Facebook Engagement - Simple Steps to Improve your Page’s Reach and Engagement
•Download as PPTX, PDF•
0 likes•189 views
Our Social Media Product Manager, Jenny Glendenning recently delivered a great presentation all about Facebook Engagement.
Report
Share
Report
Share
Recommended
Chandler Oklahoma Chamber - Social Media Marketing
Taylor Doran, PR and SEO Specialist at SJC Marketing, presented this presentation to the members of the Chandler Oklahoma Chamber on November 18, 2015.
She covered the benefits of social media, which platforms certain businesses and organizations should be spending the most time on and best practices for each social media platform.
Social Media For Students
This document provides tips for students on using social media effectively. It recommends researching people on Google and social media to learn about their interests and find common ground before contacting them. Students should establish an online presence by regularly posting and engaging with others on platforms like Twitter, Facebook, and LinkedIn. The goal is to position oneself as a leader and build connections over time so that potential partners or employers will find a positive online reputation when searching.
Social Media with a Punch!
This document provides guidance on creating an integrated social media marketing plan for nonprofits. It outlines establishing objectives, audiences, strategies, tactics, timelines and budgets. It recommends developing an editorial calendar and using scheduling tools. It also gives tips for using social media platforms like Facebook, Twitter, blogs and email newsletters to recruit, engage and activate audiences. Specific engagement best practices, timing, tying events to platforms and identifying influencers are discussed to help nonprofits maximize their social media efforts.
Pod camp toronto 2013 slideshare
This presentation discusses using Slideshare to generate leads and increase website traffic. It outlines a 10 step process including being passionate about an idea, getting others to share that passion, following instructions when posting, promoting the post on social media and newsjacking opportunities. The presentation encourages ongoing sharing to maintain visibility on the Slideshare homepage. It concludes by introducing the presenter and their social media consulting agency, Social Sparkle & Shine.
Final present mobi zone
The document provides 5 reasons to pay more attention to social media in 2012. It discusses how social media is a powerful relationship building tool, requires no minimum budget to get started, allows for competitive intelligence gathering, enables customized audiences and marketplaces, and can generate revenue. The document emphasizes that social media is a growing space that requires management and content creation and sharing across various platforms.
Beyond the Like: Social Media Engagement
Beyond the Like: Social Media EngagementLegal Services National Technology Assistance Project (LSNTAP)
By Idealware—People “like” you, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how you can move constituents up a ladder of engagement from a simple “like” to actually get them to do something for your organization. Ask a question, attend an event, volunteer and yes, even donate—it’s possible to get your constituents to do all of these things as a result of social media actions, but it’s not easy. Armed with case studies, industry research and plain old common sense and experience, we’ll work together to recalibrate your social media mindset in order to provide more value and cultivate a deeper commitment.You Wrote It, Now Promote It!
Simply adding content isn't enough!
How does your content engage your prospects? Will they share your content? Will they interact with your content? How do you actively promote your content?
Learn this and more from the experts at PrairieWeb Internet Marketing, who will teach you how to identify where your prospects are online, and then how to use your content to engage them. Learn how blogs, email marketing, social media, trade publications, and more can help you build long term relationships with customers and dominate your online market.
Lunch Bunch O' Social Media
At the May 2, 2011 Lunch Bunch with Manatee Community Foundation, we talked about the basics of social media strategy, social media policies, a little about Twitter and Blogging, and of course, Facebook. It's a good general introduction for nonprofits.
Recommended
Chandler Oklahoma Chamber - Social Media Marketing
Taylor Doran, PR and SEO Specialist at SJC Marketing, presented this presentation to the members of the Chandler Oklahoma Chamber on November 18, 2015.
She covered the benefits of social media, which platforms certain businesses and organizations should be spending the most time on and best practices for each social media platform.
Social Media For Students
This document provides tips for students on using social media effectively. It recommends researching people on Google and social media to learn about their interests and find common ground before contacting them. Students should establish an online presence by regularly posting and engaging with others on platforms like Twitter, Facebook, and LinkedIn. The goal is to position oneself as a leader and build connections over time so that potential partners or employers will find a positive online reputation when searching.
Social Media with a Punch!
This document provides guidance on creating an integrated social media marketing plan for nonprofits. It outlines establishing objectives, audiences, strategies, tactics, timelines and budgets. It recommends developing an editorial calendar and using scheduling tools. It also gives tips for using social media platforms like Facebook, Twitter, blogs and email newsletters to recruit, engage and activate audiences. Specific engagement best practices, timing, tying events to platforms and identifying influencers are discussed to help nonprofits maximize their social media efforts.
Pod camp toronto 2013 slideshare
This presentation discusses using Slideshare to generate leads and increase website traffic. It outlines a 10 step process including being passionate about an idea, getting others to share that passion, following instructions when posting, promoting the post on social media and newsjacking opportunities. The presentation encourages ongoing sharing to maintain visibility on the Slideshare homepage. It concludes by introducing the presenter and their social media consulting agency, Social Sparkle & Shine.
