The document discusses developing a basic social media strategy. It recommends organizing your social media tools and focusing your time on platforms where your target demographics spend time. These include developing a Facebook page, posting regularly and engaging others. For LinkedIn, it recommends creating a company profile, participating in groups, and answering questions to establish yourself as a trusted resource. It also advocates blogging regularly to improve SEO and community building, and establishing a presence on geosocial networks like Foursquare by adding your business and getting involved. The overall strategy is to establish presence, become a trusted resource, build authority, and foster relationships across multiple social media platforms.
LinkedIn can be used effectively for business by creating a strong personal and company profile, participating in relevant groups to build expertise and connections, and answering questions to demonstrate knowledge and attract potential clients. Maintaining an active presence on LinkedIn through these techniques allows professionals to expand their network and visibility.
Facebook offers businesses opportunities to connect with customers through developing a business page, regularly posting engaging content, and interacting with related community pages by liking them. A business can establish its online presence on Facebook and engage an existing audience through consistent posting of relevant updates and participation in discussions.
This document provides statistics on social media usage demographics and case studies. It shows that the majority of social media users are younger, with 86% of 18-29 year olds using social media. Facebook has over 500 million users worldwide, with the average user spending 46 minutes per day connected to 80 pages and groups. Twitter sees 1.8 million new accounts daily, though most users have under 100 followers. The case studies highlight how connecting with customers on social media and creating valuable content can significantly increase website traffic and conversions for businesses.
This document provides an overview of using social media for organizations. It discusses setting social media goals to increase awareness, build attendance, and increase engagement. It also covers choosing the right social media tools and platforms, developing an effective social media strategy and page tips for Facebook. The document emphasizes focusing on customers first and building a community rather than focusing too much on specific tools or platforms. It provides best practices for social media use including posting engaging content regularly and using catchy headlines.
A blog is a website where entries are made in journal style and displayed in reverse chronological order. Blogging allows businesses to build authenticity and improve search engine optimization by creating individual pages for each blog post. Regular blogging also helps businesses build community and should have a consistent strategy for who will post and how often to be most effective.
The document discusses using Twitter to market "corporate all-stars", or influential employees, to help build brands. It recommends that companies find or cultivate influential employees, connect them with customers on social media, give them independence but also focus their online presence, and provide support and training on active listening. Marketing corporate all-stars can help companies engage with digital elites who often trust employees over executives.
12.02.10 associations forum - truth about social media for non profitsBluewire Media
The Truth about Social Media for Associations and Not For Profits:
2 things:
1. You need to put yourself into the shoes of those you want to take action for your cause
2. You are sitting on a golden opportunity - your membership.
How to create FOMO on Social Media for your business at #SharingSocial and ot...FOMO Creator
This talk was first delivered on Thursday 13th February for the #SharingSocial #London Meetup community. It offers 8 different tips on how to create FOMO for your business at live events.
LinkedIn can be used effectively for business by creating a strong personal and company profile, participating in relevant groups to build expertise and connections, and answering questions to demonstrate knowledge and attract potential clients. Maintaining an active presence on LinkedIn through these techniques allows professionals to expand their network and visibility.
Facebook offers businesses opportunities to connect with customers through developing a business page, regularly posting engaging content, and interacting with related community pages by liking them. A business can establish its online presence on Facebook and engage an existing audience through consistent posting of relevant updates and participation in discussions.
This document provides statistics on social media usage demographics and case studies. It shows that the majority of social media users are younger, with 86% of 18-29 year olds using social media. Facebook has over 500 million users worldwide, with the average user spending 46 minutes per day connected to 80 pages and groups. Twitter sees 1.8 million new accounts daily, though most users have under 100 followers. The case studies highlight how connecting with customers on social media and creating valuable content can significantly increase website traffic and conversions for businesses.
This document provides an overview of using social media for organizations. It discusses setting social media goals to increase awareness, build attendance, and increase engagement. It also covers choosing the right social media tools and platforms, developing an effective social media strategy and page tips for Facebook. The document emphasizes focusing on customers first and building a community rather than focusing too much on specific tools or platforms. It provides best practices for social media use including posting engaging content regularly and using catchy headlines.
A blog is a website where entries are made in journal style and displayed in reverse chronological order. Blogging allows businesses to build authenticity and improve search engine optimization by creating individual pages for each blog post. Regular blogging also helps businesses build community and should have a consistent strategy for who will post and how often to be most effective.
The document discusses using Twitter to market "corporate all-stars", or influential employees, to help build brands. It recommends that companies find or cultivate influential employees, connect them with customers on social media, give them independence but also focus their online presence, and provide support and training on active listening. Marketing corporate all-stars can help companies engage with digital elites who often trust employees over executives.
