This presentation for businesses provides an overview of social media and its potential, then expands on using Facebook pages for business to build customer loyalty and increase referrals.

1. Facebook for Business Why?How? Results? When?

2. Command and Control or Outbound Marketing 1/2010 Kathryn Gorges The Social Marketing Diva 2

3. The New Global Village 1/2010 Kathryn Gorges The Social Marketing Diva 3

4. Social or Relationship or Inbound Marketing 1/2010 Kathryn Gorges The Social Marketing Diva 4 Heart Inspiration Contribution Mission Soul Personality

5. Take advantage of the level playing field 1/2010 Kathryn Gorges The Social Marketing Diva 5

6. Why bother? We trust our friends more than ads Facebook is ubiquitous 1/2010 Kathryn Gorges The Social Marketing Diva 6 From The Economist Jan 28th 2010

7. Is Facebook a waste of business time? People really use social media And Facebook is where it’s at 1/2010 Kathryn Gorges The Social Marketing Diva 7 From The Economist Jan 28th 2010

8. Facebook Statistics 2nd most popular site after Google 6 years old 350 million users —3rd largest nation in the world 55 million updates per day 3.5 billion pieces of content every week 70% of the audience is outside the US From The Economist Jan 28th 2010 1/2010 Kathryn Gorges The Social Marketing Diva 8

9. Facebook Benefits “In many ways the world of commerce is a perfect place for a social network to flourish. Doing business, after all, boils down to managing a complex web of relationships with customers, suppliers and others.”-From The Economist Jan 28th 2010 1/2010 Kathryn Gorges The Social Marketing Diva 9

10. Facebook Objective Build relationships => loyalty Word of mouth marketing => sharing among the community Reveal the breadth and depth of your brand/value Create trust through consistent interaction Bottom line: repeat business and referrals 1/2010 Kathryn Gorges The Social Marketing Diva 10

11. How do I engage with Facebook? Tips Insights Industry news Trends Special events and opportunities Inside information Your work 1/2010 Kathryn Gorges The Social Marketing Diva 11 80/20 Rule: 80% contribution 20% promotion

12. Facebook Posting Tips 2-4 times per week at least, but not more than 1 a day Organize your posts e.g. Monday’s twitter tip Schedule Consistent Quality content – meaningful, useful info Maintain your brand style Variety of posts Link posts have thumbnails: that’s good Photo and video posts Invite comments, respond to them - engage 1/2010 Kathryn Gorges The Social Marketing Diva 12

13. Facebook Advanced Tips Vanity urlname with 25 fans E.g. www.facebook.com/SocialMarketingDiva www.fb.me/SocialMarketingDiva www.facebook.com/username Twitter tie-in www.facebook.com/twitter Tweets your Facebook posts Connect your blog Notes NetworkedBlogs Messages to fans Sparingly Custom tabs and landing pages FBML Ask fans to share/like/comment to get your post into feeds 1/2010 Kathryn Gorges The Social Marketing Diva 13

14. Let everyone know about your new Facebook page! Ask your friends to fan you. Invite them to help create your success. Use your email list to send an invitation Facebook badge on your website Fan page ads Fan box widget Keep your updates in your fans feeds 1/2010 Kathryn Gorges The Social Marketing Diva 14

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17. 1/2010 Kathryn Gorges 17 The Social Marketing Diva

18. 1/2010 Kathryn Gorges 18 The Social Marketing Diva

19. 1/2010 Kathryn Gorges 19 The Social Marketing Diva

20. 1/2010 Kathryn Gorges The Social Marketing Diva 20 Facebook Insights: Analytics

21. Sign up – create a fan page 1/2010 Kathryn Gorges The Social Marketing Diva 21

22. Create a Facebook business fan page 1/2010 Kathryn Gorges The Social Marketing Diva 22

24. Connection

25. Contribution

26. Conversation

27. CollaborationOpen the door to Customer Loyalty 1/2010 Kathryn Gorges 23 The Social Marketing Diva