Final present mobi zone
The document provides 5 reasons to pay more attention to social media in 2012. It discusses how social media is a powerful relationship building tool, requires no minimum budget to get started, allows for competitive intelligence gathering, enables customized audiences and marketplaces, and can generate revenue. The document emphasizes that social media is a growing space that requires management and content creation and sharing across various platforms.
Beyond the Like: Social Media Engagement
Beyond the Like: Social Media EngagementLegal Services National Technology Assistance Project (LSNTAP)
By Idealware—People “like” you, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how you can move constituents up a ladder of engagement from a simple “like” to actually get them to do something for your organization. Ask a question, attend an event, volunteer and yes, even donate—it’s possible to get your constituents to do all of these things as a result of social media actions, but it’s not easy. Armed with case studies, industry research and plain old common sense and experience, we’ll work together to recalibrate your social media mindset in order to provide more value and cultivate a deeper commitment.You Wrote It, Now Promote It!
Simply adding content isn't enough!
How does your content engage your prospects? Will they share your content? Will they interact with your content? How do you actively promote your content?
Learn this and more from the experts at PrairieWeb Internet Marketing, who will teach you how to identify where your prospects are online, and then how to use your content to engage them. Learn how blogs, email marketing, social media, trade publications, and more can help you build long term relationships with customers and dominate your online market.
Lunch Bunch O' Social Media
At the May 2, 2011 Lunch Bunch with Manatee Community Foundation, we talked about the basics of social media strategy, social media policies, a little about Twitter and Blogging, and of course, Facebook. It's a good general introduction for nonprofits.
Trina Isakson: Social Media at the Top of the Engagement
Supporters come in all forms–from those who ‘Like’ our Facebook images, to leaders who shares stories, build strategy, and advocate for our missions. Using Groundwire’s Engagement Pyramid as a foundation, learn how social media can be used strategically to engage and leverage high-level volunteers and supporters.
Increase the Authority of Your Events With Celebrity Google+ Hangouts on Air
Watch the video of my presentation here: http://youtu.be/LX8fnAyutUo
Presentation for Meeting Planning & Event Professionals at the Event Solutions Conference & Trade Show in Las Vegas.
March 24th 2014
If you'd like to request a custom presentation for your audience or event, please let me know here: http://www.thesparkleagency.com/celebrity-hangouts-on-air/request-a-hangout-on-air-presentation/
Google SEO & Google Adwords Optimization
Social media insights for newspaper media sales professionals
Traditional media organizations are struggling to maintain revenue through advertising sales. In May 2012, Big Reach Learning, headed by Maura Hanley hired Social Media Concierge, Debbie Horovitch, founder of Social Sparkle & Shine to create a custom presentation for the media sales professionals of The Globe and Mail, Canada's largest daily business newspaper. Debbie & Maura have both worked for many years as senior level media buyers at advertising agencies, and were able to identify insights for how traditional, digital and editorial sales staff at The Globe and Mail could use social media to gain competitive information and insights and consultative sales information to support INCREASED digital and media sales (volume of $ and inventory). If you would like to discuss app marketing, media sales in the social era, or hire Debbie or Maura to speak at your North American newspaper, contact Debbie at 416-553-2157 or email debbie.horovitch@gmail.com
http://theSparkleAgency.com
20 Day Business Challenge
Take the 20 day business challenge with us and improve how you manage your business with a smile. These tips look at your wellbeing, your productivity and your business development.
Raise $10,000 in 30 Days (WeDidIt Webinar)
This document provides guidance on how to raise $10,000 in 30 days through an online webinar. It discusses planning the campaign by selecting a project and setting realistic goals. It then covers launching the campaign by building an optimized donation page and promoting through emails, social media, and events. Finally, it discusses amplifying the campaign through incentives, personal asks, and variety in content, as well as following up after the campaign.
GreatNonprofits #GivingTuesday Webinar Slides
This document provides information on how non-profits can stand out and take advantage of opportunities around #GivingTuesday on December 3rd. It discusses how GreatNonprofits is supporting #GivingTuesday through an interactive guide of top-rated non-profits, social media kits, and media outreach. Non-profits are encouraged to claim or complete their GreatNonprofits profile, gather reviews to potentially be featured on the top-rated list, and use the social media kit to promote their organization.
Go Fund Yourself: How crowdfunding & peer to peer is dangerously changing fun...
Go Fund Yourself: How crowdfunding & peer to peer is dangerously changing fun...Farra Trompeter, Big Duck
Slides from presentation by Big Duck and NTEN at DMA Nonprofit Federation Nonprofit Conference in August 2015.
