Social media marketing is growing rapidly but adoption by brands has been slow. While hundreds of millions of people use social networks each month, less than 1% of digital marketing budgets are spent on social media. Currently, there is a lot of confusion around social media advertising as platforms and ad networks provide mixed messages to brands. However, engagement with branded social applications promises to be more effective than traditional banner ads, and social marketing budgets are expected to increasingly shift towards developing custom applications. The biggest challenges for brands will be cutting through the noise in the industry, building applications that can scale effectively, and tying social media efforts directly to business results.

1. Insert text for Title Here Social Marketing Where are we? Where are we going?

5. Today: The Wild Social West AD NETWORKS DEVELOPERS THE ALMIGHTY AD DOLLAR

6. Today: Too many hunches

9. Where are we going? I do know where you go Is where I want to be. Where are you going?

11. Current social media landscape SOURCE: Derived from Gartner Research

18. Branded apps are ads, not top apps! VS.

19. 3 biggest challenges: Cut the noise!

20. 3 biggest challenges: Build to scale!

21. 3 biggest challenges: Tie to results!