This document summarizes the marketing opportunities presented by popular social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It discusses how original content can be used to exploit these platforms by gaining followers, driving engagement, and supporting marketing objectives. Famous examples are provided of brands that have successfully used social media, like Old Spice's viral video campaigns and Dove's user-generated response to its Evolution video.
Social media marketing is a sector surrounded by hype & jargon. This guide aims to cut through all the smoke & mirrors and provide practical examples of how you can use this exciting new channel.
Gave guest lecture at Smt. Kashibai Navale College of Engineering, Department of Management Studies on 12th Oct.
My session touched on various aspects of Social Media and how we misconstrue it. I got a chance to interact with 60+ students of MBA first & second year for two hours. This session provided me a lot of insights on how gen y interprets Social media. I also realized in those two hours that teaching is lots of fun and there is an audience to hear you out if you have the right stories to narrate. This being my first attempt at lecturing, a good focused preparation took care of my initial nervousness and the response was awesome.
Web 2.0 and Social Media are revolutionizing the way companies interact with consumer and customers. Banks and financial institutions cannot avoid to innovate in those areas and this presentation shows some examples and ideas to start a discussion.
Why 2010 is the year of Mobile Social MediaJim Ayson
My presentation at a social networking conference in Makati, Philippines. April 22, 2010. This presentation covers the state of the mobile social media from a global and a Philippine perspective, with a special nod to the mobile operator's point of view.
Social media marketing is a sector surrounded by hype & jargon. This guide aims to cut through all the smoke & mirrors and provide practical examples of how you can use this exciting new channel.
Gave guest lecture at Smt. Kashibai Navale College of Engineering, Department of Management Studies on 12th Oct.
My session touched on various aspects of Social Media and how we misconstrue it. I got a chance to interact with 60+ students of MBA first & second year for two hours. This session provided me a lot of insights on how gen y interprets Social media. I also realized in those two hours that teaching is lots of fun and there is an audience to hear you out if you have the right stories to narrate. This being my first attempt at lecturing, a good focused preparation took care of my initial nervousness and the response was awesome.
Web 2.0 and Social Media are revolutionizing the way companies interact with consumer and customers. Banks and financial institutions cannot avoid to innovate in those areas and this presentation shows some examples and ideas to start a discussion.
Why 2010 is the year of Mobile Social MediaJim Ayson
My presentation at a social networking conference in Makati, Philippines. April 22, 2010. This presentation covers the state of the mobile social media from a global and a Philippine perspective, with a special nod to the mobile operator's point of view.
A summary of the most interesting trends and case studies of brands using social media.
Find out how to crowdsource using social media, but also how to prevent it backfiring against and how to reach both old and new fans with online campaigns.
The Evolution of Video Community (EOVC) is a cross-device behavior tracking program drawn from households across the nation. The passive data collection examines how Americans use services and devices to view video; movies, short-form content and TV shows (SVOD & OTT) and interact with providers of services or advertising.
The EOVC is driven by a multi-modal, passive data collection technology supported by ABS-based surveys and social media touch-points. The survey component gives Centris insight into household demographics, service providers and ownership of devices so the EOVC is as representative as possible.
Putting the “we” into the Web through Social MediaNASBLA
The ever-expanding world of social media can be difficult to navigate and many organizations may be reluctant to take up the gauntlet. Can social media really help us get our message out to a wider audience? Can we afford to pass up this opportunity? A look at this phenomena along with a report on one agency’s foray into the world of social media, and how it can help or hurt us in business.
Slides from a workshop about the Third Sector and Social Media I delivered on the Isle of Wight on 1 December 2009. Not fully annotated - will do that soon
A Presentation by Raj S. Murthy and John Angelis at the RIT Entrepreneurs Conference on 19th October 2012. Key strategies for using Social Media in an Entrepreneurial Context.
Brightcove PLAY: User Generated ContentSteve Hulford
This is a talk Steve Hulford gave on Blended Video Distribution strategies with a focus on User Generated Content at the Brightcove PLAY conference in Boston May 23rd to 25th.
The presentation I was due to give at informa's Mobile Advertising in Brussells on June 23. How it may be too early to target too closely within mobile social networks
The New Model of Interaction in Social NetworksSharlyn Lauby
America Empresarial, Bogota, 2011
The concept of social networking isn’t just for young people anymore. More and more businesses and professionals are using social media as a way to generate revenue and interact with customers (both internally and externally.) When case studies show the use of social tools exceeds email, then businesses have to stand up, take notice and join the movement. For business professionals, this becomes an opportunity to develop an internal marketing and communications strategy to support our organizations.
But what exactly is the philosophy behind social networking? This presentation offers an overview to the purpose of social media and the key considerations for developing and implementing a social networking strategy in your organization.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
A summary of the most interesting trends and case studies of brands using social media.