For nonprofits, the fundraising landscape has evolved. Moving beyond the “donate now” button and writing a check, donors want to be actively involved in your cause and help create change together. Harvesting the passion of your community is key to successful fundraising and long-term engagement. In this session, participants learned the differences in crowdfunding vs. peer to peer and how these new tactics can be balanced in your fundraising arsenal. Our discussion included specific examples of successful nonprofit fundraising strategies using crowdfunding and other creative community-led campaigns and tips for how to get started.Sowing the seeds of love
This document summarizes a presentation on cultivating communities on social media. It discusses keys to a happy community like creating value, being social, and listening. It identifies different types of community members from super fans to lurkers to amplifiers. It provides tips for each type to engage them more like praising lurkers, using viral images for shutterbugs, and asking amplifiers to share content. Metrics for measuring engagement are discussed along with examples of promoted posts and how a small investment can have high returns. The presentation emphasizes celebrating successes and adjusting strategies based on each unique community.
How to Empower Staff to be the Voice for your Organization Through Social Media
How to Empower Staff to be the Voice for your Organization Through Social MediaFarra Trompeter, Big Duck
Slides by Farra Trompeter, Big Duck (www.bigducknyc.com) and Danielle Brigida, National Wildlife Federation (www.nwf.org) delivered at the 2014 Bridge to Integrated Marketing and Fundraising Conference on July 10, 2014.
As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization's reputation and relationships with the community.Proving the Value of Facebook
- The document provides tips and techniques for effective use of social media platforms like Facebook, including using hashtags, photos, asking questions, listening to audiences, creating relevant content for different channels, and tracking analytics.
- It emphasizes focusing on relationships, qualitative data, and empowering communities rather than just pushing out content. Common challenges with Facebook are noted like difficulty fostering community and low response to ads.
- Key recommendations are to spend 30% of time listening, 30% communicating, 25% creating/experimenting, and 15% tracking social media strategies.
Social Media Content Curation
1) Content curation allows nonprofits to become a source of valued information, build relationships, and aid in staff development.
2) Effective curation involves seeking relevant content from sources like news sites and Twitter lists, sensing what is interesting to your audience based on their interests, and sharing commentary while adding value and personal touches.
3) For better Facebook engagement, nonprofits can share personalized information, encourage staff to post about events, and use photos to incite feedback. On Twitter, connecting content to trends and posting breaking news can boost engagement
10 steps to making your donor the hero with your year-end campaign
Nonprofits get 30% or more of their individual donations in December, so how can you be sure to get your piece of the pie? In this webinar, I explored ten steps you can take to plan a year-end campaign that celebrates your donor's support, catches her eye, pulls on her heartstrings, and seals the deal with a generous gift.
Through examples from various nonprofits and a year-end case study, I shared tips on building a stronger year-end campaign that takes inspiration from your brand, leverages the most recent best practices, and carries your story strategically across multiple channels.
Social Media Marketing- SoLoMo to Grow
Social media marketing requires planning your strategy, engaging your target audience, and measuring your results. The key is to plan who will manage your profiles, set clear goals for each platform, and know your audience. Maintain a professional yet personable presence by completing your profiles, publishing quality content regularly, and interacting with others. Track your analytics to improve engagement and measure your return on investment over time.
Advanced Social Media For Bloggers - EBBC14
Presented by Cindy Molchany at the 2014 European Beer Bloggers Conference, this presentation goes in to some advanced concepts around ROI, Content, and Engagement. We then talk about a few of the major platforms, and go over some special features not widely known. We conclude with some advanced tricks or "hacks" on using social media to make things easier.
Building a Political Social Media Presence - 2018 (Facebook)
This document provides an overview of using social media, particularly Facebook, for political purposes. It discusses considerations for setting up pages and accounts, how to set up and customize a Facebook page, how to post and boost content, and how to create and share events. The goal is to help people and organizations build an effective political social media presence using Facebook and other platforms like Twitter.
Do More 24 Nonprofit Training
This document provides an overview and instructions for a nonprofit fundraising event called DoMore24. It discusses:
- The DoMore24 website and how nonprofits can create their own fundraising page.
- The registration process for nonprofits, including returning organizations logging back into their profiles.
- Tips for maximizing donations including setting fundraising goals, developing a donor strategy targeting different donor segments, recruiting fundraising ambassadors, and creating an outreach calendar.
- New features for the upcoming DoMore24 including advanced giving, hourly prizes, and updated leaderboards to increase friendly competition between organizations.
The document aims to help nonprofit representatives effectively utilize the DoMore24 platform and tools to drive donations on
Pinterest Presentation for Small Businesses
The document discusses the benefits of using Pinterest for small businesses, noting that Pinterest can drive serious traffic and be a powerful online marketing tool. It provides details on how Pinterest works, who uses it, and how businesses can create customized pinboards and engage with followers to build their brand and drive traffic to their website. The document also recommends developing a social media strategy that incorporates different platforms like Facebook, LinkedIn, and Twitter to engage customers and promote business.
Socialxpand Reviews | Social Media and Website Goals
In this post, Socialxpand contract explains about improvement in search engine placement and numbers of visitors by the help of social media to get positive reviews and new contracts to reduce the complaints.