12.02.10 associations forum - truth about social media for non profitsBluewire Media
The Truth about Social Media for Associations and Not For Profits:
2 things:
1. You need to put yourself into the shoes of those you want to take action for your cause
2. You are sitting on a golden opportunity - your membership.
How to create FOMO on Social Media for your business at #SharingSocial and ot...FOMO Creator
This talk was first delivered on Thursday 13th February for the #SharingSocial #London Meetup community. It offers 8 different tips on how to create FOMO for your business at live events.
Satiate the snackable content appetite. The shift to mobile has also created the need for pithy content that captures your audience’s attention quickly. Visual storytelling, in particular, sticks around in people’s minds more than text. This is where your images, videos, infographics, and memes stand out in your audience’s eyes. 2022 will see more brands embracing micro-content to reach large audiences. In this session, we'll generate ideas for bite-sized content and how you can create it without a major budget.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
FOMO Case Studies the virtual edition 2020-presentFOMO Creator
In 2020 + 2021 I have generated FOMO for:
* virtual conferences
* digital challenges
* monthly networking events
* monthly webinars
I have even generated FOMO for business owners that have a product or a service that they would like to generate more publicity and sales on.
Want to know more? Check out my case study and if you have any further questions, connect with me on LinkedIn and ask me for further details. I'll see you there!!
Social media marketing involves using social media platforms like blogs, YouTube, Facebook, LinkedIn, Twitter, Snapchat and Instagram to promote brands and build relationships with customers. It allows marketers to amplify content, stand out from competitors, accelerate brand awareness and build relationships. While it provides benefits, social media also presents privacy issues and risks of wrong feedback that could damage relationships. The most effective social media strategies create online communities for sharing advice and build customer service practices like quick response times on platforms like Twitter.
A collection of the statistics and overall impact my FOMO Creating has had on conferences in the UK, Republic of Ireland and Europe. FOMO is the Fear of Missing Out and I am able to tweet on average 1200 a day, create 136 Instagram stories on average; conduct Live Interviews on Instagram, Twitter and Facebook and create mini blog posts on the fly and publish them on LinkedIn (average 10 posts a day).
Take a look at my case study for the finer details for some of my clients.
Ryan Martin, breaking news and public safety editor at the Indianapolis Star, provided the next steps so attendees can roll up their sleeves when they get home and dive into implementing strategies learned at the Walter B. Potter Sr. Conference held at the Reynolds Journalism Institute April 14-15, 2016.
More information about the event: https://www.rjionline.org/events/potter16
PRSA 2009 International Conference - Don’t Be Controlled by the Conversation,...Michael Pranikoff
Don’t Be Controlled by the Conversation, CONTROL the Conversation: Today’s Aggressive PR Tactics by PR Newswire Director of Emerging Media - Michael Pranikoff; and Founder of Petra Consulting/ Customers Rock! Becky Carroll given on Nov. 11, 2009 at the PRSA 2009 International Conference in San Diego.
With the emergence of new platforms like Pinterst and Instagram as well us updates to venerable social giants like Facebook and Google+, it's clear that social media is getting increasingly visual. This presentation provides an overview of these updates and 6 things your brand can do to prepare. More at http://www.nickwestergaard.com.
The American Cancer Society changed their social media marketing approach to focus on quality over quantity. They shifted from many generic daily posts to fewer, higher quality posts per month including videos and user-generated content. They also increased investment in boosting their best content to targeted audiences over a period of time. This stemmed the decline in their social media metrics and increased their brand awareness and engagement compared to their previous calendar-driven, static approach with no media investment.
Simon Dell is the director of TwoCents Group, a branding and marketing agency. He writes for marketing magazines and is publishing his own book this year. His past clients include Lion Nathan, Heineken, and companies in the FMCG, retail, and social networking industries. His core social media channels are Facebook, blogs, Google+, Twitter, LinkedIn, and YouTube. The document discusses technology trends like the rise of online video and YouTube as a platform. It also covers social media content, platforms, case studies, metrics for measuring social media ROI, and tips for social media success.
This document discusses the social media platform Vine and how brands can use it to engage online audiences. It provides statistics on Vine's growth and usage. It then discusses how brands have successfully used Vine by starting small with short-form video content. It emphasizes creating creative content in Vine's 6-second format. Finally, it lists some metrics brands can use to measure the effectiveness of their Vine campaigns, such as follower growth, shares of videos, mentions, and engagement over time.
Oliver Hurst-Hiller, CTO & EVP, Product, DonorsChoose
Anna Doherty, Marketing Manager, Engagement and Social Media, DonorsChoose
Twitter Handles: Oliverhh & @anna_doherty
How do you maximize your social media presence when you have a small staff and limited resources? DonorsChoose.org uses data and a systematic approach to focus social media efforts to drive the action they want—join two of their senior executives and learn how.
