Social Crush Case Study, Fuzzy Peach
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The document discusses the importance of social media impressions and likes for a frozen yogurt shop called The Fuzzy Peach. It notes that with 3,379 likes on social media, The Fuzzy Peach was able to potentially reach 3,379 friends of 130 friends each, or 5,238 people. It then shares that after gaining more likes and reaching 5,238 likes on social media, the store saw a 30% increase in the number of users/customers per month compared to when they had 3,379 likes. The owner of The Fuzzy Peach is quoted as saying that social media allows them to connect with more fans and have a closer relationship with customers, leading to an increase in return on investment.
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Ggd sm-group-presentation-2013
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