Final Walking Wizard Presentation
This document outlines the unique features of a fitness walking app called Middle Aged Fitness Walking Wizard, including indirectly asking questions, dynamically updating badges, and visual summary rewards. It then provides 10 steps for creating successful wizard apps, such as starting with a clear value proposition, shaping question difficulty, and using Facebook data to create more relevant questions. The document concludes by thanking the readers and providing contact information for the authors.
Grab Your Shades and Get Social Slideshare
http://www.imatrix.com - Don’t get beat by your local competition. Grab your shades, get the latest tips on social media for your business, and have fun!
http://imatrix.com/blog/Grab-Your-Shades-Get-Social.html
The importance of nap in local search
This document discusses the importance of consistency in Name, Address, Phone number (NAP) and domain names for local search engine optimization. It notes that inconsistencies in how a business lists these details across directories can negatively impact rankings on Google Places. It provides examples of consistency issues and recommends tools like Yext and ExpressUpdate to identify and fix such errors. Maintaining accurate, unified NAP and domain information is important for local search visibility.
Arduino
Arduino is a microcontroller board that contains an onboard power supply, USB port, and Atmel microcontroller chip. It simplifies creating control systems by providing a standard, programmable board without requiring complex PCB design. An ultrasonic sensor uses echoing sound waves to evaluate attributes of nearby targets, and the document provides code to interface an ultrasonic sensor with Arduino to measure distance and trigger an alarm.
More Related Content
What's hot
Trina Isakson: Social Media at the Top of the Engagement
Supporters come in all forms–from those who ‘Like’ our Facebook images, to leaders who shares stories, build strategy, and advocate for our missions. Using Groundwire’s Engagement Pyramid as a foundation, learn how social media can be used strategically to engage and leverage high-level volunteers and supporters.
Increase the Authority of Your Events With Celebrity Google+ Hangouts on Air
Watch the video of my presentation here: http://youtu.be/LX8fnAyutUo
Presentation for Meeting Planning & Event Professionals at the Event Solutions Conference & Trade Show in Las Vegas.
March 24th 2014
If you'd like to request a custom presentation for your audience or event, please let me know here: http://www.thesparkleagency.com/celebrity-hangouts-on-air/request-a-hangout-on-air-presentation/
Google SEO & Google Adwords Optimization
Social media insights for newspaper media sales professionals
Traditional media organizations are struggling to maintain revenue through advertising sales. In May 2012, Big Reach Learning, headed by Maura Hanley hired Social Media Concierge, Debbie Horovitch, founder of Social Sparkle & Shine to create a custom presentation for the media sales professionals of The Globe and Mail, Canada's largest daily business newspaper. Debbie & Maura have both worked for many years as senior level media buyers at advertising agencies, and were able to identify insights for how traditional, digital and editorial sales staff at The Globe and Mail could use social media to gain competitive information and insights and consultative sales information to support INCREASED digital and media sales (volume of $ and inventory). If you would like to discuss app marketing, media sales in the social era, or hire Debbie or Maura to speak at your North American newspaper, contact Debbie at 416-553-2157 or email debbie.horovitch@gmail.com
http://theSparkleAgency.com
20 Day Business Challenge
Take the 20 day business challenge with us and improve how you manage your business with a smile. These tips look at your wellbeing, your productivity and your business development.
Raise $10,000 in 30 Days (WeDidIt Webinar)
This document provides guidance on how to raise $10,000 in 30 days through an online webinar. It discusses planning the campaign by selecting a project and setting realistic goals. It then covers launching the campaign by building an optimized donation page and promoting through emails, social media, and events. Finally, it discusses amplifying the campaign through incentives, personal asks, and variety in content, as well as following up after the campaign.
GreatNonprofits #GivingTuesday Webinar Slides
This document provides information on how non-profits can stand out and take advantage of opportunities around #GivingTuesday on December 3rd. It discusses how GreatNonprofits is supporting #GivingTuesday through an interactive guide of top-rated non-profits, social media kits, and media outreach. Non-profits are encouraged to claim or complete their GreatNonprofits profile, gather reviews to potentially be featured on the top-rated list, and use the social media kit to promote their organization.
Go Fund Yourself: How crowdfunding & peer to peer is dangerously changing fun...
Go Fund Yourself: How crowdfunding & peer to peer is dangerously changing fun...Farra Trompeter, Big Duck
Slides from presentation by Big Duck and NTEN at DMA Nonprofit Federation Nonprofit Conference in August 2015.
For nonprofits, the fundraising landscape has evolved. Moving beyond the “donate now” button and writing a check, donors want to be actively involved in your cause and help create change together. Harvesting the passion of your community is key to successful fundraising and long-term engagement. In this session, participants learned the differences in crowdfunding vs. peer to peer and how these new tactics can be balanced in your fundraising arsenal. Our discussion included specific examples of successful nonprofit fundraising strategies using crowdfunding and other creative community-led campaigns and tips for how to get started.Sowing the seeds of love
This document summarizes a presentation on cultivating communities on social media. It discusses keys to a happy community like creating value, being social, and listening. It identifies different types of community members from super fans to lurkers to amplifiers. It provides tips for each type to engage them more like praising lurkers, using viral images for shutterbugs, and asking amplifiers to share content. Metrics for measuring engagement are discussed along with examples of promoted posts and how a small investment can have high returns. The presentation emphasizes celebrating successes and adjusting strategies based on each unique community.
