This presentation discusses using Facebook for marketing purposes. It defines Facebook marketing as creating and actively using a Facebook page to maintain contact with and attract customers. Key points made include that over 500 million people are active Facebook users, spending 700 billion minutes per month on the platform. The presentation advises marketers to identify their target market, establish a Facebook brand page, encourage user engagement through various tools and media, and measure the success of their Facebook marketing efforts. Guidelines provided include being honest, passionate, and patient when building an online reputation on Facebook.

1. Ellco
me to
Our
Presen

2. FaceBook
Marketing
Presentation on
Use the power of social media for promote your business

3. GROUP - C
SAGAR ISLAM B-143020
E.M. SELIM JUNAYED B-143001
Mohammad Marwan Sayed B-133051

4. What is Facebook Marketing
Facebook marketing refers to creating—and actively using—a Facebook
page as a communications channel to maintain contact with and attract
customers. Facebook actively provides for this, allowing users to create
individual profiles or business pages for companies, organizations, or any
group attempting to develop a fan base for a product, service, or brand.

5. Basic Facebook features
News Feed
Timeline (Profile)
Graph Search
Social density of audience is magnified
Facebook is largest repository of deeply personal
information
Facebook geared to maximizing connections
between users

6. Typical Facebook Marketing Campaign
Establish Facebook brand page
Use comment and feedback tools to develop fan comments
Develop a community of users
Encourage brand involvement through video, rich media,
contests
Use display ads for other Facebook pages and social search
Display Like button liberally

7. 7
Why Market On Facebook
What should You know About
Your Customer are
on facebook
More than
500
Million
Active user
of which
50%
OR
100
Billion
Log on
To facebook every
day
Spending
700
Billion
Minutes per month
54%of facebook users are between the ages of 25 to 54
1st social network in the world

8. Identify Your Target Market
– Who are our customers?
– What characteristics do they have?
– What age group do they come from?
– What are their spending or shopping
habits?
– Do they shop online?
– Customer locations
– Gender
– Age

9. FACEBOOK MARKETING
GUIDELINES
Be Honest - always practice transparency. If you are representing
a client, make sure to clearly identify state your association
Be Passionate - enthusiasm spreads. You’ve got to drink the
coolaide if you want others to follow
Be Patient - Building an online reputation is a process. Blogs,
Twitter, Facebook, LinkedIn all take time and dedicated efforts to
build a fan base.
Everyone Loves Free Stuff - This is especially true on Facebook,
but can be generally applied across all web marketing channels
Measure Your Success - Marketers are increasingly under
pressure to show ROI. The three M’s of social media marketing
are Monitor, Mine and Metrics.

10. How make facebook marketing efficient
Step 1: Create social media marketing objectives and goals
Step 2: Conduct a social media audit
Step 3: Create or improve your social media accounts
Step 4: Gather social media marketing inspiration
Step 5: Create a content marketing plan and a social media
content calendar
Step 6: Test, evaluate, and adjust your social media marketing
plan

11. Thank you
for your patient hearing