NYU Office of Interactive Media — Social Media TrainingNick Jensen
Training for NYU students and administrators on best practices to engage digital community. Trainings were given from 2013-2017 (has not been updated and does not comprehensively reflect the current social media landscape).
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by ...Michael Pranikoff
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference in Orlando, FL October 15 -18, 2011.
The document discusses effective communication strategies for gaining media coverage and telling stories in today's distracted digital media landscape. It recommends focusing on leaving tasty soundbites by being available, doing homework on key messages, and keeping stories concise by following a three-part structure of beginning, middle, and end. Repetition of core messages and asking questions of others can also help maximize coverage and engagement.
This presentation was delivered at the 2010 Council on Foundations fall conference for community foundations. The session, "50 Ways to Jumpstart Your Social Media Strategy," was designed to leave attendees with easy-to-implement tips to improve their social media communications.
Getting Smart With Social Media: A Quick Guide For Real Estate AgentsVirtually In Sync
This document provides tips for real estate agents on using social media. It introduces Edie Clarke, a virtual assistant who helps with video production and social media management. She recommends managing social media yourself or using Hootsuite. The document outlines the top social media platforms and their users, the importance of video and images, and best practices for social media use. It explains how Edie can help with developing social media strategies, creating content like property listings and videos, and managing real estate agents' social media presence across multiple platforms.
The document discusses how social media has become obsessively integrated into people's daily lives and routines, with over a quarter of 18-34 year olds checking social media as soon as they wake up. It also presents survey results finding that 63% of brands want to know how to effectively use social media and over half want more consumer research and case studies. The document concludes that social media obsession can be leveraged by businesses to drive sales and grow their customer base if they emulate Lady Gaga's strategies of being bespoke, authentic, and encouraging user sharing.
This document provides an overview of internet advertising and maximizing exposure through search engine marketing and social media marketing. It discusses utilizing organic listings, Google Adwords, Google Places, Facebook, Twitter, YouTube and blogging to reach potential customers. Specific recommendations are provided for using each platform, such as creating a Facebook fan page, engaging people on Twitter, and producing emotional videos for YouTube. The goal is to know, like and trust companies through social interactions online.
Understanding Social Media's Visual RevolutionMarketingProfs
Ann Handley of MarketingProfs, Nick Westergaard of Brand Driven Digital, and Mike Hayes of Ben and Jerry's share their thoughts and tips for joining social media's visual revolution.
Social media has experienced explosive growth and become integrated into both personal and professional lives. It provides opportunities to build relationships, increase brand awareness, expand networks, and achieve search engine prominence. The document outlines best practices for using social media for business purposes, including listening to conversations, engaging strategically, monitoring and adjusting strategies. It also discusses using social media to establish a personal brand and manage one's online reputation.
Satiate the snackable content appetite. The shift to mobile has also created the need for pithy content that captures your audience’s attention quickly. Visual storytelling, in particular, sticks around in people’s minds more than text. This is where your images, videos, infographics, and memes stand out in your audience’s eyes. 2022 will see more brands embracing micro-content to reach large audiences. In this session, we'll generate ideas for bite-sized content and how you can create it without a major budget.
Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/
FOMO Case Studies the virtual edition 2020-presentFOMO Creator
In 2020 + 2021 I have generated FOMO for:
* virtual conferences
* digital challenges
* monthly networking events
* monthly webinars
I have even generated FOMO for business owners that have a product or a service that they would like to generate more publicity and sales on.
Want to know more? Check out my case study and if you have any further questions, connect with me on LinkedIn and ask me for further details. I'll see you there!!
Social media marketing involves using social media platforms like blogs, YouTube, Facebook, LinkedIn, Twitter, Snapchat and Instagram to promote brands and build relationships with customers. It allows marketers to amplify content, stand out from competitors, accelerate brand awareness and build relationships. While it provides benefits, social media also presents privacy issues and risks of wrong feedback that could damage relationships. The most effective social media strategies create online communities for sharing advice and build customer service practices like quick response times on platforms like Twitter.
A collection of the statistics and overall impact my FOMO Creating has had on conferences in the UK, Republic of Ireland and Europe. FOMO is the Fear of Missing Out and I am able to tweet on average 1200 a day, create 136 Instagram stories on average; conduct Live Interviews on Instagram, Twitter and Facebook and create mini blog posts on the fly and publish them on LinkedIn (average 10 posts a day).
Take a look at my case study for the finer details for some of my clients.
Ryan Martin, breaking news and public safety editor at the Indianapolis Star, provided the next steps so attendees can roll up their sleeves when they get home and dive into implementing strategies learned at the Walter B. Potter Sr. Conference held at the Reynolds Journalism Institute April 14-15, 2016.
