The App Is The New Ad Unit Deck
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The opening of the social networks provide marketers direct access to more than 300 million engaged users. Learn how the smartest marketers are leveraging the social networks Facebook, MySpace and others to grow their businesses.
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![Michael Lazerow CEO, Buddy Media [email_address] www.buddymedia.com June 10, 2008 App-vertising: The app is the ad unit The future of branded digital advertising in a social world.](https://image.slidesharecdn.com/buddy-media-gspe-slideshare-1213067665938833-8/85/The-App-Is-The-New-Ad-Unit-Deck-1-320.jpg)
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- 1. Michael Lazerow CEO, Buddy Media [email_address] www.buddymedia.com June 10, 2008 App-vertising: The app is the ad unit The future of branded digital advertising in a social world.
- 7. Expensive and inconvenient. Limits choice for users. Kills host platform as innovation lags. EXCLUSIVITY
- 8. Free, massive distribution. Easy to develop. Encourages user choice. Boosts host platform.
- 17. Targeting
- 18. Share & Invite
- 19. YOUR friends are now in YOUR ads!
- 20. Ads have a call to action.
- 24. The ad unit is an application. The media is IN the unit.
- 25. The ad unit is engaging.
- 29. And the ad unit is an application that is tied to the social graph.