners 2016 - part 1/4Olivia Aymn
You can start with this basic digital Marketing course outlines.
Part 1
- intro to the digital Marketing
- how Digital Marketing affects brands
- Social media strategy intro
What is Digital Marketing?- SEO, SMM, Email Marketing etc. etc.Stefy John
A complete guide, which explains the concept of google search, importance of website, mobile friendly website, ecommerce website, digital marketing,seo, keyword optimization ,adwords,social media marketing. Please like and share if you like the presentation.
Digital Strategy Template - For Startups Small Business & Ad AgenciesPiyush Agarwal
One of the biggest problems for any startup or small business is that there is no template for digital strategy available. In this document, I've tried to cover very practical approach on how to break down your digital strategy process into stages that cuts across identifying & segmenting your target audience, choosing the right digital marketing channels and creating the marketing metrics to track your performance.
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
A presentation about digital marketing overview. Points covered are Search engine optimization (SEO), Pay per click (PPC), Social Media optimization (SMO), digital marketing funnel
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Getting ROI From Digital Marketing - Digital Chai Pe Charcha in MumbaiSocial Beat
Presentation on Getting ROI From Digital Marketing at the Digital Chai Pe Charcha held by Social Beat in Mumbai on 7th Jul, 2017. It covers insights across social media, search engine marketing, landing pages, UX, content marketing and more.
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.
Prophets of Shaky Ground - Pubcon Austin 2014Keith Goode
Keith Goode's discussion of SEO strategy in the changing landscape of SEO. His discussion covers his predictions for the future of SEO, how to prepare your team for that future, and how to build a strategy from the ground up. #pubcon #pubcon155
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Digital Marketing course for beginners 2016 - part 1/4Olivia Aymn
You can start with this basic digital Marketing course outlines.
Part 1
- intro to the digital Marketing
- how Digital Marketing affects brands
- Social media strategy intro
What is Digital Marketing?- SEO, SMM, Email Marketing etc. etc.Stefy John
A complete guide, which explains the concept of google search, importance of website, mobile friendly website, ecommerce website, digital marketing,seo, keyword optimization ,adwords,social media marketing. Please like and share if you like the presentation.
Digital Strategy Template - For Startups Small Business & Ad AgenciesPiyush Agarwal
One of the biggest problems for any startup or small business is that there is no template for digital strategy available. In this document, I've tried to cover very practical approach on how to break down your digital strategy process into stages that cuts across identifying & segmenting your target audience, choosing the right digital marketing channels and creating the marketing metrics to track your performance.
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
A presentation about digital marketing overview. Points covered are Search engine optimization (SEO), Pay per click (PPC), Social Media optimization (SMO), digital marketing funnel
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Getting ROI From Digital Marketing - Digital Chai Pe Charcha in MumbaiSocial Beat
Presentation on Getting ROI From Digital Marketing at the Digital Chai Pe Charcha held by Social Beat in Mumbai on 7th Jul, 2017. It covers insights across social media, search engine marketing, landing pages, UX, content marketing and more.
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.
Prophets of Shaky Ground - Pubcon Austin 2014Keith Goode
Keith Goode's discussion of SEO strategy in the changing landscape of SEO. His discussion covers his predictions for the future of SEO, how to prepare your team for that future, and how to build a strategy from the ground up. #pubcon #pubcon155
Amid claims that enriched post-secondary programs for high-ability students are either unnecessary or that they perpetuate elitist attitudes and social chasms, institutions of higher education grapple with issues regarding the recruitment, retention, and cultivating optimal learning environments for high-ability students. With current economic and funding trends in higher education, these issues need to be revisited. Although there have been quantitative studies to determine the effect of participation in honors programs, much of the literature is dated and current trends need to be considered.
Differences in mean level cumulative GPA were measured between two groups of students who were eligible to participate in a post-secondary honors program. One group chose to opt out of this learning experience while the other group chose to participate. A longitudinal research design was conducted and archival data was collected and analyzed to determine if those who participate in a post-secondary honors program experience a penalty in terms of lower cumulative GPA. Results indicate no significant difference in cumulative GPA between the two groups of honors and non-honors students.
Writing effective personal statements and essays for admission to college, graduate, & professional schools as well as scholarships, employment, & leadership opportunities.