How to Empower Staff to be the Voice for your Organization Through Social Media
How to Empower Staff to be the Voice for your Organization Through Social MediaFarra Trompeter, Big Duck
Slides by Farra Trompeter, Big Duck (www.bigducknyc.com) and Danielle Brigida, National Wildlife Federation (www.nwf.org) delivered at the 2014 Bridge to Integrated Marketing and Fundraising Conference on July 10, 2014.
As communications patterns have shifted to a reality where everyone is the spokesperson for your nonprofit, how you and your colleagues use social media can greatly impact your organization's reputation and relationships with the community.Proving the Value of Facebook
- The document provides tips and techniques for effective use of social media platforms like Facebook, including using hashtags, photos, asking questions, listening to audiences, creating relevant content for different channels, and tracking analytics.
- It emphasizes focusing on relationships, qualitative data, and empowering communities rather than just pushing out content. Common challenges with Facebook are noted like difficulty fostering community and low response to ads.
- Key recommendations are to spend 30% of time listening, 30% communicating, 25% creating/experimenting, and 15% tracking social media strategies.
Social Media Content Curation
1) Content curation allows nonprofits to become a source of valued information, build relationships, and aid in staff development.
2) Effective curation involves seeking relevant content from sources like news sites and Twitter lists, sensing what is interesting to your audience based on their interests, and sharing commentary while adding value and personal touches.
3) For better Facebook engagement, nonprofits can share personalized information, encourage staff to post about events, and use photos to incite feedback. On Twitter, connecting content to trends and posting breaking news can boost engagement
10 steps to making your donor the hero with your year-end campaign
Nonprofits get 30% or more of their individual donations in December, so how can you be sure to get your piece of the pie? In this webinar, I explored ten steps you can take to plan a year-end campaign that celebrates your donor's support, catches her eye, pulls on her heartstrings, and seals the deal with a generous gift.
Through examples from various nonprofits and a year-end case study, I shared tips on building a stronger year-end campaign that takes inspiration from your brand, leverages the most recent best practices, and carries your story strategically across multiple channels.
Social Media Marketing- SoLoMo to Grow
Social media marketing requires planning your strategy, engaging your target audience, and measuring your results. The key is to plan who will manage your profiles, set clear goals for each platform, and know your audience. Maintain a professional yet personable presence by completing your profiles, publishing quality content regularly, and interacting with others. Track your analytics to improve engagement and measure your return on investment over time.
Advanced Social Media For Bloggers - EBBC14
Presented by Cindy Molchany at the 2014 European Beer Bloggers Conference, this presentation goes in to some advanced concepts around ROI, Content, and Engagement. We then talk about a few of the major platforms, and go over some special features not widely known. We conclude with some advanced tricks or "hacks" on using social media to make things easier.
Building a Political Social Media Presence - 2018 (Facebook)
This document provides an overview of using social media, particularly Facebook, for political purposes. It discusses considerations for setting up pages and accounts, how to set up and customize a Facebook page, how to post and boost content, and how to create and share events. The goal is to help people and organizations build an effective political social media presence using Facebook and other platforms like Twitter.
Do More 24 Nonprofit Training
This document provides an overview and instructions for a nonprofit fundraising event called DoMore24. It discusses:
- The DoMore24 website and how nonprofits can create their own fundraising page.
- The registration process for nonprofits, including returning organizations logging back into their profiles.
- Tips for maximizing donations including setting fundraising goals, developing a donor strategy targeting different donor segments, recruiting fundraising ambassadors, and creating an outreach calendar.
- New features for the upcoming DoMore24 including advanced giving, hourly prizes, and updated leaderboards to increase friendly competition between organizations.
The document aims to help nonprofit representatives effectively utilize the DoMore24 platform and tools to drive donations on
Pinterest Presentation for Small Businesses
The document discusses the benefits of using Pinterest for small businesses, noting that Pinterest can drive serious traffic and be a powerful online marketing tool. It provides details on how Pinterest works, who uses it, and how businesses can create customized pinboards and engage with followers to build their brand and drive traffic to their website. The document also recommends developing a social media strategy that incorporates different platforms like Facebook, LinkedIn, and Twitter to engage customers and promote business.
Socialxpand Reviews | Social Media and Website Goals
In this post, Socialxpand contract explains about improvement in search engine placement and numbers of visitors by the help of social media to get positive reviews and new contracts to reduce the complaints.
Final Walking Wizard Presentation
This document outlines the unique features of a fitness walking app called Middle Aged Fitness Walking Wizard, including indirectly asking questions, dynamically updating badges, and visual summary rewards. It then provides 10 steps for creating successful wizard apps, such as starting with a clear value proposition, shaping question difficulty, and using Facebook data to create more relevant questions. The document concludes by thanking the readers and providing contact information for the authors.