More information about the event: https://www.rjionline.org/events/potter16
PRSA 2009 International Conference - Don’t Be Controlled by the Conversation,...Michael Pranikoff
Don’t Be Controlled by the Conversation, CONTROL the Conversation: Today’s Aggressive PR Tactics by PR Newswire Director of Emerging Media - Michael Pranikoff; and Founder of Petra Consulting/ Customers Rock! Becky Carroll given on Nov. 11, 2009 at the PRSA 2009 International Conference in San Diego.
With the emergence of new platforms like Pinterst and Instagram as well us updates to venerable social giants like Facebook and Google+, it's clear that social media is getting increasingly visual. This presentation provides an overview of these updates and 6 things your brand can do to prepare. More at http://www.nickwestergaard.com.
The American Cancer Society changed their social media marketing approach to focus on quality over quantity. They shifted from many generic daily posts to fewer, higher quality posts per month including videos and user-generated content. They also increased investment in boosting their best content to targeted audiences over a period of time. This stemmed the decline in their social media metrics and increased their brand awareness and engagement compared to their previous calendar-driven, static approach with no media investment.
Simon Dell is the director of TwoCents Group, a branding and marketing agency. He writes for marketing magazines and is publishing his own book this year. His past clients include Lion Nathan, Heineken, and companies in the FMCG, retail, and social networking industries. His core social media channels are Facebook, blogs, Google+, Twitter, LinkedIn, and YouTube. The document discusses technology trends like the rise of online video and YouTube as a platform. It also covers social media content, platforms, case studies, metrics for measuring social media ROI, and tips for social media success.
This document discusses the social media platform Vine and how brands can use it to engage online audiences. It provides statistics on Vine's growth and usage. It then discusses how brands have successfully used Vine by starting small with short-form video content. It emphasizes creating creative content in Vine's 6-second format. Finally, it lists some metrics brands can use to measure the effectiveness of their Vine campaigns, such as follower growth, shares of videos, mentions, and engagement over time.
Oliver Hurst-Hiller, CTO & EVP, Product, DonorsChoose
Anna Doherty, Marketing Manager, Engagement and Social Media, DonorsChoose
Twitter Handles: Oliverhh & @anna_doherty
How do you maximize your social media presence when you have a small staff and limited resources? DonorsChoose.org uses data and a systematic approach to focus social media efforts to drive the action they want—join two of their senior executives and learn how.
NYU Office of Interactive Media — Social Media TrainingNick Jensen
Training for NYU students and administrators on best practices to engage digital community. Trainings were given from 2013-2017 (has not been updated and does not comprehensively reflect the current social media landscape).
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by ...Michael Pranikoff
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference in Orlando, FL October 15 -18, 2011.
The document discusses effective communication strategies for gaining media coverage and telling stories in today's distracted digital media landscape. It recommends focusing on leaving tasty soundbites by being available, doing homework on key messages, and keeping stories concise by following a three-part structure of beginning, middle, and end. Repetition of core messages and asking questions of others can also help maximize coverage and engagement.
This presentation was delivered at the 2010 Council on Foundations fall conference for community foundations. The session, "50 Ways to Jumpstart Your Social Media Strategy," was designed to leave attendees with easy-to-implement tips to improve their social media communications.
Getting Smart With Social Media: A Quick Guide For Real Estate AgentsVirtually In Sync
This document provides tips for real estate agents on using social media. It introduces Edie Clarke, a virtual assistant who helps with video production and social media management. She recommends managing social media yourself or using Hootsuite. The document outlines the top social media platforms and their users, the importance of video and images, and best practices for social media use. It explains how Edie can help with developing social media strategies, creating content like property listings and videos, and managing real estate agents' social media presence across multiple platforms.
The document discusses how social media has become obsessively integrated into people's daily lives and routines, with over a quarter of 18-34 year olds checking social media as soon as they wake up. It also presents survey results finding that 63% of brands want to know how to effectively use social media and over half want more consumer research and case studies. The document concludes that social media obsession can be leveraged by businesses to drive sales and grow their customer base if they emulate Lady Gaga's strategies of being bespoke, authentic, and encouraging user sharing.
This document provides an overview of internet advertising and maximizing exposure through search engine marketing and social media marketing. It discusses utilizing organic listings, Google Adwords, Google Places, Facebook, Twitter, YouTube and blogging to reach potential customers. Specific recommendations are provided for using each platform, such as creating a Facebook fan page, engaging people on Twitter, and producing emotional videos for YouTube. The goal is to know, like and trust companies through social interactions online.
Understanding Social Media's Visual RevolutionMarketingProfs
Ann Handley of MarketingProfs, Nick Westergaard of Brand Driven Digital, and Mike Hayes of Ben and Jerry's share their thoughts and tips for joining social media's visual revolution.
Social media has experienced explosive growth and become integrated into both personal and professional lives. It provides opportunities to build relationships, increase brand awareness, expand networks, and achieve search engine prominence. The document outlines best practices for using social media for business purposes, including listening to conversations, engaging strategically, monitoring and adjusting strategies. It also discusses using social media to establish a personal brand and manage one's online reputation.