Curso de iniciación musical para escuelas primarias, secundarias y bachilleratos o preparatorias, enfocado a la comprensión de la música a través del cuerpo, así como el trabajo con instrumentos cotidiafonos.
Why content is vital for your brand's survival in 2022 | CONTENT CLINIQCONTENT CLINIQ
𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝘁𝗼 𝗺𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝗮𝗻𝗱 𝘀𝗸𝘆𝗿𝗼𝗰𝗸𝗲𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘀 𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗱𝗶𝗱.
Whether your brand is big or small, consistently creating and publishing digital content is vital to your brand's survival in 2022.
To regularly create high-quality content, you need time, resources, and a budget.
Here are three primary methods of content creation:
1. Creating every piece of content internally with no help from the outside world.
2. Outsourcing 100% of content creation.
3. Practising a blend of internal and external content creation.
While brands can entirely rely on their internal creative workforce in some cases, businesses worldwide are increasingly outsourcing content creation to a proficient partner like CONTENT CLINIQ.
Based on your needs, we offer you well-researched, professionally written, and visually stunning on-brand video, audio, visual, and written content as an à la carte service or monthly.
Whether you want to increase sales, build brand awareness or educate your audience, we create amazing content, copy, and visual media to help you do it.
In this slide deck, you'll discover the latest content marketing trends, insightful research and actionable tips to help grow your business in 2022.
For more details, visit www.contentcliniq.com today.
Social Beat - India's fastest growing independent digital marketing agencySocial Beat
Founded in 2012, Social Beat is India's fastest growing independent digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium. They manage 2% of digital media investments that happen in India.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai, Mumbai and Delhi. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets The 170-plus member team of digital experts offers integrated digital marketing solutions including brand strategy, social media marketing, digital media planning, content marketing, video production, Search Engine Optimisation, influencer marketing, UX, technology services and impactful language content.
With focus verticals of retail, fmcg, consumer apps, real estate, BFSI, ecommerce and healthcare, Social Beat has 50+ marquee clients including Malabar Gold, Himalaya Pharma, Jaquar, Khata Book, Kangaroo Kids, Khadims, mFine, Swiggy, Klay Schools, Shop101, Chumbak, Assetz Property, Sundaram Mutual, Wonderchef, Forum Mall, Rummy Culture, Casagrand, Bewakoof.com, Neuberg Diagnostics, Tata Mutual and Boat Headphones amongst others.
For two years in a row, in 2017 & 2018, Social Beat was recognised by Google for innovation in Display & Mobile Marketing. It won Agency of Year by Maverick awards 2018 and won Silver at Agency of the Year 2019 for Performance Marketing & Influencer Marketing at AgencyCon by Social Samosa. It has bagged numerous awards from Advertising Club of Madras, Advertising Club of Bangalore, Paul Writer and others.
Website: https://www.socialbeat.in/
2013 Digital Marketing Trends, including Google+, Facebook engagement, Mobile friendly websites. WSI stays on top of the latest trends so clients can benefit.
Bridgeline Digital Get Them Talking Social Strategies that Bring Leads In Fr...Bridgeline Digital
Speakers:
Matt Sullivan - Director of Account Management, Bridgeline Digital
Brian Harris - Director of Digital Services, iSG Bridgeline Digital
It’s no secret that Social Media’s influence as a business channel is growing by the day. Nearly half of all online shoppers rely on Social Media when making a purchase decision. Marketers know this – in fact, 93% say they currently use Social Media for business. But being Social isn’t just robotically pushing out content – it’s about developing a strategy focused on engagement and achieving real ROI. Where do you start? What tools do you need? Glad you asked, join our webinar to find out!
Finally, a clear recipe that marries the influence of Social Media with organizational goals.
• Purpose & Goals: Examination of what Social Media can offer your business
• Social Business: Measurement of true Social ROI
• Execution & Strategy: Identify the tools and planning needed to drive social success
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
Curious about the future impact of social media marketing on business growth? Our latest presentation delves into key insights for 2024, unraveling the pivotal role social media plays in driving business success. Get ready to revolutionize your strategies and remain at the forefront in the digital landscape. Click below to explore the presentation now!
