This document provides an overview of Facebook marketing and how to create a Facebook page for business purposes. It discusses what Facebook is as a social media platform and the differences between a personal Facebook profile and a business Facebook page. It then provides step-by-step instructions on how to set up a Facebook page and describes important page features like the cover photo, profile photo, apps, and about section along with their dimensions. The document aims to teach basic Facebook marketing strategies.

1. Social Media Marketing:
Facebook Marketing
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2. 1. What is Facebook
2. Facebook Profile vs. Facebook Page
3. Creating a Facebook Page
4. Features and Dimensions
Welcome to Facebook Marketing 101!
This module will cover the following:
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3. Facebook is a free online social
networking website that allows users to
connect with other users all around the
globe.
What is Facebook?
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4. Due to it’s wide reach, Facebook opened
Facebook for Business where
companies can promote their products/
services through a Facebook Page.
What is Facebook?
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5. Facebook Profile is referred to as Personal
Timeline. It represents an individual and it must
be held under an individual’s name.
Facebook Page looks similar to a Personal
Timeline, but it offers unique tools to promote
commercially a company, brand, organization or a
public figure.
Facebook Profile vs. Facebook Page
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6. 1. Open your Facebook profile.
2. Go to the News Feed.
Creating a Facebook Page
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7. 3. On the Pages Area, hover beside the word
PAGES and click on MORE.
Creating a Facebook Page
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8. Creating a Facebook Page
4. You will be directed to a list of all the pages you
handle (if you have). Click on + Create a Page.
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9. Creating a Facebook Page
5. Choose the type of Page you are creating.
As an example, we are choosing Brand or Product.
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10. Creating a Facebook Page
6. Choose the Category. Fill out the Brand or
Product Name. Click on Get Started.
Category
Brand or
Product Name
Click when done.
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11. Creating a Facebook Page
7. Fill out all information. Click on Save Info.
Click when done.
Short Description
Website
Facebook Web Address
Click YES for both.
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12. Creating a Facebook Page
8. Upload a profile photo. Click on Upload from
Computer. Choose a photo. Click on Save Photo.
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13. Creating a Facebook Page
9. Add your page to the Favorites section so you
can access it easily. Click on Add to Favorites.
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14. Creating a Facebook Page
10. We can skip this part for now. Click on Skip.
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15. Creating a Facebook Page
Your Facebook Page is now set!
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16. Here are some basic features you need to know.
Get your pens ready. Take note of the dimensions
of each feature.
Features and Dimensions
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17. The Cover Photo is the larger photo on top of your
timeline/page.
Feature: Cover Photo
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18. 851 pixels
Dimensions: Cover Photo
315
pixels
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19. The Profile Photo is the smaller photo just below the
cover photo. It is the display image of your page.
Feature: Profile Photo
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20. Dimensions: Profile Photo
180
pixels
180 pixels
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21. Apps may vary from list of events, games, video or
other social media sites like Twitter that can enhance
the Facebook experience.
Feature: Apps
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22. You can have up to 12 apps but only 4 are displayed.
Feature: Apps
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23. 111 pixels
Dimensions: Apps
74
pixels
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24. About is the short description that appears below your
profile photo. This can have up to 155 characters.
Feature: About
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25. What’s next?
! Dressing up the Facebook page
! Basic Facebook Marketing Tips
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26. Sources
! https://www.facebook.com/cocacola
! https://www.facebook.com/help/www/
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