Find out how to crowdsource using social media, but also how to prevent it backfiring against and how to reach both old and new fans with online campaigns.
The Evolution of Video Community (EOVC) is a cross-device behavior tracking program drawn from households across the nation. The passive data collection examines how Americans use services and devices to view video; movies, short-form content and TV shows (SVOD & OTT) and interact with providers of services or advertising.
The EOVC is driven by a multi-modal, passive data collection technology supported by ABS-based surveys and social media touch-points. The survey component gives Centris insight into household demographics, service providers and ownership of devices so the EOVC is as representative as possible.
Putting the “we” into the Web through Social MediaNASBLA
The ever-expanding world of social media can be difficult to navigate and many organizations may be reluctant to take up the gauntlet. Can social media really help us get our message out to a wider audience? Can we afford to pass up this opportunity? A look at this phenomena along with a report on one agency’s foray into the world of social media, and how it can help or hurt us in business.
Slides from a workshop about the Third Sector and Social Media I delivered on the Isle of Wight on 1 December 2009. Not fully annotated - will do that soon
A Presentation by Raj S. Murthy and John Angelis at the RIT Entrepreneurs Conference on 19th October 2012. Key strategies for using Social Media in an Entrepreneurial Context.
Brightcove PLAY: User Generated ContentSteve Hulford
This is a talk Steve Hulford gave on Blended Video Distribution strategies with a focus on User Generated Content at the Brightcove PLAY conference in Boston May 23rd to 25th.
The presentation I was due to give at informa's Mobile Advertising in Brussells on June 23. How it may be too early to target too closely within mobile social networks
The New Model of Interaction in Social NetworksSharlyn Lauby
America Empresarial, Bogota, 2011
The concept of social networking isn’t just for young people anymore. More and more businesses and professionals are using social media as a way to generate revenue and interact with customers (both internally and externally.) When case studies show the use of social tools exceeds email, then businesses have to stand up, take notice and join the movement. For business professionals, this becomes an opportunity to develop an internal marketing and communications strategy to support our organizations.
But what exactly is the philosophy behind social networking? This presentation offers an overview to the purpose of social media and the key considerations for developing and implementing a social networking strategy in your organization.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...Heidi Otway, APR, CPRC
Now more than ever entrepreneurs and large corporations are harnessing the power of online social networks to reach consumers and grow their business. With an array of platforms – from Facebook, Twitter, foursquare and YouTube – there are limitless channels for businesses and entrepreneurs to reach their target audience online. But with so many options, which social media network should you choose?
How Social Media Can Help You Connect With Local ConsumersSpancept
Social Media who substantially changed the way consumers, businesses, and organizations communicate. As one of the fastest growing forms of marketing ever, social media whose taken the internet world by storm with approximately 91% of adults using that regularly. Not only that, but businesses across the globe are starting to use social media as a marketing tool for their companies. In fact, 87% of the Fortune 100 now use social media. Internet Technology is GREAT, But It Has Caused Problems for Some Local Businesses. The Web has changed the way consumers spend their money. It has also changed the way your business can truly CONNECT with your local target market. Traditional Advertising Methods Are No Longer as Effective as They Once Were. So, it's time to market your business in a way that would cut advertising cost and get results. Could Online Marketing Be The Missing Piece of the Puzzle for YOUR Small Business? With sites such as: Facebook, Twitter, Google+, LinkedIn and Youtube your business can build long lasting relationship with your customers resulting in loyal - long term sales. Contact us for more information about how social media marketing can help you connect with local consumers.
http://spancept.com/
consult@spancept.com
Social Media who substantially changed the way consumers, businesses, and organizations communicate. As one of the fastest growing forms of marketing ever, social media whose taken the internet world by storm with approximately 91% of adults using that regularly. Not only that, but businesses across the globe are starting to use social media as a marketing tool for their companies. In fact, 87% of the Fortune 100 now use social media. Internet Technology is GREAT, But It Has Caused Problems for Some Local Businesses. The Web has changed the way consumers spend their money. It has also changed the way your business can truly CONNECT with your local target market. Traditional Advertising Methods Are No Longer as Effective as They Once Were. So, it's time to market your business in a way that would cut advertising cost and get results. Could Online Marketing Be The Missing Piece of the Puzzle for YOUR Small Business? With sites such as: Facebook, Twitter, Google+, LinkedIn and Youtube your business can build long lasting relationship with your customers resulting in loyal - long term sales. Contact us for more information about how social media marketing can help you connect with local consumers.
http://spancept.com/
consult@spancept.com
Digital Synergy was asked to speak about Social Media and Search Engine Optimization last month at Central Basin Municipal Water District. This is the slide show presentation from the event.
Similar to Social Media Marketing, ad:tech Sydney 2011 (20)
1. Social Media Marketing
and Original Content
A look at the marketing opportunities presented by popular
social media platforms; how you can exploit them with
original content; and what you can learn from brands that
have already gone social.