Full blog here - https://whitelabelseoagency.net/2024-insights-role-of-social-media-marketing-in-business-growth/
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
Wondering how social media can fuel your business growth in 2024? In our latest presentation key insights into the evolving landscape of social media marketing are explored. Uncover strategies that can transform your business and keep you at the forefront of the dynamic digital world. Click below and discover the roadmap to success!
Full blog here - https://whitelabelseoagency.net/2024-insights-role-of-social-media-marketing-in-business-growth/
Social Beat - ROI Driven Digital MarketingSocial Beat
Founded in 2012, Social Beat is one of India's leading digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai & Mumbai. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets. The 110-member team of digital experts offers integrated digital marketing solutions including UX, web development, social media marketing, content marketing, video production, Search Engine Optimisation, digital advertising, influencer marketing and impactful language content.
In 2017, Social Beat bagged two awards at the Social Samosa "Best Social Media Brands" and was the only agency recognised by Google India for innovation in both, Search & Display Advertising.
With focus verticals of real estate, retail, FMCG and BFSI, Social Beat has over 150 clients including TVS Motors, Mahindra Lifespaces, CavinKare, Murugappa Group, Sterling Holidays, House of Hiranandani, Brigade Group, Forum Mall, Specsmakers, Chola Finance, Casagrand, FundsIndia, Klay Schools, Mphasis, Dr. Mohan’s Diabetes Specialities Centre, Motherhood and TVS Logistics amongst many others.
In recognition of its excellent performance and contribution to the field of digital marketing, Social Beat’s co-founder Suneil Chawla was awarded the Best Digital Marketing Professional by CMO Council and the Outstanding Digital Person of the Year award at the Digital Marketing Conclave & Awards by Think Media and VIT University Business School. In 2016, Vikas Chawla was recognized as one of the Most Influential Digital Marketing Leaders by CMO Asia.
Here is our annual piece - 50 Content Marketing Predictions for 2014. Produced by the Content Marketing Institute.
See if the following predictions come true at
Content Marketing World 2014
contentmarketingworld.com
#cmworld
To heck with the vague predictions...here’s three specific predictions:
- Microsoft will buy one, maybe two, media companies in certain industries. The outcome will pave the way for further media purchases throughout the year by non-media companies.
- Red Bull will announce a series of daredevil movies to be produced by Amazon.com.
- At least three Fortune 500 brands will hire a Chief Content Officer.
JOE PULIZZI
@JoePulizzi
FOUNDER
CONTENT MARKETING INSTITUTE
social media strategy - Business & IP Centre.pptxSimone Castello
A talk delivered to entrepreneurs as part of a grant programme. Find out more here: https://www.cambridgeshire.gov.uk/residents/libraries-leisure-culture/business-intellectual-property-centre-cambridgeshire
ROI on Digital and Social Media - GBG MumbaiGBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
Digital marketing trends to follow in 2023 (2).pdfWoospers
The most important digital marketing trends for 2023, include Artificial Intelligence and influencer marketing the both aspect can help you to build your brand on good scale.
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
Decoding Digital DNA in India - A strategic approach for all PR Agencies
1. Decoding Digital DNA
A Strategic Approach for PR Agencies in India
A presentation by
Piyush Aggarwal
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
5. 14.2 Million people
booked rail tickets
1.4 Million people
booked air tickets
59.2 Million people
purchased online
2.39 Million people
uploaded matrimony profiles
2.84 Million people
uploaded resume online
26 Million people
joined Facebook
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
Source: IAMAI
6. #1
#2 #3 #4 #5
#6 #7 #8 #9
Source: Alexa 2013
2013 Top Traffic Websites in India
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
7. India Users % Share
102+ Million 7.97%
21+ Million 7.00%
35+ Million 13.73%
25+ Million 7.29%
25+ Million 21.43%
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
14. Audience attention time is getting segmented
(TV to PC > PC to Mobiles > Mobile to Wearable)
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
16. Conversation is moving away from
“how do I get more leads”
to “how do we engage more
qualified customers”
Traditional lead generation does
not work in the age of eCommerce
& instant gratification
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
18. Social Media has become a Content Guzzler
SELFIES
VIDEOS
PHOTOS
LIQUID CONTENT TWEETS
GAMES
Social Media is killing the traditional media buy model as audience
is no longer visiting websites, instead they are discovering it in real
time in their social feeds.
