This document discusses building a remarkable social business. It emphasizes creating valuable social objects to convene conversations, becoming a factory of relevant content, and nurturing relationships with customers, employees, and suppliers so they have good things to say. It also stresses the importance of reasonable openness, structured engagement, hiring social employees and digital citizens, and giving everyone associated with the business something positive to talk about. The overall message is that social business is about people and relationships, not just logos or official spokespeople, and strategic social media use can provide opportunities for operational excellence and business growth.