As part of Agilon's Fall Webinar Series, Ann Oleson, Founder of Converge Consulting presents a case study of one nonprofit's efforts to track Social Media ROI.
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
How To Use Metrics To Improve Your Social Media MarketingChad Wiebesick
It’s all too easy to get lost in the volume of metrics and Big Data that comes with having a social media presence. Social media can be an effective direct marketing platform, but only when you’re measuring the right metrics and focused on the right objectives. Many marketers routinely measure Facebook followers, retweets and other popular social media data, but there are other metrics that are even more important that many people ignore altogether. This presentation shows how you can use data to improve your social media marketing efforts.
Presented at the 20th annual Advanced Integrated Marketing Symposium hosted by the Detroit chapter of the Direct Marketing Association.
As part of Agilon's Fall Webinar Series, Ann Oleson, Founder of Converge Consulting presents a case study of one nonprofit's efforts to track Social Media ROI.
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
How To Use Metrics To Improve Your Social Media MarketingChad Wiebesick
It’s all too easy to get lost in the volume of metrics and Big Data that comes with having a social media presence. Social media can be an effective direct marketing platform, but only when you’re measuring the right metrics and focused on the right objectives. Many marketers routinely measure Facebook followers, retweets and other popular social media data, but there are other metrics that are even more important that many people ignore altogether. This presentation shows how you can use data to improve your social media marketing efforts.
Presented at the 20th annual Advanced Integrated Marketing Symposium hosted by the Detroit chapter of the Direct Marketing Association.
Social media gone wrong: What NOT to do onlineChad Wiebesick
Just as quickly as social media can help your business, it can hurt it. Even worse, a social media blunder can cost you your job. Here are lessons learned from real-life examples of people who lost their jobs, lost clients or tarnished their business reputation. You’ll learn what not to do – and what to do – to ensure you’re using social media to effectively promote your business.
On March 1, the Community Foundation of Sarasota County attended the North Port Art Association's "Where Art Meets Community," an evening gathering of nonprofits staff, board members and others in the community. Presented by Susie Bowie.
This presentation for businesses provides an overview of social media and its potential, then expands on using Facebook pages for business to build customer loyalty and increase referrals.
The "Three As" of Nonprofit Social Media SuccessBloomerang
Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? Knowing what content is best to post can mean the difference between an active online community and a barren digital wasteland.
Nonprofit organizations should focus on three categories of content in their social media messaging — the “Three A’s.” Attend this session to find out how you can apply each of the three A’s to your organization’s social content in order to maximize engagement, achieve search engine rankings, increase website traffic and generate donations. We’ll also explore how best to measure the success of your social media efforts.
About Steven Shattuck:
Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Technorati, Content Marketing Institute and Business2Community. Steven has spoken at national and local conferences, and is frequently interviewed by media outlets for his expertise in digital marketing.
Steven serves in a marketing/communications role on several nonprofit committees and has spoken at Association of Fundraising Professionals and the National Council of Nonprofits events, webinars and conference calls.
Recipient of the David Letterman Scholarship, he graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing.
GiftWorks Webinar - How Nonprofits Can Use Pinterest to Raise Money, Create A...Julia Campbell
In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money.
Topics to be covered include: Why your nonprofit needs to get on Pinterest, now; the difference between a personal profile and a Company profile; examples of nonprofits that are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts with your other social media platforms.
8 Things Your CEO Needs to Know Right Now About Social Media Tourism Trends i...Chad Wiebesick
Now, more than ever, social media and digital technology is increasingly influencing the way travelers plan, book and share their trip. Your social media efforts, however, will be an uphill battle if you cannot justify it to your CEO. Learn the top trends to help you build the business case for investing time, resources and budget in social media marketing
This project involves an in-depth analysis of a startup firm called Toffee Talk. It includes an analysis of their target segment, current marketing strategies and metrics.
Based on their vision and budget considerations, the project highlights recommendations which includes:
- Redefining the target segment
- Proposed Social Media Strategy
- Content Narrative
- Tools and Techniques
An overview of public relations and social media guidelines, suggestions, tips and best practices for sports nonprofit organizations. This was presented at the Up2Us Regional Executive Director's meeting in Los Angeles, CA, on August 26, 2013 by Howard Brodwin, Sports and Social Change.
http://www.sportsandsocialchange.org
A Social Media Strategy for Your Nonprofit: EXPLAINED! How to create a solid ...Julia Campbell
Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming - and like magic, the donations will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day.
For nonprofits to effectively raise money and build a community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert, Julia Campbell will walk you through the secrets to successful donor relations with social media.
Participants will learn...
How to navigate the latest changes and trends in the social media landscape - what fundraisers need to know;
How to use social media to build and deepen relationships with current donors and prospects;
How to manage social media work at a small nonprofit with limited capacity;
Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget; and
Real-world examples from small and mid-size nonprofits.