This document provides an overview of various social media tools and strategies for using them effectively. It discusses platforms like Twitter, Facebook, LinkedIn, YouTube, Flickr, Digg and others. It offers tips on setting up profiles, engaging with others, sharing content and leveraging these tools for marketing purposes while avoiding common pitfalls. The goal is to help users develop a practical social media strategy.
Basic Practice - Social Media for BusinessSocial Lab
Basic practice social media for business and commerce. Presented to 25 coorporate brands marketing manager and PR in Balikpapan on 2014. Visit us on ww.soclab.co
The document discusses the rise of social media and how businesses can use various social media platforms like Twitter, Facebook, LinkedIn, YouTube and Flickr to engage customers and improve their business. It provides an overview of each platform, who uses it and for what purpose. It also gives advice on how businesses can get started on social media, including listening to conversations, creating a plan to engage the right audiences and managing an ongoing community presence.
Simple Steps to Social Media Effectiveness—A @Midwest presentationBrian Huonker
Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? I know I don’t. Some businesses have gone to the extent of allowing 30 minutes a day for their employees to use social media.
There’s a lot more to engaging in social media marketing than creating a few profiles and posting a few links. Without taking a measured approach to the situation, you’re not going to be able to make the most of what is a very powerful and influential strategy. There are thousands of other companies competing for social media users’ attention, so laying the right groundwork is crucial.
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
This document discusses the rise of social media and provides guidance on how SAS user groups can leverage various social media platforms. It outlines popular social media tools like blogs, social networks, Twitter, video sharing and social search. It emphasizes that social media is not a fad and has changed communication. The document advises user groups to establish an active online presence across multiple channels to engage their current and future audiences. It stresses the importance of keeping content relevant, frequent and tied to goals.
This was a presentation I delivered at North East Expo 2010 to educate attendees on the power that social media can have for their business. It is an overview of how to use social media and how this new technology has changed the way we operate in our daily lives.
This presentation is a basic overview of some of the most popular Social Media Networks. It gives you a good overview of the audiences of each and why they are important and how to come up with a solid Social Media campaign.
The document discusses the rise of social media and how businesses can leverage various social media platforms. It provides an overview of popular social networking sites like Facebook and LinkedIn, microblogging platforms like Twitter, photo and video sharing sites, and blogs. The document outlines 10 keys to social media success which include experimenting personally, having a strategy, listening to audiences, giving generously, and measuring results. It emphasizes that social media is about dialogue and relationships rather than broadcasts, and cautions that social media alone cannot fix underlying issues with products or customer service.
The document summarizes work on Habitat for Humanity's 2010 World Habitat Day social media campaign. Key details include:
- The campaign generated over 38 million impressions from 188 blogger posts and reached 2900 bloggers, receiving 504 responses and 295 blog posts.
- Impressions and mentions from the campaign significantly outpaced those of an award-finalist PR campaign.
- The campaign saw a 22% increase in blogger response rate over the previous year.
- The social media news release supporting the campaign received over 245,000 hits.
Rodrigo Martucci and Mark Harrison put together this presentation for the Measurement Master Class I did on 17 November to a packed house at meshmarketing 2010 in Toronto, Ontario, Canada. However, I sort of went way off script because I am way more of an operations geek and social media evangelist than I am a measurement geek.. I hope this is indeed useful!
Global Entrepreneurship Week - "Social Media Overview"Mitch Miles
You've heard about Social Media and how it is changing the face of businesses and their marketing strategies. Come learn about the significance of social media, which sites are best for which types of businesses and the best practices for your business.
What is New Media vs. Old Media? This presentation gives you the basic understanding of why and how brands are using new media to reach the influencers in their segment.
Using Social Media as a Powerful Business Tool Part 1EXHIB-IT!
The document discusses how social media has become a powerful communication tool and outlines strategies for businesses to leverage different social media platforms like Facebook, Twitter, LinkedIn, and blogs to interact with customers, build their brand, drive traffic, and increase sales. It provides tips on how to create a presence and engage audiences on each channel.
The document is a presentation about using social media as an engagement tool for fundraising. It discusses various social media platforms like Facebook, Twitter, YouTube, Flickr, and LinkedIn. It provides examples of how to engage people on each platform, including asking questions, highlighting stories, and recognizing donors. It also discusses listening to constituents, responding to them, engaging them in discussions, and measuring engagement through various tools. The presentation emphasizes using social media primarily for engagement rather than direct fundraising.
This document discusses strategies for using Twitter effectively. It defines common Twitter terms like handles, tweets, hashtags and direct messages. It recommends tweeting 3 times per day, including tips, retweets, and responses. Finally, it lists tools like TweetDeck, SocialOomph and HootSuite that can help manage a Twitter account. The overall focus is on best practices and techniques for marketing and customer service using Twitter.