Grab Your Shades and Get Social Slideshare
http://www.imatrix.com - Don’t get beat by your local competition. Grab your shades, get the latest tips on social media for your business, and have fun!
http://imatrix.com/blog/Grab-Your-Shades-Get-Social.html
What's hot (20)
Trina Isakson: Social Media at the Top of the Engagement
Trina Isakson: Social Media at the Top of the Engagement
Increase the Authority of Your Events With Celebrity Google+ Hangouts on Air
Increase the Authority of Your Events With Celebrity Google+ Hangouts on Air
Social media insights for newspaper media sales professionals
Social media insights for newspaper media sales professionals
Go Fund Yourself: How crowdfunding & peer to peer is dangerously changing fun...
Go Fund Yourself: How crowdfunding & peer to peer is dangerously changing fun...
How to Empower Staff to be the Voice for your Organization Through Social Media
How to Empower Staff to be the Voice for your Organization Through Social Media
10 steps to making your donor the hero with your year-end campaign
10 steps to making your donor the hero with your year-end campaign
Building a Political Social Media Presence - 2018 (Facebook)
Building a Political Social Media Presence - 2018 (Facebook)
Socialxpand Reviews | Social Media and Website Goals
Socialxpand Reviews | Social Media and Website Goals
Viewers also liked
The importance of nap in local search
This document discusses the importance of consistency in Name, Address, Phone number (NAP) and domain names for local search engine optimization. It notes that inconsistencies in how a business lists these details across directories can negatively impact rankings on Google Places. It provides examples of consistency issues and recommends tools like Yext and ExpressUpdate to identify and fix such errors. Maintaining accurate, unified NAP and domain information is important for local search visibility.
Arduino
Arduino is a microcontroller board that contains an onboard power supply, USB port, and Atmel microcontroller chip. It simplifies creating control systems by providing a standard, programmable board without requiring complex PCB design. An ultrasonic sensor uses echoing sound waves to evaluate attributes of nearby targets, and the document provides code to interface an ultrasonic sensor with Arduino to measure distance and trigger an alarm.
Php arduino
This document provides code to connect an Arduino board to PHP code running on a computer. The Arduino code receives serial input from the PHP code to control an LED, turning it on or off depending on whether a 0 or 1 is received. The PHP code uses a serial communication class to open the serial port, send the data to control the LED, then close the port.
Brief introduction to organic agriculture in Europe
- Organic agriculture in Europe has grown significantly in recent decades due to increased consumer demand for organic products and concern over food safety and the environment. Organic farming avoids the use of synthetic pesticides, fertilizers and GMOs and focuses on sustainability.
- The EU established regulations in 1991 and 1999 to regulate organic production standards and certification to ensure the authenticity of organic claims. This helped the organic sector expand across Europe as thousands of farms converted.
- While organic agriculture still only represents around 3% of EU farmland, it is one of the most dynamic agricultural sectors and has been growing at around 25-30% annually in recent years.
Social media proposal for Amsa/Ecom
This document proposes that AMSA establish a presence on social media platforms to better communicate information about its activities and products to stakeholders. It recommends creating accounts and regular posts on Facebook, Twitter, YouTube, and other sites to share videos, photos, news and build an online community. Metrics on social media usage show its huge growth and importance for connecting with clients, especially younger generations. An integrated social media strategy could help AMSA build its brand and reputation online through low-cost engagement.
Fairtrade coffee swot analysis
This document discusses the current state of the global coffee market. It notes that coffee prices have risen significantly over the past year due to several factors constraining supply, including poor harvests in parts of Central America, Asia, and Africa due to climate effects. Stocks are at dangerously low levels as well. The document performs a SWOT analysis of Fairtrade coffee and notes both strengths in promoting sustainability but also threats such as producers struggling to fulfill contracts due to low harvests. It concludes that market tightness may continue in the coming year depending on the Brazilian crop cycle and global consumption trends outpacing production.
Knee pain
This document provides information on evaluating knee pain through history taking and physical examination. Key points include:
1. During history taking, questions should focus on pain location and characteristics, mechanisms of injury, and associated symptoms like locking or giving way.
2. The physical exam evaluates gait, joint stability via stress tests, meniscal integrity using McMurray's test, and signs of conditions like pes anserine bursitis.
3. Imaging like x-rays can detect fractures or arthritis while arthrography and arthroscopy allow direct evaluation of internal knee structures like the menisci. A thorough exam is important to diagnose causes of knee pain like ligament injuries or meniscal tears.
Brief introduction to Organic farming in North America
This document provides an overview of organic farming in North America. It discusses the origins and definitions of organic agriculture, the development of national organic standards in the US and Canada, organic certification processes, and statistics on organic farming acreage and sales in North America and globally. It also outlines the role of organizations like OCIA, OTA, NOSB, and NOP in regulating and promoting the organic industry.
