Facebook Marketing is a great platform in order to spread awareness about your business, services, products to large number of people instantly. As social media has a greater scope of attracting different mindsets of people at one destination in a significant way.

1. FACEBOOK MARKETING
BY : HAJIRA VIHAJ

2. What is a Facebook Marketing ?
Facebook Marketing refers to creating and actively using a
Facebook page as a communication channel to maintain contact
with and attract customers.
 Raise Awareness
 Drive Demand
 Boost Sales
 Facebook Business tools help you do it all.

3. How to Grow Your Business With Facebook ?
The First step to any social media marketing strategy is to establish
the objectives and goals that you hope to achieve.
 What is the end result you are looking for?
 What goal do you want to achieve?
 Be clear on your goal.

4. Define Your Marketing Goals For Facebook
 What goal do you want to achieve?
 Generate leads
 Brand awareness
 Online Promotion

5. Create a Plan of Action to Achieve Goals
 Once you’ve decided on a goal, you need to create a plan to
achieve the goal. Here are some things you will need to consider
in order to reach your goal
Action Steps to Achieve Your Goals
A successful marketing plan should be: S.A.R.
 Simple : Clearly identifies the activities needed to achieve your goals.
 Achievable : Uses only the resources you have to work with.
 Relevant : Stays focused on what is important to the success of your business.

6. Target Audience
 This frames who you want to reach via social networks. For this you
need to understand your core audience.
 Personas : Youth, Man, Woman.
 Profiles : Student’s, Job seeker, House wife, Professionals.
 Demographics : Age- 18 – 45 Yrs.
 Identify any new customer types that you want to attract based on
your products/services.

7.  It can help to split this into three types of social follower.
 Loyal : Regular customers who are already connected to you via
social media, You want to retain them and increase their purchases
and engagement with your social profiles.
 Existing : Customer who have with you before but aren’t regular
shoppers and haven’t connected on Facebook. You want to nurture
them, bringing them closer to you online and therefore increasing
purchase rates.
 Potential : People who have never visited the website or purchased
from you but who are regular online shoppers, and users of social
media.

8. Facebook Competitor’s
 Find out your competitor’s strength on Facebook.
 When it comes to competition, the first thing people want to know
is if their competitor is using something and how well are they
using it.
 DSIM : Delhi School of Internet Marketing
 Digital Academy India
 Institute of Digital Marketing

9. Facebook Feel & Experience
The Digital Marketing Institute is dedicated to educating
professionals in the field of Digital Marketing to ensure career
growth Student and Businessman & other.
 Growth business and career.
 Job Freedom & freelance works.
 Increase Income no other investment.

12. THANK YOU