This document discusses considerations for developing a social media policy for a company. It addresses whether a company should have a policy at all and considers both the pros and cons. It also provides guidance on what a social media policy should include, such as boundaries, transparency, confidentiality, consequences for violations, and guidelines for appropriate work use of social media. The document emphasizes that a policy should use positive language to explain what can be done rather than negative language focusing on prohibitions. It suggests a policy stress encouragement and help rather than sounding bureaucratic.
The document discusses geosocial technology and web 3.0, providing examples of popular geosocial apps like Foursquare, Gowalla, and Facebook Places that allow users to check-in and share their location. It recommends businesses get involved by adding their information to these services to take advantage of geosocial opportunities and stay ahead of competitors.
Social media requires organizing the tools used, deciding which platforms fit best, and establishing an online presence and authority as a trusted resource to build relationships.
The document provides tips for customizing a Facebook page to make it stand out, including customizing the profile picture, using default and business apps to link additional content, and utilizing FBML code to add features like profile pictures, Flash, live streams, and comments. Key recommendations are to utilize the full dimensions allowed for the profile picture and explore apps that have been successful for other pages.
This document discusses key roles and strategies for financial management in changing times. It identifies maintaining data visibility, staying ahead of trends, implementing quick wins, empowering the organization, and designing the right roadmap as important. It also discusses assessing the current state and aligning on a plan to propose, approve, and implement changes. Finally, it provides examples of quick wins and strategies organizations can use to reduce costs while delivering business value through their technology investments.
This document summarizes a presentation about developing an effective web strategy and using social media. It discusses considering design, usability, content creation, search engine optimization, visitor tracking, process improvement, and mobile users. Specific tips are provided in each area, such as getting feedback on design, emphasizing important text, keeping content fresh, and monitoring traffic. The importance of the mobile web is also highlighted. The overall message is that an effective web strategy considers all these elements to improve a business's online presence.
The document provides an agenda for a presentation on Microsoft Dynamics GP 2010. The agenda includes introductions, an overview of Dynamics GP 2010 and new features like making tasks easier with word templates and emailing, enhanced reporting with Excel reports and Business Insight, extending workflows and connections using Extender and Communicator, and a discussion of the Dynamics roadmap. The presentation includes demonstrations of the new features and a discussion of how Dynamics GP can meet business needs by giving tailored insights, extending collaboration, and requiring less effort.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. 🚀 This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. 💻
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. 🖥️
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. 🌟
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
7. Social Demographics
Where Should You Spend Your Time?
What’sinitforyou?
Pinnacle
Joel Wolfgang
@joel_wolfgang
Social Media Consultant
November 9, 2010
43. Facebook Techniques
How to Utilize Facebook for Business
What’sinitforyou?
Pinnacle
Joel Wolfgang
@joel_wolfgang
Social Media Consultant
November 9, 2010
51. Facebook Strategy
Develop a Facebook Page for your business
Develop a Posting Strategy
Engage on a Regular basis
“Like” Community Pages
52. LinkedIn Techniques
How to Utilize LinkedIn for Business
What’sinitforyou?
Pinnacle
Joel Wolfgang
@joel_wolfgang
Social Media Consultant
November 9, 2010
61. Blogging II
Why Blogging is a Great Idea for
Every Business
What’sinitforyou?
Pinnacle
Joel Wolfgang
@joel_wolfgang
Social Media Consultant
November 9, 2010
71. Geo-Location
• Foursquare
– Earn points and badges
– Check-in style
– Share location on
twitter/Facebook
• Gowalla
– Earn points and badges
– Check-in style
– Share media on
twitter/Facebook
• Facebook Places
– Check-in Style
– Share location on
Foursquare/Gowalla
• Google Latitude
– Tracking Style
– Shows position of your GPS
device on a map.
Social Media Strategy should always be growing.
Expanse of Social Media Site involvement
Extensive connections across SM sites and your website
Conversations about you and your brand across social environments
The problem isn't how do we get it to grow; but how can we grow in the right direction.
It’s a marathon not a sprint
The Process that companies are viewed by people through Social Media
Presence - How large or a Presence do you have in Social Media?
Trusted Resource -Do people trust you as a quality resource?
Authority - Will people share what you have to say with others?
Relationship - How often do you wow your followers with a personal connection?
Presence
Evaluate your current presence
Do you have a website?
What Social Media sites are you currently on?
How frequently are you involved with those sites?
What features on those sites do you use the most?
What features do you use infrequently?
Are there sites you think you should be involved in but aren't? Or don't know how?
Trusted Resource
Develop an information sharing strategy
What information do you offer?
How often will you share information?
General tips
Make producing quality content your highest priority.
90/10 rule
What information do you share?