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
19. Key Learning
Key Insight
Content consumption is rapidly
shifting from websites to apps.
Build Mobile First approach.
Advertising needs to become
content itself & vice versa.
Content Marketing can replace
Social Media in near future
Audience is moving away from text
to more engaging formats.
Focus on building video & rich
Media experiences
Lead generation is now demand
generation.
Build captive audiences through
powerful engagement messages.
Audience is consuming content
across devices.
Cross Channel + Cross Device
strategy would be key.
Customer’s Purchase Decision Life
Cycle is getting dynamic
Media Planning ways needs to re-invent
for e-commerce.
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
21. • 6.5% of total ad spend
was from digital.
• It is projected to touch
7.9%* of total by 2014
Source: GroupM Report
Digital Ad Spend in India
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
22. Digital Ad Spend - by format
• Though share of display
advertising is reducing but still
significant enough from volume
perspective.
• SOLOMO (Social Local Mobile)
have shown significant increase.
• Video is the latest buzzword in
brand space with its spends
projected to touch huge
proportions.
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
23. Publishers
(New Challengers)
eCommerce
(New Challengers)
Ad Networks
(New Challengers)
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
Social
(New Challengers)
Ad Agencies
(New Challengers)
Publishers
(Old Masters)
Search
(The Old Masters)
eCommerce
(Old Masters)
Ad Networks
(Old Masters)
Ad Agencies
(Old Masters)
The Players - Then and Now
24. Digital Revenue Channels & Services Ecosystem
Creative Content Technology Media Data & Analytics
Display Media
Search
Marketing
Search
Optimisation
Social Media
& PR
Affiliate
Marketing
eCommerce
Social API
Mobile Apps
CMS Design
Web/SEO
Content
CRM
eCommerce
Content
Video Content
Social & B2B
Content
Mobile
Content
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
Web Design
Campaign
Design
Communication
Design
UI/UX
Design
HTML5
Design
Google
Analytics
Social
Monitoring
Market
Research
Media
Research
MIS
Digital Branding & Customer Lifecycle Management
25. Players vs Services
Mainline Ad Agency
Mainline Media Agency
360 Degree Digital Agency
Interactive Agency
Digital PR & Social Media
Digital Brand Consultancy
Content Marketing Company
Digital Activations
Creative Content Technology Media Data & Analytics
Yes Yes No No No
No No No Yes Yes
Yes Yes Yes Yes Yes
Yes Yes Yes No Yes
Yes Yes No No Yes
Yes Yes No No Yes
No Yes No Yes Yes
Yes Yes Yes Yes No
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
26. How to build a 360 Degree
Digital Agency in India?
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
27. Building 360 Degree Digital Agency
I. SWOT Analysis of a PR Agency
II.Building 360 Degree Digital Services
III.Revenue Goal Setting
IV.Region Wise Revenue Break Up
V. Digital - Team Structure
I. Core Team Structure
II. Regional Team Structure
III.Ops Team Structure
VI.Sales & BD Strategy
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
28. S W
O T
Strengths of PR Agency
• Marketing Communication & Strategy
• Content Strategy & Design
• Public Influence & Social Outreach
• Brand Consulting & Advisory
• Data driven approach
• Strong reputation across media & ad world
• Powerful track record in execution
Weakness
• Lack of strong digital specific credentials
• Lack of technology expertise
• Limited digital offering & resources
• Late entry in the market
• Not offering digital as core service
Opportunity
• Fast growing socio-digital landscape
• With Google’s Pigeon Algorithm, original
content would become precursor to any
website’s SEO.
• Expanding retail to open local marketing
opportunities.
• Massive mid-sized business market.
• Lack of B2B expertise across agencies
Threats
• Global PR companies offering stronger
technology and execution prowess.
• Consolidation of digital accounts by
large global media houses.
• Shortage of trained manpower in Digital
& in particular Mobile.
