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4. Goals Setting
4
Goal #1 Text Here Text Here Text Here Text Here Text Here
Goal #2 Text Here Text Here Text Here Text Here Text Here
Goal #3 Text Here Text Here Text Here Text Here Text Here
Goal #4 Text Here Text Here Text Here Text Here Text Here
Goal #5 Text Here Text Here Text Here Text Here Text Here
Specific Time - BoundRealisticAchievableMeasurable
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5. Key Insights
5
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Key Results
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Challenges
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Future Plans
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6. Key Performance Indicators
6
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KPI Last MonthThis MonthGoal
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8. Define the Target Audience
8
Region Text Here Age Text Here Lifestyle Text Here Brand Loyalty Text Here
Country Text Here Gender Text Here Personality Text Here Benefits Sought Text Here
Population Text Here Nationality Text Here Values Text Here User Status Text Here
Climate Text Here Ethnicity Text Here Interest Text Here Usage Rates Text Here
Occupation Text Here Occasion Text Here
Income Text Here
Readiness to
buy
Text Here
Family Size Text Here
Geographic BehavioralPsychographicDemographic
Segmentation is done
on the basis of the
mentioned
parameters, you can
fill in the details as
per the requirements
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9. Competitor Positioning
9
= %$ xx Million in Sales
Market Share (%)
CompanyGrowth(%)
AverageMarketGrowth
0 10 20 30 40 50 60
20
15
10
0
-5
5
Losing Market Share
Giving Market Share
A
B
D
C
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10. Comparison - Based on Criteria
10
Revenue Profit
Market
Share
Main
Activity
Number of
Employees
Product
Quality
Insert your
own Text
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
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Criteria
Competitor A
Insert your
own text
Insert your
own text
Competitor D
Competitor B
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12. Marketing Budget
12
Total Budget
Total
Current Month
Spending
Balance
Objective/
Department
Text Here Text Here Text Here
Objective 1 Text Here Text Here Text Here
Objective 2 Text Here Text Here Text Here
Objective 3 Text Here Text Here Text Here
Objective 4 Text Here Text Here Text Here
Objective 5 Text Here Text Here Text Here
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13. Conversion Metrics
13
Add text here Add text here Add text here
Website Add text here Add text here Add text here
Social Media Add text here Add text here Add text here
Referrals Add text here Add text here Add text here
Paid Search Add text here Add text here Add text here
Email Marketing Add text here Add text here Add text here
Offline Source Add text here Add text here Add text here
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Paid Search Add text here Add text here Add text here
Social Promotions Add text here Add text here Add text here
Native Advertising Add text here Add text here Add text here
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Number of Leads
Revenue
New Customers
Cost Per Conversion
Paid Leads
Organic Leads
This Period Last Period Change
01 02 03
14. Website Metrics
14
Add text here Add text here Add text here
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Organic Add text here Add text here Add text here
Paid Add text here Add text here Add text here
Social Add text here Add text here Add text here
Referral Add text here Add text here Add text here
This Period Last Period Change
01 02 03
Page Views
Unique Leads
Bounce Rate
Traffic Source
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15. Pages of Content Add text here Add text here Add text here
Inbound Links Add text here Add text here Add text here
Add text here Add text here Add text here Add text here
SEO Metrics
15
This Period Last Period Change
01 02 03
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16. Top Keywords
16
Keyword Search Traffic % Share of Voice Popularity Competition
Add text here 0.98% 8.51% 46 66 23
Add text here 0.87% 19.75% 45 52 6
Add text here 0.87% 18.22% 45 68 63
Add text here 0.52% 17.39% 37 75 24
Add text here 0.47% 12.21% 38 59 54
Add text here 0.47% 29.49% 35 59 10
Add text here 0.47% 24.73% 34 53 36
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17. Social Media Metrics
17
This Period Last Period Change
Followers Add text here Add text here Add text here
Shares Add text here Add text here Add text here
Mentions/Comments Add text here Add text here Add text here
Referral Traffic Add text here Add text here Add text here
Facebook
This Period Last Period Change
Followers Add text here Add text here Add text here
Shares Add text here Add text here Add text here
Mentions/Comments Add text here Add text here Add text here
Referral Traffic Add text here Add text here Add text here
Twitter
This Period Last Period Change
Followers Add text here Add text here Add text here
Shares Add text here Add text here Add text here
Mentions/Comments Add text here Add text here Add text here
Referral Traffic Add text here Add text here Add text here
Pinterest
This Period Last Period Change
Followers Add text here Add text here Add text here
Shares Add text here Add text here Add text here
Mentions/Comments Add text here Add text here Add text here
Referral Traffic Add text here Add text here Add text here
LinkedIn
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18. Email Metrics
18
Email Campaigns Sent
Traffic Add text here Add text here Add text here
Open Rate Add text here Add text here Add text here
Click-Through Rate Add text here Add text here Add text here
Conversions Add text here Add text here Add text here
Bounce Rate Add text here Add text here Add text here
New Subscribers Add text here Add text here Add text here
Unsubscribes Add text here Add text here Add text here
Total Subscribers Add text here Add text here Add text here
Last Period Change
01 02 03
This Period
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22. Area Chart
22
0
10
20
30
40
50
60
70
80
90
100
FY '14 FY '15 FY '16 FY '17 FY '18 FY '19 FY '20
SalesInPercentage(%)
Product 02
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changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 01
Product 02
23. Combo Chart
23
0
1
2
3
4
5
6
7
8
9
10
0
10
20
30
40
50
60
70
80
90
100
FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 FY' 19 FY' 20
GrowthRate(%)
MarketSize(RMB100Million)
Product 03
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 01
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product01
Product02
Product 03
24. About Us
24
Target Audiences
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Preferred by Many
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Value Clients
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25. Meet Our Team
25
Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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26. Puzzle
26
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Text Here
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Text Here
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Text Here
01 02
03
27. Our Mission
27
Goal
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Mission
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Vision
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28. 28
Words Like Nature, Half
Revel And Half Conceal
The Soul Within.
Quotes
Alfred Lord Tennyson
29. Magnifying Glass
29
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30. Important Notes
30
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31. Venn
31
01 0302 04 05
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32. Financial
32
$50
Minimum
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audience's attention.
$150
Medium
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audience's attention.
$200
Maximum
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