1. #123webinar | @webmarketing123

2. #123webinar | @webmarketing123
1. Can I ask questions?
2. Can I have a copy of the slides?
Tweet @webmarketing123 or use #123webinar.
Yes! Email results@webmarketing123.com.
3. How do I get a live site analysis?
Chat us your website and top 2 keywords.
FAQs

3. #123webinar | @webmarketing123 3
We are a digital marketing agency
focused on demand generation.
Search Engine Optimization
Website Redesign
Paid Search & Display
Content Creation
Top 500 Fastest
Growing Private
US Companies.

4. #123webinar | @webmarketing123
1 What is Panda 4.0?
Inside Google’s Latest Search Algorithm Update
2 Why Should Marketers Care?
The Good, The Bad, and The Ugly
3 What Should Marketers Do Now?
How to Recover & Future-Proof Search Rankings
4 How is Your SEO Holding Up?
Get a Live Site Analysis to Find Out
On the Agenda

5. #123webinar | @webmarketing123
Say hello to Panda 4.0.
/ What is Panda 4.0
4.0 eats weak content
for breakfast.

6. #123webinar | @webmarketing123
What makes 4.0 different?

7. #123webinar | @webmarketing123
/ What is Panda 4.0
Matt Cutts announced 4.0.1
An announced update is a hint at major
shifts to come.

8. #123webinar | @webmarketing123
/ What is Panda 4.0
This Panda is GIANT.2
4.0 affects 7.5% of English queries
compared to 1-2% from previous
Pandas.

9. #123webinar | @webmarketing123
/ What is Panda 4.0
It’s a blueprint for future updates.3
4.0 lays the ground work for
future iteration.

10. #123webinar | @webmarketing123
1 What is Panda 4.0?
Inside Google’s Latest Search Algorithm Update
2 Why Should Marketers Care?
The Good, The Bad, and The Ugly
3 What Should Marketers Do Now?
How to Recover & Future-Proof Search Rankings
4 How is Your SEO Holding Up?
Get a Live Site Analysis to Find Out
On the Agenda

11. #123webinar | @webmarketing123
/ Why Should Marketers Care
The Good1
Rule Book:
1. Create fresh, unique,
quality content.
4.0 rewards marketers that
play by the rules.
2. Build a modern, user-
friendly website.

12. #123webinar | @webmarketing123
The Bad2
/ Why Should Marketers Care
4.0 has no
patience for
low-quality
content.

13. #123webinar | @webmarketing123
The Bad2
/ Why Should Marketers Care
4.0 delivers
a black hat
penalty to
sites that
try to game
search.
The Black Hat List:
1. Dynamically created pages for the sole
purpose of search rankings.
2. Sites relying on thin or scraped content.
3. Unintentional : Using shared CDN’s

14. #123webinar | @webmarketing123
The Ugly3
/ Why Should Marketers Care
Source: Moz, “Panda 4.0, Payday 2.0, and eBay’s Very Bad Day”
Ecommerce took
a hard hit.

15. #123webinar | @webmarketing123
The Ugly3
/ Why Should Marketers Care
Source: SearchEngineLand, “Did Google Panda 4.0 Go After Press Release Sites?”
PR sites took a
tumble, as well.

16. #123webinar | @webmarketing123
1 What is Panda 4.0?
Inside Google’s Latest Search Algorithm Update
2 Why Should Marketers Care?
The Good, The Bad, The Ugly
3 What Should Marketers Do Now?
How to Recover & Future-Proof Search Rankings
4 How is Your SEO Holding Up?
Get a Live Site Analysis to Find Out
On the Agenda

17. #123webinar | @webmarketing123
So, you’ve been hit by a Google Penalty.
Don’t panic &
don’t rush!
/ What Should Marketers Do Now

18. #123webinar | @webmarketing123
First, identify the penalty.
Or, manual?Is it an algorithm?
þ Message from Google in
Webmaster Tools account.
þ Does drop in organic traffic
coincide with algorithm
updates?
þ Moz’s Google Algorithm
Change History is a great
resource.
Source: Search Engine Watch; Google Unnatural
Links Manual Penalty: A Recovery Guide
/ What Should Marketers Do Now

19. #123webinar | @webmarketing123
Run a site-wide content quality check.
/ What Should Marketers Do Now
1
Cleanse your site of
poor quality content
signals.

20. #123webinar | @webmarketing123
Run a site-wide content quality check.
/ What Should Marketers Do Now
1
# of Buyer
Personas
# of Funnel
Stages
Covered
Topics
Possible
Topics[ ]( )
Pieces of content you need to cover your bases.
Calculate your search content gap.

21. #123webinar | @webmarketing123
Run a site-wide content quality check.
/ What Should Marketers Do Now
1
Frequency matters.

22. #123webinar | @webmarketing123
Run a site-wide content quality check.
/ What Should Marketers Do Now
1
High cost &
competition
Low CVR
Low cost &
competition
High CVR
One word
phrases
Two word
phrases
Long-tail, descriptive
phrases
Keep your keyword
strategy fresh. That
means evergreen
content, too.

23. #123webinar | @webmarketing123
Run a site-wide content quality check.
/ What Should Marketers Do Now
1
Mobile
Enterprise
SMB
Other Relevant Internal Pages
MobileSMB Enterprise
Ace keyword
mapping and
internal linking
structure.

24. #123webinar | @webmarketing123
You only have 7 seconds to
answer these 2 critical questions:
1 Where am I?
2 What can I do here?
Why should I do it?3
Optimize for the best UX possible.
/ What Should Marketers Do Now
2
The rest of the page should answer this
question.

25. #123webinar | @webmarketing123
Optimize for the best UX possible.
/ What Should Marketers Do Now
2
Test your site across devices!

26. #123webinar | @webmarketing123
Optimize for the best UX possible.
/ What Should Marketers Do Now
2
Source: SmashingMagazine, “SEO for Responsive Websites”
Check load
time with
Google’s
PageSpeed
Insights.

27. #123webinar | @webmarketing123
Or, launch your manual penalty plan.
2
3
Get a list of your inbound links from Google Webmaster Tools.
Ask the link source to remove the link.
Use the Google disavow tool on all bad links.
Conduct a link profile audit to identify bad links.
1
4
Resubmit your site for Google reconsideration.5
/ What Should Marketers Do Now

28. #123webinar | @webmarketing123
1 What is Panda 4.0?
Inside Google’s Latest Search Algorithm Update
2 Why Should Marketers Care?
The Good, The Bad, and The Ugly
3 What Should Marketers Do Now?
How to Recover & Future-Proof Search Rankings
4 How is Your SEO Holding Up?
Get a Live Site Analysis to Find Out
On the Agenda

29. #123webinar | @webmarketing123
LIVE SITE ANALYSES

30. #123webinar | @webmarketing123
Schedule a free, 30 minute consultation!
Thank you!
Let’s
Talk! Mike Turner, Director of Business Development
e: results@webmarketing123.com t: 800. 619. 1570
Source: Synecore, “10 Examples of Amazing Responsive Design”