2. Castleford Media Pty Ltd
Sydney-based Custom News Provider
10 years experience in the UK, US and Australia
Full-time, local editorial teams
In-house SEO, Social Media, Online Marketing expertise
Exclusive, original articles published in-full on client websites
Diverse client base (commercial, government, non-profit)
Supporting full-range of online marketing objectives
7. Facebook
9.2 million Australians use
Facebook
(Opinionway / DDB)
65,000 new users in the past six
months
600 million users worldwide
Over 50% log in every day
(Facebook.com)
8. Twitter
2.5 million Australians use
Twitter
100 million new accounts
globally
25 billion tweets sent worldwide
in 2010
(Sysomos)
9. LinkedIn
1 million Australian members
90 million members worldwide
1 million company pages
700,000 LinkedIn groups (LinkedIn.com)
InMails to reach out to any fellow
member
10. YouTube
700 billion videos viewed globally
in 2010
13 million hours of video uploaded
Marketing material accounted for 6 of
Australia’s top 10 most viewed videos
last year
Majority of Australia’s most searched-for
queries were brands or products
(YouTube Australia)
11. Part 2
Exploiting Original Content
Gaining a foothold on popular platforms
Building followers, fans and contacts
Driving engagement
17. Dwell Time
Meeting consumers on their own turf
(Neilson Net Ratings)
Facebook is the No.2 site in Australia
(Alexa.com)
Users stay on Facebook longer than other popular sites
(Opinionway / DDB)
18. Facebook Engagement
84% use brands they follow on Facebook
36% want to buy more from brands they follow
30% say frequency of information is key to following a brand
38% of followed brands are found in Facebook search
(Opinionway / DDB)
19. Original Content on Facebook
600 million users voting for content, products, services and brands
Engage customers on their home turf
Original content gives visitors something to engage with
Premium content can be hidden behind
Like buttons
Sell within Facebook environment
Canvass your followers
Drive traffic to your site
20. Twitter: More Users
Recently valued at $10bn
Massive growth in 2010
More detailed bios
More links to websites
More location sharing
21. Twitter: More Detail
69% have a detailed bio
73% reveal their location
45% point to a URL (Sysomos)
22. Original Content and Twitter
21% of Twitter users follow
more than 100 accounts
(Sysomos).
Evidence that social media
buzz influences SERPs.
Retweeting can have an
immediate impact on
rankings.
Marketing messages need
diluting with different
content types.
News is the biggest driver of
re-tweeting activity (HP).
23. Original Content, LinkedIn and
Foursquare
Point at relevant white papers and reference material via
LinkedIn Answers, Groups and InMails
Share articles, blogs and tweets on your Company Page
Reward Foursquare users for visiting physical locations with
premium or pre-release content
24. Original Content, YouTube and
Quora
Share original product demos or narrated slide shows
Embed them in your landing pages for up to 80% improved
conversion (SEOMoz)
A/B testing of television ads
Build a reputation as an expert in your field and engage
with people who share your professional interests
25. Social Media and Mobile Users
• Twitter and Facebook apps pre-loaded on popular smartphones
• YouTube has 200 million mobile views every day (Eric Schmidt, 2011)
• Mobile share of internet searches increased from 10% to 15% in the
second half of last year (Google, 2011)
• Search spike during Superbowl ad break was x38 on desktops and x315 on
mobile devices (Eric Schmidt, 2011)
33. Letting Go
Dove inspires YouTube parodies
Dove Evolution Slob
Evolution
Dove v Dove v Axe
The Beauty
Industry
34. Social Media Lessons
• Lower barriers to entry
• Less controllable campaigns
• Conversations can happen without you
35. Bookmarks
Exploring the use of Twitter around the world (Sysomos.com)
Twitter Statistics for 2010 (Sysomos.com)
Facebook and Brands (DDB / Opinionway)
Facebook Statistics (Facebook.com)
LinkedIn Facts (LinkedIn.com)
YouTube Statistics (YouTube.com)
YouTube Rewind: 2010 Year in Review (YouTube Australia Blog)
Top Sites: Australia (Alexa.com)
Trends in Social Media: Persistence and Decay (HP Labs)
12-step Landing Page Rehab Programme (SEOMoz)
A Tweet's Effect on Ranking (SEOMoz)
Eric Schmidt at IAB Annual Leadership Meeting (Google / YouTube)
Think Mobile 2011 (Google)
The Mentos and Diet Coke Sensation (ABC News)
All video clips used in the presentation are available on YouTube
36. Contacts
Company Website: castleford.com.au
Search and Social Blog: castleford.com.au/blog
Twitter Feed: twitter.com/castlefordmedia
Facebook Page: Facebook.com/castlefordmedia
Email Contact: info@castleford.com.au