The document discusses strategies for building engagement on Facebook, focusing on utilizing tools like contests and like-gating to increase likes and leads. It highlights case studies showing significant increases in user engagement and provides insights on the best times to post for maximum impact. Additionally, it suggests using a Facebook marketing suite to manage campaigns effectively and emphasizes the importance of relationship-building over direct selling.

1. Building Buzz On Facebook: Getting Liked & SharedTy Downing – CEO SayItSocialTwitter @TydowningFacebook @Tydowning

2. Different types of pages…Ty Downing – CEO SayItSocial@TyDowning

3. Ty Downing – CEO SayItSocial@TyDowning

4. Tools

5. Case Studies

6. Best Times To PostTy Downing – CEO SayItSocial@TyDowning

7. You are not Lil Wayne…Ty Downing – CEO SayItSocial@TyDowning

8. EpicenterContests / SweepstakesEmail Capture

9. Polls

10. Twitter Feed

11. RSS

12. Image Hosting

13. Photo Contests

14. Coupons

15. Share Messages

16. Lead MGRTy Downing – CEO SayItSocial@TyDowning

17. Like-GatingTy Downing – CEO SayItSocial@TyDowning

18. After Like-GatingBefore Like-GatingTy Downing – CEO SayItSocial@TyDowning

19. After Like-Gating50%-90% increase of “likes”Ty Downing – CEO SayItSocial@TyDowning

20. See it live…Facebook.com/SayItSocialTy Downing – CEO SayItSocial@TyDowning

21. Some of the leaders in Facebook tools…Ty Downing – CEO SayItSocial@TyDowning

22. Case Studies:Ty Downing – CEO SayItSocial@TyDowning

23. Bald Head Island GETAWAY!Step 1Step 2Ty Downing – CEO SayItSocial@TyDowning

24. Step 3Ty Downing – CEO SayItSocial@TyDowning(All generated by Epicenter)

25. Ty Downing – CEO SayItSocial@TyDowningStep 4 – Facebook Ads

26. ResultsResults?Before contest & “Like-Gating” 6 likes / dayDuring contest & “Like-Gating” 110 likes / day Ty Downing – CEO SayItSocial@TyDowning

27. ResultsResults?1733% increase likes per dayTy Downing – CEO SayItSocial@TyDowning220 leads per day

28. Results per leadCost per “like”$0.40Ty Downing – CEO SayItSocial@TyDowning$1.07 per like

29. Papa Johns Pizza – Wilmington, NCStep 1Step 2Ty Downing – CEO SayItSocial@TyDowning

30. Papa Johns Pizza Win FREE Pizza for Super Bowl! Step 3Ty Downing – CEO SayItSocial@TyDowning(All generated by Epicenter)

31. Ty Downing – CEO SayItSocial@TyDowningStep 4 – Facebook Ads

32. ResultsBefore contest & “Like-Gating” 5 likes / dayAfter contest & “Like-Gating” 34 likes / day Ty Downing – CEO SayItSocial@TyDowning

33. ResultsResults?580% increase likes per dayTy Downing – CEO SayItSocial@TyDowning90 leads

34. ResultsTy Downing – CEO SayItSocial@TyDowning

35. When you post can impact your viral buzz…When you post can help the buzz…

36. Fish where the fish are…Ty Downing – CEO SayItSocial@TyDowning

37. Page Building: Tabs and Add-onsEmpty “net” syndrome.

38. When are Facebook users most active?Ty Downing – CEO SayItSocial@TyDowning

39. Biggest usage spikes tend to occur on weekdays at 11:00 a.m. - 3:00 p.m. and 8:00 p.m. ET.Ty Downing – CEO SayItSocial@TyDowning(Out of 1500 random streams)Source:

40. Biggest usage spikes tend to occur on weekdays, Wednesday.Ty Downing – CEO SayItSocial@TyDowning(Out of 1500 random streams)Source: Source:

41. 65% of Facebook users only access the site when they’re not at work or school — typically early morning or evening. Ty Downing – CEO SayItSocial@TyDowning(Out of 1500 random streams)Source: Source: Source:

42. When are Facebook users most active? Test TestTestTest…Ty Downing – CEO SayItSocial@TyDowning

43. Key Points?Ty Downing – CEO SayItSocial@TyDowning

44. Find a Facebook Marketing Suite / CMS, we prefer Epicenter Make sure it has “Like-Gating” capabilities, contest, sweepstakes, share & lead captureLaunch targeted demographic Facebook adsTrack & measure dailyTy Downing – CEO SayItSocial@TyDowningENGAGE at the right time of day, don’t sell, foster relationships…Advocacy is today’s ROI viral engine.

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