29. Estimated Digital Market Size
Current Digital Services offered by PR Companies
• Digital Intelligence
• Online Reputation Management
• Digital Media Influence
• Social Media Management
• Content Marketing
Estimated Market Size by 2017
INR 380 Crore
+
Creative
+
Media
+
Technology
Estimated Market Size by 2017
INR 8396 Crore
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
30. 360 Degree Digital Services
Portfolio
Creative Design
Services
• Digital Experience Design
• Brand Storytelling
• Web Design
• Mobile UI Design
• Digital Campaign Design
• Intranet Design
• Landing page design
Performance Media
Services
• Account Planning
• Media Buying
• Affiliate Marketing
• Search Marketing
• Search Optimisation
• Lead & Demand Generation
• Email Marketing
Digital PR & Social
Media Services
• Digital Intelligence
• Online Reputation
Management
• Digital Media Influence
• Social Media Management
• Content Marketing
• Native Advertising
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
32. Digital Core Team Structure (Sample)
Digital Strategy Director
(India)
BD, Strategy & Servicing Technology Creative Media
Business Manager
(North Region)
Business Manager
(West Region)
Business Manager
(South & East)
Lead
SEO & SEM
Social Media Lead
Lead
Media Buying & Planning
Lead - Technology Creative Head
33. Digital Regional Team Structure
Business Manager
(North)
Business Manager
(West)
Business Manager
(South & East)
Client Servicing Executive
(North)
Client Servicing Executive
(West)
Client Servicing Executive
(South & East)
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
34. Media Planners
Digital Ops Team Structure
Head
SEO & SEM
Manager - Media Buying
& Planning
Manager - Technology Creative Head
Web / HTML5 Developers
App Developers
Web Designers
App UI Designers
SEO Analysts
Copy / Content Writers
Project Co-ordinators
SEM Executives
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
35. What should be your
Sales Strategy?
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
36. Divide the Sales Approach into 2 parts
Transactional & Experiential
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
37. Transactional Selling - Pitch
Verticals Sales Pitch
Getting more leads & revenue opportunity by
connecting the brand to targeted customers on
Mobile Web & App.
BFSI, Health, Travel,
Education
Creating mobile content & platforms for brand
advocacy / thought leadership or corporate
social responsibility
B2B, Public Sector,
Enterprise
Building end to end customer lifecycle
management. Maximising reach, Audience
Engagement & Driving ROI
eCommerce
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
38. Verticals
Transactional Selling - Solution
BFSI, Health, Travel,
Education
B2B, Public Sector,
Enterprise
Retail, eCommerce
Objective Vehicle Marketing
Leads
&
Transactions
Web / App
+
Content
Affiliate + Display
+ Search + SEO +
Social
Thought Leadership
&
Engagement
Web / App
+
Content
Display + Email +
SEO + Social
App Downloads, App
Usage, Interactivity
Web / App
+
Content
Affiliate + Mobile +
Search + Email +
SEO + Social
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
39. Experiential Selling - Pitch
Verticals Key Pitch
Building powerful immersive product
experiences for brand impact
Auto, Gadgets,
Luxury, Lifestyle,
Real Estate
Building powerful brand experiences on top
of strong social concepts for maximising brand
FMCG impact & reach.
Building strong content repository and
amplifying the interactivity, engagement on
mobile & social.
Entertainment
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
40. Verticals
Experiential Selling - Solution
Auto, Gadgets,
Luxury, Lifestyle,
Real Estate
FMCG, Telecom
Entertainment
Objective Vehicle Marketing
Product Experience
+
Impact
Online +
Mobile Web
+
Content
Display
+Search
+ Social
Brand Experience
+
Reach +
Engagement
Online +
Mobile Web
+
Content
Mobile Video & Rich
Media + Search +
Social + Analytics
Reach +
Engagement
Online +
Mobile Web
+
Content
Mobile Video & Rich
Media + Search +
Social + Analytics
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
41. 9 reasons why digital would grow further
5,000+ Mid Size Companies with
>1000 cr revenue
30+ B2B Verticals which are still
untouched by Digital Agencies
75000+ NGOs with little digital
presence
200,000+ Small Business with >100
cr revenue
Booming Start up ecosystem with
50+ start ups getting funding every
quarter.
Over 1500 crores of un-spent
central & state budget in e-governance
programmes.
Booming retail & e-retail formats
with over $8 billion of projected
revenue.
India will soon become world’s 3
largest mobile market
Facebook & Google committing
their strategic investments towards
India in next 3-4 yrs
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha
42. “1000 miles journey starts with a single step.”
–Chinese Proverb
piyush@doubleback.in www.piyushaggarwal.me @iampiyusha