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Corporate social media consulting, training & tools<br />
‘Advocacy’ Is Today's ROI <br />Case Study<br />
sell tickets<br />Objective<br />Objective<br />build weight loss awareness<br />
what did we do?<br />strategy!<br />Objective<br />
build your advocates!<br />Advocates<br />Objective<br />
 use your peoples…<br />Objective<br />
Facebook fans army!<br /><ul><li>Shay Sorrells – 12,552 friends
Paul Martinelli – 2,987 friends
Christine Avanti – 764 friends
Dan Vega – 546 friends
Other Speakers, buzz campaign Advocates – 4,200+ friends </li></ul>Total – 21,049+<br />Objective<br />
 instruct your army!<br />$$$<br />Objective<br />
 create “buzz-worthiness”<br /> create “buzz worthiness”<br />Objective<br />
 launch sweepstakes, contest!<br />Objective<br />
 launch sweepstakes, contest!<br /> launch sweepstakes, contest!<br />Objective<br />
 launch sweepstakes, contest!<br />Objective<br />
 other viral tools…<br />Objective<br />
 stats!<br />
 ROI?<br />
 numbers don’t lie…<br />71%<br />Objective<br />
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Case Study: SUBWAY's Slim down challenge

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We review several slides to show the impact social media had on ROI for this SUBWAY promotion.

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Case Study: SUBWAY's Slim down challenge

  1. 1. Corporate social media consulting, training & tools<br />
  2. 2. ‘Advocacy’ Is Today's ROI <br />Case Study<br />
  3. 3. sell tickets<br />Objective<br />Objective<br />build weight loss awareness<br />
  4. 4. what did we do?<br />strategy!<br />Objective<br />
  5. 5. build your advocates!<br />Advocates<br />Objective<br />
  6. 6. use your peoples…<br />Objective<br />
  7. 7. Facebook fans army!<br /><ul><li>Shay Sorrells – 12,552 friends
  8. 8. Paul Martinelli – 2,987 friends
  9. 9. Christine Avanti – 764 friends
  10. 10. Dan Vega – 546 friends
  11. 11. Other Speakers, buzz campaign Advocates – 4,200+ friends </li></ul>Total – 21,049+<br />Objective<br />
  12. 12. instruct your army!<br />$$$<br />Objective<br />
  13. 13. create “buzz-worthiness”<br /> create “buzz worthiness”<br />Objective<br />
  14. 14. launch sweepstakes, contest!<br />Objective<br />
  15. 15. launch sweepstakes, contest!<br /> launch sweepstakes, contest!<br />Objective<br />
  16. 16. launch sweepstakes, contest!<br />Objective<br />
  17. 17. other viral tools…<br />Objective<br />
  18. 18. stats!<br />
  19. 19. ROI?<br />
  20. 20. numbers don’t lie…<br />71%<br />Objective<br />
  21. 21. results?<br />That’s me!<br />
  22. 22. top 5 takeaways<br />research target audience (Facebook groups etc)<br />search for buzz campaign advocates<br />create a reward system for advocates<br />create sense of urgency, contest etc..<br />Measure, Measure, Measure<br />
  23. 23. advocacy = ROI<br />Talk+Trust=<br />Transaction<br />
  24. 24. Corporate social media consulting, training & tools<br />700 Military Cutoff Rd. Suite 231<br />Wilmington, NC, 28405<br />910.332.4163 <br />

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