This document summarizes a webinar about adapting social media strategies to recent changes on Facebook. The webinar discusses how Facebook has become "pay to play" with organic post reach down to 0-2% for most users. It recommends using Facebook ads to boost engagement, generating shares on other networks like Twitter, LinkedIn, and Instagram, and creating highly shareable content. The webinar also describes services from the presenter's company, Likeable Local, to help schedule posts and ads for businesses.