Social Media for Small Business - @ladyxtel & @jamshedwadiaPiyush Pankaj
The New Rules of Engagement, Its not about Social channels but is about being where people are, And all businesses are run by people for people. How Small Medium business can take benefits from Social Media channel. Social is all about being Sincere, Open, Collaborative, Interested, Authentic and Likeable
10 Ways to Use Social Media to Promote Your Giving Tuesday CampaignJulia Campbell
I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday!
According to to Charity Navigator, “An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on GivingTuesday, December 1, 2020, according to Giving Tuesday, Inc., the nonprofit behind the movement and eponymous hashtag #GivingTuesday. That amount, described as a “massive swell of generosity”, reflected a 29% increase in donations compared to 2019.”
So much more than a simple fundraising event, Giving Tuesday is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can.
The best part is that you don’t have to create a complicated campaign to join in the fun.
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
United Nations: Innovative Technologies to Advance Gender EqualityGesche Haas
www.dreamersdoers.me
During the sixtieth session of the Commission on the Status of Women (CSW) taking place at the United Nations Headquarters in New York from 14 to 24 March 2016, the UN SDG Action Campaign hosted an interactive event highlighting innovative ways technology is being used to advance gender equality and to build empathy.
The UN SDG Action Campaign invited three dynamic women entrepreneurs who to speak about how they leverage technology to bring employment opportunities, education and networking platforms to women.
Social media gone wrong: What NOT to do onlineChad Wiebesick
Just as quickly as social media can help your business, it can hurt it. Even worse, a social media blunder can cost you your job. Here are lessons learned from real-life examples of people who lost their jobs, lost clients or tarnished their business reputation. You’ll learn what not to do – and what to do – to ensure you’re using social media to effectively promote your business.
On March 1, the Community Foundation of Sarasota County attended the North Port Art Association's "Where Art Meets Community," an evening gathering of nonprofits staff, board members and others in the community. Presented by Susie Bowie.
This presentation for businesses provides an overview of social media and its potential, then expands on using Facebook pages for business to build customer loyalty and increase referrals.
The "Three As" of Nonprofit Social Media SuccessBloomerang
Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? Knowing what content is best to post can mean the difference between an active online community and a barren digital wasteland.
Nonprofit organizations should focus on three categories of content in their social media messaging — the “Three A’s.” Attend this session to find out how you can apply each of the three A’s to your organization’s social content in order to maximize engagement, achieve search engine rankings, increase website traffic and generate donations. We’ll also explore how best to measure the success of your social media efforts.
About Steven Shattuck:
Steven Shattuck is VP of Marketing at Bloomerang. As a HubSpot Certified inbound marketer, he is a contributor to Nonprofit Hub, National Council of Nonprofits, Ragan, Social Media Today, Search Engine Journal, The Build Network, HubSpot, Technorati, Content Marketing Institute and Business2Community. Steven has spoken at national and local conferences, and is frequently interviewed by media outlets for his expertise in digital marketing.
Steven serves in a marketing/communications role on several nonprofit committees and has spoken at Association of Fundraising Professionals and the National Council of Nonprofits events, webinars and conference calls.
Recipient of the David Letterman Scholarship, he graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing.
GiftWorks Webinar - How Nonprofits Can Use Pinterest to Raise Money, Create A...Julia Campbell
In this free webinar you will learn how to use Pinterest to promote your cause, to gain a dedicated following and to raise more money.
Topics to be covered include: Why your nonprofit needs to get on Pinterest, now; the difference between a personal profile and a Company profile; examples of nonprofits that are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts with your other social media platforms.
8 Things Your CEO Needs to Know Right Now About Social Media Tourism Trends i...Chad Wiebesick
Now, more than ever, social media and digital technology is increasingly influencing the way travelers plan, book and share their trip. Your social media efforts, however, will be an uphill battle if you cannot justify it to your CEO. Learn the top trends to help you build the business case for investing time, resources and budget in social media marketing
This project involves an in-depth analysis of a startup firm called Toffee Talk. It includes an analysis of their target segment, current marketing strategies and metrics.
Based on their vision and budget considerations, the project highlights recommendations which includes:
- Redefining the target segment
- Proposed Social Media Strategy
- Content Narrative
- Tools and Techniques
An overview of public relations and social media guidelines, suggestions, tips and best practices for sports nonprofit organizations. This was presented at the Up2Us Regional Executive Director's meeting in Los Angeles, CA, on August 26, 2013 by Howard Brodwin, Sports and Social Change.
http://www.sportsandsocialchange.org
A Social Media Strategy for Your Nonprofit: EXPLAINED! How to create a solid ...Julia Campbell
Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming - and like magic, the donations will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day.
For nonprofits to effectively raise money and build a community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert, Julia Campbell will walk you through the secrets to successful donor relations with social media.