Is it timely, relevant?
Is it worth a person's time?
Authority
Do they share you?
Do you get Retweeted on Twitter?
Do people suggest your Facebook page to friends?
Does someone write a blog article about you or an event that you put on?
Relationship
Reach out to people.
Engage
Do more than just connect your blog feed to Social sites
Don't work more in any one medium than another
Interact
When appropriate respond and ask questions of people.
If it get personal or into detail take the conversation to personal communication
DM on twitter
Email
Phone
Listen
Check your sites often and especially throughout the day.
Leaving things unchecked could be disastrous
Facebook
56% - Women
44% - Men
Twitter
55% - Women
45% - Men
LinkedIn
45% - Women
55% - Men
MySpace
51% - Women
49% - Men
Social Media Growth Rates
Pew Research
18-29 – 13%
30-49 – 27%
50-64 – 88%
65+ – 100%
A website or part of a website.
They're known for being incredibly flexible
Time relevant information is able to be shared in an easy scalable format
Makes it easy to update your website
Many people get a website, but don't update it or update it frequently.
If you don't update people don't want to visit frequently
We'll talk later about how this effect search engines
Blogs are an excellent way to keep your website up to date simply and fresh for readers
You can easily share information
This makes it easier for you to let people read your sites through email, or a blog reader
It also makes it easier to sign your blog up to different services
Put your posts as notes on Facebook
Auto-publish them to Twitter
There are several parts to a blog
Pages
Posts
Plug-ins
Why blog?
Blogging creates authenticity
It shows your business in a new light
It helps your customers better understand your business
It can also show how to better use your products
Blogging can create better search opportunities.
Started at Harvard in 2004
Put the college experience on the Internet
Primarily geared towards college students
It was 18 months after it opened that it opened to everyone
EdgeRank
Is the algorithm that Facebook uses to float information to the top of your screen
Facebook Main Page
Facebook Profile Page
Profiles
Everyone gets one profile
If you happen to get more than one profile and Facebook finds out about it they will drop both of them.
Private in nature
You must share a connection between two parties
New Facebook Groups
Are designed to be connections between several individuals around a topic or common connection.
These have been completely revamped recently
New group chat
Email notification
Email Posting
Documents
Many features disappear after 250 group members
Friendship Page
Shows you the connection links between two individuals
Facebook Community Pages
These are intended to be hubs to see communication.
You can suggest a Wikipedia page
You can suggest an official Facebook page
Facebook Pages are the main technique used for businesses
Post regularly on the wall
Whole point is to ignite conversations
Connect your blog to the page so new posts show up as a link
I would not recommend connecting your twitter to the page
Its possible, but I wouldn’t
If you post frequently people will not want to read your posts on Facebook, and might "unlike"
Your posts might not float to the top as well
Spend time on your profile picture
Consider using all the space for your profile picture
And Make sure that you have something to crop to for your square picture
Custom
Have a custom tabs as the first page makes a new visitor your page 50% more likely to click the "Like" button
Having something that asks a person to click the "Like" button also adds an additional 25% likelihood of clicking the "Like" button.
Engage in conversations
Make sure to check back in on your Facebook page for comments at least daily.
Strategy
Develop a Facebook page
Consider adding a custom tab (Ryan will talk about this soon)
Develop a posting strategy
What types of things will you post here?
How often will you post?
Engage on a very regular basis
"Like" community pages so that you will see when some talks about your business across Facebook
Suggest a Wikipedia article for your community pages
Suggest your Official Facebook page for your community page
History
Developed in 2002 opened to the public in 2003 as a professional social network.
It has 80,000,000 members
Half are in the US
How the site works
It is probably the most true social networking site on the web
It allows you to see how people are connected to you.
It will even allow you to pay an extra fee to see more levels of connections
The idea being that people could share their networks online.
So if you needed a lawyer and I knew one you could search for a local lawyer and see the one's I know.
It took what we do everyday in business and put it online.
LinkedIn Profile
Every individual who signs up receives a profile page and is encouraged to fill it out.
Profile pages looks like a resume
Allows you to connect a blog, twitter account to the page.
Company Profiles
Each company has the ability to create a maintain a company profile.
People can Follow your company on LinkedIn and get specific updates
As a measure of standing you want people to follow your company profile on LinkedIn
It will notify them with news about you company.
Product and service release s and such.
The first person the make the profile is the executer of the company profile.
They must add you for you to make edits to the page.
Possible to get around this, but it is a lengthy process.
You can show open jobs
You can now show Products and Services
LinkedIn Groups
Thousands of groups exist on LinkedIn
With just about as many topics.
You could easily join one and follow the topics and conversations through email or any other way you wish.
These are great ways to develop relationships among people in your field.
You will have competitors in there, but if you are focused on the soft sell and are building relationships you'll fare much better.
