Facebook Marketing Campaigns - Strategy To Metrics

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This document outlines 5 steps for businesses to effectively use Facebook marketing: 1) Conduct a social influence assessment to understand competitors and consumer sentiment. 2) Strategize goals, staff roles, and a content plan. 3) Implement the Facebook page and begin posting content. 4) Market the new page through traditional and paid methods. 5) Measure progress against goals to optimize the strategy. The overall advice is to thoroughly assess readiness before launching and maintain the page as an ongoing marketing channel.

Education Business Technology

HELLO Ty Downing – CEO Perspective Internet Marketing & SayItSocial @TyDowning Lori Lorusso – Client Manager Perspective Internet Marketing @LoriLorusso

before you begin strategizing… Is Facebook the right tool to market my business? Do I have the staffing resources to create & maintain an active page?

Define goals & expectations ,[object Object],Identify and define staff roles and responsibilities Determine what tools you want to use to enhance your page or create updates Draft up a plan/calendar Research your Community

market your page! Combine with Traditional Marketing!

market your page! Try Facebook Advertising

In the maturing age of social media marketing, many platforms are transforming into “pay-to-play” meaning that it’s getting more and more difficult to reach your intended audience organically. In this talk, we’ll discuss how to capitalize on Twitter’s paid advertising features. Lauren will explain the differences between paid, earned and owned content and will demonstrate how to use metrics that matter.

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2. HELLO Ty Downing – CEO Perspective Internet Marketing & SayItSocial @TyDowning Lori Lorusso – Client Manager Perspective Internet Marketing @LoriLorusso

4. you think you are “in social media”

6. before you begin strategizing… Is Facebook the right tool to market my business? Do I have the staffing resources to create & maintain an active page?

7. step 1 social influence assessment

8. social influence assessment Are my competitors on Facebook? What are consumers saying about my brand or product?

10. lets give it a try…

11.

12. step 2 strategize

13.

14. Source: socialbakers.com

15. wilmington, NC Source: socialbakers.com

16. step 3 implement

17. January 2011

18. implement

19. step 4 market your page!