Different types of roofing material
Roof is the most essential part of a home as it acts like a line of defense against harsh weather conditions for more details logon http://www.designerroofing.com
Viewers also liked (10)
вячеслав максимов крок зелёная энергетика. развенчание мифов
вячеслав максимов крок зелёная энергетика. развенчание мифов
Brief introduction to organic agriculture in Europe
Brief introduction to organic agriculture in Europe
Brief introduction to Organic farming in North America
Brief introduction to Organic farming in North America
Similar to Facebook Engagement - Simple Steps to Improve your Page’s Reach and Engagement
MyCharityConnects Peel - Social Media Planning [2010-11-18]
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
#NotForGeeks Introduction to Social Media Marketing
An introduction to online marketing and how you can use social media as a freelancer or creative to grow your business.
Social Media for Nonprofits Conference 2016 - Assessing & Aligning Resources ...
This interactive session will help you take a step back and determine what’s working and assess your online presence. From interpreting channel analytics to making effective decisions on what content is truly post-worthy, learn how to optimize to make your institution’s social media life easier and more effective.
Increasing Facebook Engagement
Facebook defines engagement as interactions people have with a brand's content, such as likes, comments, shares, and clicks. Engagement occurs most often in the News Feed. Several factors influence how often a user sees a brand's content in their News Feed, including their previous interactions with the brand and the quality of the brand's content. The document provides tips for increasing engagement, such as posting original and community-generated content regularly, asking questions to spur conversations, and understanding when and how users access Facebook to post at optimal times. It also recommends analyzing engagement metrics with Facebook Insights and promoting high-performing posts to broader audiences.
Creating Content for Meetings
An overview of how to easily have content for your website and social channel that connects with your audience and will market your meeting.
Social Media Power Tips for Business
This training covers the 4 steps to social media success using tips that even power users will find useful.
Learn best practices for:
✅ setting up a great profile
✅ connecting with the right people and growing your network
✅ creating posts that get results
✅ participating in an online community
This workshop is packed with power tips for using LinkedIn, Facebook, Instagram and Twitter to build an online presence and connect with the right people at the right time in the right place with the right message.
The Boot Camp Digital team of Digital Marketing and Social Media Speakers is in high demand and we speak to organizations and businesses of all sizes, all over the world! If you'd like one of our experts to speak to your group, or want to have a social media workshop for your organization, contact us at https://bootcampdigital.com/digital-marketing-social-media-speakers/
Social Media Presentation - Century College Leadership Breakfast Series
This document discusses how social media can be used to generate new business and engage existing clients. It provides an overview of various social media channels like Facebook, Twitter, LinkedIn, YouTube and blogs. It discusses best practices for using each channel, including setting a 70-20-10 posting rule. The document also provides a case study and emphasizes that social media is about building relationships with people. It stresses that the key to success is developing a social media strategy and setting goals for each channel.
Adding SEO into your Social Media
Covers reasons why it's important that your social media messages are using some SEO techniques. We look at the value of Google+ and strategies for using it effectively, the value of Facebook shares/likes, and how Pinterest strategy differs from the others.
Content Marketing and Analytics For 2015
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
Increasing Inbound Marketing With A Social Media Strategy
Increasing inbound marketing with a social media strategy
The document discusses using social media as part of a marketing strategy. It recommends developing a content strategy and setting objectives for social media. Key platforms discussed include Facebook, Twitter, LinkedIn, Pinterest and Google+. The document provides tips on engaging audiences, monitoring conversations, mixing up post types and using calls to action to drive traffic.
Sharing your club message through social media steve hayter
Based on a similar presentation at the Rotary International Convention in Sydney, 2014, Steve has modified the existing presentation for D9520 and added a few slides.
Sharing your club message through social media (Steve Hayter)
This document provides tips for using social media effectively to tell Rotary's story and engage stakeholders. It discusses defining goals and audiences, using key platforms like Facebook and Instagram, engaging stakeholders like members and beneficiaries, identifying stakeholders, and building relationships through a stakeholder plan. Tips are provided for using different Facebook features effectively, complementing Facebook with other networks, building image content, and networking with other clubs. The goal is to communicate club activities, recognize stakeholders, and strengthen relationships through social media.
Success With Social Media: Impact & Reach
Libraries have embraced social media as a means of connecting with their patrons and keeping them informed of programs and services. Unfortunately, many engage in hard-selling, a form of content that platforms such as Facebook now punish with reduced audience size. This talk demonstrates how to leverage Facebook’s algorithm and increase your library’s social media reach through the creation of engaging content. Speakers discuss “created” versus “curated content,” giving library-specific examples of both. High-engagement posts are dissected to reveal what made them work. Learn how your organization can boost engagement with its patrons and achieve social media success!
Social Media Strategy
The document provides guidance on developing an effective social media strategy for schools. It recommends conducting social media audits to evaluate current efforts. This includes assessing content, branding, integration, and measurement. The document also reviews sample school social media profiles, highlighting best practices and common mistakes. It stresses defining goals, listening to audiences, creating a publication plan, promoting content, measuring results, and staying up-to-date on new platforms and insights. Resources are provided to help schools optimize their social media strategies.
