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Digital Marketing Course
- 1. Digital Marketing Join FULL TIME1 Year Course "Be A Digital Marketer" Make in CAREER R with months Internship 6
- 2. 6 onths 6onths M M Course + Internship Case Study Of Live Projects 20% 80% Theory, Practical 06 07 Guest Lectures From Industry Expert Highly Experienced Trainers Get Job Ready With Our Industry Experts Placement Assistance WHY CHOOSE US "" R 08 Get Certied Google
- 3. WHO SHOULD TAKETHIS COURSE? - AnyGraduate. - PG Students From Any Stream / Field . - Students Having Real Zest In Learning Digital Marketing And Making Career In It.
- 4. 01 02 03 04 05 06 07 08 Digital Marketing Manager SEO Expert Social Media Manager Web Developer Content Manager Blogger Email Marketing Specialist Google Ads Manager Digital Marketer ‘‘ ‘‘ After completing thiscourse, you can work in following digital marketing roles
- 5. Syllabus Digital Marketing Join FULL TIME1 Year Course R
- 6. Overview of digitalmarketing Terminologies of digital marketing Digital marketing platforms Scope of a business on digital platforms Customer experiences Why Digital Marketing Methodology (How it works) What are search engines Digital Marketing Basics SEO Basics What is SEO? Difference between SEO & SEM How search engine works? SEO Ranking factors On page and off Page SEO Intorduction to White hat, Black hat and Gray hat SEO Keyword selection Placement of keywords Keyword research tools Scope of keywords THEORY Search Engine Optimization THEORY THEORY + PRACTICAL Google Search Console Website analysis Keyword analysis TYPE CONTENT DURATION TYPE CONTENT DURATION 4 Days 15 Days
- 7. Google algorithms Content requirementfor SEO Concept of plagiarism Page ranking Domain Authority and Page authority Bounce rate Ways to improve DA & PA. Introduction to back links. Different platforms for back links. Introduction to Google Analytics THEORY Setting up your account Install your tracking code How to monitor the performance of your website Sitemap of the website Concepts of crawling, indexing and Google boat G zip compression Brand signals SCHEMA implementation Meta description and Meta tags Implementing Face book meta and Twitter Meta What are breadcrumbs Introduction to Google My Business THEORY + PRACTICAL GMB Listing GMB Optimization Data highlighter Webmaster Tools Rich card Structured snippet SEO Tools TYPE CONTENT DURATION 30 Days
- 8. TYPE CONTENT DURATION WebsiteDesigning What is www What is web server’s role? What is a website? HTML Basics – HTML Anchor tags HTML Images HTML Lists HTML Table Nature of web designing Web designing introduction Selection of themes/templates Set up domain and hosting account Word press basics Create website pages Add posts to their websites Create effective landing pages Add images, photo galleries, etc Add different plugins and widgets Add contact forms Add plugins useful for SEO Use wordpress as a content management system (CMS) Fonts & Colors Header Images Adding widgets to sidebar and footer Wordpress blogs THEORY THEORY + PRACTICAL 30 Days
- 9. TYPE CONTENT DURATION SearchEngine Marketing (SEM)/ PPC Marketing Introduction to SEM & PPC marketing Creating and managing adword account Factors affecting Google Ads THEORY + PRACTICAL Keyword selection Proper landing page Creatives Writing proper Ad headings Keywords Keyword selection Negative keywords Auction insights PPC Budgeting basics How daily budget get spent Long tail keywords Short tail keywords Managing multiple accounts Geo targeting Demographics Targeting factors Placement of Ads Linking Google Analytics to Ad words Ad rank Creation of Ads Monitoring of Ads / Tracking Remarketing campaigns 45 Days
- 10. TYPE CONTENT DURATION SocialMedia Marketing – SMM Importance of SMM SMM platforms – Facebook Instagram Whatsapp Linkedin Pinterest Twitter Facebook- Organic and paid Paid ads Campaign Creation Creatives required for campaign Facebook pixel Lead generation and Lead management Creation of Facebook page Different hacks for effective FB campaign Audience targeting factors Instagram – Organic posts Paid Ad campaigns Linkedin – Organic posts Paid Ad campaigns Tools for SMM THEORY + PRACTICAL 30 Days
- 11. TYPE CONTENT DURATION EmailMarketing TYPE CONTENT DURATION Introduction to Email Marketing Importance of email marketing Creating effective emails Content creation Tools for email marketing THEORY + PRACTICAL Introduction to content marketing Importance of content marketing Ways to develop effective content Blog Marketing Blogging for living Google Adsense Affiliate programs Tools for blogging THEORY + PRACTICAL Content Marketing 7 Days 7 Days
- 12. - Contact - DigitalMarketing Web & App Development Consultancy R Pariter M & E Commerce Solutions Private Limited +91 86988 77771 info@myeplatform.com www.myeplatform.com 367/2, Pujari Plot 9, Near Old Mumbai Ice-Cream, Vishrambhag, Sangli-416415 (Maharashtra ).