This document analyzes Rock the Vote's social media presence and performance. It finds that Rock the Vote has the most followers and activity on Facebook, with over 115,000 followers and 12 posts per week on average. Twitter is its second largest platform with 62,000 followers and 17 weekly posts. The document also examines Rock the Vote's audience demographics and competitors, noting that its primary audience is 18-30 year olds and that it aims to provide information about current events and civic engagement issues.

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a. Social Media Assessment
b. Website, Audience and Competitors
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Social Network URL Follower/Like
Count
Average Weekly
Activity
Facebook www.facebook.com/rockthevote 115,517 12 posts per week
Twitter www.twitter.com/RockTheVote 62,000 17 posts per week
Instagram www.instagram.com/rockthevote 9,773 7 posts per week

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Source Volume Percent of
Overall
Traffic
Facebook 3,000 visits 10%
Twitter 5,000 visits 25%
Instagram NO DATA NO DATA
Age
Group
Gender
Distribution
Primary
Social
Network
Primary Need
25%
18-30
55% female
45% male
Facebook Finding information about current
events and their interests
20%
31-40
Facebook
35%
41-55
Facebook
20%
55-80
Facebook
Competitor Social
Media
Strengt
hs
Weaknesses
HeadCount Facebook.c
om/HeadC
ountOrg
Attract
s more
young
adults
Is not as well
known and
does not
have as
strong of a
brand voice

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Source Volume Percent of Overall
Traffic
Facebook 3,000 visits
+15% growth
25%
Twitter 5,000 visits
+40% growth
50%
Instagram NO DATA NO DATA
Social Network URL Follower/Like
Count
Average Weekly
Activity
Facebook www.facebook.com/rockthevote 115,517
+25% growth
12 posts per week
+150% growth
Twitter www.twitter.com/RockTheVote 62,000
+30% growth
17 posts per week
+50% growth
Instagram www.instagram.com/rockthevote 9,773
+20% growth
7 posts per week
+70% growth
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