Social Media for Nonprofits: Tips and tools for using social media to build s...
This document provides an agenda and overview for a social media training session. The agenda covers introduction and activities, defining social media and strategy, policy, content planning, channels like Facebook, Twitter, YouTube and analytics. It emphasizes that social media is about building relationships and conversations through engaging content and storytelling. Cautionary tales are shared and techniques discussed for promotion, working with journalists and running campaigns. Resources for ongoing learning are provided. The goal is to help organizations effectively use social media to support their mission.
How To Be A Good Facebook Page Manager
Facebook is the largest social network with over 1 billion monthly users. It accounts for 1 in 5 page views worldwide and over 50% of the US population is on Facebook. Businesses are increasingly using Facebook to connect with current and potential customers by increasing brand awareness, engagement, and driving traffic. Regular posting of relevant content such as photos, videos, tips, and engaging with users is important for success on Facebook.
Art of social media
This document provides an overview of social media best practices for non-profits. It discusses the 5 stages of social media adoption, why organizations should use social media, defining goals, key metrics to measure, choosing appropriate platforms, content strategies, and resources for additional information. The key takeaways are that social media can help raise awareness, build relationships, and drive action if used strategically by setting goals, measuring performance, listening to audiences, and regularly reviewing results.
SEO & Content: How to Build More Than Just Links
If you are practicing a short-sighted content marketing campaign and struggling to produce results, perhaps it’s time to take a step back and look at the big picture.
Loren Baker, Founder at SEJ and VP of Business Development & Co-founder at Foundation Digital, will let you in on how you can gain maximum SEO value – and more – through content.
Integrating search marketing and social media
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
Northern Lights PR - Social media masterclass - York University June 2013
This document provides an overview of a social media masterclass covering key social media platforms like LinkedIn, blogs, Twitter, and Facebook. It discusses the importance of social media, networking principles, case studies, and tips for a strategic social media presence. Specific topics covered include the basics of each platform, content creation through blogging, sharing content, search engine optimization, and developing a social media strategy and action plan. The goal is to help businesses understand how to effectively use social media to meet their marketing goals.
Similar to Facebook Engagement - Simple Steps to Improve your Page’s Reach and Engagement (20)
MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]
#NotForGeeks Introduction to Social Media Marketing
#NotForGeeks Introduction to Social Media Marketing
Social Media for Nonprofits Conference 2016 - Assessing & Aligning Resources ...
Social Media for Nonprofits Conference 2016 - Assessing & Aligning Resources ...
Social Media Presentation - Century College Leadership Breakfast Series
Social Media Presentation - Century College Leadership Breakfast Series
Increasing Inbound Marketing With A Social Media Strategy
Increasing Inbound Marketing With A Social Media Strategy
Sharing your club message through social media steve hayter
Sharing your club message through social media steve hayter
Sharing your club message through social media (Steve Hayter)
Sharing your club message through social media (Steve Hayter)
Social Media for Nonprofits: Tips and tools for using social media to build s...
Social Media for Nonprofits: Tips and tools for using social media to build s...
Northern Lights PR - Social media masterclass - York University June 2013
Northern Lights PR - Social media masterclass - York University June 2013
Recently uploaded
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsMastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"The Future of ''Digital marketing'' .pptx
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Recently uploaded (20)
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Facebook Engagement - Simple Steps to Improve your Page’s Reach and Engagement
- 1. Facebook Engagement Simple Steps to Improve your Page’s Reach and Engagement
- 2. Social Media • Is SOCIAL • … it’s not a to do list. • Leads? • ROI will come from engagement, reach and relationship building.
- 3. What is Engagement? • Likes • Comments • Shares
- 5. Bad Content
- 8. (Are you seeing a theme?) • People on Facebook like to look at pictures of other people.
- 9. Put a face to your brand!
- 10. Content Strategy • Photos • Quotes • Videos • Questions • Resources • Current events • Community events • Engage your fans • Entertain your fans • GIVE them something of value.
- 11. Engaging Content
- 12. Engaging Content
- 13. Posting Strategy
- 14. Content + Posting • Schedule your content ahead of time.
- 15. Content + Posting • Use your activity log to review what you’ve planned.
- 16. Content + Posting • @Mention other pages or use Hashtags.
- 17. Content + Posting • Use your Insights to figure out what worked… (and what didn’t). • Hint: Use more of what worked.
- 18. Know Your Audience • Who are you talking to?
- 19. Know Your Audience • What do they LIKE?
- 20. Know Your Audience • Really, know your audience.
- 21. Interested in a custom strategy? Imprezzio Marketing’s SocialMe! program offers a variety of programs for businesses interested in Facebook, LinkedIn, Twitter and Google+. Our Facebook packages include a built in advertising spend to assist your exposure and growth. Questions? Let me know! JennyG@ImprezzioMarketing.com