This document summarizes a presentation about how Facebook has become the most important marketing channel. It notes that Facebook now has over 550 million active users, is gaining 30 million new members per month, and accounts for 10% of all time Americans spend online. It argues that ignoring Facebook is no longer an option for marketers and that there are two primary ways for businesses to use Facebook to grow: having a brand presence on Facebook and incorporating Facebook features into their own websites.
Facebook Is Not A Marketing Channel. Facebook is THE Marketing Channel
1. Facebook is No Longer Optional … It’s THE Marketing Channel Presented by: Michael Lazerow Chief Executive Officer, Buddy Media Web 2.0 Expo September 30, 2010
2. Welcome to the University of Web 2.0: Marine Biology 101 (mə′rēnbī′äl·ə·jē) - A branch of biology that deals with those living organisms which inhabit the sea. McGraw-Hill Dictionary of Scientific and Technical Terms, 6th edition
3. The copepod (a / k / a Plankton) 1 millimeter long! Copepod - photo by Uwe Kils
9. Loudest mammals on earth with sounds heard 1000 miles awaySOURCE: Wikipedia
10. A mammal like no other SOURCE: http://animals.nationalgeographic.com/animals/blue-whale-interactive/
11. A mammal like no other SOURCE: http://animals.nationalgeographic.com/animals/blue-whale-interactive/
12. Fastest growing mammal Gains 30 pounds a day and doubles its size in the first six months of its life. SOURCE: http://animals.nationalgeographic.com/animals/blue-whale-interactive/
26. Global marketing on one platform at scale for the first time!Current FacebookPenetration (% of online population) Russia: 4% Canada: 57% UK: 63% France: 47% US: 59% Spain: 40% Indonesia: 100% Chile: 85% Ecuador: 82% Columbia: 79% Australia: 54% South Africa: 67% SOURCE: ComscoreMediaMetrix, Hitwise, Facebook.com, Checkfacebook.com. August 2010.
79. NHL.com: Anatomy of success WALL Message Your Fan BaseDrive new fans by scheduling posts/updates to encourage likes, comments and shares TABS Scale Your Brand Create multiple tabs for brands, campaigns and projects Engage Your Audience Launch engaging, content-rich social “applets,” like quizzes, polls, sweeps and more Acquire New Fans Drive new fan growth through friend referrals and Newsfeed messaging
80. NHL.com: Anatomy of success SHARE LOGIN WITH FACEBOOK Give users a way to share content with their friends with one click. Give users a way to connect with your site using their Facebook credentials. LIKE BUTTON LIKE BOX Give users a way to “Like” content on your site and share it with their friends on Facebook. Give users a way to connect with your Facebook Page right from your web site.
98. Where are the users liking?SOURCE: Facebook, Sept. 28, 2010, Justin Osofsky. http://www.scribd.com/doc/38417113/Working-Together-to-Build-Social-News
99. Thank you! Crossed eyes! Michael Lazerow CEO, Buddy Media E: michael@buddymedia.com Twitter: @lazerow Email me to learn more about the Buddy Media Platform!