Participants will learn...
How to navigate the latest changes and trends in the social media landscape - what fundraisers need to know;
How to use social media to build and deepen relationships with current donors and prospects;
How to manage social media work at a small nonprofit with limited capacity;
Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget; and
Real-world examples from small and mid-size nonprofits.
Social Media for Small Business - @ladyxtel & @jamshedwadiaPiyush Pankaj
The New Rules of Engagement, Its not about Social channels but is about being where people are, And all businesses are run by people for people. How Small Medium business can take benefits from Social Media channel. Social is all about being Sincere, Open, Collaborative, Interested, Authentic and Likeable
10 Ways to Use Social Media to Promote Your Giving Tuesday CampaignJulia Campbell
I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday!
According to to Charity Navigator, “An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on GivingTuesday, December 1, 2020, according to Giving Tuesday, Inc., the nonprofit behind the movement and eponymous hashtag #GivingTuesday. That amount, described as a “massive swell of generosity”, reflected a 29% increase in donations compared to 2019.”
So much more than a simple fundraising event, Giving Tuesday is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can.
The best part is that you don’t have to create a complicated campaign to join in the fun.
Helpful Tips, Tools, Resources & Success Stories for non-profit organizations who use social media to promote their nonprofit events, projects and organizations.
United Nations: Innovative Technologies to Advance Gender EqualityGesche Haas
www.dreamersdoers.me
During the sixtieth session of the Commission on the Status of Women (CSW) taking place at the United Nations Headquarters in New York from 14 to 24 March 2016, the UN SDG Action Campaign hosted an interactive event highlighting innovative ways technology is being used to advance gender equality and to build empathy.
The UN SDG Action Campaign invited three dynamic women entrepreneurs who to speak about how they leverage technology to bring employment opportunities, education and networking platforms to women.
Slides from the Social Media seminar at BRAVE, Bristol. Top tips on how to make social media work for your business - from Facebook and Twitter through to Pinterest and Instagram.
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
I got to know Peg through her work with Guy Kawasaki. Peg is a social media goddess and never ceases to amaze me with her mega-creative, super insightful posts. I really love her stuff. If you want to stay current on all things social media, and get some great ideas in the process, Peg is your gal.
She’s the award-winning author of the bestselling Outlining Your Novel and Structuring Your Novel. She’s an invaluable mentor for writers who want to become authors - follow her for rock solid tips to improve your writing skills.
Social media marketing strategy for churchesDunham+Company
Presented on September 29th, 2010 at the Kingdom Agenda Conference in Dallas Texas. Presentation gives a basic overview on Social Media and a plan for how churches should approach it, along with specific applications to engage with people and a list of tools to use.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
2. Pre-Twitter MoonPie
•Company was stagnant, sales had plateaued
•Struggled to connect with millennial
generation
•Popular with older generation, snack tradition
of American south but was losing relevancy
https://www.fastcompany.com/40510696/meet-the-agency-that-turned-moonpie-into-
twitters-funniest-snack-cake
3. “Buddy it’s a Saturday night and you’re talking
to a marshmallow sandwich on the internet”
- MoonPie twitter account
4. MoonPie on twitter
•Always humorous in nature, rarely/never
tweets something serious
•Constant interaction with people, fans and
other brands included
•Never tweets offensive material; retains image
of family friendly brand.
5. Year of MoonPie
•August 2017, generated 1.1 billion twitter
impressions with a single tweet, “lol ok’
•Forbes named it top social media brand of
2017
•Consistent viral tweets after August
https://www.forbes.com/sites/maseenaziegler/2017/12/20/how-moonpie-became-the-unexpected-top-social-media-
brand-of-2017/#767e22aa5886
7. Twitter to Sales
•August and September 2017 was the highest sales
month in 100 year history
•Sales up 17% total without TV advertising,
discounting or product innovation
https://www.fastcompany.com/40510696/meet-the-agency-that-turned-
moonpie-into-twitters-funniest-snack-cake
8. Alien: The Covenant
• 21st Century Fox released a twitter
campaign to increase awareness of
Alien: The Covenant the week of May
19th, 2017
9. What they did
•Created hashtags to identify tweets about the
movie such as #AlienOpening and
#SharingisScaring
•Created emojis for use that depicted the aliens
11. The Success
•266 Million trend impressions
•7 point increase in awareness on campaign
•3 point increase in intent to purchase ticket
https://marketing.twitter.com/na/en/success-stories/how-
20th-century-fox-got-audiences-buzzing-for-alien-
covenant.html
12. Why twitter
• The alien franchise already has loyal
fanbase; does not need to worry about
their interest
• Newer generation was not around for
original movies, so they naturally have less
interest in franchise
• Newer generation has huge presence on
twitter, allowing companies a platform to
communicate and pitch to them