If a group doesn't exist in your field or you would like to create a group on a more specific topic you can do that as well.
This is nice because you can once per week you have the ability to send out a message to all the people in the group.
Again soft sells only people will flee very fast if they smell an agenda
You could showcase some topics that are going on to increase participation
You could invite people to an event that you'll be attending that's related to the group topic
LinkedIn Answers
People have the ability to ask questions on LinkedIn - it's really a great place to find answer from professionals.
Users who ask questions can select the best answers.
The user whose answer is selected gets listed as having 1 Best answered question
This is a great way to improve your professional and business's reputation.
Strategy
Develop a Facebook page
Consider adding a custom tab (Ryan will talk about this soon)
Develop a posting strategy
What types of things will you post here?
How often will you post?
Engage on a very regular basis
"Like" community pages so that you will see when some talks about your business across Facebook
Suggest a Wikipedia article for your community pages
Suggest your Official Facebook page for your community page
History
Developed in 2002 opened to the public in 2003 as a professional social network.
It has 80,000,000 members
Half are in the US
How the site works
It is probably the most true social networking site on the web
It allows you to see how people are connected to you.
It will even allow you to pay an extra fee to see more levels of connections
The idea being that people could share their networks online.
So if you needed a lawyer and I knew one you could search for a local lawyer and see the one's I know.
It took what we do everyday in business and put it online.
ach post is unique and its own page and therefore can be indexed by search engines.
Long-tail Keywords
Long-Tail Keywords
They aren't long keywords or key phrases, but when you look at a graph of your search hits from most searched for terms to least searched for terms the smaller ones you'll find a Long-Tail in the graph.
If you develop a strategy to attack keywords that people are looking for you can become an authority on greater search terms
If a post gets two search hits per month and you have a 1000 blog posts you now have 2,000 extra hits per month.
Eventually the pages that get a few hits in total bring in more traffic than your main couple of pages
Consistent addition of content
Websites are not brochures or posters
Many sites sit and don't change
Search engines will rank you lower if you site stays stagnate for long periods of time
A blogging strategy allows your site to stay fresh and current
Consistent writing can create consistent readers
Many consistent readers can create a community.
Consistent readers count you as an authority.
Consistent readers will share your content.
Engage with commenters
Be ready to answer questions
Respond to negative comments appropriately
Don't be afraid to add to a conversation that's happening
Develop a blogging strategy
Who will post?
How often will you post?
Who is in charge of editing?
Design a blog
Keep it similar to your current webpage
Put in on your webpage
i.e. www.example.com/blog
This is better for SEO
Stay consistent
Develop a plan for vacations and holidays
Get a head by a couple of weeks
Early 1960s from National Science Foundation / Military Research
1991 – World Wide Web project made the internet we know today a reality
Web 1.0 – Online Brochures
Static Simple websites
Blinking Text
Web 2.0 – coined phrase in 1999 User-Centered Content
Backend Integration
Content Syndication
Web 3.0 – Lots of different ideas, but the one that seems most plausible is to layer the web across physical space
Layar
Geo-Location services simply share your location on the internet.
FourSquare
Allows you to share your location with friends
Strategy
Usually when you claim your business you'll be able to add things like your webpage, twitter, blog account
Great for SEO if you have links going back to your site.
Some will even let you put your logo on it.
Offer specials
It might just give you a competitive edge
Early 1960s from National Science Foundation / Military Research
1991 – World Wide Web project made the internet we know today a reality
Web 1.0 – Online Brochures
Static Simple websites
Blinking Text
Web 2.0 – coined phrase in 1999 User-Centered Content
Backend Integration
Content Syndication
Web 3.0 – Lots of different ideas, but the one that seems most plausible is to layer the web across physical space
Strategy
Develop a Facebook page
Consider adding a custom tab (Ryan will talk about this soon)
Develop a posting strategy
What types of things will you post here?
How often will you post?
Engage on a very regular basis
"Like" community pages so that you will see when some talks about your business across Facebook
Suggest a Wikipedia article for your community pages
Suggest your Official Facebook page for your community page
Strategy
Develop a Facebook page
Consider adding a custom tab (Ryan will talk about this soon)
Develop a posting strategy
What types of things will you post here?
How often will you post?
Engage on a very regular basis
"Like" community pages so that you will see when some talks about your business across Facebook
Suggest a Wikipedia article for your community pages
Suggest your Official Facebook page for your community page
Design a blog
Keep it similar to your current webpage
Put in on your webpage
i.e. www.example.com/blog
This is better for SEO
Stay consistent
Develop a plan for vacations and holidays
Get a head by a couple of weeks
Strategy
Usually when you claim your business you'll be able to add things like your webpage, twitter, blog account
Great for SEO if you have links going back to your site.
Some will even let you put your logo on it.
Offer specials
It might just give you a competitive edge